Graphics and Branding

Why your branding is a driving force to your business growth


In today’s business world, the commodity marketplace is flooded with various brands and the requirement of the seller’s brand to stand out among other parallel brands is crucial and on the TOP priority list of a business essence. Therefore, there is a fierce competition among the sellers to make their products or services stand out in the market, thereby winning new consumers and retaining the existing ones. In many cases, it even leads to the reason why consumers divert and follow other brands to the seller’s brand. One needs to remain competitive in the marketplace and to be able to achieve this, a strong brand management is required.



“A product is something made in the factory; a brand is something the customer buys. A product can be copied or imitated by a competitor; a brand is unique. A product can be outdated; a successful brand is timeless.”

– Stephen King (WPP Group, London)


On the contrary, Brand Management begins with understanding the term ‘BRAND’. which leads us to the definition of a Brand which may be defined from the brand owner’s perspective or the consumer’s perspective.

There are various popular definitions of a brand like the few I have outlined below:

– “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for a brand is the trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is a trade name.” – American Marketing Association

– “A type of product manufactured by a particular company under a particular name.” – Oxford English dictionary

– “A name, term, sign, symbol, design, or a combination of these used to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.”– A product-oriented definition

– “The promise of the bundles of attributes that someone buys and provide satisfaction . . .” – A consumer-oriented definition.



The fundamental purpose of branding is differentiation. A brand is a means of differentiating the seller’s product from other competing products.


Your brand objective is just the reason behind building your brand which is more or like how people end up perceiving your product and services and here are some important objectives of a brand:

– To establish an identity for your products and services.

– To protect your product or service legally for its unique features and purpose.

– To procure and acquire a place for your product in the minds of your consumers

– To instigate for high and consistent quality image for consumers knowledge

– To persuade consumers to purchase the product by promising to serve their needs in a unique way.

– To create and send the message of strong reliable business among consumers and clients.


In this concluding part, I shall be driving you through the actual essence and the reason why your brand is the driving force to your business growth. It is okay to say that branding is a single most compelling thing about a brand or product being differentiated from other competing brands. Brand essence in a bigger way serves as a metric to evaluate the seller’s marketing strategies which are the most important as brand essences arise from consumers’ needs.

For example, Volvo: Safe travel. Disney: Fun family entertainment.


There are seven contributing elements of brand essence and they are:

  1. Authenticity: If the brand makes a promise and fails to keep, then it is rejected. The consumers expect the sellers to be genuine and truthful.
  2. Consistency: The essence of a brand is lost if it is not consistent in providing what it promised to the consumer. Also, a brand should use its logo consistently over time.
  3. Durability: The brand essence remains same over time. Even if packaging and logos change, the essence does not change.
  4. Experience: It is the consumer’s experience with the brand.
  5. Uniqueness: It is how different a brand is from its competitors.
  6. Relevance: It is the relevance of a brand to the consumer.
  7. Single-mindedness: It is sticking to only one thing about the brand which keeps the brand focused.


This is where I will stop for today, see you around as we take you on further training at Soutech Ventures, Abuja. Enroll today if you are yet to do so…


Why people should be emotionally to your brand


Before you go further on this work, I will love to quickly state the obvious that this piece of work is culled from my personal life and experiences in the past 4 years of my serving several business ventures as a branding manager as well as brand representative. This role of mine have been one which helps me build and create tangible and value-added relationships between businesses, brands and the consumers and I am here today to be in your face to tell you that there is much to be considered when it comes to how your customers or consumers are emotionally connected with your brand and products and with less time to waste, let’s get down into the business of the day as  I am set to tell you why people should be emotionally connected to your brand and I will not really expect to deliver this with the most expensive grammars as I will keep it simple and brief with only 3 points to be considered when planning to emotionally engage your customers and consumers with your product.


Do you remember the Steve Jobs and Apple’s “Think Different” marketing campaign? If you do, then let me tell you something about it that will change your perspective as to how you make your brand campaigns communicate with your customers and consumers. Just when many thought Apple was about to lose it all to their closest competitors IBM, Steve and his team had to redefine their purpose and how they wanted their users to perceive their products. Just like the brand NIKE was motivating the world to “Just Do It”, helping people embrace the impossibilities which connected people to their products positively because everyone just wanted to wear that ‘T’ that tells the next man reading to “Do something”, like… “Just Do It”. Just like these and other campaigns that ignited people emotionally to a product, Apple embraced the same by inviting people all over the world to “Think Different” and of course Apple was such a different product from the usual and at that everyone was launched into that moment and period of their life where all they want to do was go crazy and do something different.

Today, the world has recorded millions of what would have been termed as impossible innovations and apart from the new image and personality Apple helped people embrace, they made more sales than they ever did all along, not just because of the power of Marketing campaign but the emotional attachment that eluded between the consumer’s communication with the product itself.



How do you feel when you watch your kid try feeling like or acting like Superman whenever he wears that ‘T-shirt’ with the Superman logo you bought for him? That is the power of design communication with the user or consumer.

Have you ever seen that bill or poster with such a design that makes you see yourself inside the product already even before you go grab one? That is also the power or design I wish to explain here.

Your brand design should be able to relate to people on the platform of what result you want to achieve, is it meant to make a viewer cry already? Or it’s meant to uplift their spirit and bring them into the full line with what your product is all about.

Design it, make it unique and it will speak volume of your brand trust me.


I used to feel like I can do better than every other world-renowned Basketballer whenever I watch a Milo advert not because I even knew how to play a basketball, but because Milo had this way of presenting it product as the brand for champs and with this knowledge, everyone that drinks Milo will always feel like a Champion in all they do.

How about Coca-Cola with the feeling of freshness they portray which gives anyone that drinks Coca-Cola the sense of feeling refreshed.

This means that consumers should be able to place a tag between how they feel about your product and when they actually have a taste of your product.


There is so much to learn when it comes to brand relationship with consumers and we teach you all this and more at Soutech Ventures.

Enrol today!

Why social media is killing your business and how to fix it

Controversially I love social media, I mean almost everyone does. Smart business owners, celebrities etc. everyone wants to go social. It’s fun, off-course it was created to be fun and engaging, the upload, tagging, updates, interaction and more of it. The big plus is it has got almost everyone, which is why it is a target for marketing. But do you know that it could be killing your business or services?

It’s not surprising that many business owners had spent huge budgets on social media marketing without achieving the return on investment (ROI). Believing that increasing your presence on social media is a magic bullet of sales force could be a myth. It’s like casting a very wide net into the water, off-course you will definitely make a catch, but the question is; is it the right catch?

Just a catch or a targeted audience

Undoubtedly, Social media is essential to increase potential sales, but what good is it if people cannot yes to your product and services? Targeting your audience is a crucial way of utilizing social media. A lot of business owners have dive into investing in social media marketing without the proper guide on the concepts of digital marketing. So they ended up having a huge number of followers who do not have interest in their products or services.

To be everywhere or to be engaging in sales

Being noticed, or rather being popular is an ultimate goal for a brand, but engagement is the only magic that keeps it staying that way. Obviously, some simple scripted platform allows a piece of content to be published on one social media platform and automatically re-post same to other social media platforms. A good way to save time in a short run, yet totally ineffective way to use social media. If you ever think this process will help you keep up with multiple social media networks and boost sales on your products and services, then I think you should do a proper analysis of the word “repost” against “engage”. The social media is not a group of family that speaks the same language and live in the same geo-zone, no. Different social media platforms have different functionalities that work differently and affect the users and contents differently. For instance, a post on Facebook may not be seen on followers feed, but may show up after a friend to that follower shared it.

Hey! Are you just busy or productive?

Well, there is a clearly defined straight line between being busy and productive. One of the reasons your business is getting kicked out by social is media is because you do not have a schedule for social media engagements. I mean engagements is fine, but how to do update your feeds? Your audience doesn’t live in social media, and yes, they go about with it doesn’t mean they must be available to read your posts/updates all the time. Most people had to resume work and other daily activities to attend. You need to schedule the most engaging time, else you end up being busy and not productive.

Is it Personal or business?

Almost everyone using social media for business has their own personal social media account. While it is not bad to update about your business in your personal account, it is a “no no” to mix up personal and business engagements. Your target audiences are not interested in your personal activities and lifestyle. We all will be happy to see those wonderful pictures of you and your family in a park during the holidays, but that should be on your personal page, yeah. We just want reasons, not only to be engaged in your business and services but to purchased useful products and services for our needs.

Are you gathering or converting?

Well, if you have already taken a digital marketing training with Soutech Web Consult, then you will definitely understand that question. It is and has always been about convergence not just gathering. Call-to-action is used effectively on social media in order to convert target audience into becoming loyal customers. The reason while Social media is killing your business is that you do not have strong CTA. When was the last time someone visits your website via a link from social media?

How to get it fix?

How? It very simply, a day at Soutech Web Consult will fix everything and bring your business back to life. Soutech offers various I.T and e-Business solutions for both individual and organisations who intend to stay aloft in today’s digitally competitive community.

Professional Graphics and Branding Training Program in Abuja, Lagos, PH Nigeria- SOUTECH Web Consults


graphics and branding course training school abuja

Course Outline for Graphics and Branding- Basics:  Corel or Photoshop

Preview course topics and assignments.

1 – Intro to Corporate Identity                                                           

How does a company and organization project a coherent identity that’s as recognizable as a human personality? Lesson One explores the history, purpose, and possibilities of corporate identity. The lesson presents the concept of experienced value and how it relates to visual design and includes case studies of CBS and BMW.

Project – Logo design

2 – Design and Corporate Strategy

Where do company logos come from and how do they evolve? Lesson Two looks at the reasons for identity overhauls and how to make the most of change. Case studies of British Airways, Texaco, and others are discussed to explore the connection between company identities and changes in national and worldwide consciousness.

Project – Logo Redesign

3 – Designing a Corporate Brand

What skills do you need to design a great company logo or communicate with a corporate client? These characteristics will be discussed in Lesson Three so you can work professionally and with the needs of clients and consumers in mind. A case study documenting the evolution of the BBC identity will be explored.

Project – Product Line Logo

4 – Design Process and Methodology

Lesson Four focuses on the first of three critical phases of company design. Methods of solving important problems will be addressed, which is key to successfully handling the actual company identity creation. You will also explore a case study of NSB, a Norwegian railway company that decided to modernize its identity, only to encounter a world of problems in need of solutions.

Project – Problem phase

5 – From Solution to Evaluation

Every problem has a solution, and in this lesson we present the “solution phase” of the design process with a focus on generating effective ideas, overall strategies, and the all-important design manual. The lesson wraps up with a look at the “evaluation phase” in which solutions are put to the test.

Project – Evaluation phase

6 – Product and Corporate Design

A company logo is merely cosmetic without a strong product to back it up, and we’ll look at the role the product plays in a company design in this lesson. Specifically, you’ll explore how identity is presented through product designs from Apple and Sony.

Project – Restaurant identity design

Course Objectives

Building skills? Here’s an overview of what you’ll learn in this course:

  • Develop an understanding of the different components of a corporate identity and the designer’s role in developing it.
  • Research and design logos for three different companies, exploring differences in concept development.
  • Develop an understanding of how corporate identity is influenced by corporate business strategy.
  • Research and redesign a TV network’s logo to change or better present its identity.
  • Design logos and cohesive brand identities for three product lines of hair care products.
  • Develop an understanding of the skills and attributes required to become a corporate designer.
  • Apply a three-step methodology to research and develop a concept for the visual identity of a restaurant.
  • Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client.
  • Develop and hone a visual identity, presenting it to a fictional client in different applications.
  • Develop an understanding of the critical relationship between product, environment, communication, and logo design.
  • Apply a finished design to a shop front for the client’s restaurant, letterhead, business cards, and other elements: a proposal, user guide, and slideshow.

Software and Supplies

To take this course you’ll need:

  • Computer with Internet connection.
  • Adobe Photoshop and/or Corel Draw.
  • Basic experience in the above software.


All courses comes with 30 days mentorship program to ensure you get the best and become an expert in the field of training.


  • Real-life application and understanding
  • Conducive learning environment
  • Participants get a Certificate of Training
  • Restricted and interactive classes
  • Service comes with all necessary softwares
  • Soft copy training(Videos and eBooks) materials will be available
  • Qualified and experienced facilitators
  • Get a full Audio recording of the training (No need for refresher class)
  • Full certification course (Good for your CV)
  • Job/Internship placement support (Optional)
  • Customized soft copy of training materials will be provided
  • Organized and efficient training process
  • Conducive air conditioned learning environment and Parking Space

Training Requirements and Prerequisites

Participants must have basic competency in computer literacy.
Participants should come with their Laptops, Internet access will be provided for the practical sessions.

Registration Procedures

  1. Pay Training fee of 2 days before training date to reserve your seat
  2. Upon confirmation of your payment, an electronic receipt will be sent to your mail.
  3. Commence your training at SOUTECH Training Venue

Fee: Includes( Internet Wifi, Certificate, Light Refreshment Inclusive)

Training Venue:  SOUTECH, Kano Street, After Shehu Shagari Mosque, Area 1, Abuja

We run custom trainings too if the dates are not convenient for you.
Interested but got questions? Call Victor, your Trainer Directly on 08034121380

Payment can be made via Bank deposit/transfer.

Account Details
diamond bank


*Please remember to notify us after successful payment or sending a payment notification directly to this email address:, 08034121380 ,