Digital Maketing Strategy

Digital Marketing Strategy

Overview

About the course

Digital technologies have a significant impact across all areas of business, regardless of the size, industry or scope of the organization. Attendees should have a basic understanding of the key marketing tactics to get the most out of the course.

Campaign, product and corporate digital strategies are all covered.

Who should attend?

  • Marketers and senior marketers looking to understand how to best integrate digital into their overall marketing strategies
  • Digital and IT professionals needing to ensure their strategy and plans integrate with the overall organisation’s plans
  • Ideal for both B2B and B2C marketers
  • Client or agency side.

Learning outcomes

  • The scope of digital strategy and how it integrates with overall business and marketing strategy
  • A planning framework for digital strategy development for your organization
  • How to implement your strategy by employing the tools for digital marketing in the most appropriate way
  • How other organizations carry out acquisition, branding and retention strategies, using case studies
  • Campaign, product and corporate digital strategies are all covered.

Course Outline

Course outline

The course content will combine presentations, discussion and practical exercises on the following topics:

  • What is digital strategy
  • Understanding the role of digital within the business
  • Understanding how your target audience is using digital
  • Getting to grips with your digital landscape
  • How the various elements of digital are used against strategic objectives
  • Developing a digital strategy for customer acquisition
  • Developing a digital strategy for branding purposes
  • Developing a digital strategy for retaining customers
  • Implementing a digital strategy successfully

Online

Online Learning

The world of marketing and advertising changes fast and the need to keep up never stops. So, to fit around busy schedules, SOUTECH  has created a new range of online courses: offering flexibility for when and where you want to learn.