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Alexa Company Footprinting

Input a site address into alexa and it will show you

SEO keyword opportunities, including keywords that are driving traffic to competing sites, but not yours. Find your next content idea and incorporate it into your strategy. Competitive benchmarking, including how your site’s traffic from search, keywords, and backlinks compare to that of your biggest online competitors
Audience insights, including sites that share an audience with your site, topics your audience cares most about, and keywords they search for.
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