Learn smart website design( ecommerce , company and blog websites) within days- SOUTECH Academy

So you really want to be a website designer? Well, website designing is very interesting and website designers around the world earn some reasonable amount of wages. It is a process of bringing in concepts and ideas into a functional reality.

WHY WEBSITE DESIGN?

As a website designer, you have many options to choose from when it comes career choices. A website designer has some sets of I.T. skills that put the individual in the positions such a website consultant, creative content creator, website administrator, webmaster, website theme developer, plugins developer, theme and plugin customization expert, blogger and much more.

A website designer possesses the ability to design and lunch a functional website or blog, and can also manage and maintain websites including creating contents for various websites, consulting and training other people on website designing. Website design comes with many opportunities, giving you enough room for work flexibility as you can choose to work from anywhere all you need is a computer devices and internet service. You can become a website designer by spending three (3) days with Soutech Web Consult for an intensive website design training and become an expert in less than one month.

WHY SOUTECH WEB CONSULT

Soutech offers various I.T trainings such as Certified Ethical Hacker, Website Design, Web Development, Mobile App, Digital Marketing and many more. Visit www.Soutechventures.com/courses to learn more. Soutech trainings are hands-on emphasizing on relevant areas with over 30 days’ mentorship giving you an opportunity to have you own website for practical practices and experience.  The training labs are conducive in a serene environment that gives you comfort throughout your training period.

THE NEED OF WEBSITE DESIGN

The need of website design is based on the demand of websites.

A website is the single most important marketing tool for any business. It serves as a virtual equivalent of a physical business for the over 3 billion internet users. Think about it: when you want to learn more about a company, you typically turn to Google and search about the company and most times you eventually end up on their website. The same process happens when you are looking for products and services.

As a web development and marketing services company, whenever someone searches for Soutech Web Services, they’ll usually hit our website as the main source to learn about our services, our work, and about the team.

Now, for any organisation that offers services, users will certainly turn to past clients and case studies section of a website. So much information is gained by users browsing a website: what users see and read shapes the perception of the company or brand in the user’s decision-making. According to Statista, over 2 billion people are expected to buy goods and services online by the year 2019. So, having the best content on your website is important so that your website acts as your main marketing tool.

A well-built website should be mobile-responsive, and important aspect to consider based on the fact that it contribute in making a website the most important marketing tool as more and more users browse the web on smartphones (more than desktop usage now, according to Google). Any organisation that desire growth cannot afford to miss out on opportunities for new leads by not having a responsive website.

So there you have it – a website is the most important marketing asset, not just because it acts as a salesperson and a brand ambassador, but because it can be use to genuinely connect with potential customers, whether that’s through engaging content, mobile-responsive layout, or intelligent analytics and personalization. If a website isn’t hitting all these goals, that’s all right. It’s definitely an interactive process, and few if any websites can accomplish everything they need to right out of the gate. It is imperative that one should add these goals to an overall inbound marketing strategy and work on executing them, by doing so, there is assurance that a business will continue to grow. That is what all organisation wants “Grow” hence the will seek the services of someone with the ability to activate that growth through digital presence which is where you will come in as a website designer.

So are you ready? The first step is to visit www.soutechventures.com/courses and give us a call today.

Ten Deadly Sins in Virtualization Security: cyber security tips and techniques- SOUTECH Ethical hacking training Nigeria

Ten Deadly Sins in Virtualization Security Virtualization brings manifold benefits to organizations
such as better hardware utilization, cost savings and  flexibility in business operations. However, this new technology with all of its added benefits still has inherent risks. Also, since virtualization is deployed
across computer-based systems, securing the environment is a key priority. This paper looks at the
ten deadly sins of virtualization security.

Virtualization refers to a framework, which allows multiple operating systems to share the
resources of a single underlying server, while at the same time keeping that operating
system isolated from the server. In other words, virtualization involves the sharing of a
common resource by multiple users. A virtualization layer is placed over a single physical
server. This layer hosts multiple virtual machines, and each virtual machine runs an
operating system1 and one or more applications.
The computer and information technology revolution have resulted in increased  dependencies on multiple workstations, servers, hardware devices, communication and network devices. This phenomenon has resulted in increased expenditures on IT infrastructure, and has also created new issues such as the need for adequate space requirements, cooling mechanisms, and of course, adequate power. This is where Virtualization comes in. Virtualization technology has introduced never before seen
benefits that have greatly reduced hardware costs, server consolidation, improved server utilization and lower maintenance costs.

Attend a Certified Ethical Hacking Training in Nigeria– Live Class in Abuja, Online Training from anywhere(Lagos,Port Harcourt, Kano,Ghana- All cities anywhere around the world).

https://www.soutechventures.com/certified-ethical-hacking-training-in-abujanigeria/ 

Read more below

10_Deadly_Sins-in_Virtualization_Security

Making cool cash online: smart insider secrets to making sales like a wizard- SOUTECH Tips, Techniques and Tools

WHO WANTS TO BE A MILLIONAIRE?

Just before you start walking tall and wearing that millionaire smile, let me explain. This is not your typical who wants to be a millionaire TV shows were Frank Edoho will ask you some question and you get the answers right to become a millionaire while the spectators cheered at you. Yeah in this program, we have targeted audience as spectators only that there will be no Frank or questions to answer.

HAVE YOU HEARD OF AFFILIATE MARKETING?

Affiliate marketing is a performance-based and how it works is simple. An existing business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Technically, four core players are involved in this industry: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has developed in density, resulting in the development of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

This is one of the oldest forms of marketing whereby you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

WHAT HAS AFFILIATE MARKETING GOT TO DO WITH ME BE BECOMING A MILLIONAIRE?

It actually has a lot to do with you becoming a millionaire, for instance; you earn N1 as commission-based from any product you recommended, if 1 million Nigerians orders a product via your referral or affiliate link, you have automatically entitled a millionaire. Now I know you will be thinking “that was easy said”. Yeah, way so easy but it is not too good to be true, it is real and require some efforts to achieve. Eventually, the efforts will only cost you a three (3) days intensive training on Website Design and another three (3) days in Essential Digital Marketing training plus 30 days mentoring and support. You will learn how to use the underlying power of web presence to draw “targeted Audience” to you while embedding significant strategies that that will make you a millionaire into your affiliate business. Surprise? Please don’t be, what you never knew is that you can run a successful e-commerce business without carrying any inventory at all? In fact, it’s pretty straightforward to run a full blown online store without worrying about storing or shipping anything physical at all. Drop-shipping has been proven as one most effective way to carry out such e-commerce business. It is a typical online store where you take orders on your own website, but your vendor or distributor is responsible for shipping the product to the end customer.

LET ME GUESS YOU WANT TO ASK ME; HOW DO YOU START?

There are many online companies who sell products such as homeware, electronics, clothing, accessories, web-hosting spaces, or some other service, and they usually offer an affiliate program. For instance, Yuboss is an affiliate program by Yudala where a Youboss member gets products at a slightly cheaper rate, and also gets a commission for selling them through his/her affiliate link. You can simply sign up for any affiliate program and get your unique tracking link. Whenever you want to write about their products/service, all you need to do is simply use this special tracking affiliate link to recommend the company’s site, and if someone make an order via your link, you receive a commission.

HOLD ON, HOLD ONE, HERE COMES THE BIG BOOM

Before you start registering for affiliate programs and start sending your links to individuals, you need to know this hidden secret. First imagine, that Konga is not an e-commerce store, rather, an affiliate for other e-stores? Yeah, according to Philips consulting online shopping report of 2014, the following findings was made;

  • Warehouses are located in Lagos, but also operate from other major cities. In addition, it is common to have thousands of merchants scattered across the nation to facilitate service delivery.
  • On average, the leading online stores achieve about $2 million worth of transactions per week i.e approximately N1.3biilion per month.
  • Not less than 500 orders are placed in a day with each retailer (nationwide);
  • Currently, no fewer than 300 nationwide deliveries are made in a day with each retailer;
  • Items being returned to the online store are an infrequent occurrence; presently, no more than 20% of delivered items are returned to the seller;
  • Online merchants most often make use of their own delivery facilities and staff to convey items to customers; however, external couriers such as DHL, UPS and Fedex are sometimes used for out-of-state deliveries.
  • Over 38% Nigerians shop online with 43% Nigeria agrees that their in-store purchase has reduced since the introduction of online shopping in Nigeria.
  • Some major challenges faced by online retailers is poor customer service culture, city navigation and logistical issues, and under-stocked items.

NOW YOU KNOW WHERE I WAS HEADING

So let’s rephrase the question; what if you become one of the highest seller/reseller in e-commerce simply by participating in an affiliate program in a different concept. Take a look at www.buyallsoftwares.com. Buyallsoftwares.com is actually an e-store where you can purchase any type of software you want in Nigeria. You can have an e-store like buyallsoftwares.com where you can display products from different e-store you are affiliated with.

WAIT! FIRST THING FIRST

I understand you want to jump into affiliate marketing immediately, but there are skills you will need to in order to stand and remain standing tall.

Soutech Web Consult has design training courses that will advance your knowledge into becoming a successful affiliate marketer. These training includes; Digital Marketing and Website Designing of which you will be trained in relevant areas in order to acquire necessary skills to effectively utilize this secret. You learn how to build your own e-store, discover selling products that will be profitable to market and most returned products, including how your customers can contribute in increasing sales.

A lot of people always misunderstand “niche marketing.” Niche marketing means focusing on a specific target market – electronics, clothing, homeware, etc. Niche marketing does NOT imply targeting the smallest market probable, which is what most people do. Remember these words: BIG MARKETS ARE BETTER.

See you at SOUTECH

SOUTECH Web Consults Training Courses

Web Design, Ethical Hacking, Networking, Mobile App Development, Project Management, Graphics and Branding, Advance Excel for Bankers/Statisticians and Research Experts and many more!

Click here for details:  https://www.soutechventures.com/courses/

How to build and design a website within 3 days: SOUTECH Web design training school Abuja, Nigeria

Learning how to build a website is much more fun than painstaking as often presumed. You can learn how to build your own website within just days. Gone are the days when you must have to be a web programmer learn how to code before building websites. Today, with the emergence and development of content management system, building websites has become much easier. A lot of content management systems are open source, which means you can use them freely and also modify the codes to achieve what you want to achieve. Also, the open source content management systems have led to the development and website templates, components and plugins which add some specific functionalities on our websites.

You can easily change website layout, colour and fonts styles with just a few clicks and add functionalities by installing desired plugins and components.

Some widely used content management systems include:

  • WordPress
  • Joomla
  • Drupal
  • Open
  • Magenta and so much more

YOU CAN ALSO TRY WYSIWYG

Although building websites with CMS is recommended, building without CMS can also be achievable and fun as well. There many WYSIWYG (what you see is what you get) website editors that make creating a website easy. Some WYSIWYG editor like Adobe Dreamweaver also gives you the opportunity learn some HTML tags and codes by splitting the windows into design view and editor view. Microsoft Expression Web is also a good WYSIWYG editor with lots of features that are fun to explore.

If you are not a fan of GUI, there are also IDE editors that you can make use of such as;

  • Aptana Studio
  • Brackets
  • Codelite
  • Netbeans
  • Notepad++
  • PHPeD
  • PHPStorm

 BEGINNERS LOVE CMS

Though PHP frameworks such as Laravel, has proven to be a better practice in web development, especially for OOP (Object Oriented Programing) projects, beginners still find it easy to learn website design using CMS. CMS offers many advantages to designers, developers and content managers for speedy development and to some extent simple access to advanced features. You can easily install new website templates seamlessly without altering the website content. Some CMS will include everything you need to implement an integrative online marketing strategy. Most CMS will contain tools for search engine optimization, email and sms marketing, social media marketing and blogging. You can also use a CMS with necessary plugins to create event registration forms, collect fees and donations, and store member information.

 SOUTECH MAKES IT EASY

Despite the fact that building websites using CMS is easy, some knowledge and skills are required in order to make effective use of the software mentioned above. These skills and knowledge can be learned by completing a certificate course on Website Design Management. Soutech has designed this course to enable you to become acquainted with content management system. You have the options to either have a live training which I recommend, or order for our visual training online via www.soutechventures.com

Becoming  a website designer expert is easy at Soutech Web Consult, Soutech has design a complete CMS Website Design package that makes enables you to become a WordPress CMS Expert.

Do you want to become an expert website designer? Be able to build websites for school, churches, institutions, government agencies,hotels and just for about any body.?

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Ten Deadly Sins of Cyber security: SOUTECH Web Security Tips and Techniques Guide

1. Introduction
The Information technology (IT) revolution has made it easier to communicate and  disseminate information over long distances and in real time. IT has entered into major realms of a person’s life like education, occupation, commerce and entertainment. The speed, convenience and efficiency associated with IT have made it the lifeline of most organizations, government agencies, professionals and  individuals. Whether you take a look at banking and finance, energy, health care, utility services and communication, IT has revolutionized every sphere of business activity and service delivery. The services sector, in particular has been one of the major beneficiaries of the IT revolution. Banks now offer multiple channels for interacting with their clients such as branch, Internet, mobile, phone and teller machines which make financial products more attractive, and banking more convenient for customers. In this case, banking industry customers are networked to their bank in one way or another.
1.1 Cyber Security
Information Technology and its significance in the business world have become ubiquitous. Today’s business environment is comprised of service industries that are completely dependent on their IT infrastructure. For example, the air traffic control industry is critical to the “normal” functioning of airlines so any disruption in their “traffic control systems” can cause errors that could result in accidents and could even lead to loss of life. Conversely, a power breakdown resulting from a disruption in a company’s IT infrastructure could bring all “operational” activities to a standstill.
The explosive growth and dependence on Information Technology has also provided a veritable breeding ground for cyber crime. Information Technology has made it easier for unscrupulous entities to deceive, steal and harm others through cyberspace. The ease with which these cybercrimes can be committed has raised concerns regarding information confidentiality, integrity and availability. Therefore, the importance of cyber security cannot be overstated. Cyber security involves protection of the data on all
computers and systems that interact with the Internet. It is possible to achieve this level of protection by ensuring proper authentication and maintaining confidentiality, integrity and access controls. In addition, non-repudiation of data is a crucial element of cyber security.

2. Vulnerabilities
The evolution of Cybercrime is evident when one examines how technologically advanced the scope and nature of common attacks have become. Cybercriminals have a more sophisticated modus operandi and purpose. Information can be stolen through social engineering techniques like phishing, or via direct attacks, installing malware through browser tools, ad-links, and key loggers among others. Cybercrime is steadily evolving into a well-organized but still very illegal business activity. In spite of these advances, adherence to a standard of IT Security fundamentals can facilitate appropriate handling of cyber threats.
2.1 Ten Deadly Sins of Cyber Security
i. Weak passwords
The most fundamental, but often overlooked premise of cyber security is strong passwords. Many users still use insecure passwords.

Some of the insecure password practices include
a) Using all letters of same case,
b) Sequential numbers or letters,
c) Only numerals,
d) Less than eight-characters,
e) Predictable characters (such as name, date of birth, phone number)
f) Common passwords for different online accounts.
Now, the question is, “What makes users use predictable passwords irrespective of perceived threats?” Consider the number of accounts that require a user to “login,” throughout a user’s daily routine. Social networking sites, bank websites, official web applications, databases and email ids.
Some of the reasons for using predictable and insecure passwords include:
a) Easy to remember
b) Lack of uniformity in password policy across websites.
A strong password must be a combination of letters, numerals and special
characters and must not be less than eight characters long. A password should
not be predictable. Users must employ different passwords for each of their
individual online accounts.
ii. Phished
Do you respond to e-mails asking for account information? If your answer is,
“Yes.” then you are more likely [than not], to be a victim of a phishing scam. Phishing is a common method of identity theft that utilizes fake e-mails which are sent to customers to acquire sensitive user information.
Example:
Mr. “XYZ” has a savings account with Target bank. Last weekend, Mr. XYZ received an e-mail from customersecurity@targetbank.co.uk with a subject line, ”Update your Target bank online access.”
The e-mail stated that the bank had recently upgraded its services and requested that the recipient fill out a “Customer Update Form” on the link  http://www.targetbank.com. Since Mr. XYZ assumed that the email came from his own bank, he clicked on the provided link. The link took him to a website which appeared to be identical to Target bank’s website. Mr. XYZ filled out the web form containing personal
information as well as authentication details, which the “Customer Update Form” required.
A day later, when he logged on to his online account at https://www.targetbank.com, he was shocked to find that all the funds in his account had been drained.
Mr. XYZ was the victim of a simple phishing scam. Let’s review some basic details that Mr. XYZ missed in the email. First, the mail did not address him by his name; instead, it used “Dear Customer”. Second, the email id ended with “co.uk”, while ideally it should have ended with “.com.” Third, the link, “http://targetbank.com” lead to a fake site www.malicious.ie/userdetails.asp. Finaly, banks usually do not ask customers to reveal “access details” through email.
This is the type of example that can be shared with an employee while training them not to respond to or click on links provided in a “suspicious e-mail.”

iii. Lack of data back up
A user can lose data in events such as hardware or software failure, a virus attack, file corruption, accidental file deletion, application failure, damage of partition structure, or even damage due to power failure. Appropriate data backup procedures allow a user to restore data in times of crisis. There are many ways to backup data such as storing it on CD or DVDs drives, thumb drives, and external
hard disks. Users can create a complete system backup by using a disk image 1. Another secure way to back up data is to employ an online backup service whose main business function is to host uploading and downloading of files as well as file compression and encryption. The basic premise behind backing up data is to make “backed up” data available for later use. Depending upon the changes in
data, a user may schedule backup activity on an hourly, daily or weekly basis. Users can make use of backup options available on a backup utility to verify that all data is properly copied
1 A disk image is a complete sector‐by‐sector copy of the device and replicates its structure and contents
It is not uncommon to “back up your back up” by creating multiple copies of data, so that in case one backup copy is damaged, another copy could be used. Data, which has been backed up, must be adequately protected from malware, Trojans or other cyber threats by using anti-virus solutions and regular updates. Another process, which can prove to be valuable, is to store a copy of data at an offsite
location to safeguard data from any disaster at current premises. While recovering backup files, it is a good idea to have a data recovery software in place to retrieve files from external hard drives.
iv. Insecure Internet Browsing
A Web browser is the gateway to the Internet and is one of the most widely utilized applications. Web browsers are embedded with scripts, applets, plugins and Active X controls. However, these features can be used by hackers to infect unprotected computers with a virus or malicious code. For example, web browsers allow plugins like a flash viewer to extend functionality. Hackers may create malicious flash video clips and embed them in web pages. Vulnerabilities in a web browser can compromise the security of a system and its information. To control security threats, a user may:
a. Disable active scripting in the web browser

b. Add risky sites encountered under restricted sites zone
c. Keep Web browser security level at medium for trusted sites and high for
restricted sites
d. Uncheck the AutoComplete password storage feature in AutoComplete e. Avoid downloading free games and applications as they may have in-built spyware and malware
f. Use anti-spyware solutions
Cyber threats that originate as the result of web browser vulnerabilities, can be controlled by using the latest versions of the web browser software, or by installing updates and configuring settings to disable applets, scripts, plugins and Active X controls.
v. Use of pirated software
Do you use pirated operating systems and/or software?
If your answer is, “Yes.” then you are more likely [than not], to be vulnerable to cyber-attacks.
The ease of availability and often low cost of pirated software can entice users to install pirated software on their computers. However, pirated software may not have the same configuration strength that is available with “genuine software.” The threat to individuals and companies from the risk of privacy, identity or data protection breaches and the exposure of financial implications in the cyber space
make the purchase of “genuine software,” a must. Pirated software may be used to harvest Trojans and viruses in computer systems and since the software is “unsupported” the user is deprived of technical support. Another downside is that software updates are not available to those who have installed pirated software. We purchase software for its functionality and pirated software may lead to frequent interruptions and has even been documented to cause damage to your hard disk. Users who purchase and install genuine software products will benefit from technical support, product updates, un-interrupted services and in the long run; cost savings.
vi. Misuse of Portable storage devices.
The last few years have seen an increased usage of portable storage devices. These devices have brought improvements in working practices, but they also pose a threat to data via theft or leakage. These devices have high storage capacity and can easily be connected to other devices and/or to network
resources. Users can use portable storage devices to download software, applications and data by connecting to official networks. Portable storage devices may also be used to download privileged business information and sensitive customer information. Organizations can restrict the use of portable storage devices to selected users or selected set of devices. “The loss or theft of portable devices can lead to loss or “leakage” of sensitive business and/or user information. “
An example:  In 2007, a leading provider of a Security Certification lost a laptop containing names, addresses, social security numbers, telephone numbers, dates of birth and salary records of employees. In this case, the sensitive business information could have been encrypted to protect data from leakage, even if the device was stolen.

vii. Lack of proper encryption If a user does not have the proper network security practices in place, they are essentially inviting malicious entities to attach their system. Whether a system is a wired or wireless network it is crucial for the proper security safe guards to be in  place to assure safe operations while the computer is active in a live session on the web. Some of the risks that one can expect from an unsecured network include:
a. Unauthorized access to files and data
b. Attackers may capture website traffic, user id and passwords,
c. Attackers may inject a software to log user key strokes and steal sensitive information
d. Unauthorized access to corporate network. (In the event that the user’s network is connected to a corporate network.)
e. A users IP address could be compromised and unauthorized users may use it for illegal transactions. (User network may be used to launch spam and virus attacks on other users.)
A network can be secured by using proper encryption protocols. Network
encryption involves the application of cryptographic services on the network transfer layer, which exists between the data link level and the application level. Data is encrypted during its transition from the data link level to the application level. Wired networks use Internet Protocol Security, while Wireless Encryption Protocol is used to encrypt wireless networks.
viii. Lack of regular updates
Cyber threats are always on the horizon. New versions and updates of security products are released on a regular basis with enhanced security features to guard against latest threats. A user can make use of recommended practices to improve defense against cyber-attacks. Users may also keep track of latest versions of software to improve performance. Since some software developers only issue updates for the latest versions of their software, a user that is using an older version, may not benefit from the latest updates. One of the crucial ways to reduce vulnerabilities is to regularly update the system’s network security devices and related software.
ix. Using Wireless Hotspots
Wireless users often look for convenient ways to gain Internet access, and public Wi-Fi hotspots provide quick, easy and free access to the Internet. What can be more convenient than that? A resourceful wireless user can find Wi-Fi access points at public places such as Cyber café’s, universities, offices, airports, railway stations and hotels. However, these Wi-Fi hotspots may be insecure. Some of the
risks involved in connecting to Wi-Fi hotspots include:
a. Users may be required to use the ISP that is hosting the Internet access for the business that is creating a particular access point. Not all ISPs provide secure SMTP for sending e-mail. In other words, it is possible that any e-mail that is sent and received by users via a “random” hot spot could be
Ten Deadly Sins of Cyber Security August 2010
All Rights Reserved. Reproduction is Strictly Prohibited intercepted by other users sharing the same hot spot. (All users in the same hot spot are sharing the same network.)
b. If a user’s wireless card is set to ad-hoc mode, other users can connect directly.
c. If the access point does not use encryption technology like WEP, other users with a Wi-Fi card could intercept and read the username, passwords, and any other information transmitted by a user.
While using public access points it is safe to use secure websites protected by the Secure Sockets Layer. Using infrastructure mode is safer than ad-hoc mode as it uses access controls to connect to network. A Virtual Private Network (VPN) is a secure way for a user to connect with their company network. (VPN creates secure access to private network over public connections.)
x. Lack of awareness/ proper training Internet and wireless technologies have revolutionized the daily routine of users. With the aid of this new technology, users can conduct transactions, access bank accounts and reserve airline tickets in few minutes. The downside of this new technology is that there are also incidents of data breach and transaction frauds. Cyber security is becoming an issue of major concern. However, users can avoid most of the risks by employing simple precautions. (Lack of awareness is a major hurdle in the safe use of the cyberspace.) Selection of weak passwords is one of
the most fundamental errors committed by users. Unaware users are tempted to reveal authentication details through phishing. Inadequate firewall protection, lack of regular software updates can make systems vulnerable to cyber threats. Users may take precautions by adhering to cyber security tips given on websites of banks, regulatory organization, security product developers, and information
security departments such as SOUTECH VENTURES. Organizations can create awareness among employees through regularly scheduled meetings, training programs and workshops.
3. Conclusion
The proliferation of information technology has also presented the criminals with more attack
vectors. Consequently, cybercriminals make use of every possible vulnerability and opportunity to exploit and launch attack. For example, web feeds designed for productive use of users in meeting information requirements may be used by cybercriminals as attack vectors. Cybercrime can be countered by proactive cyber security initiatives. Creating awareness among users is crucial to limit threats in cyber space. Convergence of laws related to cyber security across international boundaries could also assist in the appropriate handling of cybercrime.

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What most Nigerian Businesses are Missing ” Getting Your Business Found Online via Google”

WHAT NIGERIAN BUSINESSES AND SERVICES ARE MISSING

The internet has been a power tool and has played a significant role over years in transforming people, businesses, and services. The social media, for example, has made communication easy in various ways, nevertheless, it has also aided businesses and services to global recognition. Yeah, now you know where I am heading.

Applicable Strategy

So you want to know what your business and services are missing? Well, before I tell, I would like you to ruminate about the word “CONSISTENCY”, does it ring a bell? It should if you belong to the team “expanding my business”. Now imagine that you wake up in the morning and try to login to your Gmail account, google wasn’t available, and wouldn’t be until noon and you need to send a very important email. If you are thinking like me, you would look for another email provider that will allow you to send your important email.

Now you have an alternative while Gmail in the other hand has a competitor, that is exactly what will happen when your business is not available to a customer at a given time. Unfortunately, I would not talk about consistency in your business and services, rather a consistency in what will bring prospective clients to your targeted list.

Missing the Internet

Do you know that Amazon.com has vendors in almost every city in the USA and UK? But over 85% of their customers patronizes them via the internet. Customers spend more time online because it is easier to locate items through web search function, it is convenient (no rush), and they can choose to pay upon delivery. Taking your business and services to the internet doesn’t only globalized you, it breaches the limit of services you can offer your clients and keeps your clients close to you.

You must apply the consistency theory when taking your businesses and services to the internet. Over 7 million Nigerians use social media every day, yeah! So you need to make over 7 million Nigeria know about you, and you’re are going to remind them about your business and service every day.

Statistics of Nigerians using Facebook.com

Facebook has announced that the social media networking giant has 16 million active users in Nigeria, 6.3 per cent up from June 30, 2015. The announcement coincides with Facebook’s Friends Day, a celebration of Facebook’s 12th anniversary which was marked on Thursday, February 4.

Facebook is the largest social networking company. As of January 2016, Facebook’s monthly active users reached 1.55 billion, or 22 per cent of the entire world’s population. Facebook’s other services have 900 million users (WhatsApp), 800 million users (Facebook Messenger) and 400 million users (Instagram), globally, according to Statista, a leading statistics company on the internet.

Statistics of persons using google.com search for shopping

While smartphones are becoming a vital part of online shopping across the globe as a result of mobile devices, new findings from Google’s consumer Barometer tool released Wednesday has revealed that 85% of people in Nigeria use smartphones for product research as against 30% using computers and 6% using tablets respectively.

Google with their search engine gain insight into what Nigerians need economically and what they are looking for, whatever you search for in Nigeria on Google is with Google because they know your location, save what you search, personalize it for you, and use it for marketing purposes. So if you want to start online marketing practices in Nigeria you need basic knowledge about Google Search Engine and other Google services if you want customers from Google. Google Services are Search Engine, YouTube, Google Plus, Google play, Google Drive, Google Events, Google Map, Google Analytics and more.

Why you need to consistency use Digital marketing (3Ts)Tips, Tools, Techniques to put your business online

Facebook is the second most visited by Nigerians where people make friend and communicate socially with others,  it has up to 16 million users in Nigeria and have been making real money from Nigerians as customers. Some Nigeria Facebook users think Facebook is free because they share photos, videos and communicate with others without paying Facebook. The fact is that the owner of Facebook Mark Zuckerberg is among the ten richest person on earth as at August 2016, you probably don’t know he makes money through advertisements on Facebook. When you see ‘ Sponsored ‘ on a page or post the owner of the post paid facebook for that because the owner of the post want to reach more people.

Nigerians access YouTube Video Sharing website because of the contribution of mobile ISPs (Internet service providers) in Nigeria and the NCC (Nigeria Communication commission) by providing broadband Internet service to people almost everywhere. Globacom recently offer subscribers 10 gigabytes of data at just N2500 with a validity of one month for individuals and businesses. YouTube is owned by Google

Soutech Web Consult has created a package that will enable your business and services benefit from what other Nigerians are missing. It includes building an effective web presence for your business and training on how to grow and remain at the top using technology and the internet.

Learn how to put your business on first page of google today.

Attend SOUTECH Professional Digital Marketing Training today. Call 08034121380 to book a seat.

Order a home training kit for N7,500 ( UPS Courier Delivery next day any where in Nigeria)

 

Why you should start digital marketing TODAY: SOUTECH Ventures business growth guide

WHY YOU SHOULD “SWITCH” TO DIGITAL MARKETING

Digital marketing has not just been proved as the substratum of marketing, it also encases how cost effective marketing can be done, with a higher rate of an outcome. Technology itself has taken over a seemingly command over almost everything. Today, technology has adopted a face of digitalization, which has suddenly started looking like a quicksand, where everything has been absorbed and turned into a new digital world. Today the concept of digital marketing with or without organic and inorganic techniques, allows individuals and entities to bring their businesses and services on the internet and establish it by means of online marketing.

Digital marketing refers to advertising and promoting businesses, services, and brands through digital media channels. A digital media channels can be any platform that can deliver information electronically, such as websites, social media, mobile, e-mails, radio, television, billboards.

The Cost Effective Marketing

Regardless the size of your pocket, digital marketing can help in establishing your business portfolio in a more productive manner, where every resource spent would generate value. The “switch” to digital media is being driven by marketing agencies, business owners and consumers alike. The increasing demand to show quantifiable results has made going digital a dream for every marketing agency.

The cost of digital marketing is very low to an extent, especially for business owners. Having an effective web presence whilst engaging customers in conversations through social media and e-mail marketing, are low-cost alternatives to print advertising. In a simple illustration I would say; if you are to share flyers to some people using print media, each flyer has a cost and there is no guarantee that a person you give a flyer will gain interest. But in digital marketing, all you need is one flyer in soft-copy which can be broadcast to as many persons as possible.

You should be where you can be found

The easiest way consumers can find your business is by whipping out their phone and search for products or items they intend to purchase, if your digital marketing strategy is effective and using the right keywords appropriately, your business and services will experience a robust growth globally. While every business has some kind of product and every product needing promotion, promotions must follow a strategy starting with a unique approach called digital marketing. No marketing techniques had ever had the kind of reach that digital marketing has achieved. For instance, any update you make on social media networks like facebook, in no time it will be notice and conversation will start on that update. In the instance of digital marketing, that update could be a new product or about a new service.

Taking the first step

A good approach to digital marketing, I would say starts by having a website that does the following:

  • Adequately represents your business and brand (look and feel, messaging)
  • Adequately speaks to your target audience
  • Can be found by searchers on top search engines
  • Is up-to-date and easily navigable
  • Provides multiple channels for customer communication
  • Connects to other marketing efforts

Of great importance is the need to be consistent. If you are not consistent in your digital marketing approach then you might not get your desired results.


Also focus is very key to getting on top of google search engine results. There is nothing as using a good content marketing strategy to attract your potential customers and clients to your website.

Soutech Web Consult is an I.T company that specialized in providing solutions in both I.T and E-business. At Soutech, a Training on Digital Marketing will shape your knowledge towards engaging in effective digital marketing.

Click Below:

Enroll for a digital marketing training today.

 

Building your own website today: Expert Opinion and Guide- SOUTECH Ventures

eCommerce WebsiteTHE CONCEPT OF BUILDING A WEBSITE ON YOUR OWN?

It is a great idea with wonderful experiences and you can do it. Apart from building websites for a fee to prospects, you can as well build yours and earn money from it in so many different ways.

To build a website, you will require some set of skills, but that doesn’t mean you will have to spend years in an institution or on training, no! you can acquire the skills you need within days or weeks of web design training from Soutech Ventures.

To build a website you must put into consideration, some processes and implementations in order to achieve your desired result. Few of the processes you must consider are as follows.

Functionality – This is a very important aspect of website building. Functionality has to do with what the website can do. The functionality of a website is the interactive part of the site – that which allows the visitor to respond in some way, thus turning the visitor into a customer. for instance, online chat, membership, registration, social media integration, online payment integration, email and sms notification, newsletter system, online booking – these are functionalities.

UX/UI – The functionality determines the design which is the visual-graphic display of the website. UX/UI is an abbreviation for user experience (UX) or user interface (UI). It gives your visitors the look and feel, making them understand exactly what your website is all about. When building a website, it is very important that your design should be friendly, easy to access and concise, otherwise your visitors will find it difficult to access information on your website.

Hosting – After you have completed the design of your website, you will now want to make it go live to the world, a hosting server is what you will need. When choosing a hosting server, you will have to consider traffics, functionality and features on your proposed website. These include files, access and security. The country of the hosting server is also to be considered as well. At a point you may require the help of an expert to host, manage or administer your website for you.

Responsive Website Design: When creating websites there is need to create websites that can adapt to various screen sizes i.e phones, tablets, laptops, desktops, TV screens etc.

Soutech Ventures has been proven reliable in Web Development for over the years, and we deliver to our customers’ expectations. Join one of our training sessions today and become an expert in website designing.

What Next:

Get a complete home video/slides/book training kit on how to design a website

 Click Here – Nationwide Delivery within 24hrs.

Attend a hands-on training at SOUTECH website design training program in Abuja. Contact Us Today. Click here to attend a training today.

Click here to start making MONEY TODAY- Become a software reseller

Click here to get a website today

Mobile Application Development Services- Click here

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How to become a mobile application development expert- SOUTECH Ventures

A little bite of history: 

With mobile device manufactures each having its own preferred development environment, a growth mobile phone application developments that are World Wide Web capable and a large population of HTML savvy developers, there has arisen web-based application frameworks to help developers write applications that can be deployed on multiple devices.

There are several ways to build mobile applications, and using a framework

 A framework is the base of your future application. Its usage greatly simplifies the whole development process. Instead of writing an application from scratch and dealing with large portions of code to make your application work on different platforms – you use a framework. Here’s a list of framework for mobile app development:

Also what is a hybrid application(Hybrid Mobile Applications. Hybrid development combines the best (or worst) of both the native and HTML5 worlds. We define hybrid as a web app, primarily built using HTML5 and JavaScript, that is then wrapped inside a thin native container that provides access to native platform features.

 Bootstrap is a free, open-source. Front – End framework used for creating websites & web applications. It contains HTML and CSS based templates for forms, buttons, typography, navigation and other interface components, as well as other optional JavaScript extensions.

2. Apache Cordova

Apache Cordova is a popular Mobile Development Framework. Cordova enables software programmers to build applications for mobile devices using HTML5, CSS3, JavaScript, Android, iOS, Windows Phone.

3. Ionic

Ionic is a Free open source. It offers a library of mobile-optimized HTML , CSS and JS components, gestures, and tools for building highly interactive apps. Built with Sass and optimized for AngularJS.

4. Framework 7

It is an HTML framework for building iOS and Android apps . Framework 7 is a opensource framework to develop hybrid mobile apps. It has Full Featured HTML Framework for Building iOS & Android Apps.

5. PhoneGap

PhoneGap is an open source framework for building fast, and easy mobile apps . It built hybrid application with HTML, CSS and Javascript.

6. Appcelerator Titanium

Appcelerator Titanium is an open-source framework. It allows create mobile apps on platforms including iOS, Android and Windows Phone from a single JavaScript codebase.

7. jQuery Mobile

It is an HTML5-based user interface system designed to make responsive web sites and apps. JQueryMobile is a robust mobile development framework. It is used to build cross-mobile platform app. JQuery Mobile supports a wide range of different platforms, from a regular desktop, smart phone, tablet.

8. React Native

React Native built mobile apps only with JavaScript. It uses the same design as React, letting you to compose a rich mobile UI from declarative components. it builds native iOS and Android apps with JavaScript.

9. Kendo UI

The Kendo UI framework builds, interactive and high-performance websites and applications. The framework comes with a library of UI widgets, client-side data source, an abundance of data-visualization gadgets, built-in MVVM library.

10. Onsen UI

Onsen UI is an open-source UI framework. It is based on PhoneGap and Cordova. Onsen UI allows the developers to create mobile apps using CSS, HTML5, and JavaScript.

What Next:

Get a complete home video/slides/book training kit on each of this framework and start developing mobile apps:  Click Here – Nationwide Delivery within 24hrs.

Attend a hands-on training at SOUTECH Mobile Application Development training in Abuja. Contact Us Today. Click here to attend a training today.

Click here to start making MONEY TODAY- Become a software reseller

Click here to get a website today

Mobile Application Development Services- Click here

Kindly share this article.

Professional Training Videos for Microsoft, Comptia , AutoCAD, Graphics and Branding, SPSS, Motivational in Abuja, Nigeria

Soutech Ventures is primarily an Information Technology Firm, which was created to be the numero uno in business promotion development & implementation, eBusiness & IT systems integration and consultancy industry of the Nigerian Economy and to partners worldwide.
We have over 50+ discounted training kits on any industry subject: DVD Packs( Minimum 20hrs training hands-time videos)

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Cost: 6,500 Each including next day shipment via courier
 

Payment can be made via Bank deposit/transfer.

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*Please remember to notify us after successful payment or sending a payment notification directly to this email address: contact@soutechventures.com, 08034121380

 Some titles

  1. 50+ Motivational Audio Books by John Maxwell and Brain Tracy
  2. Advance Blogging for cash Training -Make Money Online
  3. Advance Website Analytics, Tracking, Audit and Security
  4. Advanced Excel Training course for Statisticians and Accountants
  5. AUTOCAD Full Training Course
  6. Boostrap Website Developer Course
  7. Branding- Building Brands and Increasing Revenue for Business Executives
  8. Building Enterprise eCommerce-Online Store Websites
  9. Building Mobile App with AngularJS and Ionic
  10. Building Online Website Forums
  11. Business Analysis
  12. C# Complete Developer Course
  13. Cloud Computing Training Course
  14. CMS- WordPress and Joomla Theme Developer Course
  15. Complete Email Marketing Course+ Free 1mil Email Database
  16. Complete Voilin Training Course
  17. CompTIA A+ Computer Repair, Maintenance and Upgrade
  18. ComTIA Linux Training
  19. CompTIA N+ Networking Training
  20. CompTIA Security Training
  21. CompTIA Security+ Training
  22. Computer Literacy for Windows
  23. Core Javascript Master Developer Course
  24. Dreamweaver Professional Training Course
  25. Drupal Advanced Training Course
  26. Creating Web Application
  27. Cybersecurity and Ethical Hacking
  28. Digital Marketing Research
  29. Dreamweaver Professional Training Course
  30. Drupal Advanced Training Course
  31. eBusiness Technologies-
  32. eHR- Building a Company Team for World Impact
  33. Entrepreneurship- Smart Business Models for Business Growth and Success
  34. eProcurement and Online Payments- Tools, Tools and Techniques
  35. Game Developer Training Course
  36. How to Make Massive Cash as a Web designer and Developer
  37. How to Start a Company and Become Global Within 3 Months
  38. Internet Marketing Training Course
  39. Java Application Development Course
  40. Joomla Developer Full Training Course
  41. Learning to Use The Macintosh Computer
  42. Microsoft Office 2013 Full Training Program
  43. Microsoft Sharepoint Training
  44. Microsoft Visio Studio Training Course
  45. Mobile Application Developer Course-Andriod, iOs, Windows
  46. Mobile Marketing Advance Course- SMS, Robo Calls, ShortCode
  47. Oracle Training Courses
  48. Sales Secrets for Small Business
  49. SPSS Professional Training
  50. Strategic Negotiation
  51. User Experience Fundamentals for Web Design

Professional Freelance Portal in Nigeria: Business and Academic Solutions

project and research nigeria facebook page

SOUTECH Web Consults – (a smart and budding Information Technology (IT) startup is launching a platform with innovative, intelligent, knowledgeable and experienced persons running “Project and Research Nigeria”

“To provide a Smart, Premium and Robust Platform for bespoke solutions to individuals in the college, corporate and business world”- Mission Statement
It is a Premium platform for consultancy in research and Undergraduate, PostGrad & Phd, Work Place and Occupational Project Freelance center.
We will be having 800+ freelance vacancies for professionals and expert and over 3000 Agents globally for the platform.`
www.ProjectAndResearchNg.com  is a team of online experts in Nigeria with freelance partners in other countries. Its services include bringing expert to users of various academic and occupational projects/assignment.
ProjectAndResearchNg.com offers online assistance in various tested fields. Our expert comes from diverse background that has years of experience in academics and other occupational fields. Prerequisite for becoming our expert starts from extensive hands on experience or holding Masters to PhD degrees in their respective field. Also they have years of experience in project writing, thesis writing and dissertation help and essay writing while having hands on experience in their fields.
We provide help in almost all subjects like marketing, finance, law, statistics, medicine, HRM, English, accounting, law and engineering subjects like electrical, mechanical, computer science etc.
Our Job/Project Experts:

Job advert for facbook and jobberman

These experts undergo rigorous series of assessments and testing process before they are part of our team. So, we deliver the best service to students and companies alike. We believe in providing detailed step by step solution of every academic assignment, occupational and business problems.
Experts will also render bespoke professional services to individuals, companies, NGOs, organizations needing professional help in running their projects and businesses.
We deliver non-plagiarized work with proper referencing from peer reviewed team of quality assurance experts to meet global standards.
You might want to be among the premium 800+ experts or 3000 agents worldwide.
For News Updates, Jobs, Connect with us and Like Our Page via:
www.facebook.com/ProjectAndResearchNigeria
www.ProjectAndResearchNg.com
jobs@projectandresearchng.com
+2348034121380

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