These are 9 steps that will guide in creating a Facebook Ads FunnelsIfeoma Okorie
As a marketer you should know the stage of your buyer’s journey like the back of your hand. These particular rules apply even on facebook marketing. If you are thinking of using facebook as a means of advertising your brand or product then you should grab a coffee, relax and read this article.
Facebook can be use by all kind of companies either small or big companies. Facebook advanced targeting options can make sure that every company is enable to send the right content across the right people or audience. You being successful on facebook does not require or need you bringing in a massive budget. With advanced options, you will be connecting with your potential customers at every stage of their jorney. And also create tailored campaigns.
To build a facebook Ads strategy that work, you should go through these steps.
1.Identify Your Audience.
When you know what you are marketing, then you have to know who you want to market to by indentifying those set of people. To start on the right track, prepare a list of your potential audience focusing on you interest; it might be gender, occupation, and age group. And more. You must know that this process require hard work, time and energy. When using your targeting strategy on your audience, you should target, base on metrics. Creating a list will help you focus on the right kind of people.
I want you to know that content marketing is basic and fundamental prerequisite. So if you are talking about facebook Ads funnel we should look at content development.. Facebook is a platform where you can target every type of demography and class of audience. When you add personal touch to your marketing and ditch one side fit strategy and see your content working.
Always create multiple pieces of content that will satisfy different audiences. The purchase that will be made will be made by audiences in different ways. Some will want to buy immediately because they like it so much. And other will think about it before buying it and respond half-heartedly.
To step up your content, you have to start creating blogpost, making video and using info-graphics. And also create quality content that varies in subject matter will promote your audience in one way or another.
3. Promote Content to Warm Audiences.
When it comes to warm audience, we are talking about people who are already interested and have invested in your brand. For these warm audiences that are interested and have invested need to become buyers, for you to achieve that, it is advisable to promote your content to them for them to see.
For you to be able to figure out which content is driving maximum sales for your brand, you should put your eye on your engagement rate and take analysis of your data so you can find the top performing content for your warm audiences.
4. Lookalike Audiences should not be neglected.
Facebook with its uniqueness has a unique feature which will help you find lookalike audiences. Lookalike audiences are similar users and have similar characteristics they can be your existing customer or even loyal customer. Those features on facebook will indentify target users with the same kind of interests, habits, and behavior as your core audiences.
This lookalike audience can be converted to buyer by your content. By getting your quality content across this lookalike audience, you brand awareness will be increase and get to a certain reach that will get you more out of Facebook Ads budget.
5.Promote Your Best Content to Your Lookalike Audiences
In this case you can use your quality content, that content that was effective on your warm audience, you can also get across to your lookalike audience. You should do that not minding if the content is a blog post, video, info graphics or any other content format.
Watch out when this is done, you will archive your goal, which converting lookalike audience to buyers or core audiences successfully in good numbers. The fact is this, when they are aware of your brand they will be definitely be push to purchase your products.
You should know you are wrong when you think that your job is done, when you get the attention of buyer and potential buyers. What about your audience?
It is the responsibility as a brand to ——- the interest of your audiences interested in your products. By doing this, you will be able to gather more information about your audiences.
When you offer stuff like special discounts, valuable and free trials and in return your audience will sign up for subscriptions. You will automatically filter your audiences to give you a set of customer who are really and sincerely interested in brand by using such tactic above.
The Zafran campaign turned out to be a success, with the restaurant receiving more than 300 entries in the year–.why because they decided to use Dubai’s Biryani’s festival as a way to promote their restaurant by offering free biryani. And also the restaurant decided to treat 2 lucky winners with their signature biryani. And the only thing they ask for in return, is for people to enter their email address if they are interested to participate.
For your brand to be trusted, you need to provide something about your brand that your customer can see. For your customer to trust you brand they need to see something. Something about your brand that can assure them.
You can provide testimonials. You can do this by getting across your best customers and ask for testimonials. Doing this you gain trust from your audience. And for you to retain and continue building that trusts, you must be consistent and provide relevant content creative.
8. Remarket All Content differently.
All the steps above are very important, to get a strong customer base, the above steps needs to be implemented to your brand. If you think every customer will automatically become a loyal fan, then you should take a second thought. Why, because it will be foolish for you to think that way.
On the process of remarketing, this is when you turn your customer into loyal fan.
The question is, can you turn customers into constant buyers who then become loyal fans? The answer is easy. You can use remarketing to push your audiences deeply into the sales funnel. You can remarket your best used content in another form that will get across better massage to your audiences. You can use a different form, reposition your product.
9.Facebook Pixels should be used.
A Facebook pixel is code and it is placed on a website. Facebook Pixel track conversation from facebook ads optimize ads based on collected data, build targeted audiences for future ads, and re-market to qualified leads—people who have already taken some kind of action on your website
This tool helps in re-marketing to qualified audiences and potential buyers. To generate new set of audience for future facebook ads, this tool is highly recommended because it’s help you do that. Install with ease. Pixel is the smallest controllable element of a picture represented on the screen. The intensity of each pixel is variable
As a marketer, marketing a brand or product should create a facebook Ads funnel in the process of marketing, the process are been shown to you above to get a strong based for your brand. You should go for a digital marketing training to have a better understanding.
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