Why do you need a Vulnerability Test? Concepts and Methodologies

First of all, let us understand what a vulnerability is. I’ll define a vulnerability as any form of loophole, a weakness or mistake that can be found in a system security design, its implementation, security procedures, or its control that can lead to systems security policy violation. A vulnerability can make it possible for cybercriminal or attacker to gain unauthorized access to the system.

As we already know, confidentiality, integrity and availability which are the three cores of IT security. Once any or all of these elements are compromised, then one can say there is a security vulnerability. Infact, a single security vulnerability has the potential of compromising one or all of these elements. For example, the confidentiality can be compromised if there is an information disclosure vulnerability while the compromise of integrity and availability can be as a result of remote code execution.

What is Vulnerability Testing?

It can also be referred to as vulnerability assessment which is a software testing technique that is conducted in order to evaluate the inherent risk in an IT system and measures employed to reduce or curb the probability of the event.

Vulnerability testing has some similarities with risk assessment and these assessments can be performed following some steps as highlighted below.

  • Developing a catalogue for assets and resources in the system.
  • Assigning rank orders to quantify resources by value and importance.
  • Identifying the potential threats and vulnerabilities to the resources.
  • Eliminating totally or mitigating the high ranked vulnerabilities for the most valuable resources.

Vulnerability testing depends majorly on 2 mechanisms

  • Vulnerability assessment
  • Penetration testing

Objectives of Vulnerability Testing

The common goals and objectives of risk and vulnerability assessments are as follows;

  • To get an accurate inventory of all data and IT assets.
  • To prioritize organizational IT and data assets according to the importance and criticality to the organization
  • To identify and document all the potential risks, threats and vulnerabilities to the organizational infrastructural assets.
  • To prioritize the potential risks, threats and known vulnerabilities based on their impact or criticality on the IT or data assets being affected.
  • To identify and minimize the vulnerability window of the organizational IT and data assets according to the minimum acceptable tolerance level.
  • To curb, mitigate or remediate the identified risks, threats and vulnerabilities and properly plan and budget them based on the criticality of the IT and data assets.
  • To check for compliance with the updated information security laws, regulations, procedures and mandates
  • Just as explained previously, it helps to identify lapses, voids and gaps in the organizations IT security framework and architecture by looking out for specific recommendations.
  • To identify the potential risks, threats and vulnerabilities that an organization’s is susceptible to and to find ways to justify the cost of all the security countermeasures and solutions to be adopted in order to mitigate, eliminate or reduce the identified risks, threats and vulnerabilities.
  • To provide an objective assessment and prompt recommendation to help define the organizations goals and objectives for performing risk and vulnerability assessment.
  • It helps organizations to understand the return on investments (ROI) whenever funds are to be invested in the IT security infrastructure.
  • To scan operating systems, application softwares and the entire network for known vulnerabilities such as insecure authentications and software designs.

                                 Scope of Vulnerability Testing

 

  1. Black Box Testing: It involves performing vulnerability testing from an external network with no prior knowledge of the internal network infrastructure and systems.
  2. White box testing: It involves performing vulnerability testing within an internal network with prior knowledge of the internal network infrastructure and systems. White box testing can also be referred to as internal testing.
  3. Grey box testing: It involves performing vulnerability testing from either an external or internal network with little knowledge of the internal network infrastructure and system. It involves the combination of black box ad white box testing.

Elements of Vulnerability Testing

  • Information Gathering: This can also be referred to as reconnaissance and it deals with obtaining as much information as possible about an IT environment. Information such as Networks, IP addresses, versions of operating systems in use etc. and it is applicable to the 3 scopes of vulnerability assessment.
  • Detection of vulnerability: This process involves the use of vulnerability scanners to scan the IT environment to identify the unknown and potential vulnerabilities.
  • Information analysis and planning: It involves the analysis of all the vulnerabilities that have been identified and further devising a means to penetrate into the network and the systems.

Types of Vulnerability Test

  1. Predefined Tests: These is a vulnerability test that is designed to discover some common vulnerabilities in databases and its environments. Predefined tests can be customized to suit the needs or requirements of an organization. Predefined tests include;
  • Configuration Tests: It checks a database for all configuration settings realted ti security. It looks out for common flaws and mistakes in database configurations. Such configuration issues include;
  • Privelege which include; system level rights, privilege access to database and users, rights of use and creation of objects
  • Configuration: Which include parameter settings for the database and parameter settings for the system level.
  • Authentication: It includes, use of accounts by users, use of remote logins, password policies.
  • Version: This includes, versions of the database and patches for the database.
  • Object: It involves sample databases that have been installed, database layouts that have been recommended and ownership of the databases.
  • Behavioral Tests: This test type checks and analyses the security posture and wellbeing of the database environment. It does this by observing the database when it is in real time mode and checking how information is manipulated. Some of the behavioral tests include;
  • Violations of access rules
  • Failures in excessive logins
  • Errors in the excessive SQL
  • Access to default users
  • Logins at after hours
  • Execution of DDL, DBCC commands from the client side of the database
  • Calls for stored procedure checks
  • Ensures user ids are not accessed from multiple IP addresses
  1. Query- based vulnerability tests: This test type can either be a pre-defined test or a user-defined test that can be created easily and quickly by modifying SQL queries which can be run against database entities or resources.
  2. CVE (Common Vulnerabilities and Exposures) Tests: This test type monitors and exposes common vulnerabilities from the MITRE corporation and further adds the results of the test for related vulnerabilities that are related to the database.
  3. CAS-based Tests: This test type can either be a predefined test or a user-defined test which is based on the template of a CAS item found in the OS script command. It uses the collected data. Users can therefore check which of the template items and tests against the contents in the CAS results.

Vulnerability Testing Methodologies

  1. Setup:
  • Begin the documentation process of all assets
  • Secure permissions to credentials and assets
  • Perform tools update
  • Configure the tools
  1. Execute the Test
  • Run the tools to begin execution
  • Run all the data packets captured (A packet is a unit of data that is crafted to be routed from a source to destination). If a file whether email, HTML, or URL request is being sent from a particular point to another on the internet, the TCP layer of TCP/IP will divide the file into small chunks each having a sequence number on the headers for efficient routing. Now, these small individual chunks are referred to as packets. On the destination end, the packets reassemble to form the original file that was sent while running the assessment tools.
  1. Analyze the vulnerabilities:
  • Define and classify the system resources as well as the network
  • Prioritize the resources based on their importance such as High, Medium, low
  • Identify all potential threats to the assets
  • Based on the priorities, develop a strategy to first handle the most prioritized problems
  • Define and implement measures to mitigate or minimize the consequences of the occurrence of an attack.
  1. Form a Report: Develop a report of all the steps you took to arrive at your results. The report is also important in order to guide to aid future understanding of the system and as well to report to the management of the organization.
  2. Remediation plans: This process involves developing measures and taking the appropriate steps to fix the vulnerabilities.

Responsibilities of a Vulnerability Tester

  1. Unit management such as Information Security Coordinators and Unit IT supervisors
  • They support and enforce the standards, approve and submit the annual risk assessment documents to management
  • They determine the person who maintains the documentation.
  • They also request for the internal audits, procure and assign the necessary resources that are needed to implement the standards and polices.
  • They notify the users and support staff who are involved in performing the test.
  • The also request for any exceptions
  • They supervise and coordinate the vulnerability test and also the remediation processes.
  1. The System administrator and Computing device Administrator
  • They implement the best practices which are needed to comply with the test.
  • They support and comply with the policies.
  • They scan all the systems in the network for compliance to standards devices.
  • They monitor the systems actively for any available patches in other to remediate tasks that can affect the user.
  1. Information security Officer
  • These people approve and oversee the all the vulnerability scans.
  • They review and approve the use of any alternative scanning tools when required.
  • They conduct reviews and risk assessments annually.
  • They authorize the removal of network devices from the network when needed.

 Vulnerability testing focuses more on determining loopholes and weaknesses in an IT infrastructure. In my next article i will try to shed some more light on the tools which can use to perform vulnerability since we already have the standard methodologies to follow in order to perform a detailed vulnerability test.

Soutech ventures offers courses that can better equip and train you on all you need to know with practical hands-on knowledge on vulnerability assessment. Subscribe to our CEH course today on www.soutechventures.com/courses

 

 

Digital marketing services in abuja, port harcourt nigeria

THE 10 BENEFITS OF DIGITAL MARKETING

Internet marketing is essential because it supports with the way consumers make purchasing decisions, while enables building relations with customers and prospects through regular, low-cost personalized communication and reflecting the move away from mass marketing.

Consumers are progressively turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. According to studies, to carry out initial price and product research, consumers are turning to research on mobile Internet and social media before making their final purchasing decisions.

Of you yet to be convinced that Internet marketing is the direction your company should go in? Then, I leave you with ten benefits of Internet marketing listed below to help change your mind.

All-Hour Based Marketing

Internet marketing is all-hour based. Your marketing campaigns run 24 hours a day , 7 days a week. you aren’t constrained with opening hours, neither are you to consider overtime payment for staff. The availability or reachability of your online ads copy campaign and offer cannot be affected by international time variation. Anytime an individual opens a computer connected to the internet, S/he’s tendency to see your marketing campaign as opposed to usual traditional offline marketing. Customers search the products offered at their convenient time as long as they like – no hasten, no fear of closing. The users own the opening and closing hours for shopping.

Convenience

Internet marketing gives you the preference to be open for business around the clock without worrying about business resumption hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

Reach

Overcoming barriers of distance is really easy by marketing on the Internet. You can sell goods in any part of the country without setting up local shops, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

Internet Marketing is Cost-Effective

Internet marketing involves less or no start-up-capital. Starting a blog, social media or email marketing require less investment compared to traditional marketing which greatly lies on the factors of production – Land, capital, labour, entrepreneur. These are not prerequisite to online marketing and translate to reduced cost of production, advertising and marketing since no money is incurred on staffing, procurement of business premises and middlemen. We all know that I cost a huge amount running traditional marketing like newspaper, radio, television and banner, while fraction of such can run PPC advertising on Facebook, Google and other PPC companies.

Personalization

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. One can make targeted offers that reflect interests or prospect simply by tracking the web pages and product information that the prospects visits. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

Relationships

Provision of important platform that builds relationship with customers and increasing customer retention levels comes from the internet. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. A good way to maintain customer relationship is by emailing them regularly with special, personalized offers. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

Social

Have you notice the growing importance of social media lately? One thing that will make you take advantage of that is Internet marketing. A group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 according to a paper by Harvard Business School Executive Education website, on a highlight regarding the link between social networking and online revenue growth. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

Residual and Continuity Effect

Inheriting residual effect is one of the great benefits of online marketing. years after the marketing campaign to a content or products is over, the content on websites and blogs remains functional and working to promote your products and services. E-book marketing produces long-term and viral effects after the production. For instance, If you run a campaign to improve traffic to your landing page, the residual power of such marketing remains effective years after the campaign might have been stopped.

Automation Versus Delegation

Another advantage of online marketing is the power of easy, one-mouse-click automation. Marketers often leverage the benefit of delegating best hands for various tasks in traditional offline business and marketing while internet marketing has a better time-savvy opportunity. That is the opportunity to get every aspect of your business fully automated. You search for the best tool for your marketing campaign and all is done. You have the option of spending your time in doing something else.

Convenient, Easy and Quick Service Delivery

Marketing online is incredibly convenient. It has easy accessibility. Consumers doesn’t incur any cost in reaching the internet markets anywhere in the world. This removes the cost of transportation to purchase goods across borders. Importers really enjoy this bonus as they make the online order right in the comfort of their home. Delivery process of sale items can easily be tracked online. Consumers get digital downloadable products on a click of mouse. What better experience is beyond shopping in the comfort of one’s room with a bottle of juice on a table for refreshment.

Take a digital marketing training today at Soutech Web Consult, and start enjoying benefits listed above.

Attend Digital Marketing Training this Friday:

Digital Marketing Practical Training in Abuja

Tools to help you create amazing website on the go: SOUTECH website design training tips Abuja, Nigeria

Though WordPress might sound like a time-saver for most developers who are fans of fast deliveries, others find it not to be interestingly appealing especially “the new guys”. If you have installed WordPress for the first time after seeing some amazing works done with the CMS or just watch an interesting tutorial on using WordPress to customize pages, you should be wondering while at the “dashboard” – “where are the tools?”. Well, do not worry, they are just there. All you need to do is locate them. WordPress has a lot of plugins that can be used to add functionalities into a website and most of them are free.

Some of these plugins help in saving a lot of hassle and are easy to use, enabling us to build projects with great functionalities without having any coding knowledge. Different plugins have different functionalities and features as well. If you are a WordPress Advanced web designer, then you should already what kind of plugins you might want to use in delivering your project, otherwise, you might just get confuse on which to install. As a WordPress beginner, the following plugins will make it easier for you to accomplish your tasks.

Visual Composer ($34)

This is a wonderful plugin from WPbakery. It is an essential WordPress plugin that has multiple features and can be used as a page builder. I call this plugin the ultimate WYSIWYG. Visual Composer was released in May 2011 and since then it has massively affected the development of many WordPress themes. Many WordPress theme developers have benefited from this awesome plugin, which has not only boosted the sales of their themes but has made their work unique while making it easy for website builders to build custom pages. It is an SEO page building tool with over 45 content elements to play with, over 60 predefined layouts to choose and you can add them in seconds. It also has 40 unique grid design templates, over 150 exclusive 3rd party addons. It is a frontend and backend editor of which both are WYSIWYG with drag and drop features. The good thing is whatever you build with visual composer is responsive and mobile ready. With this plugin installed, your dream of becoming an amazing frontend web designer is more than halfway completed.

Securi ($200 per year)

It is no doubt that every web developer wants to stay as clean as possible with no vulnerabilities and downtime. Having records of hacked websites means bad news when it comes to bidding. Security must be a concern if you are going to build your websites using CMSs and when it comes to WordPress, it will be a painstaking to setup security measures. However, some developers had made this processes easier by developing plugins that take care of some CMSs security issues. Among these plugins is Securi, a website scanning plugin. Tasks securi performs includes cleaning websites that are infected with malware, blacklisted by Google, disabled by host and spam in search results. It also protects websites from DDoS, Brute Force and exploiting vulnerabilities. Generally, Securi detects attacks on your website, protect and backup your website, speed up your website and responds to threats.

Contact Form 7

Be it corporate website for a company, school portal or blog, you will always want a section where your visitors can be able to contact you. The easiest way to do such is to create a form which will enable them to send you a message directly. At some extent you may want to create a subscription form that will allow readers or visitors to subscribe to your blog or newsletter where you can be updating them about new articles or products. This is another process that required you having a coding skill in order to execute. But with contact form 7, you can even do better than some programmer and coders. All you need to do is add some few tags, set your emailing options with few clicks, get a generated short-code and it where you want the form to display. To learn more on how to use the contact form 7, I recommend you enrol for a Website Design training with Soutech Web Consult.

Slider Revolution (RevSlider) $25 Regular License

I must say I have used different sliders through my years of web designing, but Slider Revolution stands out from the other. Let me quote “it’s not just a slider, but the new way to deliver ideas” that is what themepunch said; the developers of this amazing plugin. And it is absolutely true. Over 2.5 million websites are being powered by RevSlider and it is a developer’s choice when it comes to sliders. It’s easy to use and customize. If you are a WordPress beginner, you should not miss installing this plugin that enables video slides, post slides and other custom slides including carousels that you can publish any in your website.

Using the above-mentioned plugins will definitely change your perspective of website design. If you install the right plugins and put them to use the right way you will end up building amazing websites with unlimited features and functionalities.

To learn more about building WordPress websites and working with plugins, enrol for a website design training at Soutech Web Consult, Area 1 Abuja.

Making cool cash online: smart insider secrets to making sales like a wizard- SOUTECH Tips, Techniques and Tools

WHO WANTS TO BE A MILLIONAIRE?

Just before you start walking tall and wearing that millionaire smile, let me explain. This is not your typical who wants to be a millionaire TV shows were Frank Edoho will ask you some question and you get the answers right to become a millionaire while the spectators cheered at you. Yeah in this program, we have targeted audience as spectators only that there will be no Frank or questions to answer.

HAVE YOU HEARD OF AFFILIATE MARKETING?

Affiliate marketing is a performance-based and how it works is simple. An existing business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Technically, four core players are involved in this industry: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has developed in density, resulting in the development of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

This is one of the oldest forms of marketing whereby you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

WHAT HAS AFFILIATE MARKETING GOT TO DO WITH ME BE BECOMING A MILLIONAIRE?

It actually has a lot to do with you becoming a millionaire, for instance; you earn N1 as commission-based from any product you recommended, if 1 million Nigerians orders a product via your referral or affiliate link, you have automatically entitled a millionaire. Now I know you will be thinking “that was easy said”. Yeah, way so easy but it is not too good to be true, it is real and require some efforts to achieve. Eventually, the efforts will only cost you a three (3) days intensive training on Website Design and another three (3) days in Essential Digital Marketing training plus 30 days mentoring and support. You will learn how to use the underlying power of web presence to draw “targeted Audience” to you while embedding significant strategies that that will make you a millionaire into your affiliate business. Surprise? Please don’t be, what you never knew is that you can run a successful e-commerce business without carrying any inventory at all? In fact, it’s pretty straightforward to run a full blown online store without worrying about storing or shipping anything physical at all. Drop-shipping has been proven as one most effective way to carry out such e-commerce business. It is a typical online store where you take orders on your own website, but your vendor or distributor is responsible for shipping the product to the end customer.

LET ME GUESS YOU WANT TO ASK ME; HOW DO YOU START?

There are many online companies who sell products such as homeware, electronics, clothing, accessories, web-hosting spaces, or some other service, and they usually offer an affiliate program. For instance, Yuboss is an affiliate program by Yudala where a Youboss member gets products at a slightly cheaper rate, and also gets a commission for selling them through his/her affiliate link. You can simply sign up for any affiliate program and get your unique tracking link. Whenever you want to write about their products/service, all you need to do is simply use this special tracking affiliate link to recommend the company’s site, and if someone make an order via your link, you receive a commission.

HOLD ON, HOLD ONE, HERE COMES THE BIG BOOM

Before you start registering for affiliate programs and start sending your links to individuals, you need to know this hidden secret. First imagine, that Konga is not an e-commerce store, rather, an affiliate for other e-stores? Yeah, according to Philips consulting online shopping report of 2014, the following findings was made;

  • Warehouses are located in Lagos, but also operate from other major cities. In addition, it is common to have thousands of merchants scattered across the nation to facilitate service delivery.
  • On average, the leading online stores achieve about $2 million worth of transactions per week i.e approximately N1.3biilion per month.
  • Not less than 500 orders are placed in a day with each retailer (nationwide);
  • Currently, no fewer than 300 nationwide deliveries are made in a day with each retailer;
  • Items being returned to the online store are an infrequent occurrence; presently, no more than 20% of delivered items are returned to the seller;
  • Online merchants most often make use of their own delivery facilities and staff to convey items to customers; however, external couriers such as DHL, UPS and Fedex are sometimes used for out-of-state deliveries.
  • Over 38% Nigerians shop online with 43% Nigeria agrees that their in-store purchase has reduced since the introduction of online shopping in Nigeria.
  • Some major challenges faced by online retailers is poor customer service culture, city navigation and logistical issues, and under-stocked items.

NOW YOU KNOW WHERE I WAS HEADING

So let’s rephrase the question; what if you become one of the highest seller/reseller in e-commerce simply by participating in an affiliate program in a different concept. Take a look at www.buyallsoftwares.com. Buyallsoftwares.com is actually an e-store where you can purchase any type of software you want in Nigeria. You can have an e-store like buyallsoftwares.com where you can display products from different e-store you are affiliated with.

WAIT! FIRST THING FIRST

I understand you want to jump into affiliate marketing immediately, but there are skills you will need to in order to stand and remain standing tall.

Soutech Web Consult has design training courses that will advance your knowledge into becoming a successful affiliate marketer. These training includes; Digital Marketing and Website Designing of which you will be trained in relevant areas in order to acquire necessary skills to effectively utilize this secret. You learn how to build your own e-store, discover selling products that will be profitable to market and most returned products, including how your customers can contribute in increasing sales.

A lot of people always misunderstand “niche marketing.” Niche marketing means focusing on a specific target market – electronics, clothing, homeware, etc. Niche marketing does NOT imply targeting the smallest market probable, which is what most people do. Remember these words: BIG MARKETS ARE BETTER.

See you at SOUTECH

SOUTECH Web Consults Training Courses

Web Design, Ethical Hacking, Networking, Mobile App Development, Project Management, Graphics and Branding, Advance Excel for Bankers/Statisticians and Research Experts and many more!

Click here for details:  https://www.soutechventures.com/courses/

What most Nigerian Businesses are Missing ” Getting Your Business Found Online via Google”

WHAT NIGERIAN BUSINESSES AND SERVICES ARE MISSING

The internet has been a power tool and has played a significant role over years in transforming people, businesses, and services. The social media, for example, has made communication easy in various ways, nevertheless, it has also aided businesses and services to global recognition. Yeah, now you know where I am heading.

Applicable Strategy

So you want to know what your business and services are missing? Well, before I tell, I would like you to ruminate about the word “CONSISTENCY”, does it ring a bell? It should if you belong to the team “expanding my business”. Now imagine that you wake up in the morning and try to login to your Gmail account, google wasn’t available, and wouldn’t be until noon and you need to send a very important email. If you are thinking like me, you would look for another email provider that will allow you to send your important email.

Now you have an alternative while Gmail in the other hand has a competitor, that is exactly what will happen when your business is not available to a customer at a given time. Unfortunately, I would not talk about consistency in your business and services, rather a consistency in what will bring prospective clients to your targeted list.

Missing the Internet

Do you know that Amazon.com has vendors in almost every city in the USA and UK? But over 85% of their customers patronizes them via the internet. Customers spend more time online because it is easier to locate items through web search function, it is convenient (no rush), and they can choose to pay upon delivery. Taking your business and services to the internet doesn’t only globalized you, it breaches the limit of services you can offer your clients and keeps your clients close to you.

You must apply the consistency theory when taking your businesses and services to the internet. Over 7 million Nigerians use social media every day, yeah! So you need to make over 7 million Nigeria know about you, and you’re are going to remind them about your business and service every day.

Statistics of Nigerians using Facebook.com

Facebook has announced that the social media networking giant has 16 million active users in Nigeria, 6.3 per cent up from June 30, 2015. The announcement coincides with Facebook’s Friends Day, a celebration of Facebook’s 12th anniversary which was marked on Thursday, February 4.

Facebook is the largest social networking company. As of January 2016, Facebook’s monthly active users reached 1.55 billion, or 22 per cent of the entire world’s population. Facebook’s other services have 900 million users (WhatsApp), 800 million users (Facebook Messenger) and 400 million users (Instagram), globally, according to Statista, a leading statistics company on the internet.

Statistics of persons using google.com search for shopping

While smartphones are becoming a vital part of online shopping across the globe as a result of mobile devices, new findings from Google’s consumer Barometer tool released Wednesday has revealed that 85% of people in Nigeria use smartphones for product research as against 30% using computers and 6% using tablets respectively.

Google with their search engine gain insight into what Nigerians need economically and what they are looking for, whatever you search for in Nigeria on Google is with Google because they know your location, save what you search, personalize it for you, and use it for marketing purposes. So if you want to start online marketing practices in Nigeria you need basic knowledge about Google Search Engine and other Google services if you want customers from Google. Google Services are Search Engine, YouTube, Google Plus, Google play, Google Drive, Google Events, Google Map, Google Analytics and more.

Why you need to consistency use Digital marketing (3Ts)Tips, Tools, Techniques to put your business online

Facebook is the second most visited by Nigerians where people make friend and communicate socially with others,  it has up to 16 million users in Nigeria and have been making real money from Nigerians as customers. Some Nigeria Facebook users think Facebook is free because they share photos, videos and communicate with others without paying Facebook. The fact is that the owner of Facebook Mark Zuckerberg is among the ten richest person on earth as at August 2016, you probably don’t know he makes money through advertisements on Facebook. When you see ‘ Sponsored ‘ on a page or post the owner of the post paid facebook for that because the owner of the post want to reach more people.

Nigerians access YouTube Video Sharing website because of the contribution of mobile ISPs (Internet service providers) in Nigeria and the NCC (Nigeria Communication commission) by providing broadband Internet service to people almost everywhere. Globacom recently offer subscribers 10 gigabytes of data at just N2500 with a validity of one month for individuals and businesses. YouTube is owned by Google

Soutech Web Consult has created a package that will enable your business and services benefit from what other Nigerians are missing. It includes building an effective web presence for your business and training on how to grow and remain at the top using technology and the internet.

Learn how to put your business on first page of google today.

Attend SOUTECH Professional Digital Marketing Training today. Call 08034121380 to book a seat.

Order a home training kit for N7,500 ( UPS Courier Delivery next day any where in Nigeria)

 

Why you should start digital marketing TODAY: SOUTECH Ventures business growth guide

WHY YOU SHOULD “SWITCH” TO DIGITAL MARKETING

Digital marketing has not just been proved as the substratum of marketing, it also encases how cost effective marketing can be done, with a higher rate of an outcome. Technology itself has taken over a seemingly command over almost everything. Today, technology has adopted a face of digitalization, which has suddenly started looking like a quicksand, where everything has been absorbed and turned into a new digital world. Today the concept of digital marketing with or without organic and inorganic techniques, allows individuals and entities to bring their businesses and services on the internet and establish it by means of online marketing.

Digital marketing refers to advertising and promoting businesses, services, and brands through digital media channels. A digital media channels can be any platform that can deliver information electronically, such as websites, social media, mobile, e-mails, radio, television, billboards.

The Cost Effective Marketing

Regardless the size of your pocket, digital marketing can help in establishing your business portfolio in a more productive manner, where every resource spent would generate value. The “switch” to digital media is being driven by marketing agencies, business owners and consumers alike. The increasing demand to show quantifiable results has made going digital a dream for every marketing agency.

The cost of digital marketing is very low to an extent, especially for business owners. Having an effective web presence whilst engaging customers in conversations through social media and e-mail marketing, are low-cost alternatives to print advertising. In a simple illustration I would say; if you are to share flyers to some people using print media, each flyer has a cost and there is no guarantee that a person you give a flyer will gain interest. But in digital marketing, all you need is one flyer in soft-copy which can be broadcast to as many persons as possible.

You should be where you can be found

The easiest way consumers can find your business is by whipping out their phone and search for products or items they intend to purchase, if your digital marketing strategy is effective and using the right keywords appropriately, your business and services will experience a robust growth globally. While every business has some kind of product and every product needing promotion, promotions must follow a strategy starting with a unique approach called digital marketing. No marketing techniques had ever had the kind of reach that digital marketing has achieved. For instance, any update you make on social media networks like facebook, in no time it will be notice and conversation will start on that update. In the instance of digital marketing, that update could be a new product or about a new service.

Taking the first step

A good approach to digital marketing, I would say starts by having a website that does the following:

  • Adequately represents your business and brand (look and feel, messaging)
  • Adequately speaks to your target audience
  • Can be found by searchers on top search engines
  • Is up-to-date and easily navigable
  • Provides multiple channels for customer communication
  • Connects to other marketing efforts

Of great importance is the need to be consistent. If you are not consistent in your digital marketing approach then you might not get your desired results.


Also focus is very key to getting on top of google search engine results. There is nothing as using a good content marketing strategy to attract your potential customers and clients to your website.

Soutech Web Consult is an I.T company that specialized in providing solutions in both I.T and E-business. At Soutech, a Training on Digital Marketing will shape your knowledge towards engaging in effective digital marketing.

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Social Media Marketing- Digital skills for business growth: SOUTECH VENTURES

SOCIAL MEDIA: THE EFFECTIVE AND ACCESSIBLE MARKETING TOOL THAT IS ESSENTIAL FOR YOUR BUSINESS GROWTH.

Let me guess what you are thinking, “is there a marketer I can use effectively without paying for the service rendered?” Yes! Off-course, most businesses and services are benefitting from it, so you should consider it as well. This marketer is more like a tool and the name is simply called Social Media.

SOCIAL MEDIA: Communication is a basic human need and for that reason man has always find a means of meeting this need. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use and did not necessarily need complex technology. The development of Social media has eliminated the weakness of not being able to communicate to large audiences, by creating a simple platform of communicating to the entire world using internet enable devices

We use it almost every day, chat with family and friends, stay connected, read the news update, upload new pictures of events and activities etc. With social media one can drive focus groups, do research, utilize data to map your audience and potential consumers, which also enables direct marketing and other efforts. The truth is that these tools are available and if you decide not to use them then you cannot blame your team if you fail. There are professional ways to measure media spend and metrics, there are tangible ways to influence the audience which rely on more than intuition.

SOCIAL MARKETING: Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

HOW TO USE: Effective Utilization of social media for marketing, require some set of skills and training. I strongly recommend that you take a digital marketing certificate course, it will give an insight on how social media marketing really works and effective ways of transforming it into a more effective marketing tool for your business and services.

Some of the Benefits you get from using the social media as an effective marketing tool includes:

  1. Increased Brand Recognition
  2. Enhanced Customer Insights
  3. Developed brand loyalty
  4. Reduced Marketing Costs.
  5. Better Inbound Traffic.
  6. Strong Brand Authority
  7. More Opportunities to Convert

You can as well become a social media marketing expert by taking the digital marketing certificate course, from Soutech Ventures.

CONCLUSION: Actively using social media is one of the easiest ways to reach a large audience and get the company or brand name in the heads of existing or potential customers. Not only does an already established network help to create new contacts, it will also help to deepen connections that have been formed. Even though this sounds very familiar to traditional marketing techniques, social media has given them a new twist. Companies that fail to adopt to a new more connected and interactive market, will inevitably fall behind.

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