Digital Maketing Strategy

Digital Marketing Strategy


About the course

Digital technologies have a significant impact across all areas of business, regardless of the size, industry or scope of the organization. Attendees should have a basic understanding of the key marketing tactics to get the most out of the course.

Campaign, product and corporate digital strategies are all covered.

Who should attend?

  • Marketers and senior marketers looking to understand how to best integrate digital into their overall marketing strategies
  • Digital and IT professionals needing to ensure their strategy and plans integrate with the overall organisation’s plans
  • Ideal for both B2B and B2C marketers
  • Client or agency side.

Learning outcomes

  • The scope of digital strategy and how it integrates with overall business and marketing strategy
  • A planning framework for digital strategy development for your organization
  • How to implement your strategy by employing the tools for digital marketing in the most appropriate way
  • How other organizations carry out acquisition, branding and retention strategies, using case studies
  • Campaign, product and corporate digital strategies are all covered.

Course Outline

Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

  • What is digital strategy
  • Understanding the role of digital within the business
  • Understanding how your target audience is using digital
  • Getting to grips with your digital landscape
  • How the various elements of digital are used against strategic objectives
  • Developing a digital strategy for customer acquisition
  • Developing a digital strategy for branding purposes
  • Developing a digital strategy for retaining customers
  • Implementing a digital strategy successfully


Online Learning

The world of marketing and advertising changes fast and the need to keep up never stops. So, to fit around busy schedules, SOUTECH  has created a new range of online courses: offering flexibility for when and where you want to learn.

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Digital marketing - ethical hacking - website design - web development - PHP - Python - WordPress Enroll now for ICT training in Abuja

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