Data-driven Marketing and Advertising Essentials
About the course
|Featuring case studies and group exercises, you’ll learn a range of disciplines to ensure database marketing campaigns are well-planned and carefully executed.|
Who should attend?
|Course outlineOver two days, Data-driven Marketing and Advertising Essentials addresses:
Strategies and campaigns:
Data management essentials:
Using data to drive effectiveness:
Conversion and retention:
The course is highly interactive and involves a number of practical exercises in which students work on case studies and develop their ideas in groups.
Data-driven Marketing & Advertising Essentials Short Course is now available for online study.
The online course covers the same content as our in-class course. Topics are broken down into a series of online modules to work through at your own pace.
The course content is presented on SOUTECH’s Online Learning Management System (LMS) which you are provided access to on the day of enrolment.
Within the LMS you will find a course introduction and 5 modules. Within each module you will find the course content with exercises, case studies, articles and more.
The course study time is between 16 – 20 hours, depending on your current level of experience, however you have access to the course content for 3 months. We provide you with 3 months access so you can go back to the course module to review and revise