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GRAB A WEBSITE DESIGN COURSE WITH OUT AMAZING DIGITAL MARKETING COMBO: 

Digital Marketing Certificate

Digital Marketing Certificate

Overview

This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency.

Who should attend?

  • Marketers who have some experience in digital but want to grow their confidence
  • Those who may have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base
  • Those marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels
  • Those who are interested in seeing how digital is approached from both a client and agency perspective.

Learning outcomes

  • Understand the scope of digital marketing and how it integrates with overall business and marketing strategy
  • How to assess various digital channels and understand which are most suitable to an idea or solution
  • Understand the fundamentals of a digital marketing campaign, and be able to apply it to achieve your business objectives.

Course Outline

Modules:

1.       Fundamentals – Understanding consumers

  • How the online marketing landscape is changing
  • Understanding consumer behavior and translating that into good customer experience

2.       Fundamentals – Content

  • Content strategy, planning, creation and designing for the brand
  • Channel constraints and video content

3.       Fundamentals – Data

  • What is big data and how can we use it?
  • Metrics, measurement and evaluation

4.       Tools – Owned media: Website

  • Website development and responsive design
  • Designing for usability, function and effectiveness

5.       Tools – Owned media: Mobile and email

  • Mobile sites and apps
  • Email strategy, designing for response, data management and The Spam Act

6.       Tools – Owned and earned: Social

  • Social platforms and an overview of how they are used
  • Social as an earned medium
  • Social media monitoring and community management

7.       Tools – Paid media

  • The paid media landscape, targeting, data and technology
  • Networks, affiliates, email lists and digital out-of-home
  • Paid search – how it works and search for mobile

8.       Applications – Managing digital marketing

  • Managing digital projects
  • Budgets, dashboards and templates

9.       Applications – Campaign planning

  • Planning campaigns for awareness/branding, acquisition and retention

10.   Applications – Optimization and emerging trends

  • Testing – A/B and multivariate and optimization
  • Emerging media, technology and trends

Digital Marketing Certificate

Digital Marketing Certificate

Overview

This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency.

Who should attend?

  • Marketers who have some experience in digital but want to grow their confidence
  • Those who may have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base
  • Those marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels
  • Those who are interested in seeing how digital is approached from both a client and agency perspective.

Learning outcomes

  • Understand the scope of digital marketing and how it integrates with overall business and marketing strategy
  • How to assess various digital channels and understand which are most suitable to an idea or solution
  • Understand the fundamentals of a digital marketing campaign, and be able to apply it to achieve your business objectives.

Course Outline

Modules:

1.       Fundamentals – Understanding consumers

  • How the online marketing landscape is changing
  • Understanding consumer behavior and translating that into good customer experience

2.       Fundamentals – Content

  • Content strategy, planning, creation and designing for the brand
  • Channel constraints and video content

3.       Fundamentals – Data

  • What is big data and how can we use it?
  • Metrics, measurement and evaluation

4.       Tools – Owned media: Website

  • Website development and responsive design
  • Designing for usability, function and effectiveness

5.       Tools – Owned media: Mobile and email

  • Mobile sites and apps
  • Email strategy, designing for response, data management and The Spam Act

6.       Tools – Owned and earned: Social

  • Social platforms and an overview of how they are used
  • Social as an earned medium
  • Social media monitoring and community management

7.       Tools – Paid media

  • The paid media landscape, targeting, data and technology
  • Networks, affiliates, email lists and digital out-of-home
  • Paid search – how it works and search for mobile

8.       Applications – Managing digital marketing

  • Managing digital projects
  • Budgets, dashboards and templates

9.       Applications – Campaign planning

  • Planning campaigns for awareness/branding, acquisition and retention

10.   Applications – Optimization and emerging trends

  • Testing – A/B and multivariate and optimization
  • Emerging media, technology and trends

ONLY N15,000

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0054227379

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CALL 08034121380 TO SCHEDULE YOUR CLASS NOW( PICK UP YOUR TRAINING KIT AND GET SET FOR CLASS)