SEO for Marketing

SEO for Marketers

Overview

About the course

SEO is a key traffic driver, so this non-technical course will help you to explore issues such as how to use content to increase your search ranking, why link building is so important, and the overlap between social media and SEO.

Who should attend?

  • Marketing managers
  • Anyone involved in the running of a website
  • Ideal for both B2B and B2C marketers
  • Client or agency side.

Learning outcomes

  • Understand the most common search marketing mistakes
  • How to use content (articles, videos, etc) to increase ranking in search engines
  • How to build a content creation program
  • The overlap between social media and SEO
  • How to build links and why link building is critical to increased natural rankings
  • How to set SEO KPIs and measure performance
  • How to sell and manage SEO internally and win budget
  • How to work with SEO agencies.

Course Outline

Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

  • Understand the most common search marketing mistakes
  • How to use content (articles, videos, etc) to increase ranking in search engines
  • How to build a content creation program
  • The overlap between social media and SEO
  • How to build links and why link building is critical to increased natural rankings
  • How to set SEO KPIs and measure performance
  • How to sell and manage SEO internally and win budget
  • How to work with SEO agencies

Online

Online Learning

The world of marketing and advertising changes fast and the need to keep up never stops. So, to fit around busy schedules, SOUTECH has created a new range of online courses: offering flexibility for when and where you want to learn.