Search Engine Marketing
About the course
Paid search can be a highly cost-effective channel. This course is ideal for marketing and advertising professionals on both the client and agency sides.
Who should attend?
- Anyone involved in increasing the quantity and quality of visitors to a website
- Those responsible for online marketing
- Ideal for both B2B and B2C marketers
- Client or agency side.
- How to improve your search strategies, both short and long term
- What the jargon really means
- How to incorporate this cost-effective channel into your communications mix
- Valuable insights and lessons from case studies.
|The search landscape
Bringing it all together
Developing a plan for your business