- July 13, 2017
- Posted by: SouTech Team
- Category: Digital Marketing, Sales and Marketing
Digital Marketing is the practice of building and sustaining customer relationships using various available web services to facilitate the exchange of ideas, products and services that satisfy the goals of both parties. In plain English, it simply means getting found online.
People are always online for information on a new product, service or location, if they have question(s) and looking for help. You will also find people online who are looking for certain individual organisations meeting attendants, business contacts, general information (could be about you or any other individual/organisation), new employees, available jobs, and many other reasons.
With the continuous development of the internet, and more individuals getting connected every day, digital marketing has become a necessity for many organisations. This also includes small businesses that wants to trade online and make a name for themselves on the.
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The web is crowded with information. Having a website is a good start towards globalizing your business and services, but the question is; If you have a website, can these people searching for web answers reach you?
Vs Traditional marketing
There are lots of benefits in digital marketing which makes it a more considerable marketing choice over traditional marketing. Some digital marketing benefits include:
- Putting the consumer in control
- Provides convenience
- Increases satisfaction
- Drives brand loyalty
- Reduces the selling circle
- Reduces the cost of sales
- Builds your brand
- Provides targeted results
- It is measurable
- Cost effective
Components of Digital Marketing
Digital marketing consists of the various component that propels its purpose of achieving desirable results. Some of these components include;
- Website design
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Social media marketing (SMM)
- Email marketing
- Display advertisement (banner ads)
- Affiliate marketing
- Content marketing
- Online reputation management
Digital Marketing Objectives
A very good way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have the following 5 objectives
- Reaching the right audience
- Engaging with your audience
- To motivate your audience to take action
- Efficient spending on your campaign
- Return on Investment
The evolution
Initially, it was all about search engine optimisation (organic search). This involved building a website and applying the art of on and off page SEO to your website, you build more links, and also build even more backlinks, focus on the meta-tags, content, etc. After which you hope it shows up on Google and displays on the search results with the right keywords. It was like fishing off-course and hoping you will get a acatch.
With SEO, PPC was introduced – (paid search): Google introduced ads that showed up on the right and top area of search engine results. Microsoft came up with Adcenter, Yohoo’s search marketing. All these works by building ads around keywords and pay for everyone that clicks the ad and visits your website.
Search engine optimization (SEO)
This is a procedure of receiving traffic from the free (organic), editorial or natural listings on search engines.
Major search engines have a feature where results of web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Some benefits of SEO include:
- Your website getting found on the web
- Improve you your competitive edge
- Expand your customer base and target audience
- Cost effective
- Long term standings
- Free traffic
- Targeted traffic
- Higher sales (ROI)
- Global reach
- All the results can be measured
- Better conversion (sales)
- Pull marketing
- Increased visibility
- Your own 24-hour marketing team and shop front
Becoming a digital marketer
Digital marketers are globally in demand, and becoming a digital marketer is a lot easier than you think and has huge profitable value.
It is very simple, attend a Digital marketing training at Soutech Web Consult to unlock amazing skills that will enhance and boost your career in digital environment.
Take a digital marketing training today at Soutech Web Consult, and start enjoying benefits listed above.
Attend Digital Marketing Training this Friday: Dont’ Delay. Pick up a training kit worth over 3GB and start learning.
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