Social Media Marketing Strategy

Social Media Marketing Strategy


About the course

Social media is now common place, and a must for today’s organisations. While many businesses have set up their Facebook and Twitter channels, few have thought about what happens next.

Who should attend?

  • Marketers
  • Managers
  • Business owners
  • Communications professionals.

Learning outcomes

  • Key differences between social media and traditional marketing
  • Why social media works the way it does and what users expect from you
  • How to use and monitor Twitter, Facebook, LinkedIn, forums and blogs
  • How to develop a simple but effective social media engagement strategy
  • How to start monitoring social media conversations
  • How to create social media guidelines for your staff is essential and what to put in them
  • A measurement framework to ensure you’re tracking your social media investment.

Course Outline

Course outline

  • The building blocks of social media
  • What the social media landscape means for organisations
  • An introduction to the key social media platforms: blogs, forums, personal social networks, business social networks, microblogs, geosocial networks
  • Social media strategy in three steps
    1. Listen – monitoring social conversations
    2. Respond – engaging with your audiences
    3. Drive – running campaigns and starting conversations
  • A framework for measuring your social media progress
  • Social media within your organisation


Online Learning

The world of marketing and advertising changes fast and the need to keep up never stops. So, to fit around busy schedules, SOUTECH has created a new range of online courses: offering flexibility for when and where you want to learn.

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