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7 most effective Digital marketing tools to be considered before launching a campaign

INTRODUCTION:

Come to think of it, most digital marketers spend 8 hours a week on emails and working on marketing data which adds up to 416 hours a year which you spend on these repetitive tasks alone. Not as if that figure even account for content creation, distribution, and other outreach efforts.

You really may not be able to cram extra hours into your weeks, but with the help of the right tools, you can reduce the time spent on each marketing tasks.

On the other hand, knowing the meaning of a budget as an entrepreneur or maybe just a start up, you also will probably know that in order to get your business idea off the ground, you will have to reach your chosen audience at the right time and in the right proportion and to help you do this cheaply or let me rather say affordable without compromising the quality of your marketing efforts, I’ve compiled a list of my top 7 free marketing tools every entrepreneur should know in these 21 centuries.

 

  1. Chattypeople

Looking at how Chatbots have made their mark in the marketing world this year and despite many still believing that the chatbot is just a customer care tool, others are seeing it as a must-have in their marketing strategies.

Well, it will interest you to know that Chatbot technology has improved significantly in the past decade, allowing marketers to create bots without any coding knowledge. Chattypeople, on the other hand, is the perfect tool for those wanting to quickly create a Messenger chatbot.

This unique platform allows entrepreneurs to create a bot that not only works seamlessly with Facebook but also pushes promotions to customers on demand.

With these chatbots, you will be able to:

– Make use of Facebook Messenger and comments to push customers through your sales funnel

– Take orders directly from Facebook

– Gather data about your customers to keep them up-to-date with relevant products

  1. MailChimp

When it comes to email marketing, I consider it an important aspect of any business’s marketing strategy. With an email marketing tool such as MailChimp, you will be able to move and retain your audience through your sales funnel more effectively with a higher level of control.

MailChimp as a powerful marketing tool will allow you to:

– Build on your marketing strategy by connecting your email campaigns directly to your website

– Use your purchase data to send more personalized emails to further grow your business

– Integrate with Facebook to find new subscribers and reconnect with current ones

– Create a level of automation

– Gather feedback from MailChimp reports

  1. PromoRepublic

This is a free-to-try social media content builder and posting tool which provides users with more than 100,000 ideas, templates and visuals for stunning Facebook, Instagram, Twitter and LinkedIn posts anyone can imagine. On this platform, there are lots of social media templates that are made by a team of professional designers and copywriters and users can pick from any template and easily customize templates with a built-in graphics editor.

Using PromoRepublic you get:

– Library with 100,000 post templates and visuals

– Calendar of post ideas for every day with holidays, days from history, trending topics and events

– Drag-and-drop graphics editor to customize stunning templates and create posts from scratch

– Auto-posting and scheduling to Facebook, Instagram, Twitter, LinkedIn

  1. Hotjar

Diving away from social media marketing for a while, we have Hotjar on our next components to use as it is a powerful tool that will help you analyze your website’s performance. It also tells you everything you need to know about all activities as well as how visitors are spending their time on your website. This tool primarily operates through heat maps that give you insights on the clicks that occur on each page and the parts of a page that are most popular.

Some of Hotjar’s features are:

– The recording of cursor movements and placements on various pages

– A conversion funnel that tells you where most visitors left your website

  1. Buffer

Social media remains one of the most important and powerful parts of any marketing strategy. That said, social media management is a full-time job in itself, and if you are starting your own business, you will most likely not have time to spend your entire week on Facebook, Twitter, Instagram, Pinterest, and every other platform now available. Buffer, a social media management tool, will help you save time by allowing you to schedule posts on each platform in advance. The tool automatically publishes your content according to your chosen schedule, and from there, you can analyze its performance from one page.

  1. Yoast

Yoast does more than assist you in getting all right with your contents, it also aids you with the tools to fully optimize every aspect of your website. Yoast to me is a great informant and butt slapper which basically tells you everything you need to know about organic marketing on your website. Yoast is a unique and easy to use WordPress plugin.

Yoast will:

–        Give your page an SEO ranking

–        Help you write meta descriptions

–        Use a traffic light system to tell you what you are missing and what you are doing well

–        Give you a readability score to help your improve your SEO ranking

 

  1. Hello Bar

Lastly, let me introduce you to ‘Hello Bar’, a simple tool that will help you convert your visitors into customers by easily creating banners that highlight your most important content, products, services and messages to your clients and visitors. All you need do is to just log in and select a goal; that’s all.

With Hello Bar, you can choose to:

–        Promote a specific offer or sale

–        Encourage website visitors to call your company

–        Grow your mailing list

–        Expand your social media connections

–        Create a customized goal specifically for your business

CONCLUSION

To drag this to a close, I will say that this comprehensive range of tools is being used and recommended by industry experts across the world. By implementing the above into your digital marketing strategy, you will be able to automate your marketing efforts and reach your audience effectively without compromising quality, giving you the chance to focus on the operational aspects of your new business venture.

Should you want to learn more and expand your knowledge on this field, do well to enrol for a professional training now.

Visit www.soutechventures.com

Why you should learn PHP

PHP? Yeah, PHP which stands for hypertext processor is one of the widely used backend object oriented programing language, and despite its security controversies, PHP is still used on over two hundred million websites in the world.

Learning PHP is easy and just like any other programing language, mastery will rely on practice and determination. Regardless if you are coming from another programing language environment or having no experience in programing language, PHP is the perfect language to learn if you intend diving into and becoming familiar with the web development processes within a short time.

Popular websites such as Yahoo, Wikipedia, and Facebook were initially written in PHP, and many still run on PHP. Many open source Content Management Systems such as Joomla, Open Cart, Drupal including world most used and largest CMS community, WordPress are all running on PHP.

PHP supports a good number of database option such as MySQL and PostgreSQL to DB2, Access, Oracle, firebase and more. Building applications couldn’t be easier than doing it with a framework. There are lots of PHP frameworks such as Yii, Zend, Laravel, CakePHP, Symphony etc. These frameworks come with built-in functions, libraries and components that make building PHP applications fun, swift and easy.

PHP is an open source programming language with a large community of volunteered developers and support which makes it easier to get references and help. PHP usually runs on Linux servers which are very cost effective and widely used.

The fact that some known websites run on PHP including popular and widely used CMSs, there is always a demand for developers who can maintain, update and keep developing these websites.

WordPress for example, powers the largest number of content management websites, thereby creating job opportunities for PHP developers ranging from themes and plugins to snippets and widgets.

Freelancing is another great way to make a living out of PHP. There is and has all ways been a high demand for PHP developers in the freelance market.

Fiverr.com, Upwork.com and Freelance.com are few among the many websites where freelance PHP developers’ showcases and exchange their skills for profits. Themeforest and CodeCanyon are also few amongst the many marketplaces for PHP applications.

 

 

 

There lots of applications to build, and solutions to solve using PHP, few among them includes;

  1. Content Management System (CMS)
  2. Forum
  3. Social Media Script
  4. Polls
  5. User membership management systems
  6. Photo gallery
  7. Form validation
  8. Instagram filters
  9. Authentication
  10. Booking and ticketing software
  11. Live chat system
  12. Financial analysis

 

PHP works well with UNIX, LINUX and windows platform making it easy and the right choice for cross-platform applications. Also, there are a lot of free editors out there that you can use for your PHP programming.

Now you have seen some of the reasons and advantages of learning PHP. It is a language that is loved by developers and helps organisations to extend their creativity unlimitedly. Would you want to learn PHP today? Let us know your thought. #itiswhatwedo

The current trend in web development

Standing aside and observe is a no no in this age of modern information technologies development. You want to be at the centre of events in order not to miss a thing. It is necessary to acquire knowledge from all relevant sources and always be up-to-date if you do not want to be on the rewind. 2017 is fast travelling to an end and the internet is really busy creating lots of fireworks for 2018 and this simply means that 2018 will definitely bring something new in the field of web development.

The web development trends are changing rapidly. Yesterday multi-page websites were popular, today the trend for simplicity has brought single-page apps back on the top, artificial intelligence and bots are in high demand and completion as well. Here are some trends you should be aware of when building or rebuilding your website.

Progressive Website Applications

Progressive Web Apps has experienced enormous development and recognition since 2015. PWAs are websites that feel like native mobile apps, reliable, fast and engaging. One important feature is the service worker which is written in JavaScript and acts like a client-side proxy. Users have no slow-respond once the site is loaded and can save a shortcut on their home screen if they frequently use the site. PWAs has been on trend since 2016 and 2018 await the hype around this new but promising technology.

Helpful Bots

2017 has witnessed successful improvement of bots which are now intended to become more direct and personalized so as to deliver a better user experience. Chatbots have been improved to react more human-like especially when you are shopping, it greets you, give advice and make suggestions of products, making it a must for every e-commerce site.

Welcome back Static, goodbye Flash

Well, I must say even before Steve Jobs published his thoughts concerning flash in 2010, most developers already knew that flash was not going to stay for so long. With giant global players such Google’s YouTube and Netflix switched from flash to HTML5, and flash not supported in some mobile phones, I don’t think most developers would really consider flashing an option when developing applications. We should be expecting better improvement in HTML5, especially HTML5 canvas.

Remember the early years of the world wide web? Websites then were static. The arrival of dynamic websites made websites become more functional, interactive and easier to update. Well, I think static websites are coming back, only that they have been improved by static site generators, some of which allow the combination of a Static Website and a CMS.

Languages

There are lots of languages to pick from when developing applications, but there question developers often ask is; on what framework can I write with it? Thanks to JavaScript which has been on the rise since 2016 giving developers the opportunity to work on chat box and progressive web applications, virtual reality, and many other trending things. If there should be one ubiquitous language in web development is should be JavaScript.

Frameworks

It doesn’t only make production swift, it makes it scalable reusable and organizes the codes in a more streamlined way. Frameworks are the big rescue for developers. For instance, writing PHP is as good as writing Python, but using a framework such as Laravel for PHP or Django for Python is awesome. It’s like having all the ingredients prepared and ready for your use. Frameworks enable a developer to complete a one-day program within an hour while writing lesser codes. CSS frameworks such as SASS and Compass are marking their mark by encouraging stable coding, introducing nesting block, real variables and mix-ins.  A completely different way to look into design and layouts.

Conclusion

Nowadays having a website is more important for the company than having a physical office.

Being ahead of web development trends simply means attracting new customers, while satisfying existing customers and encouraging older customers to return.

If you are thinking of designing or re-designing your website, bringing it to Soutech Web Consult is a great idea for a start. Enroll today!

5 New reasons for you to learn python

Believe it or not, Python has been there and is still going to be there. One of the most widely used high level and multi-style programing language. Python supports imperative programming, functional and objects oriented programming styles. The 28 years old programing language has standard libraries that offer lots of functionality that make it possible to implement complex applications extremely easy. This easy to learn programing language is responsible for most complex applications and it doesn’t matter if you are new to programming or a seasoned programmer, you must have definitely heard of Python. If you still don’t know why you should choose to learn Python, the following five reasons will convince you.

#1 Easy to learn and use

Python, which derived its name from a popular British comedy “Monty Python” is really fun to learn. Unlike other programming languages, Python is very easy and quick to learn not to mention that the language is extremely fast to use. Python code is readable and it requires less code to complete a basic task.

With little knowledge, a developer can actually learn a lot simply by observing the code. Needless to say, most developers learned Python in the process of learning how to code a python framework. It is the only language you can easily learn, write simple code and build complex applications at same time.

#2 Versatility

Python provide adequate flexibility and functionality for both new and experienced programmers, having a syntax specifically adapted for human readability. It apparently has native binding to C, very concise in the number of lines with no type declarations and very much less verbose as compared to other object-oriented programming languages. Learning Python could be a stepping stone as it set you up appropriately to adopt any other language or environment easily.

Python has an extensive standard library that contains built-in modules written in C and provides access to different system functionalities. In the programming world, support extremely crucial and the python is not only amongst the largest in the world but also one of the best in the world. Python is open source with lots of open source frameworks available for application testing and also backed by PyPI, a repository of over 85,000 Python modules and scripts available for immediate use. The modules execute pre-packaged functionalities that solve diverse challenges such as implementing computer version, working with databases, executing advanced data analytics and building RESTful web services.

Do you know that you can be a professional website designer within one month? Do not miss out the ‘live’ website design training @ Soutech Web Consult Area 1, Abuja. Coming on Tuesday. Call 08034121380 Now.

# 3 Everyone love Python

A significant number of tech giants such as IBM, Nokia, Google, Mozilla, Yahoo! and many others including NASA comprehensively rely on Python. The existence of these companies proves that there is always a search and demand for talents with knowledge of python. Small companies who intend to make their mark in the I.T. world will definitely require Python professionals as well.

# 4 Start-ups has no worries

Creating an outstanding product can be done using any programming language, but there are always considerations. Start-ups don’t have the robust resources most big players have and are therefore required to provide solutions to client’s challenges using available resources within and short time-frame. Now, if you are to build a complex application for the web, mobile or non-app based, what language does that easily for you? Python!

#5 Welcome to the web

Web programming with Python is a lot of fun for a developer. The Python architecture makes well thought out, well design and robust with big developer ecosystem with available debugging tools. Python frameworks include Pylons, Django, We2py, TurboGears, Grok, flask etc. with Django as the most popular framework preferred for Python web development.

Start learning Python today

To start learning Python today is easy as visiting Soutech Web Consult today is all you need to get started, enroll for a Python training class and start coding.

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4 Important Pages of a Standard Website: How to design professional websites

Web sites are very most important and crucial to businesses and services of an individual or organisation. It serves as the global front door, an access point for everyone from the different parts of the world that want’s to reach out to you, your business or services.

A lot of considerations are put-in when building a website. Things like the standard or non-standard styles, generic and non-generic contents, links, buttons, menu and navigation items, etc. But those are not what I want to discuss here. In this article, we will look into the Four significant pages that are crucial to your website.

#1 The Home page

The home page is the most important part of a website as it gives you the opportunity to summarize your business and services at a glance. This page should be precise and explanatory as possible, engaging and interesting because it goal should center on grabbing the visitor’s attention with few seconds.  Call-to-actions (CTA) also helps in engaging visitors to your website. A brief clarification on how your services will be of benefit to the visitor.

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#2 About page

This is the platform where you talk about you. The user might navigate to this page for diverse reasons. How legit the business or services is, what actually does the business offers, who is/are behind the business or services, does it even serve my niche or location, what about their success and how long have they been in existence? All these are potentials question from visitors who might have gotten interested and want to know more. Though this page is for the details of the business or services, a lot of people has neglected the use of CTA on this page. Visitors want to know more about you so they can take actions proper optimisation of this page should be considered. A “soft-sell” reminder for the visitor to take action after know about the business would be nice.

#3 Contact page

If a visitor finally picks interest in your business or services, the next thing they would look for is the contact page. This page must be very easy to locate, appealing and should have as many options as possible to enable visitors to choose how they can reach you. While a contact form is great, it is also important to have an instant chat, phone number(s), even an embedded map. Do not forget social links and badges.

#4 Blog

While the home page serves as an overview and the about us more details, the blog can do all three. This is where you can display importance and values of grouped or single product, services and engage you visitors or existing customer by updating them with new services and products. A blog is a section where you gain trust and admiration from both your visitors or existing customers. You can hire professionals to write reviews of your products or explain how a service works in details. The comment from visitors and customer will also position you toward delivering to their aspirations.

Conclusion

It is very important to put all the above into consideration when analyzing, building or maintaining your website. While some website may not require a blog, the product and Service pages can take the part of the blog, detailing the products and services in a professional way that will make the visitors want to take action instead of contacting a representative to ask for some information about a product or service of their interest. Also, observe your most visited pages so as to figure out where the hits are coming from and why they are visiting the page, it is a good way to know what your visitors want and how to give it to them.

Contact us to to become a professional website designer, Learn Ethical Hacking, Become an expert Digital marketing executive, Learn how to do growth hacking, Learn Graphics & Branding, Advanced Excel. Call us today: 08034121380, or visit our courses page on www.soutechventures.com/courses

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Website Design Soutech

Designing Websites the Smart Way

Gone are the days when everyone thinks you are cool just because you can build websites. Today, features and functionalities are what makes a website awesome. Today, some organisations have almost substituted their physical offices for a website. If you intend to globalize your business and services, then you should definitely be talking about having a website.

Who needs a website

Before we start looking into how you can easily build a website, let’s define who should have a website. It doesn’t matter if you are running an eatery, a supermarket or you are a freelance consultant, having a website is a great way to say “hello world” look, am here. The internet is flocked with numerous testimonies from individuals and organisation who are happy to say that the internet has transformed their business and services. Well, actually their first step was to have a website, a global representation of who they are, what they do and the solutions they provide.

Do you know that you can be a professional website designer within one month? Do not miss out the ‘live’ website design training @ Soutech Web Consult Area 1, Abuja. Coming on Tuesday. Call 08034121380 Now.

The Contents can be Managed

Well, learning how to code before you can be able to build a website seems more like an old term. In other words, gone are the days when one must learn how to code in order to build websites. Robust development on popular open source content management systems such as WordPress, Joomla, Drupal etc. had made CMS the first choice when considering building a data-driven complex website within minimal time. Also, the emergence of online website builders such as SiteBuilder, WIX, Weebly etc. most of which has options for building both static and content management, has all together re-framed how websites are being built.

The smart strategy

Being smart is not about spending a huge amount of time learning different kinds of programming languages, and not just all about using a CMS or a free website building to build a website. That is just doing it fast but not actually smart except you apply the smart strategies in the process. If you must build a website with CMS, be smart enough to choose a platform with a large community and huge amount of support. Believe me when I say you will be thankful you did.

Third party components and plugins play a vital role when building websites with CMS. Come on, you choose CMS because you want to get the job done quickly right? So it doesn’t make any sense if you have to spend additional time writing additional code or scripts for features that will have to work with your choice of CMS. You should embrace a CMS that gives you the option to possibly make use of many components and plugins.

Some little spicy-spicy

It doesn’t matter if you choose a CMS, Website builder or just writing your own codes, building a website requires creativity. The theme, plugins, components, and add-ons are all there, but that is not enough. So how do we bring all these together? To build a successful website, you must understand clearly, the purpose of the website. This will give you a clear insight to know what kind of theme, layout and colours to choose, necessary plugins, add-ons and components to use. The good thing is all these has been built already, just waiting for you to put them in the right place.

Just want to code it?

There are a good number of open source frameworks that make building a website easy for developers. These frameworks are designed for automation and support web development, web services, resources and APIs. Code reuse and libraries make code and file organisation very easy. Frameworks are shipped with useful tools that make tasks like form validation, database abstraction, IO filtering, sessions and cookie handling looks like eating chocolate. Like I stated earlier if you must use a framework, choose one with a great community for support.

How to be smart

The first step is to know how to use the necessary tools, which is why Soutech Web Consult is offering you the opportunity to skill-up and start living the smart life. Take a web design training and start building amazing websites or a web development training and unlock opportunities that lie within you.

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Key Languages Web Developers Should Learn – Soutech Web Consult

Web Application Development is obviously a desirable skillset, not to mention that it is also a lucrative one. When it comes to return on investment in education, Web developers rank among the top, with attractive salaries based on job roles and skill set.
Nevertheless, the internet has a lot of predictability that the number of Web developer jobs will continue to grow through 2022. The global demand for Web developers is very high, making it harder and more expensive for companies to hire top talent. It also means that those skilled in Web development have options to demand a premium in salaries and perks.

Zach Sims, CEO of Codeacademy said – “In today’s professional world, it’s essential to stay on the cutting edge, programmers who learn many Web languages are able to stay versatile and keep a pulse on the evolving professional needs within their field.”

The question is; which languages are essential for any Web developer to learn, especially if they want to lock down a good salary?

CCS – Style Knows No Extinct

CSS –  Stands for Cascading Style Sheets, a stylesheet language that is responsible for the layout, style and how your website looks and behaves on the browser. It ensures proper spacing, alignment and the integrity of other key design elements. One without an in-depth CSS knowledge will find it difficult designing a Website because the language dictates so much in terms of look and feel of a website. Anyone who wants to be a web developer cannot overlook CSS.

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PHP: The Basis of Key Platforms

PHP which stands for Hypertext Processor (recursively), is a server-side scripting language responsible for many of the world’s most popular Web platforms, including WordPress. Dogged with security issues periodically yet, PHP boasts an elasticity that makes it valuable in everything from standalone graphics applications to generating HTML code.

It is a good practice to become familiar as possible with the platform’s open-source libraries when you learn PHP and to know how to interacts with database servers such as MySQL and PostgreSQL. If you’re interested in building up your PHP knowledge, Soutech Web Consult has tutorials that are specifically prepared to enhance your skillset. Scrapping from conditionals to arrays to loops, there are lots of things to learn about PHP, but once you know what you’re talking about and how to fix issues and bugs, you’ll be far ahead of competitors for many must-have jobs.

JavaScript: Everyone Wants an App

Topping the lists of most-popular programming languages in the World on a regular basis; is JavaScript. With good reason off-course, alongside CSS and HTML, it helps power huge number of Websites around the world. JavaScript is an interpreted programming language that allows programmers to create critical workflows, games, mobile\web apps, and just about everything else that jumped into their head.

It basically combines a series of items, including data structures, objects, and countless other elements, to help users build whatever they desire. Needless to say, it is a versatile platform, but also one with a lot of moving parts. Developers who intend learning JS will need to explore everything from choosing the right frameworks to advanced tools such as strict mode. JavaScript knowledge can also be parlayed into mobile development. “We often encourage beginners in mobile applications to get familiar with JavaScript.

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HTML – Anywhere There is The Web…

HTML which stands for “hypertext mark-up language” has been around like forever, and it’s perhaps the easiest of any Web language to learn. It remains significant as the Web’s standard markup language. Given its age, discussions on HTML and its importance are kind of old. But any newbie getting into Web Development should learn the basics of HTML, understand how to create different tags, and design simple Websites for practice.

Conclusion

To be a successful Web Developer, it is not enough to focus on just one of these languages. Although being flexible will unlock a lot of opportunities for success, but these languages are not necessarily standalone. For instance: HTML will need CSS for look and feel, likewise JavaScript will need HTML for output, depending on what you desire to build. The idea is to not only learn thoroughly but also put yourself in a flexible mindset that will allow you to adapt to the inevitable changes in languages and methodologies. All seasoned Web Developers knows that there is always something to learn.

Soutech Web Consult specializes in training individuals how to become successful developers. Visit Soutech Web Consult, select a package and begin training to today.

Make passive income via software sales and vendoring – Buyallsoftwares.com

Have you heard of how people make money online recently? Yeah, I know you have heard a lot of different means, but today we will be looking at “Affiliate Marketing”. It is one of the legal ways to earn money online simply by promoting other people’s or company’s products and services. Most affiliate marketing is commission-based but has different categories or methods of earning.

Some Methods of Earning Are:

Pay Per Click is the most popular type of affiliate marketing for affiliates with little websites, and most likely the most convenient way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text advertisements. The affiliate makes money based on the quantity of clicks even if the visitors referred doesn’t actually purchase anything from the merchant’s website. Common fees for PPC affiliate programs are small, generally not exceeding a dollar for every click.

Pay Per Performance (PPP) affiliate marketing is popular amongst merchants and is one of the most financially rewarding type for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his referral equates into an action– that is whenever the visitor he has referred actually purchases something from the referred website. This implies a great deal of cost savings for the merchant. On the other hand, it ends up being the most rewarding type for the devoted affiliate, for commissions in PPP affiliate marketing generally comes in the variety of 15 % to 20 % of the actual item sales.

Pay-per-performance affiliate marketing can be additional categorized into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

Pay Per Sale (PPS) is type of affiliate marketing where the merchants pay the affiliate a particular charge whenever the visitor he has referred to the merchant’s site actually purchases something from the merchant’s website. Affiliates are usually paid on commission basis, but some other merchants may opt to pay a fixed charge. But no matter exactly what the basis of the charge is, it is usually greater than the fee paid to affiliates in a pay-per-click affiliate program.

Pay Per Lead (PPL) is the type of affiliate marketing; the affiliate is paid whenever the visitor he referred to the merchant’s site fills an application or any comparable kind associated to the business of the company. Reward for this kind of affiliate marketing is basically on a taken care of fee whose rates approximate that of the taken care of charge in the PPS type.

Aside from these 3 specific kinds of affiliate marketing, a great deal of other affiliate marketing types exists. If the category is based upon the depth of the affiliate network, then it can be categorized as single-tier, two-tier, and multi-tier affiliate marketing. There is also different kind of affiliate marketing that pays the affiliate each time a consumer he referred purchases something from the merchant’s website.

Single-Tier, Two-Tier

These categories of affiliate marketing are based upon the different levels or tiers in the affiliate network by which payments are made. Single-tier affiliate marketing is where the affiliate is paid based on the direct sales or traffic he/she has actually achieved for the merchant. All formerly discussed affiliate marketing categories above (i.e. PPS< PPL, and PPC) fall under the single-tier category. Two-tier affiliate marketing allows the affiliate to earn from both direct traffic or sales that he achieved for the merchant’s website and likewise on every traffic and sales referred by various affiliates who had signed up with the program through his recommendation.

How to Become an Affiliate?

It is true that the idea is basically promoting other peoples’ products and services, but there are few skills one need to acquire in order to become a good affiliate marketer. This include knowing the best program to subscribe to, knowing how to enhance the content of the products and services you determined to market in order to attract potential customers or clients.

Soutech Web Consult has a package design for you to acquire the necessary skill and be sensitized on how to become a good affiliate marketer. Attending trainings on Website Design and Digital Marketing at Soutech Web Consult will give the necessary skills needed for you to become a successful affiliate marketer and start earning passive.

What Next?

Are you a retailer, affiliate marketer or want to starting earning by marketing and reselling products? Join buyallsoftwares.com today and starting earning.

Do not miss our update on how to own a professional affiliate website.

Learn smart website design( ecommerce , company and blog websites) within days- SOUTECH Academy

So you really want to be a website designer? Well, website designing is very interesting and website designers around the world earn some reasonable amount of wages. It is a process of bringing in concepts and ideas into a functional reality.

WHY WEBSITE DESIGN?

As a website designer, you have many options to choose from when it comes career choices. A website designer has some sets of I.T. skills that put the individual in the positions such a website consultant, creative content creator, website administrator, webmaster, website theme developer, plugins developer, theme and plugin customization expert, blogger and much more.

A website designer possesses the ability to design and lunch a functional website or blog, and can also manage and maintain websites including creating contents for various websites, consulting and training other people on website designing. Website design comes with many opportunities, giving you enough room for work flexibility as you can choose to work from anywhere all you need is a computer devices and internet service. You can become a website designer by spending three (3) days with Soutech Web Consult for an intensive website design training and become an expert in less than one month.

WHY SOUTECH WEB CONSULT

Soutech offers various I.T trainings such as Certified Ethical Hacker, Website Design, Web Development, Mobile App, Digital Marketing and many more. Visit www.Soutechventures.com/courses to learn more. Soutech trainings are hands-on emphasizing on relevant areas with over 30 days’ mentorship giving you an opportunity to have you own website for practical practices and experience.  The training labs are conducive in a serene environment that gives you comfort throughout your training period.

THE NEED OF WEBSITE DESIGN

The need of website design is based on the demand of websites.

A website is the single most important marketing tool for any business. It serves as a virtual equivalent of a physical business for the over 3 billion internet users. Think about it: when you want to learn more about a company, you typically turn to Google and search about the company and most times you eventually end up on their website. The same process happens when you are looking for products and services.

As a web development and marketing services company, whenever someone searches for Soutech Web Services, they’ll usually hit our website as the main source to learn about our services, our work, and about the team.

Now, for any organisation that offers services, users will certainly turn to past clients and case studies section of a website. So much information is gained by users browsing a website: what users see and read shapes the perception of the company or brand in the user’s decision-making. According to Statista, over 2 billion people are expected to buy goods and services online by the year 2019. So, having the best content on your website is important so that your website acts as your main marketing tool.

A well-built website should be mobile-responsive, and important aspect to consider based on the fact that it contribute in making a website the most important marketing tool as more and more users browse the web on smartphones (more than desktop usage now, according to Google). Any organisation that desire growth cannot afford to miss out on opportunities for new leads by not having a responsive website.

So there you have it – a website is the most important marketing asset, not just because it acts as a salesperson and a brand ambassador, but because it can be use to genuinely connect with potential customers, whether that’s through engaging content, mobile-responsive layout, or intelligent analytics and personalization. If a website isn’t hitting all these goals, that’s all right. It’s definitely an interactive process, and few if any websites can accomplish everything they need to right out of the gate. It is imperative that one should add these goals to an overall inbound marketing strategy and work on executing them, by doing so, there is assurance that a business will continue to grow. That is what all organisation wants “Grow” hence the will seek the services of someone with the ability to activate that growth through digital presence which is where you will come in as a website designer.

So are you ready? The first step is to visit www.soutechventures.com/courses and give us a call today.

Best website hosting service in Nigeria- Learn Web Design Skills in Abuja, Lagos, Port Harcourt Nigeria

WEB HOSTING, WHAT DOES THAT MEANS?

One of the questions we hear often from new students or client who wants to learn or venture into web design and development is – what is web hosting and how does it work?

Well, think of hosting as a house, it could be an apartment building or lake view terrace that you rented for a particular purpose, in our context website. Websites are hosted on web servers and in order to get your website hosted, you will pay for a web-hosting service. You will be given a space to run your business, just an empty space with no shelf, no furnishing although it is easy to furnish your space by installing any framework you want choosing from the many that come in with your cPanel account. If you do not have a hosting service, you will have a place to put your files and the domain name you bought (if you already have), will be just a virtual house address with no physical building. To run a website, you will need basically three things; domain name, Hosting and Web content. Your web content includes text and media files that needed a space to be stored in, which is where web hosting comes in play.

CHOOSING A HOSTING PLAN.

When choosing a web hosting plan, you should first consider what type of website you are going to be running. Is it going to house members? Will it be a database driven website or static HTML? Will it be strictly informational? Will you be running an e-commerce store? How huge are your website files? What is your estimated traffic? All these will affect the choice of hosting you want.

Just like the housing illustration, most web-hosting providers offers three main categories consisting of Shared, VPS and Dedicated Servers.

Shared Hosting – This is hosting type is more like an apartment building, where you neighbor and everyone is using the same resources. If one of the neighbours is over-using a resource, it can affect the others on the server. It is the cheapest and most common type of hosting. Many people start out on a shared hosting plan.

VPS – Virtual Private Servers are much like a townhome, or row house. Each account is like its own home unit. They have separate resource allocation and are in much more control over their site environment. However, just like in a shared, tenants that overuse resources may have an effect on the other accounts on the server. This doesn’t happen often on a VPS than a shared server.

Dedicated server – This is like owning your own house, the entire building is yours. In other words, the entire server is yours. All the resources are dedicated to your account, so no one else can bother you on the server. Just like a house, it varies in sizes, so you may need to upgrade to larger dedicated servers as your website grows.

Irrespective of the hosting category you choose, you will still have to decide on the size of space and amount of allocated bandwidth you will want to acquire. You can always upgrade to increase space and bandwidth as you desire in future.

Website content /files are what your visitors and potential customers actually see when the visit you site. The site files are not different from any other file you normally use, like a .jpg photograph, or .mp3 music file. Though, website files are also. PHP files or .html files, which are PHP scripts or HTML pages respectively.

Web hosting services works simply by giving us a storage space where our website files will be stored in high-powered computers (web servers) connected to a very fast network. In web-hosting, anything correlated to managing these servers and its software, security, support, bandwidth, speed and so much more, is known and web server management.

I hope you now understand what is web-hosting, do not forget to order a hosting space with us, visit http://www.soutechhosting.com

Learn website design today- Online or Offline! Dont miss it, Start Learning to Earn

www.soutechventures.com/courses

How to get to google first page online: SEO Tips and Tricks

HOW GOOD IS YOUR SEO?

If websites are like cars, then SEO is more like an engine that drives a car. A good performing car is a result of a well-serviced engine. In other words, if your engine is not in good shape, then your car is as good as bad itself. This make me ask you a direct question – How sound is your SEO? Knowing the state of your SEO takes more than just running a search on your domain name. Though it is good practice to check if your website is indexed by some popular search engines like Google, Yahoo, and Bing, it requires some specific skills and practice to ascertain how good is your search engine optimization.

Most of these skills and practice requires some amount of training in Website Design and Digital Marketing and you can enroll for either of these courses at Soutech Web Consult, Area 1, Abuja.

So you want to know how good is your SEO? Here are some processes you will need to effect or observed.

DOMAIN NAME

All SEO starts from a domain name. There should be a good amount of analysis on the domain name you intend to use and the type of extension. For instance, while a .com extension is strongly recommended for most domain name www.getinternet.net is a more suitable domain for an Internet Provider company and www.givehelp.org is a good suggestion for an NGO. When acquiring domain name avoid buying a domain name that contains special characters (i.e www.get-internet.net). It is also advisable not to buy a domain containing numeric characters. The easier it is to pronounce a domain name verbally, the better it is for a search engine to crawl it in.

WEBSITE STRUCTURE

Just like any well-planned building has a blueprint, so as a good website should have a well-structured sitemap. A sitemap is being neglected even by some Web developers, but thanks to Google Webmaster. In order to successfully enlist your website to Google webmaster so you be found on the web, you will need to add/upload you website sitemap into Google Webmaster. It is good practice to have a proper sitemap and update it each time new pages are added to your website. Just in case you are wondering, sitemap enables search engines to read and get familiar with your web pages for proper indexing and optimization.

KEYWORDS

If you would want to be seen, heard of and talked about, then you must understand the power behind A keyword. It is a word or phrase that is a topic of significance allowing searchers to identify and verbalize their problem or topic in which they’re looking for more information. Using the right keywords goes hand to hand with your domain name. choosing the right keywords starts with your domain name because your domain is going to be the first keyword the search engine will optimize. The content of your websites and details of your business/services also plays significant roles when choosing keywords. An example of wrong keywords is when your websites talk about Internet and Web applications but your keywords are on Groceries.

Having a web presence for your business and services is a development for the future, but there is need to employ professionals when it comes to web presence otherwise your web presence will end up as web-unknown. You manage your website and SEO by yourself,  though you will need to learn some skills. I recommend taking a Website Design and Digital Marketing training at Soutech Web Consult, at SoutechWe only train you in the relevant areas, fast and conveniently design for you.

You can as well hire us for professional web development services.

Contact

How to build and design a website within 3 days: SOUTECH Web design training school Abuja, Nigeria

Learning how to build a website is much more fun than painstaking as often presumed. You can learn how to build your own website within just days. Gone are the days when you must have to be a web programmer learn how to code before building websites. Today, with the emergence and development of content management system, building websites has become much easier. A lot of content management systems are open source, which means you can use them freely and also modify the codes to achieve what you want to achieve. Also, the open source content management systems have led to the development and website templates, components and plugins which add some specific functionalities on our websites.

You can easily change website layout, colour and fonts styles with just a few clicks and add functionalities by installing desired plugins and components.

Some widely used content management systems include:

  • WordPress
  • Joomla
  • Drupal
  • Open
  • Magenta and so much more

YOU CAN ALSO TRY WYSIWYG

Although building websites with CMS is recommended, building without CMS can also be achievable and fun as well. There many WYSIWYG (what you see is what you get) website editors that make creating a website easy. Some WYSIWYG editor like Adobe Dreamweaver also gives you the opportunity learn some HTML tags and codes by splitting the windows into design view and editor view. Microsoft Expression Web is also a good WYSIWYG editor with lots of features that are fun to explore.

If you are not a fan of GUI, there are also IDE editors that you can make use of such as;

  • Aptana Studio
  • Brackets
  • Codelite
  • Netbeans
  • Notepad++
  • PHPeD
  • PHPStorm

 BEGINNERS LOVE CMS

Though PHP frameworks such as Laravel, has proven to be a better practice in web development, especially for OOP (Object Oriented Programing) projects, beginners still find it easy to learn website design using CMS. CMS offers many advantages to designers, developers and content managers for speedy development and to some extent simple access to advanced features. You can easily install new website templates seamlessly without altering the website content. Some CMS will include everything you need to implement an integrative online marketing strategy. Most CMS will contain tools for search engine optimization, email and sms marketing, social media marketing and blogging. You can also use a CMS with necessary plugins to create event registration forms, collect fees and donations, and store member information.

 SOUTECH MAKES IT EASY

Despite the fact that building websites using CMS is easy, some knowledge and skills are required in order to make effective use of the software mentioned above. These skills and knowledge can be learned by completing a certificate course on Website Design Management. Soutech has designed this course to enable you to become acquainted with content management system. You have the options to either have a live training which I recommend, or order for our visual training online via www.soutechventures.com

Becoming  a website designer expert is easy at Soutech Web Consult, Soutech has design a complete CMS Website Design package that makes enables you to become a WordPress CMS Expert.

Do you want to become an expert website designer? Be able to build websites for school, churches, institutions, government agencies,hotels and just for about any body.?

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Building a fully responsive, functional and interative website using Content Management System- Website Design Training in Nigeria. SOUTECH

Building website using CMS is fun and simple as playing a video game. You will have access to some graphic interface which saves you the stress of coding, drag and drop functionality that eliminates time waiting and WYSIWYG editors so you do not need to refresh your browser all the time for testing.

Most CMS are shipped with fewer default plugins and components that can be use in developing websites, whilst you can install additional plugins to use at will. The CMS with the largest number of downloads and installation still remains WordPress. WordPress is the real deal when it comes to open source CMS. It has robust plugins of various functionalities and the largest number of website templates.

There are some plugins that could be extremely useful when you install a WordPress CMS and ready to start building your website.

LOGIN AND SECURITY:

When building websites with CMS, there are always some serious concerns when it comes to login and security. For instance, you will want to control access to your users and administrative roles as well. Some level of programing knowledge might be required to implement certain protocols in order to safeguard and control your WordPress dashboard (backend). However, some developers has already created plugins that will do all those painstaking tasks for you. Some important plugins that could be useful in this aspect are;

Wordfence: is great for beginners and pro users alike that covers login security, security scanning, IP blocking and WordPress firewall and monitoring. It performs a deep server scan of a website’s source code of the and compares it to the Official WordPress repository for core, themes and plugins.

Login LockDown: records the IP address and timestamp of every failed login attempt. If more than a. certain number of attempts are detected within a short period of time from the same. IP range, then the login function is disabled for all requests from that range.

Sucuri: offers a free plugin that is available in the WordPress repository. This plugin offers various security features like malware scanning, security activity auditing, blacklist monitoring, effective security hardening, file integrity monitoring, and a website firewall. It is a security suite meant to complement your existing security posture.

SEARCH ENGINE OPTIMISATION (SEO)

The advancement of a good web present resides on an effective SEO management. This includes keywords, tags, image descriptions etc. Some of the plugins that can manage your WordPress website SEO are:

WordPress SEO by Yoast: is a best free SEO plugin for WordPress. This single plugin takes care of many aspects of your WordPress website’s SEO. It can be used to add meta value for homepage and single post, perform social SEO, create sitemap file and Control indexing of your website.

SEMrush: Unlike others which are plugin, this is a web based tool. Think of SEMRUSH as a complete SEO suite for people with or without SEO skills. The most popular feature of SEMRUSH is, it let you do the complete site SEO audit which helps you to identify SEO issues that are preventing the organic growth of your blog.

 

SOCIAL MEDIA INTEGRATION

One of the reasons why WordPress has become the developer’s choice is capability of diverse plugins, such that can be integrated into your website easily. Below are some useful social media integration plugins;

Sumo Share: offers multiple apps designed for increasing traffic. It is precisely made for WordPress, and has a lot of options for customizing the social buttons that you add to your website. It comes with a meek interface that makes choosing where to place the icons easy. It’s a free plugin that also has a premium version with advanced features for $20 a month.

Smart Website Tools by AddThis: is a neat plugin which requires that you register on the AddThis service in order to use it. It offers numerous placement options for your social media icons. You can make use of five of them for free, while a premium version that offers you another five cost $12 per month

WP Social Sharing: is a well arranged plugin supporting 6 of the big social media networks, including Facebook, Twitter, Pinterest and LinkedIn. The great thing about it is that it’s mobile-friendly and allows easy resizing for mobile devices. It also supports shortcodes, and enables you to modify the text for your social media buttons.

Jetpack: is a great plugin for your social media needs, with an easy-to-use but actual sharing component. But it’s also much more than that, as it contains 34 other modules, adding numerous functionalities to your WordPress website.

COMMUNICATION

Communication is a dynamic feature that circles a good website. In order to keep your website alive and dynamic, you will need to install some communication plugins such as;

Subscribe Me The free Subscribe Me plugin makes it easier for your visitors to use some of the most popular feed reading applications or services to subscribe to your feed, by adding a popup that lets them choose which service they want to use.

Contact Form 7: manages multiple contact and other forms, allows you can customize the form and the mail contents easily with simple markup. The form also supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering, etc.

Zendesk Chat (Formally Zopim Live Chat): is one of the most popular live chat services available to WordPress users. It is easily installed thanks to a dedicated WordPress plugin, available for free from the official repository. Zopim’s chat boxes are among the most stylish you will find, with beautiful, customizable layouts and themes.

WP Live Chat Support: the only completely free option in today’s list of best live chat plugins for WordPress – though you can unlock additional features by upgrading to the Pro version for $39.95.

 It is also a good practice explore the WordPress plugins directory and if possible test some plugins to see how they work for you. You will be amazed on what you will discover. Do not forget that it is advisable to deactivate and uninstall any unused plugin. Also adapt the practice of updating any outdated plugin in order to enhance the security of your WordPress website.

Becoming a WordPress expert is easy at Soutech Web Consult, Soutech has design a complete CMS Website Design package that makes enables you to become a WordPress CMS Expert.

Do you want to become an expert website designer? Be able to build websites for school, churches, institutions, government agencies,hotels and just for about any body.?

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Digital Marketing Practical Training in Abuja

(Creating a Digital Marketing Agency: Complete 1 Day Course @ N29,999, Drive Massive Sales)

 SOUTECH Web Consults – (a smart and budding Information Technology (IT) firm with innovative, intelligent, knowledgeable and experienced consultants, trainers and developers.

To be efficient in IT service delivery and management you need core practical training from SOUTECH Web Consults to help you in:

–         Critical thinking and problem solving skills

–         Communication skills

–         Collaboration skills

–         Creativity and innovation skills

Who Should Take The Course?

–         Anyone responsible for developing or implementing your organization’s online strategy.

–         Professionals who need to understand Digital Marketing, Mobile App Development or get more out of their Digital channels.

–         Marketers who want to fast-track their career or improve their position in the market-place.

–         Small Business owners who need to maximise online channels for growing their business.

–         Students who want to upskill in Digital Marketing, Mobile App Development and Website Design

–         You are smart enough to want to Learn to Earn….Yes you can!

We look forward to training you in the following courses.

Why should we train you?

We are industry experts and have deployed web solutions for clients across board and still counting.Inline image 1

HIGHLIGHTS

DIGITAL MARKETING TRAINING MODULES

Digital Marketing Course Outline

Overview

This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency.

Who should attend?

Marketers who have some experience in digital but want to grow their confidence

Those who may have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base

Those marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels

Those who are interested in seeing how digital is approached from both client and agency perspective.

Learning Outcomes

Understand the scope of digital marketing and how it integrates with overall business and marketing strategy

How to assess various digital channels and understand which are most suitable to an idea or solution

Understand the fundamentals of digital marketing campaign, and be able to apply it to achieve your business objectives.

Course Outline

Modules:

–         Fundamentals – Understanding consumers

–         How the online marking landscape is changing

–         Understanding consumer behavior and translating that into good customer experience.

–         Fundamentals – Content

–         Content strategy, planning, creation and designing for the brand

–         Channel constraints and video content,

–         Fundamentals – Data

–         What is big data and how can we use it?

–         Metrics, measurement and evaluation.

–         Tools – Owned media: Website

–         Website development and responsive design

–         Designing for usability, function and effectiveness

–         Website Conversion funnels

–         Search engine Optimization.

–         Tools – Owned media: Mobile and email

–         Mobile sites and apps

–         Email strategy, designing for response, data management and the spam act.

–         Tools – Owned and earned: Social

–         Social platforms and an overview of how they are used

–         Social as an earned medium

–         Social media monitoring and community management.

–         Tools – Paid media

–         The paid media landscape, targeting, data and technology

–         Networks, affiliates, email lists and digital out-of-home

–         Paid search – how it works and search for mobile.

–         Applications – Managing digital marketing

–         Managing digital projects

–         Budgets, dashboards and templates

–         Applications – Campaign planning

–         Planning campaigns for awareness/branding, acquisition and retention

–         Applications – Optimization and emerging trends

–         Testing – A/B and multivariate and optimization

–         Emerging media, technology and trends.

 ALSO

All courses comes with 30 days mentorship program to ensure you get the best and become an expert in the field of training.

Highlights

–         Real-life application and understanding

–         Conducive learning environment

–         Participants get a Certificate of Training

–         Restricted and interactive classes

–         Service comes with all necessary softwares

–         Soft copy training(Videos and eBooks) materials will be available

–         Qualified and experienced facilitators

–         Full certification course (Good for your CV)

–         Job/Internship placement support (Optional)

–         Customized soft copy of training materials will be provided

–         Organized and efficient training process

–         Conducive air conditioned learning environment and Parking Space

Training Requirements and Prerequisites

–         Participants must have basic competency in computer literacy.

–         Participants should come with their Laptops, Internet access will be provided for the practical sessions.

Registration Procedures

 –         Pay Training fee before training date to get discounted fee to reserve your seat

–         Upon confirmation of your payment, an electronic receipt will be sent to your mail.

–         Commence your training at SOUTECH Training Venue

DATE: Every Friday

TIME: 10am- 5pm  ( 40mins tea/coffe break)

COST:

 Digital Marketing:  N29,999( Discounted fee for 1 Day Course)- Regular Price- N40,000

 Venue : SOUTECH, after Shehu Shagari Mosque, Area 1, Abuja

 Interested but got questions? Call Victor , your Trainer Directly on 08034121380

 Payment can be made via Bank deposit/transfer.

BONUS: Facebook, LinkedIn Training Video Pack, Google No 1 Position Hack.

Account Details

 DIAMOND BANK

SOUTECH VENTURES

0054227379

CLICK HERE TO PAY WITH YOUR DEBIT/CREDIT CARD

 *Please remember to notify us after successful payment or sending a payment notification directly to this email address:contact@soutechventures.com, 08034121380

What Next: Book Your Seat TODAY!

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Attend a hands-on training at SOUTECH website design training program in Abuja. Contact Us Today. Click here to attend a training today.

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