7 most effective Digital marketing tools to be considered before launching a campaign

INTRODUCTION:

Come to think of it, most digital marketers spend 8 hours a week on emails and working on marketing data which adds up to 416 hours a year which you spend on these repetitive tasks alone. Not as if that figure even account for content creation, distribution, and other outreach efforts.

You really may not be able to cram extra hours into your weeks, but with the help of the right tools, you can reduce the time spent on each marketing tasks.

On the other hand, knowing the meaning of a budget as an entrepreneur or maybe just a start up, you also will probably know that in order to get your business idea off the ground, you will have to reach your chosen audience at the right time and in the right proportion and to help you do this cheaply or let me rather say affordable without compromising the quality of your marketing efforts, I’ve compiled a list of my top 7 free marketing tools every entrepreneur should know in these 21 centuries.

 

  1. Chattypeople

Looking at how Chatbots have made their mark in the marketing world this year and despite many still believing that the chatbot is just a customer care tool, others are seeing it as a must-have in their marketing strategies.

Well, it will interest you to know that Chatbot technology has improved significantly in the past decade, allowing marketers to create bots without any coding knowledge. Chattypeople, on the other hand, is the perfect tool for those wanting to quickly create a Messenger chatbot.

This unique platform allows entrepreneurs to create a bot that not only works seamlessly with Facebook but also pushes promotions to customers on demand.

With these chatbots, you will be able to:

– Make use of Facebook Messenger and comments to push customers through your sales funnel

– Take orders directly from Facebook

– Gather data about your customers to keep them up-to-date with relevant products

  1. MailChimp

When it comes to email marketing, I consider it an important aspect of any business’s marketing strategy. With an email marketing tool such as MailChimp, you will be able to move and retain your audience through your sales funnel more effectively with a higher level of control.

MailChimp as a powerful marketing tool will allow you to:

– Build on your marketing strategy by connecting your email campaigns directly to your website

– Use your purchase data to send more personalized emails to further grow your business

– Integrate with Facebook to find new subscribers and reconnect with current ones

– Create a level of automation

– Gather feedback from MailChimp reports

  1. PromoRepublic

This is a free-to-try social media content builder and posting tool which provides users with more than 100,000 ideas, templates and visuals for stunning Facebook, Instagram, Twitter and LinkedIn posts anyone can imagine. On this platform, there are lots of social media templates that are made by a team of professional designers and copywriters and users can pick from any template and easily customize templates with a built-in graphics editor.

Using PromoRepublic you get:

– Library with 100,000 post templates and visuals

– Calendar of post ideas for every day with holidays, days from history, trending topics and events

– Drag-and-drop graphics editor to customize stunning templates and create posts from scratch

– Auto-posting and scheduling to Facebook, Instagram, Twitter, LinkedIn

  1. Hotjar

Diving away from social media marketing for a while, we have Hotjar on our next components to use as it is a powerful tool that will help you analyze your website’s performance. It also tells you everything you need to know about all activities as well as how visitors are spending their time on your website. This tool primarily operates through heat maps that give you insights on the clicks that occur on each page and the parts of a page that are most popular.

Some of Hotjar’s features are:

– The recording of cursor movements and placements on various pages

– A conversion funnel that tells you where most visitors left your website

  1. Buffer

Social media remains one of the most important and powerful parts of any marketing strategy. That said, social media management is a full-time job in itself, and if you are starting your own business, you will most likely not have time to spend your entire week on Facebook, Twitter, Instagram, Pinterest, and every other platform now available. Buffer, a social media management tool, will help you save time by allowing you to schedule posts on each platform in advance. The tool automatically publishes your content according to your chosen schedule, and from there, you can analyze its performance from one page.

  1. Yoast

Yoast does more than assist you in getting all right with your contents, it also aids you with the tools to fully optimize every aspect of your website. Yoast to me is a great informant and butt slapper which basically tells you everything you need to know about organic marketing on your website. Yoast is a unique and easy to use WordPress plugin.

Yoast will:

–        Give your page an SEO ranking

–        Help you write meta descriptions

–        Use a traffic light system to tell you what you are missing and what you are doing well

–        Give you a readability score to help your improve your SEO ranking

 

  1. Hello Bar

Lastly, let me introduce you to ‘Hello Bar’, a simple tool that will help you convert your visitors into customers by easily creating banners that highlight your most important content, products, services and messages to your clients and visitors. All you need do is to just log in and select a goal; that’s all.

With Hello Bar, you can choose to:

–        Promote a specific offer or sale

–        Encourage website visitors to call your company

–        Grow your mailing list

–        Expand your social media connections

–        Create a customized goal specifically for your business

CONCLUSION

To drag this to a close, I will say that this comprehensive range of tools is being used and recommended by industry experts across the world. By implementing the above into your digital marketing strategy, you will be able to automate your marketing efforts and reach your audience effectively without compromising quality, giving you the chance to focus on the operational aspects of your new business venture.

Should you want to learn more and expand your knowledge on this field, do well to enrol for a professional training now.

Visit www.soutechventures.com

You need both hands to drive an effective marketing campaign

INTRODUCTION
When I say that You need both hands to drive an Effective marketing campaign for your business and brands, I mean that on the one hand, SEO is about understanding and exploiting search algorithms and user trends; and on the other hand, a deep understanding of a client’s business and industry is required.
Of late, there’s no absolutely any denying that a college degree is not as valuable as it was 20 or 30 years ago as fresh graduates without prior professional experience can often run into issues when beginning their career search with no prior professional experience(s).
The competitive market for jobs is extremely fierce and developing professionals are wise enough to build up their professional resume outside of the classroom while earning their degree. For many SEO and social media expert and managing partner of a number of operations, landing in the world of digital marketing came from a healthy combination of hands-on experience and passion and where either of this two is missing, something will definitely be missing.
While this field technically requires less of a fancy diploma, the actual being successful can be extremely difficult.
there are these two big pieces of advice I would love to share so as to help succeed one in this constantly-evolving landscape.

1. Incorporate prior expertise:
For one to get involved in the actual digital marketing, it’s incredibly essential and as well beneficial to have an idea of how a particular business functions in the big picture and in doing so, you will learn a lot about what types of people you need to appeal to and how to lay out a proper strategy to catch up and meet up with our targets.
I’d have to say that the main correlation which lies between the two industries is the perseverance involved in both and just like in real Communication technology, it most definitely benefits me because I can relate to the problems while also addressing solutions to their hot button issues.
In the case of areas like the Real estate which is an industry primed for SEO, especially local. You will need to get to know some of the agents, begin managing their digital marketing strategies. During this experience in real estate, one will learn some of its pressing struggles and maybe develop a software platform like ‘The Reputation Shop’, which helps businesses like these manage their online presence.
You will really need to learn the ins and outs of a particular industry as it is essential for using digital marketing to boost engagement from both the business and consumer side by side.

2. Always keep an eye out for trends:
When it comes to digital marketing, One of the most important things to remember about SEO is that there are no guarantees as strategies that worked wonders one week ago could very well be obsolete the next week.
On the other hand, with technology and social platforms evolving hourly, what separates one as a good digital marketer from the great ones is the ability to being able to identify trends early on and act accordingly.
If you ask me, I believe one of the more breakout trends in SEO for 2017 will be the continued interest and advancement of voice to text searching using Siri, Cortana, and Alexa. Some or should I say majority business owners shake this notion not until you ask them to search for where they are ranked on Google using their mobile device. Well, the result is always likely the same.
Business owners that own the top rankings when you manually type the keywords into Google, are often nowhere to be found when you ask your mobile device the keywords using voice to text. This is a trend that savvy business owners capitalize on.
To get a better idea of potential trends, look into monitoring tools like Mention or Brand watch. You can pick up valuable insights as to what people are buzzing about within a certain industry and gear your marketing strategy to fit the mould.

CONCLUSION:
In conclusion, I will advise that you apply what you know.
Because at the end of the day, being successful is all about applying the knowledge you have and using it to determine your future. Being an effective leader in the realm of digital marketing depends heavily on your ability to do this while navigating the ever-shifting terrain.

Get more for less today by enrolling for our training to learn more about marketing and digital marketing

Cheers!

Why your branding is a driving force to your business growth

INTRODUCTION

In today’s business world, the commodity marketplace is flooded with various brands and the requirement of the seller’s brand to stand out among other parallel brands is crucial and on the TOP priority list of a business essence. Therefore, there is a fierce competition among the sellers to make their products or services stand out in the market, thereby winning new consumers and retaining the existing ones. In many cases, it even leads to the reason why consumers divert and follow other brands to the seller’s brand. One needs to remain competitive in the marketplace and to be able to achieve this, a strong brand management is required.

 

WHAT IS BRAND?

“A product is something made in the factory; a brand is something the customer buys. A product can be copied or imitated by a competitor; a brand is unique. A product can be outdated; a successful brand is timeless.”

– Stephen King (WPP Group, London)

 

On the contrary, Brand Management begins with understanding the term ‘BRAND’. which leads us to the definition of a Brand which may be defined from the brand owner’s perspective or the consumer’s perspective.

There are various popular definitions of a brand like the few I have outlined below:

– “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for a brand is the trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is a trade name.” – American Marketing Association

– “A type of product manufactured by a particular company under a particular name.” – Oxford English dictionary

– “A name, term, sign, symbol, design, or a combination of these used to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.”– A product-oriented definition

– “The promise of the bundles of attributes that someone buys and provide satisfaction . . .” – A consumer-oriented definition.

 

THE SCOPE

The fundamental purpose of branding is differentiation. A brand is a means of differentiating the seller’s product from other competing products.

OBJECTIVES OF A BRAND

Your brand objective is just the reason behind building your brand which is more or like how people end up perceiving your product and services and here are some important objectives of a brand:

– To establish an identity for your products and services.

– To protect your product or service legally for its unique features and purpose.

– To procure and acquire a place for your product in the minds of your consumers

– To instigate for high and consistent quality image for consumers knowledge

– To persuade consumers to purchase the product by promising to serve their needs in a unique way.

– To create and send the message of strong reliable business among consumers and clients.

CURTAIN FALL

In this concluding part, I shall be driving you through the actual essence and the reason why your brand is the driving force to your business growth. It is okay to say that branding is a single most compelling thing about a brand or product being differentiated from other competing brands. Brand essence in a bigger way serves as a metric to evaluate the seller’s marketing strategies which are the most important as brand essences arise from consumers’ needs.

For example, Volvo: Safe travel. Disney: Fun family entertainment.

 

There are seven contributing elements of brand essence and they are:

  1. Authenticity: If the brand makes a promise and fails to keep, then it is rejected. The consumers expect the sellers to be genuine and truthful.
  2. Consistency: The essence of a brand is lost if it is not consistent in providing what it promised to the consumer. Also, a brand should use its logo consistently over time.
  3. Durability: The brand essence remains same over time. Even if packaging and logos change, the essence does not change.
  4. Experience: It is the consumer’s experience with the brand.
  5. Uniqueness: It is how different a brand is from its competitors.
  6. Relevance: It is the relevance of a brand to the consumer.
  7. Single-mindedness: It is sticking to only one thing about the brand which keeps the brand focused.

 

This is where I will stop for today, see you around as we take you on further training at Soutech Ventures, Abuja. Enroll today if you are yet to do so…

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Why people should be emotionally to your brand

INTRODUCTION

Before you go further on this work, I will love to quickly state the obvious that this piece of work is culled from my personal life and experiences in the past 4 years of my serving several business ventures as a branding manager as well as brand representative. This role of mine have been one which helps me build and create tangible and value-added relationships between businesses, brands and the consumers and I am here today to be in your face to tell you that there is much to be considered when it comes to how your customers or consumers are emotionally connected with your brand and products and with less time to waste, let’s get down into the business of the day as  I am set to tell you why people should be emotionally connected to your brand and I will not really expect to deliver this with the most expensive grammars as I will keep it simple and brief with only 3 points to be considered when planning to emotionally engage your customers and consumers with your product.

THE CAMPAIGN STRATEGY

Do you remember the Steve Jobs and Apple’s “Think Different” marketing campaign? If you do, then let me tell you something about it that will change your perspective as to how you make your brand campaigns communicate with your customers and consumers. Just when many thought Apple was about to lose it all to their closest competitors IBM, Steve and his team had to redefine their purpose and how they wanted their users to perceive their products. Just like the brand NIKE was motivating the world to “Just Do It”, helping people embrace the impossibilities which connected people to their products positively because everyone just wanted to wear that ‘T’ that tells the next man reading to “Do something”, like… “Just Do It”. Just like these and other campaigns that ignited people emotionally to a product, Apple embraced the same by inviting people all over the world to “Think Different” and of course Apple was such a different product from the usual and at that everyone was launched into that moment and period of their life where all they want to do was go crazy and do something different.

Today, the world has recorded millions of what would have been termed as impossible innovations and apart from the new image and personality Apple helped people embrace, they made more sales than they ever did all along, not just because of the power of Marketing campaign but the emotional attachment that eluded between the consumer’s communication with the product itself.

 

THE DESIGN

How do you feel when you watch your kid try feeling like or acting like Superman whenever he wears that ‘T-shirt’ with the Superman logo you bought for him? That is the power of design communication with the user or consumer.

Have you ever seen that bill or poster with such a design that makes you see yourself inside the product already even before you go grab one? That is also the power or design I wish to explain here.

Your brand design should be able to relate to people on the platform of what result you want to achieve, is it meant to make a viewer cry already? Or it’s meant to uplift their spirit and bring them into the full line with what your product is all about.

Design it, make it unique and it will speak volume of your brand trust me.

THE PRODUCT

I used to feel like I can do better than every other world-renowned Basketballer whenever I watch a Milo advert not because I even knew how to play a basketball, but because Milo had this way of presenting it product as the brand for champs and with this knowledge, everyone that drinks Milo will always feel like a Champion in all they do.

How about Coca-Cola with the feeling of freshness they portray which gives anyone that drinks Coca-Cola the sense of feeling refreshed.

This means that consumers should be able to place a tag between how they feel about your product and when they actually have a taste of your product.

 

There is so much to learn when it comes to brand relationship with consumers and we teach you all this and more at Soutech Ventures.

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Ultimate rule of brand management

INTRODUCTION

As I will always say, in today’s market, the customer has a very wide choice of products and when it comes to brands, he chooses brands but he tends to compare the products of different other brands. Products increase customer’s choice whereas brands simplify decision making. In other to influence the customer’s buying decision and to get hold of the competitor’s market share, brand identity and positioning are essential.

Brand management works with several tools but these few fundamental tools have more to do with the actual essence of brand management as well as constituting as rules guiding branding and brand management.

They are as follows:

Create a Unique Brand Identity:

Notably, a brand specifically has a goal that is different from the goals of other parallel brands in the same market segment and it has resistance to change. Its definition is clear and does not change over time.

Brand identity must be fixed in nature, being tied to the fixed parameters such as brand’s vision, objective, the field of competence, and overall brand charter.

Position Your Brand:

In today’s concept of branding, Brand positioning is emphasizing on the distinguishing characteristics of the brand. Those that make the brand appealing to the consumers and stand out among its competitors. It specifies how the products of a brand penetrate the market to grow their market share while dealing with the competitor brands. Brand positioning is competitive and therefore considered dynamic over a period of time.

Brand Physique:

This is the tangible and physical added value, as well as the backbone of a brand. It is considered as the physical aspect of a brand, how well or poorly it looks, what it does, the flagship product of the brand, which represents its qualities. For example, the dark colour of Coke and colourless Sprite.

Brand Personality:

Another aspect of brand management anyone should consider valuable is the personality representation. For example, if a brand were a person, what kind of person it would be? Would it be sincere like in the case of the TATA Salt, exciting as the Perk brand, rugged as the Woodland, sophisticated like the German Mercedes Benz, elite and classy like the Versace? I mean, every brand has a personality which speaks for its products and services.

When a famous character, spokesperson, or a figurehead is used for branding, it gives the brand an instant personality too.

Culture:

This can easily be described as the set of values that governs and inspires the brand. In many cases, this can as well be determined by Countries of origin, the presence of brand over geographically diverse regions, changing society, etc., they all play an important role in building a brand’s culture. And this must be put in check.

Customer Self-Image:

Have you considered Customer’s self-image when strategizing for branding? Trust me when I say that it is what the brand is able to create in the customer’s mind and how the customers perceive about themselves after purchasing the product of a brand. How the customer feels about the product. How many customers will gladly take a selfie with your product or recognize with the product anywhere anytime and any day?

Customer Reflection:

This is clearly is the perception of a customer about the brand after using the brand which is a bit almost like the customer image we discussed above. For example, “The Thunderbird I purchased is value for a price. It is giving me the pleasure of leisure riding. Thanks to Royal Enfield.”

Relationship:

When a Brands communicate, interact, transact with the consumers, then we can say that a relationship has been established. It is, on the other hand, the mode of conduct that defines the brand. This factor is vital for service brands. For example, banking where the cordial relationship develops faith in the customers when it comes to handling their money with respect.

The facebook marketing secret you may be missing

INTRODUCTION
As we all know or should I rather say, as we all may know, marketing happens to be the key to success for every business and if you’re already an entrepreneur or planning to launch your start-up this year, it’s crucial to have your marketing strategy in place right away.
Just as it is important to plan on the expenses you will incur while setting up your business, it’s also very important that you set a clear marketing budget and as well try one marketing channel at a time to see the ROI and decide whether to keep at it or move on.
If you ask me, I will gladly say that Facebook is popularly known lately as FB is a very powerful but affordable marketing tool where audience targeting is made easy depending on what you want and what you can afford.
I personally believe Facebook advertisements will surpass all other digital marketing channels in before the end of 2017.
Because of their wide reach and relatively low cost or I better say affordable costing, Facebook ads are effectively one of the trendiest online advertising tools. Just when people believe they have figured it out, Facebook is going to surprise them with something new they didn’t know and may never occur to them it might change their strategic approach forever.

TIT & TATS
Here are the 8 secrets involved in Facebook marketing and why it makes the most sense for businesses to use Facebook to advertise their products.

1. UTILIZE SEASONS AND TIMES:
I realized later that there is a secret in Facebook bids as they are extremely sensitive to seasonality and this means that things either get better or gets worst depending on the season and also on what you are marketing.
It’s been noted that the whole Facebook algorithm is solely built on a bidding system that determines a price of an impression based on multiple variable factors.
What an account bidding on a specific target amounts to is one of the factors that influence the price the most. For example, the more people bid on a specific target, the more expensive an impression will be which is why seasons like Christmas, Black Friday etc usually have a higher cost per click.

2. EGG-STAGE BRAND AWARENESS
When you have a working Facebook account, hiring a PR can be little of no use as it can work a lot like PR if managed strategically to deliver purpose. The Brand Awareness Ad objective available on Facebook uses a combination of real-time proxy metrics with which users give to a campaign to provide brands with maximum exposure.

These gestures if started early is always likely to be critical in boosting advertising because campaigns can later have a bigger audience swiftly through an capture attention across the board to get in front of people most likely to be interested in your brand.

3. DON’T KEEP YOUR CUSTOMERS/CLIENTS WAITING
During the traditional marketing days or what many will rather term as the old days, when businesses wanted to reach out to their customer base for feedback on products or services, they would have to go through manual pains like direct-mail voting polls or cold call surveys etc which make us in today’s world say gladly that those days are over as brands need to look no further than stick to just social media.
While Facebook makes it easy for businesses to simply post a question on their status and sit back and watch for the comments, it is, however, pathetic that many leave their customers with question marks on their head un-attended to.
Facebook is great for companies looking to get an impression of their image and product quickly so they can see what works and what doesn’t without a hassle and this is best known when you keep the engagement with your customers lively.
Don’t just keep them waiting, if possible, reply the messages and comments just as it comes in. chances are that they are trying the product or services right away and need a guide.

4. GROW WITH THE BRAND
You can boldly say that Facebook is improving by the day and no one will heckle you for that. Notably, in the last four years, the number of users has doubled and triples, the future is looking very bright and there will be more users to show your content to and advertising will likely keep getting better and cheaper if you choose to grow with the brand and utilize all the components that come within.
In the last year alone, Facebook has launched a number of new features such as:


– Facebook Live Video
– Facebook Professional Services
– Facebook at Work
– Improved Search
– Uber/Lyft integration
– Facebook Shopping Tab
– Instant Articles
– Facebook Events
– Non-profit crowd funding
– Music Stores

This is have been a very exciting time for Facebook as well as for business owners and entrepreneurs too as it is an opportunity for everyone to grow with the brand, brace themselves and prepare to make these features a significant part of their marketing strategies.

CONCLUSION
In conclusion, there is no mincing word that Facebook is here to stay and off-course there are no lies about that and It’s amazing to think that what started as a simple way to stay in touch with people and just chat with friends has turned into a platform that connects people and brands all across the world.
Keep your eyes down and keep your ears open for every new development about how Facebook can help build your business for the future.

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Keys to preparing a business branding strategy

 

INTRODUCTION

So far so good, we have all been drawn to the reality that Brand stays in the minds of consumers and helps the company to grow their market share and revenue. In today’s series, I will briefly share with you a few basic steps to build a strong business branding strategy:

–        Be sure to study the market, need of the hour, competitors, and target audience. Do well to also study the purpose of what you wish to accomplish through the brand.

–        Always Decide what brand personality, culture, and profile you represent. Think of distinctive features to stand out from your competitors.

–        Also, do well to identify how the stakeholders perceive the brand as well as how they bridge the perception gaps.

–        Go ahead to decide where you want the brand to position in the market.

–        Then create a plan and work on strategies where you want to place the brand.

–        Outline your marketing components and tools so as to communicate the brand to consumers via TV ads, social media, online marketing, etc.

–        Be sure the consumers remember the brand.

–        Always evaluate if the consumers are influenced in a right way and if you have accomplished the purpose intended.

–        Identifying and Establishing Brand Positioning, to identify brand positioning, the brand manager needs to study the market segment of the venture. To establish a strong brand positioning, you need to get clear answers to questions like:

1. What is the Brand’s benefit?

For example, The Body Shop uses natural ingredients in its products and is environment-friendly. Tropicana packs real fruit juices in tetra packs, etc. Now that is a typical way one can outline a brand benefit.

2. To whom is the Brand For?

This simply a way to define the target audience of the brand and it can be grouped as gender, age, economic bracket, etc. For example, while Nike is top clothing brand for all income group, Gucci and Fossil remain high-income handbags brands.

3. Brand is for what reason?

These are the facts that you can outline to support your claimed benefits for the brand to consumers.

  1. To whom is the Brand Against?

This should be able to define the way to attack competitors’ market share.

 

ACHIEVING BRAND POSITIONING

There is a standard formula to achieve brand positioning with ease, there are:

For … (target market of potential buyers or consumers)

Brand X is … (definition of frame of reference and category)

Which gives the most … (promise or consumer benefit)

Because of … (reason to believe)

Where,

–        The target market is the psychological and social profile of the consumers a brand aims to influence.

–        The frame of reference is the nature of competition.

–        Promise or consumer benefit is the feature that creates preference and drives decision after making choice. For example, Cadbury promises its Silk chocolate bars to be the smoothest ones among other Cadbury chocolate bars.

–        The reason to believe is a reinforcement of promise or consumer benefit. For example, Tropicana Products, the producer and marketer (a division of PepsiCo), promises to be delivering 100% pure fruit juices in its Pure Premium juices range.

CURTAIN FALL ANALYSIS

To drag this segment to a close, let us take an example of brand positioning conducted by Shoppers Stop, the retail chain in India that sells retail clothing, handbags, jewellery, perfumes, toys, home furnishing, and accessories. It has business evaluated to the tune of 20 billion dollars and was founded in 1991 with the first store at Mumbai and rapidly expanded across the country soon.

In 2008, it started to lose it shine in the retail competition because the consumers started to perceive it as a mass market.

Brand managers and company management together had to carry out a store audit at all outlets, take time to study customer experiences, updated their brand identity, and came up with a new tagline, “Start something new”. It then repositioned the brand as premium, accessible-luxury sector. This position of bridge-to-luxury appealed young, middle-class consumers in India, who had their own money to spend at a young age. The new repositioning also added the credibility of Shoppers Stop to present itself as a potential partner for international brands who were looking to enter the Indian market.

The impact was, its share price grew 450% from 52-week low, sales rose more than 10%, and as newly acquired strength of positioning the brand, it started co-branding with international brands such as Chanel, Dior, Armani, Esprit, Tommy Hilfiger, Mothercare, Mustang, Austin Reed, and so on.

CONTENTS – The most expensive component of Digital Marketing

INTRODUCTION

When considering the definition of Content Marketing, first of all, we will look at content as a subject with its own definition as well as marketing being included. In my own definition and understanding of the word content, i will say it is the actual embodiment of the complete package your product or services carry for your client and customers while Content marketing, on the other hand, is known by many names such as inbound marketing, corporate journalism, branded media, native advertising, and customer publishing to name a few.

Considering the basic idea behind the strategy will always remain the same, i.e., to source for, create and distribute content that engages and attracts a targeted audience, while encouraging them to take action which is profitable to a business.

WHY CONTENT MARKETING AS THE MOST EXPENSIVE?

Notable, the swift growth of the World Wide Web, social networks, and mobile technologies has changed how consumers perceive and embrace businesses because some average consumers today won’t just buy a product just by passively watching its advertisement on a billboard or television. They go as far as to research on Google to compare similar products, read the product’s review online by experts and users, and even ask their friends on social networks, before spending their money on purchasing the said product.

This has resulted in businesses need to rethink their traditional marketing strategies and channels if they want to earn the trust of their customers and influence their buying decisions. Content marketing at this point becomes the key object and tool which plays an important role as it helps businesses to attract potential consumers’ attention towards their products or services by highlighting and promoting their key features and instigating buyers to know why the product should be their preference.

Content marketing suppresses every other component and tool as well as engages so many creative heads which actually means you can choose to employ more just for content marketing or you go ahead to employing the services of professionals on platforms like Fiverr etc.

 

 

THE STRATEGY:

Well, as simple as that word may sound, it may not be as easy as anyone imagines because before you create a content marketing strategy for your business, you will need to define the goals first.

Now let me ask, what exactly are you trying to achieve with your content? Is it more subscribers to your blog? Or is it traffic acquisition? You want to retain visitors or have them purchase instantly? Or maybe, you want certain sales pages of your website to convert? Whatever your achievement objectives are, you need to clearly list the goals before you even consider to begin laying down the strategies.

 

CONCLUSION:

On this note, there are certain elements to a content marketing strategy which is likely the same, regardless of your goals which I have taken the time to list a few below. You go further to taking out on your personal time to look into them and elaborate them personally.

  • Need to Understand your customers
  • Building a realistic brand message or story is Important
  • Defining your content whilst you create them
  • Regularly measure your content achievement

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Content Marketing or business marketing?

Many times, when I sit back and watch people execute one marketing campaign or the other, I tend to find it hard separating the content from the brand and in the end, no one gets a message in a content nor the purpose of the campaign.

Confusing, right? Okay. Now that I’ve gotten your attention, let me help you dive into the actual picture by breaking down this teaching by starting from the comparison between content marketing and business marketing from a lay man’s point of view in other to relate to everyone and on every level.

On the first instant, I will say that a successful content marketing should be able to as well market the business, product or services accordingly without any conflict. While content marketing can be defined the words or pictures left in the mind of potential customers and clients when advertising a product while business marketing is more or like the sharing of an idea or a plan which is aimed at making money while selling goods or services. It is also an ability for one to interprets an idea in ways that can be understood by investors seeking to buy into the business or idea.

Many make the mistakes of marketing business while intending to market it content and as well selling unwarranted contents while intending to sell business and ideas out. This is why it is always best to take caution when it comes to marketing content preparations meant for the big market.

These common mistakes are why you will see article do more of bragging about a particular company without being able to categorically state what anyone stands to gain from this company.

People are not interested exactly on how amazing a Coca-Cola bottle looks though, on the bright side, it takes that amazing bottle to sale the content inside the truth remains that the content is more of the why anyone will grab that bottle of coke and what is the pride when the content doesn’t communicate well with the brand in question? Then Coca-Cola as a company is just about to run the loss of their life; not because they didn’t communicate well with customers nor where they’re unable to sell the product at the end of the day, but it is rather because the concentrated more on the brand packaging and presentation, neglecting to be sure of what content they are offering to people.

This is where we separate content marketing from business marketing and you can only get more all this in-depth knowledge if you opt into enrolling in any of the available business and entrepreneurial studies and programs offered here at our Academy of creative minds ‘Soutech Ventures’. You learn beyond just starting a standard business to understanding the best tools to work with while growing your business.

Our accolades speak volumes of our jobs and contributions in the growth of several businesses in Nigeria and in Africa as a whole.

Learn and grow with us today and take the lead.

Don’t’ Take Little Things For Granted – 6 Mistakes Every Marketing Expert And Consultant Make You Shouldn’t

Why should you take little things for granted if you truly understand how and what it takes to keep your brand on top of the list? You see when I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes.

Once I accidentally posted a random family and cat moments article to my company’s corporate Facebook page, which had nothing to do with cats.

But the funniest thing is that this cat article got better engagement than our own “highly-targeted” content. Well, I guess cute animals always bring in lots of engagement, but that was not the kind of engagement we were looking for.

On this note, I realized this may not just be a mistake on my end, maybe someone else just did same or maybe we just call it ‘nothing’ and completely taking what seems to be the little for granted.

So I decided to list and explain here some major, and oh-so-common, marketing mistakes I made that might be putting your social media following and other marketing components growth at risk. They might just make you or break you, and have a much more significant negative effect on your digital presence than an accidental cat post.

  1. You need to come up with new content constantly.

While you do need to post something consistently, you don’t have to reinvent the wheel every time. Take your most popular blog post and reuse the content by creating an infographic, creating a video, developing a webinar or podcast series to further expand on the topic. The possibilities are endless.

If you recycle your content occasionally, you’ll have a wealth of content in different media. Different forms of content will also attract new audiences who prefer one content form over another. It will also make social media post ideas easier to come up with once you have a wealth of options.

  1. Don’t bother collecting emails if you’re not sending out newsletters.

You might not be planning on having a newsletter right now, but maybe in a year, you will. Start collecting emails even if you don’t see an immediate use for them. Your email list is still your biggest asset; this is a single digital marketing channel that brings in the best ROI.

People who are willing to share their email address with you signal their interest in your content or possible products. Don’t reject their interest, because once you have a product, a launch, or just a simple newsletter, you’ll be able to let these people know. Email communication is a great way to send them back to the website and build a base of constant readers.

  1. You have to be on all popular platforms.

Seriously consider which social media platforms to use. You don’t have to be on every single platform that’s hot right now. If you have limited resources — such as time, money and staff — concentrate on a couple of proven networks.

Instead of spreading yourself thinly, build meaningful connections and impressive following on just a couple of networks, where you can consistently bring value and quality. Think about your content and where it would be most appropriate. If your content is highly visual, use Pinterest or Instagram. If you’re producing videos, use YouTube. If you provide timely industry updates, consider Twitter.

  1. Social media is free:

Of course, you can slowly build your following organically. There is still some kind of stigma, where if companies promote their content it’s looked down upon. Well, smart marketers understand the need to boost their content reach to see real results.

Never promote your stuff just to be seen by anyone. Use highly-targeted strategies that will ensure that your content is seen by the audiences who need to see it. Then, it’s well-justified.

  1. Sharing new content once.

This one is probably the biggest mistake I made for so long! You create this beautiful piece of content; you work so hard on it to make perfect. You post it. You share it once on all your social media platforms… and then you forget about this piece… Um, what? You’ve worked so hard on it to show it to the world once?

You have to post the content more than once to ensure that a lot of people see it. If your audience is not online when you post it, they just missed it. Experiment with different copy, headings, and images for social updates. Share your older posts you feel especially proud of.

  1. Don’t get personal online.

While no one wants to read your rants or complaints or see obsessive amounts of cute cat photos, showing your human side is ok.

Things like interests are usually pretty safe. If you’re a sports fan, show your team colours once in a while. If you like to cook, share an amazing recipe you loved. If you’re a photography hobbyist, share a snapshot you took. This will bring your audience closer to you. You might be surprised at how much engagement you can get on a simple post talking about your interests and hobbies because passion is what really drives humans.

Social media is about being social, so encourage conversation, encourage information exchange and sharing. Because, you know, sharing is caring.

We share this because we care about you as well… enrol for a professional course today visit www.soutechventures.com/courses.

 

3 common mistakes in SEO you need to know

INTRODUCTION

Before we get started and going all down to the actual mistakes we want to discuss here today, you might want to ask yourself questions like, why should anyone choose to click on my site in search results when on? What is pretty special about your website on the search engine? What services do you best provide that stands you out on all search engine platforms? These and more shall we touch and elaborate on while dealing with this topic which all burns down to the common mistakes many people make in SEO.

Without wasting further time jangling up and down, let us look at my number one mistake as it relates to the few questions I asked earlier in my opening paragraph.

 

COMMON MISTAKES IN SEO

  • Lack of Adequate Value Proposition:

Just as I earlier asked, you may want to look into this aspect from the angle of what value your product or services stand to add to the site user or visitor. Why would a user select your site on the list of numerous search engine results that appear when anyone makes a search on either Google, Bing or other user-friendly search engines? How compelling is your product or services and what is the creativity measures added to the intrigue and keep your customers coming? This is all the few things to be considered in how your design and have contents on your websites.

If you are an offline business entity or let’s say you own some household items shop downtown and you want to have it top the search engines, why should yours be considered on the top click? Is it that you are the only one that provides some particular unique services in the whole community? Or you have credits for being the sole supplier for the government in your country which easily stands you out as the number one in this field? I mean there must be something unique about your brand that keeps you on top of the league.

Or, are you running an e-commerce website? Of course, many people run the same lane but the question again will be on the value-added services that will convince anyone to click on your site on any search engine for example, do you offer lower prices than others do? Do you offer free shipping? Or probably you have included your product and services in other local languages enabling your site communicates with everyone and anyone at every space.

These and more are the few things we all need to consider when the value of our site becomes the question that makes anyone hit on your site on a search engine. Start with the value prop and you will have no stress retaining visitors to your site.

 

  • Segment Communication And approach:

It is not great when there is so many differences or variation between your business communication on your website, when navigation is a problem, when segments cannot be easily approached, defined and distinguished, this affect the user experience on your website which most likely is on your top value if you need to keep people coming and staying. You may want to consider separating that ice cream cone from your plate of rice as ice cream can never be made to replace stew in your rice. It must tangle, it must communicate and in the end, everyone on your site should be able to communicate with what they want and desire without having to stress so much.

The major concern in this second mistake is to consider the entire user experience on your website, from marketing campaigns to the actual conversion.

Do you know that you can be a professional website designer within one month? Do not miss out the ‘live’ website design training @ Soutech Web Consult Area 1, Abuja. Coming on Tuesday. Call 08034121380 Now.

  • Slow Iteration

Now let me ask you, how aggressive and agile is your team when it comes to marketing campaigns? SEO is evolving daily and the faster your team can iterate, the more advantage that lies on your bosom. I will always encourage people on this aspect to be aiming for agility, define your metrics for success, implement improvements as much as you can, measure impact, create new improvement, prioritize all improvements based on market and personnel and of course, repeat this trend while you avoid the all regular trends people execute in SEO.

 

CONCLUSION

Tips are always usually given as good as it is, but how well do people put them to practice and ensure that they yield a positive result? I will leave you to answer that for yourself, the tips have been dished and the ball is now in your court to tell how better you will grow or kill your business.

Keep your eyes down for more tips on how to carry out your effective campaigns and SEO on this same platform and don’t forget to enrol for further training visit www.soutechventures.com.

 

Cheers!

Why social media is killing your business and how to fix it

Controversially I love social media, I mean almost everyone does. Smart business owners, celebrities etc. everyone wants to go social. It’s fun, off-course it was created to be fun and engaging, the upload, tagging, updates, interaction and more of it. The big plus is it has got almost everyone, which is why it is a target for marketing. But do you know that it could be killing your business or services?

It’s not surprising that many business owners had spent huge budgets on social media marketing without achieving the return on investment (ROI). Believing that increasing your presence on social media is a magic bullet of sales force could be a myth. It’s like casting a very wide net into the water, off-course you will definitely make a catch, but the question is; is it the right catch?

Just a catch or a targeted audience

Undoubtedly, Social media is essential to increase potential sales, but what good is it if people cannot yes to your product and services? Targeting your audience is a crucial way of utilizing social media. A lot of business owners have dive into investing in social media marketing without the proper guide on the concepts of digital marketing. So they ended up having a huge number of followers who do not have interest in their products or services.

To be everywhere or to be engaging in sales

Being noticed, or rather being popular is an ultimate goal for a brand, but engagement is the only magic that keeps it staying that way. Obviously, some simple scripted platform allows a piece of content to be published on one social media platform and automatically re-post same to other social media platforms. A good way to save time in a short run, yet totally ineffective way to use social media. If you ever think this process will help you keep up with multiple social media networks and boost sales on your products and services, then I think you should do a proper analysis of the word “repost” against “engage”. The social media is not a group of family that speaks the same language and live in the same geo-zone, no. Different social media platforms have different functionalities that work differently and affect the users and contents differently. For instance, a post on Facebook may not be seen on followers feed, but may show up after a friend to that follower shared it.

Hey! Are you just busy or productive?

Well, there is a clearly defined straight line between being busy and productive. One of the reasons your business is getting kicked out by social is media is because you do not have a schedule for social media engagements. I mean engagements is fine, but how to do update your feeds? Your audience doesn’t live in social media, and yes, they go about with it doesn’t mean they must be available to read your posts/updates all the time. Most people had to resume work and other daily activities to attend. You need to schedule the most engaging time, else you end up being busy and not productive.

Is it Personal or business?

Almost everyone using social media for business has their own personal social media account. While it is not bad to update about your business in your personal account, it is a “no no” to mix up personal and business engagements. Your target audiences are not interested in your personal activities and lifestyle. We all will be happy to see those wonderful pictures of you and your family in a park during the holidays, but that should be on your personal page, yeah. We just want reasons, not only to be engaged in your business and services but to purchased useful products and services for our needs.

Are you gathering or converting?

Well, if you have already taken a digital marketing training with Soutech Web Consult, then you will definitely understand that question. It is and has always been about convergence not just gathering. Call-to-action is used effectively on social media in order to convert target audience into becoming loyal customers. The reason while Social media is killing your business is that you do not have strong CTA. When was the last time someone visits your website via a link from social media?

How to get it fix?

How? It very simply, a day at Soutech Web Consult will fix everything and bring your business back to life. Soutech offers various I.T and e-Business solutions for both individual and organisations who intend to stay aloft in today’s digitally competitive community.

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5 Marketing Trends You Can’t Afford to Ignore

Every Information Technology enthusiast knows that there is always something new going on and something new to be developed. Off-course what makes technology interesting is that it is always evolving with constant emergence of new trends. Developing a marketing strategy that will keep up with the evolving technology is a golden ticket for keeping your business alive in the digital marketplace.

Here are five massive marketing trends on a watch list.

#1 Bots Marketing

A bot is a programmed software to perform automated tasks that might be simple but repetitive at a higher rate, such that would impossible for a human. There are huge advantages that come with automation. A bot can perform a variation of tasks such as write blog posts, send emails, schedule blog and social media posts and also respond to users. Implementing bots into digital marketing might look intimidating from an entrepreneur perspective, but it solves the process of doing something over and over again. Bots are becoming more popular due to its reusable automated processes.

Do not miss out our Digital Marketing Class Every Friday at Soutech Web Consult,  Kano Street, Area 1, Abuja. Call 08034121380

#2 Video Marketing

Video content is actually not a new strategy, but due to technological advancement video content will continue its expansion. If you have looked into your video feeds recently, you will notice that video posts are usually on auto-play as you scroll through. Video marketing still remains the large piece of digital marketing in the fact that consumer experience is expected to be part of a video content marketing. An excellent video content in auto-play can easily interest a mobile user to take action.

#3 Explainer Video

Talking about video, consumers demand to know more about the usefulness and how to make use of a product or service. An explainer video is a video marketing process where your product or services are explained in a more understanding way or terms and as quick as possible. Involve a story-telling on the usefulness of a product or services in a fun and entertaining way, using animated characters and usually portray consumer experience.

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#4 Micro Influencers

Micro Influencers cannot be overlooked despite the fact that macro influencers have more followers than micro influencers. If you are a content creator with followers between 1,000 and 100,000, then you are a micro influencer.

Contents originally created by micro influencers usually increase the velocity of engagement and also create a level of trust between them and their followers. They likely focused on specific niches or topics making them more effective at driving cost-effective conversions.

#5 Brand blog

Many companies are optimising their websites and taking control of their content by creating their own blog. This form of marketing is less expensive and has a positive effect to the Search Engine Optimisation of the website. Blog topics such as products or services updates, detailed description, and review. Engaging customer’s stories and guest post can keep customers engaged for quite a long time on the website and probably take some actions.

What Next?

Implementing any of the list trends to your marketing strategy will definitely reshape your business and services while increasing conversions on your marketing campaigns. However, some sets of marketing know-hows and skills are required in the process of implementing these trended techniques. Soutech Web Consult has a training design for this purpose. Contact soutech Web Consult at Area 1, Abuja or simply visit soutechventures.com/courses.

The need for an Automated Approach to Cloud Security and Compliance- Challanges in Cloud Computing-Soutech NigeriaEducation

Regardless of whether you are in charge of general IT, IT security, DevOps or administrative compliance, odds are open cloud services are a consistently developing piece of your portfolio. This can be extraordinary for the business, empowering lower costs, more prominent dexterity and speedier speed to advertise. Be that as it may, it can exhibit new and serious difficulties in guaranteeing security and compliance.

The public cloud is a radical new world. In the event that you think customary techniques for securing the data center or firewalling the border will keep your information and applications secured, you might be in for a reality check. The main issue with taking an approach in the form of a legacy approach is that they were not intended for the cloud period, which implies they don’t support or make use of the API-driven infrastructure of the public cloud.

 

 

 

Whatever your part is in your organization, you can infer huge advantages by grasping a present day, cloud-local model that utilizes equipment that are built on purpose to consistently and consequently screen and oversee security and compliance along the API control plane.

If you are in charge of IT, security or compliance, you can diminish costs, enhance security and affirm more prominent control over cloud technology and shadow IT. In the event that you are in DevOps, you can move rapidly without sitting tight for endorsements from security—while disposing of the potential for the calamity that is continually approaching if appropriate security and consistence balanced governance are not being set up.

Given the proper cloud security platform, the general organization can make of use automation to decrease risk and expel the human components from imperative procedures. Automation enables you to accomplish and achieve a constant visibility scheme over your cloud deployments, empowering reliable duplication among use conditions, for example, improvement, organizing and creation.

Automation, Security, Compliance and the cloud

The adoption of cloud technology moves too rapidly and is liable to excessively quick changes for organizations and firms to depend on manual assets. The major test, be that as it may, is that most organizations still utilize legacy devices, innovations and methodologies to oversee cloud security and compliance.

Luckily, new cloud-local arrangements are presently accessible, conveying an agent-less platform intended particularly for recent modern clouds.

 

These arrangements use the cloud’s API engineering architecture to determine gigantic adaptability in scaling and overseeing cloud security and compliance.

 

 

 

 

The steps below therefore will depict how an advanced automated approach to deal with persistent cloud security and compliance works. It depends on the Evident Security Platform from driving cloud security firm Evident.

Step 1

Close Observation: The environment revolving around cloud computing is evolving persistently. These progressions can be ordinary, routine exercises of your DevOps or IT groups; they can likewise be crafted by individuals who might do mischief to your business. As changes are made—over all cloud platforms, services and regions—the cloud security platform screens the designs of the cloud infrastructure to guarantee that it holds fast to security and compliance best practices.

Step 2

Assessment: The security platform safely gathers information about the services in your cloud and constantly performs checks against a progression of foreordained best security standards. It additionally performs checks against any predefined custom marks. These checks decide, on a persistent premise, if there are any conceivably exploitable vulnerabilities.

Step 3

In-depth Analysis: The platform at that point plays out an investigation to decide if the misconfigurations and exposures are prioritized and quantified into high, medium or low risk levels.

Step 4

Automated Remediation: The result of the subsequent analysis being performed is shown on a dashboard and can be sent to incorporated frameworks for auto-remediation work processes to set in.

Step 5

Robust Reporting: Comprehensive and detailed reports are made accessible so your groups can see data involving the risk, as well as client attribution and infected assets.

Step 6

Correction: The groups would then be able to utilize simple-to-follow remediation methodologies to recover the infrastructure to a safe state.

Conclusion

Public cloud is not going to be phased out any time soon but before the decade’s over, people in general cloud administrations/services market will surpass $230 billion, as predicted by Forrester Research. As cloud turns out to be more key to the accomplishment of your organization, it is key that you concentrate on security and compliance, regardless of whether your part is in IT, security, DevOps or corporate administration and compliance.
By grasping a constant security model, your organization will have the capacity to process many procedures that would overpower your groups and frameworks on the premise that they must be done manually. It not just accommodates upgraded security and compliance assurances, it likewise calms the weight on your staff, enhances security for DevOPs and different groups, and brings down the cost and danger of cloud security and compliance.

Cloud computing and its associated technologies is a very broad field. But I have in a few of my writeups been able to discuss the few trends and challenges that is being faced in the cloud environment. To learn more about vulnerability assessments, risk assessments and penetration testing, subscribe to our services at Soutech Ventures to learn CEH course in details.

What You Don’t Know Can Hurt You-Cloud Security Issues revealed-SOUTECH Nigeria

 

 

 

One of the major issues that Computer Information Officers and chief Information Security Officers (CISO) is in the aspect of gaining visibility into the posture of their cloud security. How can they be expected to put in the place the proper and necessary controls and security measures if they cannot even identify where there are security flaws and where they exist.

If there isn’t a new approach, the problems will aggravate even before there is any hope of rendering a solution. Now why is this so?

Let us see various ways;

Without a new approach, the problems promise to get a whole lot worse before they get better. Why? Let us count the ways:

1.Growth of public cloud: Organizations have now deployed the use of cloud services to a much degree ever more than before. According to a study the use of cloud services in the average enterprise now amounts to about 1,427 services.

2. Shadow IT:

A lot of the publicly available cloud services and applications result from the initiative of the shadow IT are usually out of the control of the security teams and line-of-business managers why seem not to be familiar with security and best practices in compliances.

 

 

 

3. DevOps: Like I mentioned in my follow-up article on DevOps, DevOps teams have continued to outpace security teams going out on their own to deploy public cloud services to increase the rate of their development.

These teams do not often want to dragged behind by the concerns of the security and compliance.

 

 

 

 

4. Tools and technologies that have become extinct: Traditional tools that can be used for monitoring remediation endpoints have not been effective in the environments of data centers and cannot be effective and efficient for use in the security of public clouds.

5. The Pace of change: For manual processes to be able to keep to the pace, cloud environments change too quickly. Let us assume that organizations are even able to hire and retain personnel that are trained and have experience in the compliance and management of cloud security. CISOs and CIOS need to really worry about complacency in the use of cloud storage because public cloud providers like amazon web services and MS Azure have stepped up their game in the past couple of years. And because of this, surveys have shown that IT heads are becoming less worried of the security challenges in cloud environment. It has also been discovered that the biggest risks are always more in the internal network than in the external network.

6. The relationship between automation, visibility and continuous security and compliance: The questions therefore is on how CIO’s and CISOs gain the needed visibility they may need in order to minimize and maximize protection. The simple answer is through automation and this can be achieved by automating the process of remediation, analyzing and putting up monitoring measures across the whole cloud environment, security teams can gain the visibility they need in order to address their biggest cloud security and compliance challenges. The architecture of the cloud makes it a perfect fit for an automated approach to security and compliance this is because architecture of the cloud environment uses the API model, cloud-native agentless solutions. This architecture can be deployed to give IT security and DevOps teams some level of tremendous visibility and flexibility. With and automated model, it is very possible for CIO and CISOs can;

  • Obtain a view that gives bigger picture across all their cloud environments with a centralized means to manage and control events.
  • Allow DevOps and other teams to manage best practices in security and compliance that can be necessary for their own cloud deployments and controls.
  • Lower costs and reduce risk levels and complexities which can be done by replacing manual tasks with processes that are automated.
  • Enhance time with respect to value which can be achieved by securely making use of the public cloud to empower the smaller teams be they individual lines if businesses or DevOps
  • Flag risks and remediate the threats even before they get an opportunity or chance to affect availability, compliance and operations.

Finally, a plethora of openings Public cloud services have created for security officers by helping them to deliver significant value to their establishments in a lower costs, accelerated development cycles and greater work rate in productivity. However, there are a lot of risks masked behind these opportunities and these risks are surrounded by security and compliance. But the good thing is that there is a success path which can result in automation for providing continuous security and continuous compliance. This is the time to take the first step towards cloud security.

To learn more about the security of the cloud environment as well as other security methodologies such as, vulnerability assessments, risk assessments and penetration testing, subscribe to our services at soutech ventures to learn CEH course in details.

Branding: The Foundational Piece of Your Business- Soutech Web Consult

Setting up a business is ideal for every entrepreneur, but getting it right and sustaining it is not what everyone is doing. Business ideas can just pop out of somebody’s mind, or could be generated by thoughts, necessity or analysis. It doesn’t really matter how a business idea is being generated, what matters most is how to transform it into reality and making it sustainable as well.

Most business and services in today’s world blooms and flourish continuously. Alas, a lot more suffers from some kind of suffocation and the likes of poor or no performance, shutting down before they could even start.

Take a baker for instance; if a bread is nicely baked but tasteless, should the oven be blamed? You must agree with me that the bread was already tasteless before taken to the oven, and the reason boils down to the mixture.

There are many aspects to considered when setting up your business or services, from small details to huge significant facts and given the global modernization, apparently Information Technology plays a vital role in any good business idea.

Do not forget to enroll for Mobile Application Development Training at Soutech Web Consult. Call 08034121380 for more information.

Defining a Brand is more like defining the engine that will drive your business or service to the right destination. It needs to be carefully thought of with significant aspects to be into considerations, else the proposed business or service will end up like the “nicely baked but tasteless bread” illustrated above, irrespective of the financial power invested.

In this article we will focus on branding as a foundational piece of your business.

Soutech Web Consult Branding

WHY BRAND?

It obviously no doubt that a strong brand is priceless as the battle for customers intensifies day by day. Your brand is the source of a promise to your potential consumers, so it is important that you spend quality time investing in research, defining and building your brand. To start-up your business in the right way, you would not want to be without your brand as it a foundational piece in your marketing communication. You should know that brand is strategic while marketing is the tactical process used to present your brand to consumers. No doubt, it carries a great deal of significance within a business or organisation as well. Brand can be referred to as guide to understanding the purpose of business objectives, enabling you to align a marketing plan with the objectives and fulfill the primary strategy.

EFFECTIVE BRAND

Apparently, the desired effectiveness of a brand does not just happen before a purchase, the life of the brand of the experience it gives a consumer is also considered.

Although branding can be confusing, it is important to know if your brand is strong enough to give the internal and external value that you need in your marketing. Hence you will need to solve the following questions:

  • How does your brand relate to your target audience? Will they instantly “buy it” without too much thought?
  • How does your brand share the uniqueness of what you offer and why it’s important?
  • How does your brand reflect the promise that you are making to who you are targeting as well as to your internal audience?
  • How does your brand reflect the values that you want to represent as a customer?

Soutech Web Consult - Branding

TARGET AUDIENCE

Consider if the products or services to be offered will perform as expected, if the quality is as good as promised or even better, not forgetting what the service experience is like. If you can get a positive picture of all these, then you have a loyal customer. Creating loyal customers is awesome and necessary, but brand also creates loyal employees as well. It gives them something to believe in and stand behind, helping them in understanding the purpose of an organisation or business as the case may be.

HOW TO STEP AHEAD AND GET IT RIGHT

Most business owners do not believe that brand is an important element to consider in every business or services but Soutech thinks otherwise. There could be thousands of business out there selling same product and or services you intend to start-up. If you want consumer to see you as the originator, then you should consider your brand potentially important and need to be position as the original so as to keep the market share.

Soutech Web Consult is the place to be if you really want your brand to stand out from the crowded market. At Soutech, professional I.T. services and e-Business consulting are being offered.

 

Want to become a Hacker? What you must do!- Soutech Ventures CEH training

You are a beginner whose intention is to learn how to hack but you’re wondering where to start from. If you are in this category, then I’ve got your back, you are definitely in the right place. If you’ve noticed, most of the free books and resources on hacking you may find on the internet are actually crafted for persons with some level of knowledge in the specified subject area. These materials do not give a comprehensive knowledge of the hacking scheme.

This is however the reason why I have decided to post something for the beginners and anyone who needs to start their journey into the hacking world and being hackers. I am going to describe a few requirements and the basic things to do to make the journey a pleasant experience for you.

 What is the Best way to Learn hacking as a beginner?

Here are a few steps; Lets go-

STEP 1: Start with the Basics

I will in my usual way always advice beginners who have had a little or not even a slight knowledge of hacking before to begin from the basics. Do not just learn how to hack anything but you can instead start exploring or doing some research about topics in IT such as computer networks, network services and common ports (FTP, TCP, SMTP, HTTP, HTTPS, DNS etc.), firewalls, some common and widely used network protocols, IP addresses. You can also their working mechanism.

You may also learn about some operating systems such as Linux which is one of the basic operating systems useful in the hacking environment. Just so you know, the more you know about the basic working principle of IT-related topics and concepts, the easier it becomes for you to find vulnerabilities and device exploits. This will also go a long way to help you when applying your hacking techniques in practice. Hacking covers the weaknesses or vulnerabilities in every field in IT, so you need to some extent a good background in basics. So begin your research now.

Step 2: Get a reliable and good source to begin your learning

If you desire to have a fair knowledge or basic hacking and the trending technologies in the IT field, there are books online and websites that can equip you technically. These books can also give you some technical background in vulnerabilities and any possible ways to exploit these vulnerabilities. However, it can be very difficult to find such books and web resources that can directly teach you how to hack from the basics in a simple and easy way.

If one has a fair amount of experience in the field of hacking, there exists so many books and websites that give out technical information on latest vulnerabilities along with possible ways to exploit them. However, for beginners it is hard to find sources that teach hacking right from the basics in a simple and easy to follow manner.

Step 3: Learn a programming Language (Optional)

Learning a programming language keeps you a step ahead of any hacker and any acquired skill. There are a lot of readily available programs and ready-made tools that can give you easy access to hack, it is always better to have some basic knowledge of programming scripts and languages like JavaScripts, PHP so that you can be in a position to manufacture you won tools in order to exploit codes. Like I said in the heading of this step, it is totally optional, there are very hackers who do not major in programming.

Step 4: Enroll for an Enthical Hacking Course

One of the courses that has been structured to give you apt and excellent knowledge and skill in hacking is the EC Council Certified Ethical Hacker (CEH) course. There are other courses that are in this line such as CISSP which is governed by another body. But CEH is a basic start for you if you must learn about hacking and be very grounded. CEH v9 offers about 19 modules that are well structured to cover all the IT fields.

If you are in Nigeria and in the cities of Abuja and Lagos precisely and you intend to take up a CEH course, you can call us today at Soutech ventures or visit our website. You have every information you may need. We have experienced and certified tutors in this field that can teach you with clear and simple breakdown of concepts of the CEH syllabus. So be sure you have made a right choice in Soutech.

How Long does it take to be a Good Hacker?

I always tell my students that hacking cannot be mastered overnight and the process must never be rushed. It is a field that combines in-depth knowledge, skills, creativity, dedication and a great deal of time to be invested. It may take between a few months to a few years to develop and be skillful in hacking depending on the time and effort you invest. Infact, everyone can become very skillful but it depends on the on how they learn and their foundations they build. The foundation you give yourself matters a great deal, if the foundation is lagging in a certain aspect, you will have issues in understanding and working on some technical details. So, if you want to become a good hacker, all you need is the passion to learn and a good source of knowledge that will help you understand the basics added with some level of patience and perseverance.

 

 

Understanding the importance of an IT audit: SOUTECH Ethical hacking tips

An IT audit is an audit that deals with the review and evaluation of all automated and non-automated information processing systems and all the interfaces that it encompasses. It also includes setting up management controls for information technology and infrastructures.

The elementary function of IT audits includes, evaluation of systems that are already in place to guard the organization’s information. It looks into the ability of an organization to protect its assets as well as be able to legitimately and adequately give out information to authorized parties.

The process of planning IT audits involves two key steps

  • Gathering information and planning
  • Gaining an understanding of the already existing internal control structures

Many organizations are gradually phasing towards the approach of risk-based audits which is used for risk assessment and to help the IT auditor to decide on whether to carry out a compliance and substantive test. The risk based approach involves the IT auditors relying on the internal and operational controls and also the knowledge of the organization involved.

However, this type of decision as regards risk assessment can go a long way to relate the profits analysis of the control to the risk.

These are the 5 aspects that an  IT auditor needs to identify when gathering information:

  • Good knowledge of the business and industry
  • Previous results obtained from all the years
  • Recent financial data
  • Already existing standards and policies
  • Inherent risk assessments

Inherent risk here refers to the risk that there is an error that could be a function of combined errors that are encountered during this audit assuming there are no controls in place.

Once the auditor has gathered relevant information and has an understanding of the control, then they are ready to start planning or select areas that need auditing.

Why is it important to do an IT Audit?

Hardly will you find an organization in recent times that is not IT driven. A lot of organisations today are investing huge amounts of cash on their IT infrastructure because they have come to realize the tremendous importance of using IT in their business services and operations. As a result of this, they need to always make sure that their IT systems are very secure, very reliable and is not susceptible or vulnerable to any form of cyber attacks.

The importance if an IT audit can never be over emphasized because it provides the assurance that the IT systems deployed by the organization is well protected, is available at all times, properly managed to get the required results and that it gives out reliable information to users. Many people use and rely on IT without knowing how it works and that a computer can make errors repeatedly and incurring extensive damages than a human being can. An IT audit is also very important in reducing risk of data leakage, data losses, service disruptions and ill-management of an IT infrastructure.

The Objectives of an IT audit

The objectives of an IT audit often focus on substantiating that the existing internal controls and are functioning as expected in order to minimize business risk. The objectives include

  • Assuring compliance with legal and regulatory standards
  • Ensuring confidentiality
  • Ensuring Integrity
  • Improving availability of information systems

Confidentiality here relates to information security and refers to protecting information from being disclosed to unauthorized persons or parties. This means that information such as personal credentials, trade secrets, bank account statements are kept confidential and protecting this information plays a major role in information security.

The fact that information is valuable only when it has not been tampered with gives way to data integrity such that information is not modified by an unauthorized party. If information is inappropriately altered, it could prove costly for example, a transaction of 1000naira can be altered to 10,000naira. Making sure data is protected from being tampered with is a core aspect of information security.

Availability here means that information is made available to authorized individuals whenever it is needed. Unfortunately, the act of denying rights to resources to rightful users has been in on the rise lately. An information systems audit will therefore ensure confidentiality of an organizations data, data integrity and availability of resources. An IT audit therefore oversees the organizations IT systems, its operations and management processes.

The reliability of data from an IT system can as well have huge impact on the financial statements of an organization. There an IT audit must be able to

  • Check for instances of excesses, gross inefficiencies, extravagance which has to do with wastage of resources in the management of IT systems
  • Ensure that there is a high level of compliance with government laws as applicable to the IT system.

Types of IT audits

Different bodies and authorities have developed their views to distinguish the types of IT audits. Goodman and Lawless have outlined three systematic approaches to perform IT audits

  • Technological Innovation Process Audit: This audit type attempts to construct a risk profile for already existing as well as new projects. It assesses the length, depth and presence of the technologies used by the company and how it relates to the relevant markets. It also looks into the way each project is organized, the structure of industry as regards its projects, products etc.
  • Technological position audit: This audit type deals with the technologies that the business has on ground and what it needs to add to it. Technologies can be categorized into
    • Base
    • Key
    • Pacing
    • Emerging
  • Innovative Comparison Audit: This audit deals with the analysis of the innovative capabilities of the organization being audited when compared to its competitors and rivals. The company’s research and development facilities as well as its track record of producing new products will be examined.

Other authorities have also categorized IT audits in 5 spectrum

  • Information Processing Facilities: It is focused on verifying the processing ability of the facility and if it is designed under normal and disruptive conditions to process applications in a timely, accurate and efficient way.
  • Systems and Applications: It is focused on verifying systems activity are controlled appropriately, efficiently and adequately in order to ensure its output at all levels are valid, reliable, and timely. This audit type forms a sub-type that focuses on business IT systems and also focuses on financial auditors.
  • Management of IT and Enterprise Architecture: IT focuses on verifying that organizational structure and procedure that ensures a controlled and efficient information processing environment is developed by the IT management.
  • Systems Development: This audit verifies the systems that are under the process of development meet the requirements and objectives of the organization. It also ensures that the systems are developed in line with generally accepted policies and standards for systems development.
  • Client/Server, Intranets, extranets and Telecommunications: This audit verifies that the controls for telecommunications are in place both the client and the server ends as well as the network that connects both the clients and servers.

Types of Auditors

  • Internal Auditor: This auditor usually performs internal accounts auditing as well as IS audits.
  • External Auditor: This auditor reviews the findings and inputs, processes and outputs of the information systems made by the internal auditor.

Types of Audits

  • Internal Audits: As explained above, an internal audit considers all the potential controls and hazards in an information system. It takes care if issues like operations, data, data integrity, security, privacy, software applications, productivity, expenditures, cost control and budgets. The auditor works with guidelines such as Information systems audit and control association which are available to make their job patterned.
  • External Audits: This audits buttresses on information obtained from internal audits on information systems. External audit is performed by an certified information systems audit expert.

IT Audit Strategies

  1. We’ll discuss two areas here but first one must be able to determine if it is a compliance or substantive testing. The next thing to consider is how to go about gathering evidences to enable one perform application audits and make reports to the management.

What is substantive and Compliance Testing?

  • Compliance testing involves gathering evidence to test if an organization is following the control procedures. For example, If an organization has a control procedure that says all application changes have to pass through a change control, an IT auditor will have to get the current running configurations of the router as well as the configuration file. After he does this, he can then run a file to compare the differences and use the result of the differences to look for a supporting change control documentation.

  • Substantive Testing involves gathering evidence that enables one evaluate the data integrity of individual data and other information. For example, If an organization has a policy that has to do with backup tapes in storage locations offsite which includes three generations (Grandfather, father and son), then the IS auditor has to take physical inventory of the tapes in an offsite storage location as well. After this he can then compare it with the organizations inventory and also making sure the three generations are involved and are available at the time of the audit.
  1. The thing to discuss on is How to get the evidence that can help you audit the application and deliver a report to management. A few things you can review are;
  • Review the IT organizational structure
  • Review the IT policies and procedures
  • Review the IT standards
  • Review the IT documentations
  • Review the organizations BIA
  • Take time to interview employees
  • Observe the employee’s performance
  • Test controls and examine necessary incorporated entities
  1. Draft out a set of questionnaires
  • Whether there is a thorough documentation of approved IS audit guideline?
  • Whether IS audit guidelines are consistent with the security policy?
  • Whether responsibilities for the IT audit has been assigned to a separate unit that is independent of  the IT department?
  • Whether periodic external IS audit is carried out?
  • Whether independent security audit is conducted periodically?
  • Whether contingency planning, insurance of assets, data integrity etc. are made part of External audit?
  • Whether vulnerability and penetration testing were made part of external audit?
  • Whether the major concerns brought out by previous Audit Reports have been highlighted and brought to the notice of the Top Management?
  • Whether necessary corrective action has been taken to the satisfaction of the Management?
  • Whether the facilities for conducting trainings which will enable IS audit teams to conduct the audit process effectively?
  • Whether IS audit team is encouraged to keep themselves updated?
  • Whether IS auditors exchange their views and share their experiences internally?

Operations is modern organizations  are increasing dependent on IT, this is why IT audits are used to make sure that all information-related controls and methods are functioning properly. Most of all the companies if not all are IT driven and not enough awareness has been made on auditing of IT infrastructure the reason for this write up. If you’re in search of a professional firm to audit your organization, look no more as soutech web consults which is the number one IT consulting firms offers in Nigeria offers this service. Subscribe to us for your auditing and all types of IT-related issues.

 

All you need to know about Penetration Testing: Soutech Ventures

Penetration which is colloquially referred to as pen test is a simulated attack that is being performed on a computer system or its network infrastructure with permissions from management to probe for security vulnerabilities, and a potential means of gaining access to data and other features on the system.

Penetration testing helps one to find out the vulnerability of a system to an attack and if the defense mechanism created are sufficient and which defense mechanisms or techniques employed that can be defeated. A typical penetration testing process focuses on finding vulnerabilities depending on the nature of the approved activity for a given engagement.

A security testing will never prove the absence of security flaws in a system but it can sure prove their presence.

 Brief History of Penetration Testing

In the mid-1960s, for over 50years and more, as the sophistication of networks increased, white hat hackers have been putting in work to make sure computer systems are protected from unauthorized access by hackers. They understood if hackers gain access into their systems, they could even destroy information networks asides stealing information. As computers began to gain the ability to share data or information through and across communication lines, the challenge to protect information increased. These lines if broken and data compromised, contained or stolen.

As early as 1965, computer security experts warned the government and business outlets that because of the increasing capability of computers to share information and exchange vital data across communication lines, there could be an inevitable attempt to penetrate those communication lines during exchange of data. In the year 1967, in the annual joint computer conference which had over 15,000 cyber security experts in attendance, there were serious deliberations that computer communication lines could be penetrated by hackers. They coined the term penetration which has perhaps become a major challenge in computer communication today.

This meeting brought the idea of actually testing systems and networks to ensure that integrity is increased as the expansion of computer networks such RAND corporation which first discovered a major threat to internet communications. The RAND Corporation aliased with the Advance Research Projects Agency (ARPA) located in the US to produce a report known as The Willis Report named after its lead author. The Willis Report discussed this security issue with a proposition of policies to serve as countermeasures in security breaches.

From this report however, the government and organizations started to form teams with the sole responsibility of finding weaknesses and vulnerabilities in the computer networks and measures to protect the systems from unauthorized or unethical hacking or penetration.

Today, there are numerous and specialized options that are available for performing penetration testing. Many of these systems include tools that a range of features for testing the security of the operating system. For example, we have Kali Linux which can be used for performing penetration testing and digital forensics. Also contained in it are 8 standard tools such as burp suite, Nmap, Aircrack-ng, Kismet, Wireshark, the Metasploit framework and John the Ripper. Kali Linux has all these tools and many more and for a system to contain all this sophisticated tools goes to show how much sophisticated today’s technology has gradually become and how many hackers are finding ways to create problems for computer-driven networks and computing environments most the especially the internet.

Objectives of Penetration Testing

The objectives of an intense pen test involve

  • Determining how an attacker can find any loopholes to unlawfully gain access to the systems assets that can be of harm to the fundamental security of the systems logs, files.
  • Confirming that all the applicable controls like the vulnerability management methodologies and segmentation required for the good functioning of the system are in place

Types of Penetration Testing

  1. Black box penetration testing: Also referred to as blind testing. Here, the client does not give out any prior information of the system architecture to the pen tester. It may offer little as regards value to the pen tester since the client does not provide any information. It can require more money, more time as well as resources to carryout
  2. White box penetration testing: Also known as Here, the client provides the pen tester with a comprehensive and complete detail of the network and how is being applied.
  3. Grey box penetration testing: The client may provide incomplete or partial information of the system network.

Stages of Penetration Testing

There are basically 5 stages of a penetration test.

1. Reconnaissance and planning: This stage involves gathering intelligence such as network, mail servers and domain names in the bid to understand how the target system works and the potential vulnerabilities it is facing.

It also involves a thorough definition of the scope and the goals of the penetration test, including the systems that are to be addressed and the methods of testing to deployed.

2. Scanning: This stage requires an in-depth understanding of how the target applications will respond to any attempt of intrusion. Scanning can be performed in the following ways:

  • Static analysis: This is a process involves a careful inspection of the codes in the application and how it behaves when it is run. These tools have the capability of scanning the entire code in a single pass.
  • Dynamic Analysis: It involves a careful inspection of the codes in the application when in the running state. It is a more practical approach to scanning in that it gives the real-time view of the applications performance.

3. Gaining Access: In this stage, the pen tester uses web application attack techniques such as SQLs, XXLs and backdoors to unravel the vulnerabilities on the target system. In a quest to understand the damages they can cause on the target, the tester will try to exploit the vulnerabilities discovered by intercepting traffic, stealing data and escalating privileges etc.

4. Maintaining Access: The stage aims at achieving a persistent presence in the exploited system using the known vulnerabilities. Advanced threats which are capable of remaining on the system for months are logged into the system into to monitor changes, enhancements and any new information being loaded onto the system.

5. Results and Analysis: In this stage, all the results obtained from the penetration test are compiled comprehensively and in details. This includes;

  • All the vulnerabilities that have been exploited
  • All sensitive data that has been accessed
  • The amount of time spent during maintaining access without being detected.

The security personnel then analyses the results in a bid to where necessary reconfigure the organization’s WAF settings and any other application security flaws. This is done to patch all the vulnerabilities and to protect information against any future attacks.

Classification of Penetration Testing

1. External Penetration Testing: An external penetration tests is targeted at the assets owned by an organization that are accessible to and on the internet. Examples of such assets can be,

  • The organizations website
  • Domain name servers
  • Emails
  • Web applications

The major goal of the external pen test is to gain access and extract data.

2. Internal Penetration Testing: It attempts to mimic an attacker actually launching an attack on the network to find vulnerabilities or loopholes.

It involves an examination of the IT systems of an internal network for possible traces of vulnerabilities which can affect the confidentiality, integrity and availability, and thereby giving the organisation the clues to take steps to address such vulnerabilities.

Penetration Testing Services

I will describe 4 distinct penetration testing service offerings that we can provide you

  1. Vulnerability Scanning: This scanning technique provides a very transparent and mature offer but the biggest challenge always lies on whether to resell a service offering or to buy that can be used to internally scan the clients systems and networks. Every regulation requires scanning which is the first and easy step taken towards achieving security assurance. This is because all regulated customers need to scan.
  2. Penetration testing of Infrastructure: This offers tools such as Metasploit or Core Impact, that can be used to perform live exploits. Live ammunitions are used so you have to orchestrate or organize the test with the client in such a way that the amount of disruption during the tests is minimized. The pen tester should endeavor to test all externally visible IP addresses because it is what the bad guys want in order to penetrate the system and network. The tester should also attach to the conference room network which is one of the softest parts of the customers’ defense.
  3. Penetration of Applications: This is a very important step which involves an attempt to break into the applications because so many attacks are directly targeted at applications. Web applications such as HP’s WebInspect and IBM’s AppScan can be employed, but the tester can also find ways to exploit the application logic errors. Nothing stands a skilled application test because once an initial application is compromised, a direct access to the database where valuable data is easy. If the tester can access the database, then the customers system is owned already and scripts can be written to block every loop holes by the attacker.
  4. User Testing: This part of the penetration test is always fun for the penetration testers because they get to see how gullible and vulnerable most users are. The test may involve sending fake email messages to customer service representatives in a bid to gather information that can be used to penetrate their facilities. They even drop thumb drives at the parking lot and watch out for people that will plug them. Social engineering is one of the key ways of information gathering and should never be underestimated. Social engineering can be used on the client in order to catch them off guard.

Standards for Penetration Testing Methodologies

There are many accepted industry methodologies that may guide and help the pen tester through any test.

  • Open Source Security Testing Methodology Manual (OSSTMM)
  • OWASP Testing Guide
  • The National Institute of Standards and Technology (NIST)
  • Penetration Testing Execution Standard
  • Penetration Testing Framework

These frameworks have set standards that any penetration testing activity should follow as should strictly be adhered to guide the pen tester whenever necessary.

A typical penetration activity is detailed and must be carried out in an organized fashion. This is because organisational data and assets are very important and delicate things to handle therefore there is a need to have an orgnised team of professionals to handle your penetration testing services.

We at SOUTECH web consults are the perfect consulting firm for carrying out your penetration testing. We have professional staff and a team to conduct a well detailed and professional penetration testing. Subscribe for our services today.

 

Why do you need a Vulnerability Test? Concepts and Methodologies

First of all, let us understand what a vulnerability is. I’ll define a vulnerability as any form of loophole, a weakness or mistake that can be found in a system security design, its implementation, security procedures, or its control that can lead to systems security policy violation. A vulnerability can make it possible for cybercriminal or attacker to gain unauthorized access to the system.

As we already know, confidentiality, integrity and availability which are the three cores of IT security. Once any or all of these elements are compromised, then one can say there is a security vulnerability. Infact, a single security vulnerability has the potential of compromising one or all of these elements. For example, the confidentiality can be compromised if there is an information disclosure vulnerability while the compromise of integrity and availability can be as a result of remote code execution.

What is Vulnerability Testing?

It can also be referred to as vulnerability assessment which is a software testing technique that is conducted in order to evaluate the inherent risk in an IT system and measures employed to reduce or curb the probability of the event.

Vulnerability testing has some similarities with risk assessment and these assessments can be performed following some steps as highlighted below.

  • Developing a catalogue for assets and resources in the system.
  • Assigning rank orders to quantify resources by value and importance.
  • Identifying the potential threats and vulnerabilities to the resources.
  • Eliminating totally or mitigating the high ranked vulnerabilities for the most valuable resources.

Vulnerability testing depends majorly on 2 mechanisms

  • Vulnerability assessment
  • Penetration testing

Objectives of Vulnerability Testing

The common goals and objectives of risk and vulnerability assessments are as follows;

  • To get an accurate inventory of all data and IT assets.
  • To prioritize organizational IT and data assets according to the importance and criticality to the organization
  • To identify and document all the potential risks, threats and vulnerabilities to the organizational infrastructural assets.
  • To prioritize the potential risks, threats and known vulnerabilities based on their impact or criticality on the IT or data assets being affected.
  • To identify and minimize the vulnerability window of the organizational IT and data assets according to the minimum acceptable tolerance level.
  • To curb, mitigate or remediate the identified risks, threats and vulnerabilities and properly plan and budget them based on the criticality of the IT and data assets.
  • To check for compliance with the updated information security laws, regulations, procedures and mandates
  • Just as explained previously, it helps to identify lapses, voids and gaps in the organizations IT security framework and architecture by looking out for specific recommendations.
  • To identify the potential risks, threats and vulnerabilities that an organization’s is susceptible to and to find ways to justify the cost of all the security countermeasures and solutions to be adopted in order to mitigate, eliminate or reduce the identified risks, threats and vulnerabilities.
  • To provide an objective assessment and prompt recommendation to help define the organizations goals and objectives for performing risk and vulnerability assessment.
  • It helps organizations to understand the return on investments (ROI) whenever funds are to be invested in the IT security infrastructure.
  • To scan operating systems, application softwares and the entire network for known vulnerabilities such as insecure authentications and software designs.

                                 Scope of Vulnerability Testing

 

  1. Black Box Testing: It involves performing vulnerability testing from an external network with no prior knowledge of the internal network infrastructure and systems.
  2. White box testing: It involves performing vulnerability testing within an internal network with prior knowledge of the internal network infrastructure and systems. White box testing can also be referred to as internal testing.
  3. Grey box testing: It involves performing vulnerability testing from either an external or internal network with little knowledge of the internal network infrastructure and system. It involves the combination of black box ad white box testing.

Elements of Vulnerability Testing

  • Information Gathering: This can also be referred to as reconnaissance and it deals with obtaining as much information as possible about an IT environment. Information such as Networks, IP addresses, versions of operating systems in use etc. and it is applicable to the 3 scopes of vulnerability assessment.
  • Detection of vulnerability: This process involves the use of vulnerability scanners to scan the IT environment to identify the unknown and potential vulnerabilities.
  • Information analysis and planning: It involves the analysis of all the vulnerabilities that have been identified and further devising a means to penetrate into the network and the systems.

Types of Vulnerability Test

  1. Predefined Tests: These is a vulnerability test that is designed to discover some common vulnerabilities in databases and its environments. Predefined tests can be customized to suit the needs or requirements of an organization. Predefined tests include;
  • Configuration Tests: It checks a database for all configuration settings realted ti security. It looks out for common flaws and mistakes in database configurations. Such configuration issues include;
  • Privelege which include; system level rights, privilege access to database and users, rights of use and creation of objects
  • Configuration: Which include parameter settings for the database and parameter settings for the system level.
  • Authentication: It includes, use of accounts by users, use of remote logins, password policies.
  • Version: This includes, versions of the database and patches for the database.
  • Object: It involves sample databases that have been installed, database layouts that have been recommended and ownership of the databases.
  • Behavioral Tests: This test type checks and analyses the security posture and wellbeing of the database environment. It does this by observing the database when it is in real time mode and checking how information is manipulated. Some of the behavioral tests include;
  • Violations of access rules
  • Failures in excessive logins
  • Errors in the excessive SQL
  • Access to default users
  • Logins at after hours
  • Execution of DDL, DBCC commands from the client side of the database
  • Calls for stored procedure checks
  • Ensures user ids are not accessed from multiple IP addresses
  1. Query- based vulnerability tests: This test type can either be a pre-defined test or a user-defined test that can be created easily and quickly by modifying SQL queries which can be run against database entities or resources.
  2. CVE (Common Vulnerabilities and Exposures) Tests: This test type monitors and exposes common vulnerabilities from the MITRE corporation and further adds the results of the test for related vulnerabilities that are related to the database.
  3. CAS-based Tests: This test type can either be a predefined test or a user-defined test which is based on the template of a CAS item found in the OS script command. It uses the collected data. Users can therefore check which of the template items and tests against the contents in the CAS results.

Vulnerability Testing Methodologies

  1. Setup:
  • Begin the documentation process of all assets
  • Secure permissions to credentials and assets
  • Perform tools update
  • Configure the tools
  1. Execute the Test
  • Run the tools to begin execution
  • Run all the data packets captured (A packet is a unit of data that is crafted to be routed from a source to destination). If a file whether email, HTML, or URL request is being sent from a particular point to another on the internet, the TCP layer of TCP/IP will divide the file into small chunks each having a sequence number on the headers for efficient routing. Now, these small individual chunks are referred to as packets. On the destination end, the packets reassemble to form the original file that was sent while running the assessment tools.
  1. Analyze the vulnerabilities:
  • Define and classify the system resources as well as the network
  • Prioritize the resources based on their importance such as High, Medium, low
  • Identify all potential threats to the assets
  • Based on the priorities, develop a strategy to first handle the most prioritized problems
  • Define and implement measures to mitigate or minimize the consequences of the occurrence of an attack.
  1. Form a Report: Develop a report of all the steps you took to arrive at your results. The report is also important in order to guide to aid future understanding of the system and as well to report to the management of the organization.
  2. Remediation plans: This process involves developing measures and taking the appropriate steps to fix the vulnerabilities.

Responsibilities of a Vulnerability Tester

  1. Unit management such as Information Security Coordinators and Unit IT supervisors
  • They support and enforce the standards, approve and submit the annual risk assessment documents to management
  • They determine the person who maintains the documentation.
  • They also request for the internal audits, procure and assign the necessary resources that are needed to implement the standards and polices.
  • They notify the users and support staff who are involved in performing the test.
  • The also request for any exceptions
  • They supervise and coordinate the vulnerability test and also the remediation processes.
  1. The System administrator and Computing device Administrator
  • They implement the best practices which are needed to comply with the test.
  • They support and comply with the policies.
  • They scan all the systems in the network for compliance to standards devices.
  • They monitor the systems actively for any available patches in other to remediate tasks that can affect the user.
  1. Information security Officer
  • These people approve and oversee the all the vulnerability scans.
  • They review and approve the use of any alternative scanning tools when required.
  • They conduct reviews and risk assessments annually.
  • They authorize the removal of network devices from the network when needed.

 Vulnerability testing focuses more on determining loopholes and weaknesses in an IT infrastructure. In my next article i will try to shed some more light on the tools which can use to perform vulnerability since we already have the standard methodologies to follow in order to perform a detailed vulnerability test.

Soutech ventures offers courses that can better equip and train you on all you need to know with practical hands-on knowledge on vulnerability assessment. Subscribe to our CEH course today on www.soutechventures.com/courses

 

 

Make passive income via software sales and vendoring – Buyallsoftwares.com

Have you heard of how people make money online recently? Yeah, I know you have heard a lot of different means, but today we will be looking at “Affiliate Marketing”. It is one of the legal ways to earn money online simply by promoting other people’s or company’s products and services. Most affiliate marketing is commission-based but has different categories or methods of earning.

Some Methods of Earning Are:

Pay Per Click is the most popular type of affiliate marketing for affiliates with little websites, and most likely the most convenient way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text advertisements. The affiliate makes money based on the quantity of clicks even if the visitors referred doesn’t actually purchase anything from the merchant’s website. Common fees for PPC affiliate programs are small, generally not exceeding a dollar for every click.

Pay Per Performance (PPP) affiliate marketing is popular amongst merchants and is one of the most financially rewarding type for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his referral equates into an action– that is whenever the visitor he has referred actually purchases something from the referred website. This implies a great deal of cost savings for the merchant. On the other hand, it ends up being the most rewarding type for the devoted affiliate, for commissions in PPP affiliate marketing generally comes in the variety of 15 % to 20 % of the actual item sales.

Pay-per-performance affiliate marketing can be additional categorized into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

Pay Per Sale (PPS) is type of affiliate marketing where the merchants pay the affiliate a particular charge whenever the visitor he has referred to the merchant’s site actually purchases something from the merchant’s website. Affiliates are usually paid on commission basis, but some other merchants may opt to pay a fixed charge. But no matter exactly what the basis of the charge is, it is usually greater than the fee paid to affiliates in a pay-per-click affiliate program.

Pay Per Lead (PPL) is the type of affiliate marketing; the affiliate is paid whenever the visitor he referred to the merchant’s site fills an application or any comparable kind associated to the business of the company. Reward for this kind of affiliate marketing is basically on a taken care of fee whose rates approximate that of the taken care of charge in the PPS type.

Aside from these 3 specific kinds of affiliate marketing, a great deal of other affiliate marketing types exists. If the category is based upon the depth of the affiliate network, then it can be categorized as single-tier, two-tier, and multi-tier affiliate marketing. There is also different kind of affiliate marketing that pays the affiliate each time a consumer he referred purchases something from the merchant’s website.

Single-Tier, Two-Tier

These categories of affiliate marketing are based upon the different levels or tiers in the affiliate network by which payments are made. Single-tier affiliate marketing is where the affiliate is paid based on the direct sales or traffic he/she has actually achieved for the merchant. All formerly discussed affiliate marketing categories above (i.e. PPS< PPL, and PPC) fall under the single-tier category. Two-tier affiliate marketing allows the affiliate to earn from both direct traffic or sales that he achieved for the merchant’s website and likewise on every traffic and sales referred by various affiliates who had signed up with the program through his recommendation.

How to Become an Affiliate?

It is true that the idea is basically promoting other peoples’ products and services, but there are few skills one need to acquire in order to become a good affiliate marketer. This include knowing the best program to subscribe to, knowing how to enhance the content of the products and services you determined to market in order to attract potential customers or clients.

Soutech Web Consult has a package design for you to acquire the necessary skill and be sensitized on how to become a good affiliate marketer. Attending trainings on Website Design and Digital Marketing at Soutech Web Consult will give the necessary skills needed for you to become a successful affiliate marketer and start earning passive.

What Next?

Are you a retailer, affiliate marketer or want to starting earning by marketing and reselling products? Join buyallsoftwares.com today and starting earning.

Do not miss our update on how to own a professional affiliate website.

How to start running better SEO, Become A Digital Marketer Today – Soutech Web Consult

Digital Marketing is the practice of building and sustaining customer relationships using various available web services to facilitate the exchange of ideas, products and services that satisfy the goals of both parties. In plain English, it simply means getting found online.

People are always online for information on a new product, service or location, if they have question(s) and looking for help. You will also find people online who are looking for certain individual organisations meeting attendants, business contacts, general information (could be about you or any other individual/organisation), new employees, available jobs, and many other reasons.

With the continuous development of the internet, and more individuals getting connected every day, digital marketing has become a necessity for many organisations. This also includes small businesses that wants to trade online and make a name for themselves on the.

The web is crowded with information. Having a website is a good start towards globalizing your business and services, but the question is; If you have a website, can these people searching for web answers reach you?

Vs Traditional marketing

There are lots of benefits in digital marketing which makes it a more considerable marketing choice over traditional marketing. Some digital marketing benefits include:

  • Putting the consumer in control
  • Provides convenience
  • Increases satisfaction
  • Drives brand loyalty
  • Reduces the selling circle
  • Reduces the cost of sales
  • Builds your brand
  • Provides targeted results
  • It is measurable
  • Cost effective

Components of Digital Marketing

Digital marketing consists of the various component that propels its purpose of achieving desirable results. Some of these components include;

  • Website design
  • Search engine optimisation (SEO)
  • Pay per click (PPC)
  • Social media marketing (SMM)
  • Email marketing
  • Display advertisement (banner ads)
  • Affiliate marketing
  • Content marketing
  • Online reputation management

Digital Marketing Objectives

A very good way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have the following 5 objectives

  • Reaching the right audience
  • Engaging with your audience
  • To motivate your audience to take action
  • Efficient spending on your campaign
  • Return on Investment

The evolution

Initially, it was all about search engine optimisation (organic search). This involved building a website and applying the art of on and off page SEO to your website, you build more links, and also build even more backlinks, focus on the meta-tags, content, etc. After which you hope it shows up on Google and displays on the search results with the right keywords. It was like fishing off-course and hoping you will get a acatch.

With SEO, PPC was introduced – (paid search): Google introduced ads that showed up on the right and top area of search engine results. Microsoft came up with Adcenter, Yohoo’s search marketing. All these works by building ads around keywords and pay for everyone that clicks the ad and visits your website.

Search engine optimization (SEO)

This is a procedure of receiving traffic from the free (organic), editorial or natural listings on search engines.

Major search engines have a feature where results of web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Some benefits of SEO include:

  • Your website getting found on the web
  • Improve you your competitive edge
  • Expand your customer base and target audience
  • Cost effective
  • Long term standings
  • Free traffic
  • Targeted traffic
  • Higher sales (ROI)
  • Global reach
  • All the results can be measured
  • Better conversion (sales)
  • Pull marketing
  • Increased visibility
  • Your own 24-hour marketing team and shop front

Becoming a digital marketer

Digital marketers are globally in demand, and becoming a digital marketer is a lot easier than you think and has huge profitable value.

It is very simple, attend a Digital marketing training at Soutech Web Consult to unlock amazing skills that will enhance and boost your career in digital environment.

Take a digital marketing training today at Soutech Web Consult, and start enjoying benefits listed above.

Attend Digital Marketing Training this Friday: Dont’ Delay. Pick up a training kit worth over 3GB and start learning.

Learn smart website design( ecommerce , company and blog websites) within days- SOUTECH Academy

So you really want to be a website designer? Well, website designing is very interesting and website designers around the world earn some reasonable amount of wages. It is a process of bringing in concepts and ideas into a functional reality.

WHY WEBSITE DESIGN?

As a website designer, you have many options to choose from when it comes career choices. A website designer has some sets of I.T. skills that put the individual in the positions such a website consultant, creative content creator, website administrator, webmaster, website theme developer, plugins developer, theme and plugin customization expert, blogger and much more.

A website designer possesses the ability to design and lunch a functional website or blog, and can also manage and maintain websites including creating contents for various websites, consulting and training other people on website designing. Website design comes with many opportunities, giving you enough room for work flexibility as you can choose to work from anywhere all you need is a computer devices and internet service. You can become a website designer by spending three (3) days with Soutech Web Consult for an intensive website design training and become an expert in less than one month.

WHY SOUTECH WEB CONSULT

Soutech offers various I.T trainings such as Certified Ethical Hacker, Website Design, Web Development, Mobile App, Digital Marketing and many more. Visit www.Soutechventures.com/courses to learn more. Soutech trainings are hands-on emphasizing on relevant areas with over 30 days’ mentorship giving you an opportunity to have you own website for practical practices and experience.  The training labs are conducive in a serene environment that gives you comfort throughout your training period.

THE NEED OF WEBSITE DESIGN

The need of website design is based on the demand of websites.

A website is the single most important marketing tool for any business. It serves as a virtual equivalent of a physical business for the over 3 billion internet users. Think about it: when you want to learn more about a company, you typically turn to Google and search about the company and most times you eventually end up on their website. The same process happens when you are looking for products and services.

As a web development and marketing services company, whenever someone searches for Soutech Web Services, they’ll usually hit our website as the main source to learn about our services, our work, and about the team.

Now, for any organisation that offers services, users will certainly turn to past clients and case studies section of a website. So much information is gained by users browsing a website: what users see and read shapes the perception of the company or brand in the user’s decision-making. According to Statista, over 2 billion people are expected to buy goods and services online by the year 2019. So, having the best content on your website is important so that your website acts as your main marketing tool.

A well-built website should be mobile-responsive, and important aspect to consider based on the fact that it contribute in making a website the most important marketing tool as more and more users browse the web on smartphones (more than desktop usage now, according to Google). Any organisation that desire growth cannot afford to miss out on opportunities for new leads by not having a responsive website.

So there you have it – a website is the most important marketing asset, not just because it acts as a salesperson and a brand ambassador, but because it can be use to genuinely connect with potential customers, whether that’s through engaging content, mobile-responsive layout, or intelligent analytics and personalization. If a website isn’t hitting all these goals, that’s all right. It’s definitely an interactive process, and few if any websites can accomplish everything they need to right out of the gate. It is imperative that one should add these goals to an overall inbound marketing strategy and work on executing them, by doing so, there is assurance that a business will continue to grow. That is what all organisation wants “Grow” hence the will seek the services of someone with the ability to activate that growth through digital presence which is where you will come in as a website designer.

So are you ready? The first step is to visit www.soutechventures.com/courses and give us a call today.

Digital marketing services in abuja, port harcourt nigeria

THE 10 BENEFITS OF DIGITAL MARKETING

Internet marketing is essential because it supports with the way consumers make purchasing decisions, while enables building relations with customers and prospects through regular, low-cost personalized communication and reflecting the move away from mass marketing.

Consumers are progressively turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. According to studies, to carry out initial price and product research, consumers are turning to research on mobile Internet and social media before making their final purchasing decisions.

Of you yet to be convinced that Internet marketing is the direction your company should go in? Then, I leave you with ten benefits of Internet marketing listed below to help change your mind.

All-Hour Based Marketing

Internet marketing is all-hour based. Your marketing campaigns run 24 hours a day , 7 days a week. you aren’t constrained with opening hours, neither are you to consider overtime payment for staff. The availability or reachability of your online ads copy campaign and offer cannot be affected by international time variation. Anytime an individual opens a computer connected to the internet, S/he’s tendency to see your marketing campaign as opposed to usual traditional offline marketing. Customers search the products offered at their convenient time as long as they like – no hasten, no fear of closing. The users own the opening and closing hours for shopping.

Convenience

Internet marketing gives you the preference to be open for business around the clock without worrying about business resumption hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

Reach

Overcoming barriers of distance is really easy by marketing on the Internet. You can sell goods in any part of the country without setting up local shops, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

Internet Marketing is Cost-Effective

Internet marketing involves less or no start-up-capital. Starting a blog, social media or email marketing require less investment compared to traditional marketing which greatly lies on the factors of production – Land, capital, labour, entrepreneur. These are not prerequisite to online marketing and translate to reduced cost of production, advertising and marketing since no money is incurred on staffing, procurement of business premises and middlemen. We all know that I cost a huge amount running traditional marketing like newspaper, radio, television and banner, while fraction of such can run PPC advertising on Facebook, Google and other PPC companies.

Personalization

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. One can make targeted offers that reflect interests or prospect simply by tracking the web pages and product information that the prospects visits. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

Relationships

Provision of important platform that builds relationship with customers and increasing customer retention levels comes from the internet. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. A good way to maintain customer relationship is by emailing them regularly with special, personalized offers. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

Social

Have you notice the growing importance of social media lately? One thing that will make you take advantage of that is Internet marketing. A group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 according to a paper by Harvard Business School Executive Education website, on a highlight regarding the link between social networking and online revenue growth. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

Residual and Continuity Effect

Inheriting residual effect is one of the great benefits of online marketing. years after the marketing campaign to a content or products is over, the content on websites and blogs remains functional and working to promote your products and services. E-book marketing produces long-term and viral effects after the production. For instance, If you run a campaign to improve traffic to your landing page, the residual power of such marketing remains effective years after the campaign might have been stopped.

Automation Versus Delegation

Another advantage of online marketing is the power of easy, one-mouse-click automation. Marketers often leverage the benefit of delegating best hands for various tasks in traditional offline business and marketing while internet marketing has a better time-savvy opportunity. That is the opportunity to get every aspect of your business fully automated. You search for the best tool for your marketing campaign and all is done. You have the option of spending your time in doing something else.

Convenient, Easy and Quick Service Delivery

Marketing online is incredibly convenient. It has easy accessibility. Consumers doesn’t incur any cost in reaching the internet markets anywhere in the world. This removes the cost of transportation to purchase goods across borders. Importers really enjoy this bonus as they make the online order right in the comfort of their home. Delivery process of sale items can easily be tracked online. Consumers get digital downloadable products on a click of mouse. What better experience is beyond shopping in the comfort of one’s room with a bottle of juice on a table for refreshment.

Take a digital marketing training today at Soutech Web Consult, and start enjoying benefits listed above.

Attend Digital Marketing Training this Friday:

Digital Marketing Practical Training in Abuja

Making cool cash online: smart insider secrets to making sales like a wizard- SOUTECH Tips, Techniques and Tools

WHO WANTS TO BE A MILLIONAIRE?

Just before you start walking tall and wearing that millionaire smile, let me explain. This is not your typical who wants to be a millionaire TV shows were Frank Edoho will ask you some question and you get the answers right to become a millionaire while the spectators cheered at you. Yeah in this program, we have targeted audience as spectators only that there will be no Frank or questions to answer.

HAVE YOU HEARD OF AFFILIATE MARKETING?

Affiliate marketing is a performance-based and how it works is simple. An existing business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Technically, four core players are involved in this industry: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has developed in density, resulting in the development of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

This is one of the oldest forms of marketing whereby you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

WHAT HAS AFFILIATE MARKETING GOT TO DO WITH ME BE BECOMING A MILLIONAIRE?

It actually has a lot to do with you becoming a millionaire, for instance; you earn N1 as commission-based from any product you recommended, if 1 million Nigerians orders a product via your referral or affiliate link, you have automatically entitled a millionaire. Now I know you will be thinking “that was easy said”. Yeah, way so easy but it is not too good to be true, it is real and require some efforts to achieve. Eventually, the efforts will only cost you a three (3) days intensive training on Website Design and another three (3) days in Essential Digital Marketing training plus 30 days mentoring and support. You will learn how to use the underlying power of web presence to draw “targeted Audience” to you while embedding significant strategies that that will make you a millionaire into your affiliate business. Surprise? Please don’t be, what you never knew is that you can run a successful e-commerce business without carrying any inventory at all? In fact, it’s pretty straightforward to run a full blown online store without worrying about storing or shipping anything physical at all. Drop-shipping has been proven as one most effective way to carry out such e-commerce business. It is a typical online store where you take orders on your own website, but your vendor or distributor is responsible for shipping the product to the end customer.

LET ME GUESS YOU WANT TO ASK ME; HOW DO YOU START?

There are many online companies who sell products such as homeware, electronics, clothing, accessories, web-hosting spaces, or some other service, and they usually offer an affiliate program. For instance, Yuboss is an affiliate program by Yudala where a Youboss member gets products at a slightly cheaper rate, and also gets a commission for selling them through his/her affiliate link. You can simply sign up for any affiliate program and get your unique tracking link. Whenever you want to write about their products/service, all you need to do is simply use this special tracking affiliate link to recommend the company’s site, and if someone make an order via your link, you receive a commission.

HOLD ON, HOLD ONE, HERE COMES THE BIG BOOM

Before you start registering for affiliate programs and start sending your links to individuals, you need to know this hidden secret. First imagine, that Konga is not an e-commerce store, rather, an affiliate for other e-stores? Yeah, according to Philips consulting online shopping report of 2014, the following findings was made;

  • Warehouses are located in Lagos, but also operate from other major cities. In addition, it is common to have thousands of merchants scattered across the nation to facilitate service delivery.
  • On average, the leading online stores achieve about $2 million worth of transactions per week i.e approximately N1.3biilion per month.
  • Not less than 500 orders are placed in a day with each retailer (nationwide);
  • Currently, no fewer than 300 nationwide deliveries are made in a day with each retailer;
  • Items being returned to the online store are an infrequent occurrence; presently, no more than 20% of delivered items are returned to the seller;
  • Online merchants most often make use of their own delivery facilities and staff to convey items to customers; however, external couriers such as DHL, UPS and Fedex are sometimes used for out-of-state deliveries.
  • Over 38% Nigerians shop online with 43% Nigeria agrees that their in-store purchase has reduced since the introduction of online shopping in Nigeria.
  • Some major challenges faced by online retailers is poor customer service culture, city navigation and logistical issues, and under-stocked items.

NOW YOU KNOW WHERE I WAS HEADING

So let’s rephrase the question; what if you become one of the highest seller/reseller in e-commerce simply by participating in an affiliate program in a different concept. Take a look at www.buyallsoftwares.com. Buyallsoftwares.com is actually an e-store where you can purchase any type of software you want in Nigeria. You can have an e-store like buyallsoftwares.com where you can display products from different e-store you are affiliated with.

WAIT! FIRST THING FIRST

I understand you want to jump into affiliate marketing immediately, but there are skills you will need to in order to stand and remain standing tall.

Soutech Web Consult has design training courses that will advance your knowledge into becoming a successful affiliate marketer. These training includes; Digital Marketing and Website Designing of which you will be trained in relevant areas in order to acquire necessary skills to effectively utilize this secret. You learn how to build your own e-store, discover selling products that will be profitable to market and most returned products, including how your customers can contribute in increasing sales.

A lot of people always misunderstand “niche marketing.” Niche marketing means focusing on a specific target market – electronics, clothing, homeware, etc. Niche marketing does NOT imply targeting the smallest market probable, which is what most people do. Remember these words: BIG MARKETS ARE BETTER.

See you at SOUTECH

SOUTECH Web Consults Training Courses

Web Design, Ethical Hacking, Networking, Mobile App Development, Project Management, Graphics and Branding, Advance Excel for Bankers/Statisticians and Research Experts and many more!

Click here for details:  https://www.soutechventures.com/courses/

Best website hosting service in Nigeria- Learn Web Design Skills in Abuja, Lagos, Port Harcourt Nigeria

WEB HOSTING, WHAT DOES THAT MEANS?

One of the questions we hear often from new students or client who wants to learn or venture into web design and development is – what is web hosting and how does it work?

Well, think of hosting as a house, it could be an apartment building or lake view terrace that you rented for a particular purpose, in our context website. Websites are hosted on web servers and in order to get your website hosted, you will pay for a web-hosting service. You will be given a space to run your business, just an empty space with no shelf, no furnishing although it is easy to furnish your space by installing any framework you want choosing from the many that come in with your cPanel account. If you do not have a hosting service, you will have a place to put your files and the domain name you bought (if you already have), will be just a virtual house address with no physical building. To run a website, you will need basically three things; domain name, Hosting and Web content. Your web content includes text and media files that needed a space to be stored in, which is where web hosting comes in play.

CHOOSING A HOSTING PLAN.

When choosing a web hosting plan, you should first consider what type of website you are going to be running. Is it going to house members? Will it be a database driven website or static HTML? Will it be strictly informational? Will you be running an e-commerce store? How huge are your website files? What is your estimated traffic? All these will affect the choice of hosting you want.

Just like the housing illustration, most web-hosting providers offers three main categories consisting of Shared, VPS and Dedicated Servers.

Shared Hosting – This is hosting type is more like an apartment building, where you neighbor and everyone is using the same resources. If one of the neighbours is over-using a resource, it can affect the others on the server. It is the cheapest and most common type of hosting. Many people start out on a shared hosting plan.

VPS – Virtual Private Servers are much like a townhome, or row house. Each account is like its own home unit. They have separate resource allocation and are in much more control over their site environment. However, just like in a shared, tenants that overuse resources may have an effect on the other accounts on the server. This doesn’t happen often on a VPS than a shared server.

Dedicated server – This is like owning your own house, the entire building is yours. In other words, the entire server is yours. All the resources are dedicated to your account, so no one else can bother you on the server. Just like a house, it varies in sizes, so you may need to upgrade to larger dedicated servers as your website grows.

Irrespective of the hosting category you choose, you will still have to decide on the size of space and amount of allocated bandwidth you will want to acquire. You can always upgrade to increase space and bandwidth as you desire in future.

Website content /files are what your visitors and potential customers actually see when the visit you site. The site files are not different from any other file you normally use, like a .jpg photograph, or .mp3 music file. Though, website files are also. PHP files or .html files, which are PHP scripts or HTML pages respectively.

Web hosting services works simply by giving us a storage space where our website files will be stored in high-powered computers (web servers) connected to a very fast network. In web-hosting, anything correlated to managing these servers and its software, security, support, bandwidth, speed and so much more, is known and web server management.

I hope you now understand what is web-hosting, do not forget to order a hosting space with us, visit http://www.soutechhosting.com

Learn website design today- Online or Offline! Dont miss it, Start Learning to Earn

www.soutechventures.com/courses

How to get to google first page online: SEO Tips and Tricks

HOW GOOD IS YOUR SEO?

If websites are like cars, then SEO is more like an engine that drives a car. A good performing car is a result of a well-serviced engine. In other words, if your engine is not in good shape, then your car is as good as bad itself. This make me ask you a direct question – How sound is your SEO? Knowing the state of your SEO takes more than just running a search on your domain name. Though it is good practice to check if your website is indexed by some popular search engines like Google, Yahoo, and Bing, it requires some specific skills and practice to ascertain how good is your search engine optimization.

Most of these skills and practice requires some amount of training in Website Design and Digital Marketing and you can enroll for either of these courses at Soutech Web Consult, Area 1, Abuja.

So you want to know how good is your SEO? Here are some processes you will need to effect or observed.

DOMAIN NAME

All SEO starts from a domain name. There should be a good amount of analysis on the domain name you intend to use and the type of extension. For instance, while a .com extension is strongly recommended for most domain name www.getinternet.net is a more suitable domain for an Internet Provider company and www.givehelp.org is a good suggestion for an NGO. When acquiring domain name avoid buying a domain name that contains special characters (i.e www.get-internet.net). It is also advisable not to buy a domain containing numeric characters. The easier it is to pronounce a domain name verbally, the better it is for a search engine to crawl it in.

WEBSITE STRUCTURE

Just like any well-planned building has a blueprint, so as a good website should have a well-structured sitemap. A sitemap is being neglected even by some Web developers, but thanks to Google Webmaster. In order to successfully enlist your website to Google webmaster so you be found on the web, you will need to add/upload you website sitemap into Google Webmaster. It is good practice to have a proper sitemap and update it each time new pages are added to your website. Just in case you are wondering, sitemap enables search engines to read and get familiar with your web pages for proper indexing and optimization.

KEYWORDS

If you would want to be seen, heard of and talked about, then you must understand the power behind A keyword. It is a word or phrase that is a topic of significance allowing searchers to identify and verbalize their problem or topic in which they’re looking for more information. Using the right keywords goes hand to hand with your domain name. choosing the right keywords starts with your domain name because your domain is going to be the first keyword the search engine will optimize. The content of your websites and details of your business/services also plays significant roles when choosing keywords. An example of wrong keywords is when your websites talk about Internet and Web applications but your keywords are on Groceries.

Having a web presence for your business and services is a development for the future, but there is need to employ professionals when it comes to web presence otherwise your web presence will end up as web-unknown. You manage your website and SEO by yourself,  though you will need to learn some skills. I recommend taking a Website Design and Digital Marketing training at Soutech Web Consult, at SoutechWe only train you in the relevant areas, fast and conveniently design for you.

You can as well hire us for professional web development services.

Contact

Building a fully responsive, functional and interative website using Content Management System- Website Design Training in Nigeria. SOUTECH

Building website using CMS is fun and simple as playing a video game. You will have access to some graphic interface which saves you the stress of coding, drag and drop functionality that eliminates time waiting and WYSIWYG editors so you do not need to refresh your browser all the time for testing.

Most CMS are shipped with fewer default plugins and components that can be use in developing websites, whilst you can install additional plugins to use at will. The CMS with the largest number of downloads and installation still remains WordPress. WordPress is the real deal when it comes to open source CMS. It has robust plugins of various functionalities and the largest number of website templates.

There are some plugins that could be extremely useful when you install a WordPress CMS and ready to start building your website.

LOGIN AND SECURITY:

When building websites with CMS, there are always some serious concerns when it comes to login and security. For instance, you will want to control access to your users and administrative roles as well. Some level of programing knowledge might be required to implement certain protocols in order to safeguard and control your WordPress dashboard (backend). However, some developers has already created plugins that will do all those painstaking tasks for you. Some important plugins that could be useful in this aspect are;

Wordfence: is great for beginners and pro users alike that covers login security, security scanning, IP blocking and WordPress firewall and monitoring. It performs a deep server scan of a website’s source code of the and compares it to the Official WordPress repository for core, themes and plugins.

Login LockDown: records the IP address and timestamp of every failed login attempt. If more than a. certain number of attempts are detected within a short period of time from the same. IP range, then the login function is disabled for all requests from that range.

Sucuri: offers a free plugin that is available in the WordPress repository. This plugin offers various security features like malware scanning, security activity auditing, blacklist monitoring, effective security hardening, file integrity monitoring, and a website firewall. It is a security suite meant to complement your existing security posture.

SEARCH ENGINE OPTIMISATION (SEO)

The advancement of a good web present resides on an effective SEO management. This includes keywords, tags, image descriptions etc. Some of the plugins that can manage your WordPress website SEO are:

WordPress SEO by Yoast: is a best free SEO plugin for WordPress. This single plugin takes care of many aspects of your WordPress website’s SEO. It can be used to add meta value for homepage and single post, perform social SEO, create sitemap file and Control indexing of your website.

SEMrush: Unlike others which are plugin, this is a web based tool. Think of SEMRUSH as a complete SEO suite for people with or without SEO skills. The most popular feature of SEMRUSH is, it let you do the complete site SEO audit which helps you to identify SEO issues that are preventing the organic growth of your blog.

 

SOCIAL MEDIA INTEGRATION

One of the reasons why WordPress has become the developer’s choice is capability of diverse plugins, such that can be integrated into your website easily. Below are some useful social media integration plugins;

Sumo Share: offers multiple apps designed for increasing traffic. It is precisely made for WordPress, and has a lot of options for customizing the social buttons that you add to your website. It comes with a meek interface that makes choosing where to place the icons easy. It’s a free plugin that also has a premium version with advanced features for $20 a month.

Smart Website Tools by AddThis: is a neat plugin which requires that you register on the AddThis service in order to use it. It offers numerous placement options for your social media icons. You can make use of five of them for free, while a premium version that offers you another five cost $12 per month

WP Social Sharing: is a well arranged plugin supporting 6 of the big social media networks, including Facebook, Twitter, Pinterest and LinkedIn. The great thing about it is that it’s mobile-friendly and allows easy resizing for mobile devices. It also supports shortcodes, and enables you to modify the text for your social media buttons.

Jetpack: is a great plugin for your social media needs, with an easy-to-use but actual sharing component. But it’s also much more than that, as it contains 34 other modules, adding numerous functionalities to your WordPress website.

COMMUNICATION

Communication is a dynamic feature that circles a good website. In order to keep your website alive and dynamic, you will need to install some communication plugins such as;

Subscribe Me The free Subscribe Me plugin makes it easier for your visitors to use some of the most popular feed reading applications or services to subscribe to your feed, by adding a popup that lets them choose which service they want to use.

Contact Form 7: manages multiple contact and other forms, allows you can customize the form and the mail contents easily with simple markup. The form also supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering, etc.

Zendesk Chat (Formally Zopim Live Chat): is one of the most popular live chat services available to WordPress users. It is easily installed thanks to a dedicated WordPress plugin, available for free from the official repository. Zopim’s chat boxes are among the most stylish you will find, with beautiful, customizable layouts and themes.

WP Live Chat Support: the only completely free option in today’s list of best live chat plugins for WordPress – though you can unlock additional features by upgrading to the Pro version for $39.95.

 It is also a good practice explore the WordPress plugins directory and if possible test some plugins to see how they work for you. You will be amazed on what you will discover. Do not forget that it is advisable to deactivate and uninstall any unused plugin. Also adapt the practice of updating any outdated plugin in order to enhance the security of your WordPress website.

Becoming a WordPress expert is easy at Soutech Web Consult, Soutech has design a complete CMS Website Design package that makes enables you to become a WordPress CMS Expert.

Do you want to become an expert website designer? Be able to build websites for school, churches, institutions, government agencies,hotels and just for about any body.?

What to become a partner and start reselling softwares? visit : www.buyallsoftwares.com

 

 

Local Web Development via a server: Learn how to start developing websites- SOUTECH

So you have just found web development interesting and want to learn or you are a beginner in web development? Whichever category you belong; you will definitely find this article interesting and useful. During my first three months as a beginner in web design, I recall how difficult it was for me to see my codes displayed on the browsers as intended. Most times the HTML display just fine while some PHP and JavaScript will not display as intended and I often wonder what is it that I am not doing right, that before I meet a good friend called “Local Server”. Off cause, PHP is a server-side language, so you will definitely need a server to run it.

Local Server

Local Server often called a localhost is a software with some built-in functionalities that make your website looks just like it should when it is been hosted on a live server. You will need a local server if you intend to install and run a Content Management System on your computer. It can be accessed by pointing your browser to 127.0.0.1 or http://localhost, at some point you might need to add a port i.e. http://localhost:8080. To install a local server on a windows computer you have an option to choose between XAMPP (X-Cross-Platform, A-Apache, M-MariaDB, P-PHP and P-Perl) and WAMP (Windows, Apache, MySQL, PHP). I prefer XAMPP which works just fine for me and other developers find it to be awesome. Don’t worry both packages are open source.

Functionality

The two regular functions often used are the server (which is apache) and database (MariaDB). The Apache server which is known to be the best server in the world, serving HTTP document over the internet allows your website to be published locally for testing. MariaDB is one of the most popular open source database servers created by the original developers of MySQL, it allows for database creation when building a data-driven website.

How to install

We will use this guide to install XAMPP on our local server. So with no wasting of time head straight tohttps://www.apachefriends.org/index.html choose the version of XAMPP you prefer to download (I suggest you choose the one with a widely used PHP version).  After the download is complete, you need to open the folder where you saved the file, and double-click the installer file.

First, you will be prompted to select the language you wish to use in XAMPP. Click the arrow in the drop-down box to select your desired language from the list, then click OK to continue the installation process.

If you are using Windows 7 or higher, you will see a pop-up window, warning you about User Account Control (UAC) being active on your system. Do not panic, just click OK to continue the installation.

Next, you will see the Welcome to The XAMPP Setup Wizard screen. Click Next to continue the installation.

The next dialogue screen will allow you to choose which components you would like to install. To run XAMPP properly, all components checked need to be installed. Click Next to continue.

It is time for you to Choose Install Location screen. Unless you would like to install XAMPP on another drive, you should not change anything. Click Install to continue.

Relax while XAMPP extract files to the location you selected in the previous step.

Once all of the files have been extracted, the Completing The XAMPP Setup Wizard screen will appear. Click Finish to complete the installation.

Click Yes to open the XAMPP Control Panel after you have click Finish in the previous screen.

You now have a local server.

A local server is idle for testing when building websites and web applications. XAMPP needs to be configured properly for better functionality. To learn more about building web applications and testing with a local server, I recommend you enroll in a web design training at Soutech Web Consult.

Ten Deadly Sins of Cyber security: SOUTECH Web Security Tips and Techniques Guide

1. Introduction
The Information technology (IT) revolution has made it easier to communicate and  disseminate information over long distances and in real time. IT has entered into major realms of a person’s life like education, occupation, commerce and entertainment. The speed, convenience and efficiency associated with IT have made it the lifeline of most organizations, government agencies, professionals and  individuals. Whether you take a look at banking and finance, energy, health care, utility services and communication, IT has revolutionized every sphere of business activity and service delivery. The services sector, in particular has been one of the major beneficiaries of the IT revolution. Banks now offer multiple channels for interacting with their clients such as branch, Internet, mobile, phone and teller machines which make financial products more attractive, and banking more convenient for customers. In this case, banking industry customers are networked to their bank in one way or another.
1.1 Cyber Security
Information Technology and its significance in the business world have become ubiquitous. Today’s business environment is comprised of service industries that are completely dependent on their IT infrastructure. For example, the air traffic control industry is critical to the “normal” functioning of airlines so any disruption in their “traffic control systems” can cause errors that could result in accidents and could even lead to loss of life. Conversely, a power breakdown resulting from a disruption in a company’s IT infrastructure could bring all “operational” activities to a standstill.
The explosive growth and dependence on Information Technology has also provided a veritable breeding ground for cyber crime. Information Technology has made it easier for unscrupulous entities to deceive, steal and harm others through cyberspace. The ease with which these cybercrimes can be committed has raised concerns regarding information confidentiality, integrity and availability. Therefore, the importance of cyber security cannot be overstated. Cyber security involves protection of the data on all
computers and systems that interact with the Internet. It is possible to achieve this level of protection by ensuring proper authentication and maintaining confidentiality, integrity and access controls. In addition, non-repudiation of data is a crucial element of cyber security.

2. Vulnerabilities
The evolution of Cybercrime is evident when one examines how technologically advanced the scope and nature of common attacks have become. Cybercriminals have a more sophisticated modus operandi and purpose. Information can be stolen through social engineering techniques like phishing, or via direct attacks, installing malware through browser tools, ad-links, and key loggers among others. Cybercrime is steadily evolving into a well-organized but still very illegal business activity. In spite of these advances, adherence to a standard of IT Security fundamentals can facilitate appropriate handling of cyber threats.
2.1 Ten Deadly Sins of Cyber Security
i. Weak passwords
The most fundamental, but often overlooked premise of cyber security is strong passwords. Many users still use insecure passwords.

Some of the insecure password practices include
a) Using all letters of same case,
b) Sequential numbers or letters,
c) Only numerals,
d) Less than eight-characters,
e) Predictable characters (such as name, date of birth, phone number)
f) Common passwords for different online accounts.
Now, the question is, “What makes users use predictable passwords irrespective of perceived threats?” Consider the number of accounts that require a user to “login,” throughout a user’s daily routine. Social networking sites, bank websites, official web applications, databases and email ids.
Some of the reasons for using predictable and insecure passwords include:
a) Easy to remember
b) Lack of uniformity in password policy across websites.
A strong password must be a combination of letters, numerals and special
characters and must not be less than eight characters long. A password should
not be predictable. Users must employ different passwords for each of their
individual online accounts.
ii. Phished
Do you respond to e-mails asking for account information? If your answer is,
“Yes.” then you are more likely [than not], to be a victim of a phishing scam. Phishing is a common method of identity theft that utilizes fake e-mails which are sent to customers to acquire sensitive user information.
Example:
Mr. “XYZ” has a savings account with Target bank. Last weekend, Mr. XYZ received an e-mail from customersecurity@targetbank.co.uk with a subject line, ”Update your Target bank online access.”
The e-mail stated that the bank had recently upgraded its services and requested that the recipient fill out a “Customer Update Form” on the link  http://www.targetbank.com. Since Mr. XYZ assumed that the email came from his own bank, he clicked on the provided link. The link took him to a website which appeared to be identical to Target bank’s website. Mr. XYZ filled out the web form containing personal
information as well as authentication details, which the “Customer Update Form” required.
A day later, when he logged on to his online account at https://www.targetbank.com, he was shocked to find that all the funds in his account had been drained.
Mr. XYZ was the victim of a simple phishing scam. Let’s review some basic details that Mr. XYZ missed in the email. First, the mail did not address him by his name; instead, it used “Dear Customer”. Second, the email id ended with “co.uk”, while ideally it should have ended with “.com.” Third, the link, “http://targetbank.com” lead to a fake site www.malicious.ie/userdetails.asp. Finaly, banks usually do not ask customers to reveal “access details” through email.
This is the type of example that can be shared with an employee while training them not to respond to or click on links provided in a “suspicious e-mail.”

iii. Lack of data back up
A user can lose data in events such as hardware or software failure, a virus attack, file corruption, accidental file deletion, application failure, damage of partition structure, or even damage due to power failure. Appropriate data backup procedures allow a user to restore data in times of crisis. There are many ways to backup data such as storing it on CD or DVDs drives, thumb drives, and external
hard disks. Users can create a complete system backup by using a disk image 1. Another secure way to back up data is to employ an online backup service whose main business function is to host uploading and downloading of files as well as file compression and encryption. The basic premise behind backing up data is to make “backed up” data available for later use. Depending upon the changes in
data, a user may schedule backup activity on an hourly, daily or weekly basis. Users can make use of backup options available on a backup utility to verify that all data is properly copied
1 A disk image is a complete sector‐by‐sector copy of the device and replicates its structure and contents
It is not uncommon to “back up your back up” by creating multiple copies of data, so that in case one backup copy is damaged, another copy could be used. Data, which has been backed up, must be adequately protected from malware, Trojans or other cyber threats by using anti-virus solutions and regular updates. Another process, which can prove to be valuable, is to store a copy of data at an offsite
location to safeguard data from any disaster at current premises. While recovering backup files, it is a good idea to have a data recovery software in place to retrieve files from external hard drives.
iv. Insecure Internet Browsing
A Web browser is the gateway to the Internet and is one of the most widely utilized applications. Web browsers are embedded with scripts, applets, plugins and Active X controls. However, these features can be used by hackers to infect unprotected computers with a virus or malicious code. For example, web browsers allow plugins like a flash viewer to extend functionality. Hackers may create malicious flash video clips and embed them in web pages. Vulnerabilities in a web browser can compromise the security of a system and its information. To control security threats, a user may:
a. Disable active scripting in the web browser

b. Add risky sites encountered under restricted sites zone
c. Keep Web browser security level at medium for trusted sites and high for
restricted sites
d. Uncheck the AutoComplete password storage feature in AutoComplete e. Avoid downloading free games and applications as they may have in-built spyware and malware
f. Use anti-spyware solutions
Cyber threats that originate as the result of web browser vulnerabilities, can be controlled by using the latest versions of the web browser software, or by installing updates and configuring settings to disable applets, scripts, plugins and Active X controls.
v. Use of pirated software
Do you use pirated operating systems and/or software?
If your answer is, “Yes.” then you are more likely [than not], to be vulnerable to cyber-attacks.
The ease of availability and often low cost of pirated software can entice users to install pirated software on their computers. However, pirated software may not have the same configuration strength that is available with “genuine software.” The threat to individuals and companies from the risk of privacy, identity or data protection breaches and the exposure of financial implications in the cyber space
make the purchase of “genuine software,” a must. Pirated software may be used to harvest Trojans and viruses in computer systems and since the software is “unsupported” the user is deprived of technical support. Another downside is that software updates are not available to those who have installed pirated software. We purchase software for its functionality and pirated software may lead to frequent interruptions and has even been documented to cause damage to your hard disk. Users who purchase and install genuine software products will benefit from technical support, product updates, un-interrupted services and in the long run; cost savings.
vi. Misuse of Portable storage devices.
The last few years have seen an increased usage of portable storage devices. These devices have brought improvements in working practices, but they also pose a threat to data via theft or leakage. These devices have high storage capacity and can easily be connected to other devices and/or to network
resources. Users can use portable storage devices to download software, applications and data by connecting to official networks. Portable storage devices may also be used to download privileged business information and sensitive customer information. Organizations can restrict the use of portable storage devices to selected users or selected set of devices. “The loss or theft of portable devices can lead to loss or “leakage” of sensitive business and/or user information. “
An example:  In 2007, a leading provider of a Security Certification lost a laptop containing names, addresses, social security numbers, telephone numbers, dates of birth and salary records of employees. In this case, the sensitive business information could have been encrypted to protect data from leakage, even if the device was stolen.

vii. Lack of proper encryption If a user does not have the proper network security practices in place, they are essentially inviting malicious entities to attach their system. Whether a system is a wired or wireless network it is crucial for the proper security safe guards to be in  place to assure safe operations while the computer is active in a live session on the web. Some of the risks that one can expect from an unsecured network include:
a. Unauthorized access to files and data
b. Attackers may capture website traffic, user id and passwords,
c. Attackers may inject a software to log user key strokes and steal sensitive information
d. Unauthorized access to corporate network. (In the event that the user’s network is connected to a corporate network.)
e. A users IP address could be compromised and unauthorized users may use it for illegal transactions. (User network may be used to launch spam and virus attacks on other users.)
A network can be secured by using proper encryption protocols. Network
encryption involves the application of cryptographic services on the network transfer layer, which exists between the data link level and the application level. Data is encrypted during its transition from the data link level to the application level. Wired networks use Internet Protocol Security, while Wireless Encryption Protocol is used to encrypt wireless networks.
viii. Lack of regular updates
Cyber threats are always on the horizon. New versions and updates of security products are released on a regular basis with enhanced security features to guard against latest threats. A user can make use of recommended practices to improve defense against cyber-attacks. Users may also keep track of latest versions of software to improve performance. Since some software developers only issue updates for the latest versions of their software, a user that is using an older version, may not benefit from the latest updates. One of the crucial ways to reduce vulnerabilities is to regularly update the system’s network security devices and related software.
ix. Using Wireless Hotspots
Wireless users often look for convenient ways to gain Internet access, and public Wi-Fi hotspots provide quick, easy and free access to the Internet. What can be more convenient than that? A resourceful wireless user can find Wi-Fi access points at public places such as Cyber café’s, universities, offices, airports, railway stations and hotels. However, these Wi-Fi hotspots may be insecure. Some of the
risks involved in connecting to Wi-Fi hotspots include:
a. Users may be required to use the ISP that is hosting the Internet access for the business that is creating a particular access point. Not all ISPs provide secure SMTP for sending e-mail. In other words, it is possible that any e-mail that is sent and received by users via a “random” hot spot could be
Ten Deadly Sins of Cyber Security August 2010
All Rights Reserved. Reproduction is Strictly Prohibited intercepted by other users sharing the same hot spot. (All users in the same hot spot are sharing the same network.)
b. If a user’s wireless card is set to ad-hoc mode, other users can connect directly.
c. If the access point does not use encryption technology like WEP, other users with a Wi-Fi card could intercept and read the username, passwords, and any other information transmitted by a user.
While using public access points it is safe to use secure websites protected by the Secure Sockets Layer. Using infrastructure mode is safer than ad-hoc mode as it uses access controls to connect to network. A Virtual Private Network (VPN) is a secure way for a user to connect with their company network. (VPN creates secure access to private network over public connections.)
x. Lack of awareness/ proper training Internet and wireless technologies have revolutionized the daily routine of users. With the aid of this new technology, users can conduct transactions, access bank accounts and reserve airline tickets in few minutes. The downside of this new technology is that there are also incidents of data breach and transaction frauds. Cyber security is becoming an issue of major concern. However, users can avoid most of the risks by employing simple precautions. (Lack of awareness is a major hurdle in the safe use of the cyberspace.) Selection of weak passwords is one of
the most fundamental errors committed by users. Unaware users are tempted to reveal authentication details through phishing. Inadequate firewall protection, lack of regular software updates can make systems vulnerable to cyber threats. Users may take precautions by adhering to cyber security tips given on websites of banks, regulatory organization, security product developers, and information
security departments such as SOUTECH VENTURES. Organizations can create awareness among employees through regularly scheduled meetings, training programs and workshops.
3. Conclusion
The proliferation of information technology has also presented the criminals with more attack
vectors. Consequently, cybercriminals make use of every possible vulnerability and opportunity to exploit and launch attack. For example, web feeds designed for productive use of users in meeting information requirements may be used by cybercriminals as attack vectors. Cybercrime can be countered by proactive cyber security initiatives. Creating awareness among users is crucial to limit threats in cyber space. Convergence of laws related to cyber security across international boundaries could also assist in the appropriate handling of cybercrime.

Attend a cyber security training course in Abuja or take online class in cyber security/ ethical hacking TODAY!

Call 08034121380 to book a class or Visit

What most Nigerian Businesses are Missing ” Getting Your Business Found Online via Google”

WHAT NIGERIAN BUSINESSES AND SERVICES ARE MISSING

The internet has been a power tool and has played a significant role over years in transforming people, businesses, and services. The social media, for example, has made communication easy in various ways, nevertheless, it has also aided businesses and services to global recognition. Yeah, now you know where I am heading.

Applicable Strategy

So you want to know what your business and services are missing? Well, before I tell, I would like you to ruminate about the word “CONSISTENCY”, does it ring a bell? It should if you belong to the team “expanding my business”. Now imagine that you wake up in the morning and try to login to your Gmail account, google wasn’t available, and wouldn’t be until noon and you need to send a very important email. If you are thinking like me, you would look for another email provider that will allow you to send your important email.

Now you have an alternative while Gmail in the other hand has a competitor, that is exactly what will happen when your business is not available to a customer at a given time. Unfortunately, I would not talk about consistency in your business and services, rather a consistency in what will bring prospective clients to your targeted list.

Missing the Internet

Do you know that Amazon.com has vendors in almost every city in the USA and UK? But over 85% of their customers patronizes them via the internet. Customers spend more time online because it is easier to locate items through web search function, it is convenient (no rush), and they can choose to pay upon delivery. Taking your business and services to the internet doesn’t only globalized you, it breaches the limit of services you can offer your clients and keeps your clients close to you.

You must apply the consistency theory when taking your businesses and services to the internet. Over 7 million Nigerians use social media every day, yeah! So you need to make over 7 million Nigeria know about you, and you’re are going to remind them about your business and service every day.

Statistics of Nigerians using Facebook.com

Facebook has announced that the social media networking giant has 16 million active users in Nigeria, 6.3 per cent up from June 30, 2015. The announcement coincides with Facebook’s Friends Day, a celebration of Facebook’s 12th anniversary which was marked on Thursday, February 4.

Facebook is the largest social networking company. As of January 2016, Facebook’s monthly active users reached 1.55 billion, or 22 per cent of the entire world’s population. Facebook’s other services have 900 million users (WhatsApp), 800 million users (Facebook Messenger) and 400 million users (Instagram), globally, according to Statista, a leading statistics company on the internet.

Statistics of persons using google.com search for shopping

While smartphones are becoming a vital part of online shopping across the globe as a result of mobile devices, new findings from Google’s consumer Barometer tool released Wednesday has revealed that 85% of people in Nigeria use smartphones for product research as against 30% using computers and 6% using tablets respectively.

Google with their search engine gain insight into what Nigerians need economically and what they are looking for, whatever you search for in Nigeria on Google is with Google because they know your location, save what you search, personalize it for you, and use it for marketing purposes. So if you want to start online marketing practices in Nigeria you need basic knowledge about Google Search Engine and other Google services if you want customers from Google. Google Services are Search Engine, YouTube, Google Plus, Google play, Google Drive, Google Events, Google Map, Google Analytics and more.

Why you need to consistency use Digital marketing (3Ts)Tips, Tools, Techniques to put your business online

Facebook is the second most visited by Nigerians where people make friend and communicate socially with others,  it has up to 16 million users in Nigeria and have been making real money from Nigerians as customers. Some Nigeria Facebook users think Facebook is free because they share photos, videos and communicate with others without paying Facebook. The fact is that the owner of Facebook Mark Zuckerberg is among the ten richest person on earth as at August 2016, you probably don’t know he makes money through advertisements on Facebook. When you see ‘ Sponsored ‘ on a page or post the owner of the post paid facebook for that because the owner of the post want to reach more people.

Nigerians access YouTube Video Sharing website because of the contribution of mobile ISPs (Internet service providers) in Nigeria and the NCC (Nigeria Communication commission) by providing broadband Internet service to people almost everywhere. Globacom recently offer subscribers 10 gigabytes of data at just N2500 with a validity of one month for individuals and businesses. YouTube is owned by Google

Soutech Web Consult has created a package that will enable your business and services benefit from what other Nigerians are missing. It includes building an effective web presence for your business and training on how to grow and remain at the top using technology and the internet.

Learn how to put your business on first page of google today.

Attend SOUTECH Professional Digital Marketing Training today. Call 08034121380 to book a seat.

Order a home training kit for N7,500 ( UPS Courier Delivery next day any where in Nigeria)

 

Why you should start digital marketing TODAY: SOUTECH Ventures business growth guide

WHY YOU SHOULD “SWITCH” TO DIGITAL MARKETING

Digital marketing has not just been proved as the substratum of marketing, it also encases how cost effective marketing can be done, with a higher rate of an outcome. Technology itself has taken over a seemingly command over almost everything. Today, technology has adopted a face of digitalization, which has suddenly started looking like a quicksand, where everything has been absorbed and turned into a new digital world. Today the concept of digital marketing with or without organic and inorganic techniques, allows individuals and entities to bring their businesses and services on the internet and establish it by means of online marketing.

Digital marketing refers to advertising and promoting businesses, services, and brands through digital media channels. A digital media channels can be any platform that can deliver information electronically, such as websites, social media, mobile, e-mails, radio, television, billboards.

The Cost Effective Marketing

Regardless the size of your pocket, digital marketing can help in establishing your business portfolio in a more productive manner, where every resource spent would generate value. The “switch” to digital media is being driven by marketing agencies, business owners and consumers alike. The increasing demand to show quantifiable results has made going digital a dream for every marketing agency.

The cost of digital marketing is very low to an extent, especially for business owners. Having an effective web presence whilst engaging customers in conversations through social media and e-mail marketing, are low-cost alternatives to print advertising. In a simple illustration I would say; if you are to share flyers to some people using print media, each flyer has a cost and there is no guarantee that a person you give a flyer will gain interest. But in digital marketing, all you need is one flyer in soft-copy which can be broadcast to as many persons as possible.

You should be where you can be found

The easiest way consumers can find your business is by whipping out their phone and search for products or items they intend to purchase, if your digital marketing strategy is effective and using the right keywords appropriately, your business and services will experience a robust growth globally. While every business has some kind of product and every product needing promotion, promotions must follow a strategy starting with a unique approach called digital marketing. No marketing techniques had ever had the kind of reach that digital marketing has achieved. For instance, any update you make on social media networks like facebook, in no time it will be notice and conversation will start on that update. In the instance of digital marketing, that update could be a new product or about a new service.

Taking the first step

A good approach to digital marketing, I would say starts by having a website that does the following:

  • Adequately represents your business and brand (look and feel, messaging)
  • Adequately speaks to your target audience
  • Can be found by searchers on top search engines
  • Is up-to-date and easily navigable
  • Provides multiple channels for customer communication
  • Connects to other marketing efforts

Of great importance is the need to be consistent. If you are not consistent in your digital marketing approach then you might not get your desired results.


Also focus is very key to getting on top of google search engine results. There is nothing as using a good content marketing strategy to attract your potential customers and clients to your website.

Soutech Web Consult is an I.T company that specialized in providing solutions in both I.T and E-business. At Soutech, a Training on Digital Marketing will shape your knowledge towards engaging in effective digital marketing.

Click Below:

Enroll for a digital marketing training today.

 

Learn WordPress,Joomla,Drupal- CMSs( Website Design in Abuja, Nigeria)- Online Classes Available

BECOME A CONTENT MANAGEMENT SYSTEM EXPERT IN NIGERIA

A content management system (CMS), is a computer software system that is used to create and manage intranet, websites and web application. It includes many functionalities in it through which a website can be easily created, modified or updated. It helps a user to easily update its content, images, data and other essential information. Generally, the uses of Content Management System help a developer to save his time in creating attractive websites and make it easier for the user to manage contents.

CMS in a context

Content management Systems are fragmented, with many open-source and proprietary solutions available. Content Management Systems has different tools in forms of plugins, components, modules widgets etc., which can be used for publishing, format management, revision control, indexing, search and retrieval. In the context, a CMS involve two fundamentals, a content management application (CMA) and a content delivery application (CDA). The CMA element allows the content manager or author, who may not have any Hypertext Mark-up Language (HTML) knowledge, to manage the creation, modification, and removal of content from a Web site without programming skills or needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a content management differ, but most comprise web-based publishing, format management, revision control, indexing, search, and retrieval.

Almost all CMSs require PHP and MySQL, and it takes a team of experienced programmers and coders to build a reliable content management system. However, one does not necessarily need to know how to code or be an expert in a programing language before becoming a CMS expert. If you have a basic knowledge in UI/UX (User interface or user experience), then you are one step ahead of becoming a CMS expert.

Brief: Benefits of becoming a CMS expert

CMSs are often used to build and run websites containing blogs, news, corporate information, client management and shopping. Many corporate organisations and shopping malls in Nigeria uses CMSs to build and manage their websites. Becoming a CMS expert is essential due to various of job opportunities that circle around CMSs. For instance, as a CMSs expert, you can build and manage your own website, create websites for people, become a webmaster or even a successful blogger.

Where to learn?

Become a Content Management System today by taking a web design training certificate program organised bySoutech Web Consult. Soutech is one of the country’s best I.T Companies with experience programmers, creating solutions, building amazing websites and training people how to become experts in I.T.

Learn WordPress website design,Joomla,Drupal- CMSs( Website Design in Abuja, Nigeria)- Online Classes Available

Call 08034121380 to attend a class now ( Live class or Online Training Options available.

Certified Ethical Hacking Certification training center in Abuja Nigeria- Live class and online training

Certified Ethical Hacking Certification

CEH-Cert-Mokcup-02-1A Certified Ethical Hacker is a skilled professional who understands and knows how to look for weaknesses and vulnerabilities in target systems and uses the same knowledge and tools as a malicious hacker, but in a lawful and legitimate manner to assess the security posture of a target system(s). The CEH credential certifies individuals in the specific network security discipline of Ethical Hacking from a vendor-neutral perspective.

The purpose of the CEH credential is to:

  • Establish and govern minimum standards for credentialing professional information security specialists in ethical hacking measures.
  • Inform the public that credentialed individuals meet or exceed the minimum standards.
  • Reinforce ethical hacking as a unique and self-regulating profession.

About the Exam

  • Number of Questions: 125
  • Test Duration: 4 Hours
  • Test Format: Multiple Choice
  • Test Delivery: ECC EXAM, VUE
  • Exam Prefix: 312-50 (ECC EXAM), 312-50 (VUE)

CERTIFIED ETHICAL HACKER TRAINING PROGRAM

Most Advanced Hacking Course

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 The Certified Ethical Hacker program is the pinnacle of the most desired information security training program any information security professional will ever want to be in. To master the hacking technologies, you will need to become one, but an ethical one! The accredited course provides the advanced hacking tools and techniques used by hackers and information security professionals alike to break into an organization. As we put it, “To beat a hacker, you need to think like a hacker”.
 This course will immerse you into the Hacker Mindset so that you will be able to defend against future attacks. The security mindset in any organization must not be limited to the silos of a certain vendor, technologies or pieces of equipment.

This ethical hacking course puts you in the driver’s seat of a hands-on environment with a systematic process. Here, you will be exposed to an entirely different way of achieving optimal information security posture in their organization; by hacking it! You will scan, test, hack and secure your own systems. You will be taught the five phases of ethical hacking and the ways to approach your target and succeed at breaking in every time! The five phases include Reconnaissance, Gaining Access, Enumeration, Maintaining Access, and covering your tracks.

Underground Hacking Tools

The hacking tools and techniques in each of these five phases are provided in detail in an encyclopedic approach to help you identify when an attack has been used against your own targets. Why then is this training called the Certified Ethical Hacker Course? This is because by using the same techniques as the bad guys, you can assess the security posture of an organization with the same approach these malicious hackers use, identify weaknesses and fix the problems before they are identified by the enemy, causing what could potentially be a catastrophic damage to your respective organization.

We live in an age where attacks are all susceptible and come from anyplace at any time and we never know how skilled, well-funded, or persistent the threat will be. Throughout the CEH course, you will be immersed in a hacker’s mindset, evaluating not just logical, but physical security. Exploring every possible point of entry to find the weakest link in an organization. From the end user, the secretary, the CEO, misconfigurations, vulnerable times during migrations even information left in the dumpster.

About the Program

 Our security experts have designed over 140 labs which mimic real time scenarios in the course to help you “live” through an attack as if it were real and provide you with access to over 2200 commonly used hacking tools to immerse you into the hacker world.

As “a picture tells a thousand words”, our developers have all this and more for you in over 1685 graphically rich, specially designed slides to help you grasp complex security concepts in depth which will be presented to you in a 5 day hands on class by our Certified EC-Council Instructor.

The goal of this course is to help you master an ethical hacking methodology that can be used in a penetration testing or ethical hacking situation. You walk out the door with ethical hacking skills that are highly in demand, as well as the internationally recognized Certified Ethical Hacker certification! This course prepares you for EC-Council Certified Ethical Hacker exam 312-50.

What is New in CEH Version 9 Course

  • Focus on New Attack Vectors
    • Emphasis on Cloud Computing Technology
      • CEHv9 focuses on various threats and hacking attacks to the emerging cloud computing technology
      • Covers wide-ranging countermeasures to combat cloud computing attacks
      • Provides a detailed pen testing methodology for cloud systems to identify threats in advance
    • Emphasis on Mobile Platforms and Tablet Computers
      • CEHv9 focuses on the latest hacking attacks targeted to mobile platform and tablet computers and covers countermeasures to secure mobile infrastructure
      • Coverage of latest development in mobile and web technologies
  • New Vulnerabilities Are Addressed
    • Heartbleed CVE-2014-0160
      • Heartbleed makes the SSL layer used by millions of websites and thousands of cloud providers vulnerable.
      • Detailed coverage and labs in Module 18: Cryptography.
    • Shellshock CVE-2014-6271
      • Shellshock exposes vulnerability in Bash, the widely-used shell for Unix-based operating systems such as Linux and OS X.
      • Detailed coverage and labs in Module 11: Hacking Webservers
    • Poodle CVE-2014-3566
      • POODLE lets attackers decrypt SSLv3 connections and hijack the cookie session that identifies you to a service, allowing them to control your account without needing your password.
      • Case study in Module 18: Cryptography
    • Hacking Using Mobile Phones
      • CEHv9 focuses on performing hacking (Foot printing, scanning, enumeration, system hacking, sniffing, DDoS attack, etc.) using mobile phones
      • Courseware covers latest mobile hacking tools in all the modules
    • Coverage of latest Trojan, Virus, Backdoors
    • Courseware covers Information Security Controls and Information
    • Security Laws and Standards
    • Labs on Hacking Mobile Platforms and Cloud Computing
    • More than 40 percent new labs are added from Version 8
    • More than 1500 new/updated tools
    • CEHv9 program focuses on addressing security issues to the latest operating systems like Windows 8.1
  • It also focuses on addressing the existing threats to operating environments dominated by Windows 7, Windows 8, and other operating systems (backward compatibility)
 Ready to take the training check below link:

Upgrade your skill: Learn Effective Marketing Techniques

Marketing is a system of communication between you and your customers with the objective of vending your product or service to them. Communicating the significance of your product or service is a significant aspect of marketing.

Today the concept of marketing has not been altered but has been updated. Do you know that over 5 million prospects awaits to hear from you? Yes! They are ready to listen to you and just listening, they want to patronize you. You cannot see your prospects because you are not looking at the right direction. Soutech Web Consult has design a specific e-marketing training that will harmonized you marketing techniques. Don’t worry, you are not going to spend 4 years on this one, it will take you only three days to become a marketer for the marketers, now how about that?  The internet is where your prospects are, and they are eagerly waiting for you to find them.

Few benefits you will derive from taking the Digital Marketing training includes:

Using keywords Effectively: When it comes to the internet, keyword is not only important but, necessary commodity. Take for instance; do a search on your name or business name over the internet. What do you see? Well if you do not see your name there, then you must attend the Digital Marketing Training except you do not strive for success. And if you see your name with someone else information, well then, you are renting your space for free. It is time you grab the bull by the horn. Applying the right keywords effectively will not only bring you prospects to you, I will automate your marketing strategies. For instance, do search on Soutech Ventures, you will see that the outcome speaks for itself.

Building an Email list: Building an email list is one of the reliable method in keeping your clients and customers close to you. Your targeted audience will be updated about new products and services directly into theirs email address. Building an email list require some specific skills and taking the digital marketing training will give you more insight on how to build a list for targeted audience.

Social Media Marketing: It is a great idea to spend time in finding online influencers in your market who might have quality audiences and are likely to be interested in your products, business and services. But it is a better idea when you know where to search for and the right way of connecting with those people while building a sound relationship with them.

Soutech Web Consult will train your on how not to publish your content and then disappear. You have to be available to your audience, you need to consistently publish content and participate in conversations.

Upon completion of the digital marketing training, you will learn how to use different social media platforms effectively in order to step ahead of your profession.

There are other numerous benefits to be achieved after taking this training.

Call: 08034121380 to attend a training today.

See you at Soutech Web Consult, Area 1, Garki – Abuja.

Social Media Marketing- Digital skills for business growth: SOUTECH VENTURES

SOCIAL MEDIA: THE EFFECTIVE AND ACCESSIBLE MARKETING TOOL THAT IS ESSENTIAL FOR YOUR BUSINESS GROWTH.

Let me guess what you are thinking, “is there a marketer I can use effectively without paying for the service rendered?” Yes! Off-course, most businesses and services are benefitting from it, so you should consider it as well. This marketer is more like a tool and the name is simply called Social Media.

SOCIAL MEDIA: Communication is a basic human need and for that reason man has always find a means of meeting this need. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use and did not necessarily need complex technology. The development of Social media has eliminated the weakness of not being able to communicate to large audiences, by creating a simple platform of communicating to the entire world using internet enable devices

We use it almost every day, chat with family and friends, stay connected, read the news update, upload new pictures of events and activities etc. With social media one can drive focus groups, do research, utilize data to map your audience and potential consumers, which also enables direct marketing and other efforts. The truth is that these tools are available and if you decide not to use them then you cannot blame your team if you fail. There are professional ways to measure media spend and metrics, there are tangible ways to influence the audience which rely on more than intuition.

SOCIAL MARKETING: Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

HOW TO USE: Effective Utilization of social media for marketing, require some set of skills and training. I strongly recommend that you take a digital marketing certificate course, it will give an insight on how social media marketing really works and effective ways of transforming it into a more effective marketing tool for your business and services.

Some of the Benefits you get from using the social media as an effective marketing tool includes:

  1. Increased Brand Recognition
  2. Enhanced Customer Insights
  3. Developed brand loyalty
  4. Reduced Marketing Costs.
  5. Better Inbound Traffic.
  6. Strong Brand Authority
  7. More Opportunities to Convert

You can as well become a social media marketing expert by taking the digital marketing certificate course, from Soutech Ventures.

CONCLUSION: Actively using social media is one of the easiest ways to reach a large audience and get the company or brand name in the heads of existing or potential customers. Not only does an already established network help to create new contacts, it will also help to deepen connections that have been formed. Even though this sounds very familiar to traditional marketing techniques, social media has given them a new twist. Companies that fail to adopt to a new more connected and interactive market, will inevitably fall behind.

What Next:

Get a complete home video/slides/book training kit on how to design a website

 Click Here – Nationwide Delivery within 24hrs.

Attend a hands-on training at SOUTECH website design training program in Abuja. Contact Us Today. Click here to attend a training today.

Click here to start making MONEY TODAY- Become a software reseller

Click here to get a website today

Mobile Application Development Services- Click here

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How to become a mobile application development expert- SOUTECH Ventures

A little bite of history: 

With mobile device manufactures each having its own preferred development environment, a growth mobile phone application developments that are World Wide Web capable and a large population of HTML savvy developers, there has arisen web-based application frameworks to help developers write applications that can be deployed on multiple devices.

There are several ways to build mobile applications, and using a framework

 A framework is the base of your future application. Its usage greatly simplifies the whole development process. Instead of writing an application from scratch and dealing with large portions of code to make your application work on different platforms – you use a framework. Here’s a list of framework for mobile app development:

Also what is a hybrid application(Hybrid Mobile Applications. Hybrid development combines the best (or worst) of both the native and HTML5 worlds. We define hybrid as a web app, primarily built using HTML5 and JavaScript, that is then wrapped inside a thin native container that provides access to native platform features.

 Bootstrap is a free, open-source. Front – End framework used for creating websites & web applications. It contains HTML and CSS based templates for forms, buttons, typography, navigation and other interface components, as well as other optional JavaScript extensions.

2. Apache Cordova

Apache Cordova is a popular Mobile Development Framework. Cordova enables software programmers to build applications for mobile devices using HTML5, CSS3, JavaScript, Android, iOS, Windows Phone.

3. Ionic

Ionic is a Free open source. It offers a library of mobile-optimized HTML , CSS and JS components, gestures, and tools for building highly interactive apps. Built with Sass and optimized for AngularJS.

4. Framework 7

It is an HTML framework for building iOS and Android apps . Framework 7 is a opensource framework to develop hybrid mobile apps. It has Full Featured HTML Framework for Building iOS & Android Apps.

5. PhoneGap

PhoneGap is an open source framework for building fast, and easy mobile apps . It built hybrid application with HTML, CSS and Javascript.

6. Appcelerator Titanium

Appcelerator Titanium is an open-source framework. It allows create mobile apps on platforms including iOS, Android and Windows Phone from a single JavaScript codebase.

7. jQuery Mobile

It is an HTML5-based user interface system designed to make responsive web sites and apps. JQueryMobile is a robust mobile development framework. It is used to build cross-mobile platform app. JQuery Mobile supports a wide range of different platforms, from a regular desktop, smart phone, tablet.

8. React Native

React Native built mobile apps only with JavaScript. It uses the same design as React, letting you to compose a rich mobile UI from declarative components. it builds native iOS and Android apps with JavaScript.

9. Kendo UI

The Kendo UI framework builds, interactive and high-performance websites and applications. The framework comes with a library of UI widgets, client-side data source, an abundance of data-visualization gadgets, built-in MVVM library.

10. Onsen UI

Onsen UI is an open-source UI framework. It is based on PhoneGap and Cordova. Onsen UI allows the developers to create mobile apps using CSS, HTML5, and JavaScript.

What Next:

Get a complete home video/slides/book training kit on each of this framework and start developing mobile apps:  Click Here – Nationwide Delivery within 24hrs.

Attend a hands-on training at SOUTECH Mobile Application Development training in Abuja. Contact Us Today. Click here to attend a training today.

Click here to start making MONEY TODAY- Become a software reseller

Click here to get a website today

Mobile Application Development Services- Click here

Kindly share this article.

Digital Marketing Practical Training in Abuja

(Creating a Digital Marketing Agency: Complete 1 Day Course @ N29,999, Drive Massive Sales)

 SOUTECH Web Consults – (a smart and budding Information Technology (IT) firm with innovative, intelligent, knowledgeable and experienced consultants, trainers and developers.

To be efficient in IT service delivery and management you need core practical training from SOUTECH Web Consults to help you in:

–         Critical thinking and problem solving skills

–         Communication skills

–         Collaboration skills

–         Creativity and innovation skills

Who Should Take The Course?

–         Anyone responsible for developing or implementing your organization’s online strategy.

–         Professionals who need to understand Digital Marketing, Mobile App Development or get more out of their Digital channels.

–         Marketers who want to fast-track their career or improve their position in the market-place.

–         Small Business owners who need to maximise online channels for growing their business.

–         Students who want to upskill in Digital Marketing, Mobile App Development and Website Design

–         You are smart enough to want to Learn to Earn….Yes you can!

We look forward to training you in the following courses.

Why should we train you?

We are industry experts and have deployed web solutions for clients across board and still counting.Inline image 1

HIGHLIGHTS

DIGITAL MARKETING TRAINING MODULES

Digital Marketing Course Outline

Overview

This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency.

Who should attend?

Marketers who have some experience in digital but want to grow their confidence

Those who may have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base

Those marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels

Those who are interested in seeing how digital is approached from both client and agency perspective.

Learning Outcomes

Understand the scope of digital marketing and how it integrates with overall business and marketing strategy

How to assess various digital channels and understand which are most suitable to an idea or solution

Understand the fundamentals of digital marketing campaign, and be able to apply it to achieve your business objectives.

Course Outline

Modules:

–         Fundamentals – Understanding consumers

–         How the online marking landscape is changing

–         Understanding consumer behavior and translating that into good customer experience.

–         Fundamentals – Content

–         Content strategy, planning, creation and designing for the brand

–         Channel constraints and video content,

–         Fundamentals – Data

–         What is big data and how can we use it?

–         Metrics, measurement and evaluation.

–         Tools – Owned media: Website

–         Website development and responsive design

–         Designing for usability, function and effectiveness

–         Website Conversion funnels

–         Search engine Optimization.

–         Tools – Owned media: Mobile and email

–         Mobile sites and apps

–         Email strategy, designing for response, data management and the spam act.

–         Tools – Owned and earned: Social

–         Social platforms and an overview of how they are used

–         Social as an earned medium

–         Social media monitoring and community management.

–         Tools – Paid media

–         The paid media landscape, targeting, data and technology

–         Networks, affiliates, email lists and digital out-of-home

–         Paid search – how it works and search for mobile.

–         Applications – Managing digital marketing

–         Managing digital projects

–         Budgets, dashboards and templates

–         Applications – Campaign planning

–         Planning campaigns for awareness/branding, acquisition and retention

–         Applications – Optimization and emerging trends

–         Testing – A/B and multivariate and optimization

–         Emerging media, technology and trends.

 ALSO

All courses comes with 30 days mentorship program to ensure you get the best and become an expert in the field of training.

Highlights

–         Real-life application and understanding

–         Conducive learning environment

–         Participants get a Certificate of Training

–         Restricted and interactive classes

–         Service comes with all necessary softwares

–         Soft copy training(Videos and eBooks) materials will be available

–         Qualified and experienced facilitators

–         Full certification course (Good for your CV)

–         Job/Internship placement support (Optional)

–         Customized soft copy of training materials will be provided

–         Organized and efficient training process

–         Conducive air conditioned learning environment and Parking Space

Training Requirements and Prerequisites

–         Participants must have basic competency in computer literacy.

–         Participants should come with their Laptops, Internet access will be provided for the practical sessions.

Registration Procedures

 –         Pay Training fee before training date to get discounted fee to reserve your seat

–         Upon confirmation of your payment, an electronic receipt will be sent to your mail.

–         Commence your training at SOUTECH Training Venue

DATE: Every Friday

TIME: 10am- 5pm  ( 40mins tea/coffe break)

COST:

 Digital Marketing:  N29,999( Discounted fee for 1 Day Course)- Regular Price- N40,000

 Venue : SOUTECH, after Shehu Shagari Mosque, Area 1, Abuja

 Interested but got questions? Call Victor , your Trainer Directly on 08034121380

 Payment can be made via Bank deposit/transfer.

BONUS: Facebook, LinkedIn Training Video Pack, Google No 1 Position Hack.

Account Details

 DIAMOND BANK

SOUTECH VENTURES

0054227379

CLICK HERE TO PAY WITH YOUR DEBIT/CREDIT CARD

 *Please remember to notify us after successful payment or sending a payment notification directly to this email address:contact@soutechventures.com, 08034121380

What Next: Book Your Seat TODAY!

Get a complete home video/slides/book training kit on how to design a website

 Click Here – Nationwide Delivery within 24hrs.

Attend a hands-on training at SOUTECH website design training program in Abuja. Contact Us Today. Click here to attend a training today.

Click here to start making MONEY TODAY- Become a software reseller

Click here to get a website today

Mobile Application Development Services- Click here

Kindly share this article.