Digital marketing services in abuja, port harcourt nigeriaSouTech Team
THE 10 BENEFITS OF DIGITAL MARKETING
Internet marketing is essential because it supports with the way consumers make purchasing decisions, while enables building relations with customers and prospects through regular, low-cost personalized communication and reflecting the move away from mass marketing.
Consumers are progressively turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. According to studies, to carry out initial price and product research, consumers are turning to research on mobile Internet and social media before making their final purchasing decisions.
Of you yet to be convinced that Internet marketing is the direction your company should go in? Then, I leave you with ten benefits of Internet marketing listed below to help change your mind.
All-Hour Based Marketing
Internet marketing is all-hour based. Your marketing campaigns run 24 hours a day , 7 days a week. you aren’t constrained with opening hours, neither are you to consider overtime payment for staff. The availability or reachability of your online ads copy campaign and offer cannot be affected by international time variation. Anytime an individual opens a computer connected to the internet, S/he’s tendency to see your marketing campaign as opposed to usual traditional offline marketing. Customers search the products offered at their convenient time as long as they like – no hasten, no fear of closing. The users own the opening and closing hours for shopping.
Internet marketing gives you the preference to be open for business around the clock without worrying about business resumption hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.
Overcoming barriers of distance is really easy by marketing on the Internet. You can sell goods in any part of the country without setting up local shops, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.
Internet Marketing is Cost-Effective
Internet marketing involves less or no start-up-capital. Starting a blog, social media or email marketing require less investment compared to traditional marketing which greatly lies on the factors of production – Land, capital, labour, entrepreneur. These are not prerequisite to online marketing and translate to reduced cost of production, advertising and marketing since no money is incurred on staffing, procurement of business premises and middlemen. We all know that I cost a huge amount running traditional marketing like newspaper, radio, television and banner, while fraction of such can run PPC advertising on Facebook, Google and other PPC companies.
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. One can make targeted offers that reflect interests or prospect simply by tracking the web pages and product information that the prospects visits. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.
Provision of important platform that builds relationship with customers and increasing customer retention levels comes from the internet. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. A good way to maintain customer relationship is by emailing them regularly with special, personalized offers. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
Have you notice the growing importance of social media lately? One thing that will make you take advantage of that is Internet marketing. A group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 according to a paper by Harvard Business School Executive Education website, on a highlight regarding the link between social networking and online revenue growth. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.
Residual and Continuity Effect
Inheriting residual effect is one of the great benefits of online marketing. years after the marketing campaign to a content or products is over, the content on websites and blogs remains functional and working to promote your products and services. E-book marketing produces long-term and viral effects after the production. For instance, If you run a campaign to improve traffic to your landing page, the residual power of such marketing remains effective years after the campaign might have been stopped.
Automation Versus Delegation
Another advantage of online marketing is the power of easy, one-mouse-click automation. Marketers often leverage the benefit of delegating best hands for various tasks in traditional offline business and marketing while internet marketing has a better time-savvy opportunity. That is the opportunity to get every aspect of your business fully automated. You search for the best tool for your marketing campaign and all is done. You have the option of spending your time in doing something else.
Convenient, Easy and Quick Service Delivery
Marketing online is incredibly convenient. It has easy accessibility. Consumers doesn’t incur any cost in reaching the internet markets anywhere in the world. This removes the cost of transportation to purchase goods across borders. Importers really enjoy this bonus as they make the online order right in the comfort of their home. Delivery process of sale items can easily be tracked online. Consumers get digital downloadable products on a click of mouse. What better experience is beyond shopping in the comfort of one’s room with a bottle of juice on a table for refreshment.
Take a digital marketing training today at Soutech Web Consult, and start enjoying benefits listed above.
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