You need both hands to drive an effective marketing campaign

INTRODUCTION
When I say that You need both hands to drive an Effective marketing campaign for your business and brands, I mean that on the one hand, SEO is about understanding and exploiting search algorithms and user trends; and on the other hand, a deep understanding of a client’s business and industry is required.
Of late, there’s no absolutely any denying that a college degree is not as valuable as it was 20 or 30 years ago as fresh graduates without prior professional experience can often run into issues when beginning their career search with no prior professional experience(s).
The competitive market for jobs is extremely fierce and developing professionals are wise enough to build up their professional resume outside of the classroom while earning their degree. For many SEO and social media expert and managing partner of a number of operations, landing in the world of digital marketing came from a healthy combination of hands-on experience and passion and where either of this two is missing, something will definitely be missing.
While this field technically requires less of a fancy diploma, the actual being successful can be extremely difficult.
there are these two big pieces of advice I would love to share so as to help succeed one in this constantly-evolving landscape.

1. Incorporate prior expertise:
For one to get involved in the actual digital marketing, it’s incredibly essential and as well beneficial to have an idea of how a particular business functions in the big picture and in doing so, you will learn a lot about what types of people you need to appeal to and how to lay out a proper strategy to catch up and meet up with our targets.
I’d have to say that the main correlation which lies between the two industries is the perseverance involved in both and just like in real Communication technology, it most definitely benefits me because I can relate to the problems while also addressing solutions to their hot button issues.
In the case of areas like the Real estate which is an industry primed for SEO, especially local. You will need to get to know some of the agents, begin managing their digital marketing strategies. During this experience in real estate, one will learn some of its pressing struggles and maybe develop a software platform like ‘The Reputation Shop’, which helps businesses like these manage their online presence.
You will really need to learn the ins and outs of a particular industry as it is essential for using digital marketing to boost engagement from both the business and consumer side by side.

2. Always keep an eye out for trends:
When it comes to digital marketing, One of the most important things to remember about SEO is that there are no guarantees as strategies that worked wonders one week ago could very well be obsolete the next week.
On the other hand, with technology and social platforms evolving hourly, what separates one as a good digital marketer from the great ones is the ability to being able to identify trends early on and act accordingly.
If you ask me, I believe one of the more breakout trends in SEO for 2017 will be the continued interest and advancement of voice to text searching using Siri, Cortana, and Alexa. Some or should I say majority business owners shake this notion not until you ask them to search for where they are ranked on Google using their mobile device. Well, the result is always likely the same.
Business owners that own the top rankings when you manually type the keywords into Google, are often nowhere to be found when you ask your mobile device the keywords using voice to text. This is a trend that savvy business owners capitalize on.
To get a better idea of potential trends, look into monitoring tools like Mention or Brand watch. You can pick up valuable insights as to what people are buzzing about within a certain industry and gear your marketing strategy to fit the mould.

CONCLUSION:
In conclusion, I will advise that you apply what you know.
Because at the end of the day, being successful is all about applying the knowledge you have and using it to determine your future. Being an effective leader in the realm of digital marketing depends heavily on your ability to do this while navigating the ever-shifting terrain.

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Why people should be emotionally to your brand

INTRODUCTION

Before you go further on this work, I will love to quickly state the obvious that this piece of work is culled from my personal life and experiences in the past 4 years of my serving several business ventures as a branding manager as well as brand representative. This role of mine have been one which helps me build and create tangible and value-added relationships between businesses, brands and the consumers and I am here today to be in your face to tell you that there is much to be considered when it comes to how your customers or consumers are emotionally connected with your brand and products and with less time to waste, let’s get down into the business of the day as  I am set to tell you why people should be emotionally connected to your brand and I will not really expect to deliver this with the most expensive grammars as I will keep it simple and brief with only 3 points to be considered when planning to emotionally engage your customers and consumers with your product.

THE CAMPAIGN STRATEGY

Do you remember the Steve Jobs and Apple’s “Think Different” marketing campaign? If you do, then let me tell you something about it that will change your perspective as to how you make your brand campaigns communicate with your customers and consumers. Just when many thought Apple was about to lose it all to their closest competitors IBM, Steve and his team had to redefine their purpose and how they wanted their users to perceive their products. Just like the brand NIKE was motivating the world to “Just Do It”, helping people embrace the impossibilities which connected people to their products positively because everyone just wanted to wear that ‘T’ that tells the next man reading to “Do something”, like… “Just Do It”. Just like these and other campaigns that ignited people emotionally to a product, Apple embraced the same by inviting people all over the world to “Think Different” and of course Apple was such a different product from the usual and at that everyone was launched into that moment and period of their life where all they want to do was go crazy and do something different.

Today, the world has recorded millions of what would have been termed as impossible innovations and apart from the new image and personality Apple helped people embrace, they made more sales than they ever did all along, not just because of the power of Marketing campaign but the emotional attachment that eluded between the consumer’s communication with the product itself.

 

THE DESIGN

How do you feel when you watch your kid try feeling like or acting like Superman whenever he wears that ‘T-shirt’ with the Superman logo you bought for him? That is the power of design communication with the user or consumer.

Have you ever seen that bill or poster with such a design that makes you see yourself inside the product already even before you go grab one? That is also the power or design I wish to explain here.

Your brand design should be able to relate to people on the platform of what result you want to achieve, is it meant to make a viewer cry already? Or it’s meant to uplift their spirit and bring them into the full line with what your product is all about.

Design it, make it unique and it will speak volume of your brand trust me.

THE PRODUCT

I used to feel like I can do better than every other world-renowned Basketballer whenever I watch a Milo advert not because I even knew how to play a basketball, but because Milo had this way of presenting it product as the brand for champs and with this knowledge, everyone that drinks Milo will always feel like a Champion in all they do.

How about Coca-Cola with the feeling of freshness they portray which gives anyone that drinks Coca-Cola the sense of feeling refreshed.

This means that consumers should be able to place a tag between how they feel about your product and when they actually have a taste of your product.

 

There is so much to learn when it comes to brand relationship with consumers and we teach you all this and more at Soutech Ventures.

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The facebook marketing secret you may be missing

INTRODUCTION
As we all know or should I rather say, as we all may know, marketing happens to be the key to success for every business and if you’re already an entrepreneur or planning to launch your start-up this year, it’s crucial to have your marketing strategy in place right away.
Just as it is important to plan on the expenses you will incur while setting up your business, it’s also very important that you set a clear marketing budget and as well try one marketing channel at a time to see the ROI and decide whether to keep at it or move on.
If you ask me, I will gladly say that Facebook is popularly known lately as FB is a very powerful but affordable marketing tool where audience targeting is made easy depending on what you want and what you can afford.
I personally believe Facebook advertisements will surpass all other digital marketing channels in before the end of 2017.
Because of their wide reach and relatively low cost or I better say affordable costing, Facebook ads are effectively one of the trendiest online advertising tools. Just when people believe they have figured it out, Facebook is going to surprise them with something new they didn’t know and may never occur to them it might change their strategic approach forever.

TIT & TATS
Here are the 8 secrets involved in Facebook marketing and why it makes the most sense for businesses to use Facebook to advertise their products.

1. UTILIZE SEASONS AND TIMES:
I realized later that there is a secret in Facebook bids as they are extremely sensitive to seasonality and this means that things either get better or gets worst depending on the season and also on what you are marketing.
It’s been noted that the whole Facebook algorithm is solely built on a bidding system that determines a price of an impression based on multiple variable factors.
What an account bidding on a specific target amounts to is one of the factors that influence the price the most. For example, the more people bid on a specific target, the more expensive an impression will be which is why seasons like Christmas, Black Friday etc usually have a higher cost per click.

2. EGG-STAGE BRAND AWARENESS
When you have a working Facebook account, hiring a PR can be little of no use as it can work a lot like PR if managed strategically to deliver purpose. The Brand Awareness Ad objective available on Facebook uses a combination of real-time proxy metrics with which users give to a campaign to provide brands with maximum exposure.

These gestures if started early is always likely to be critical in boosting advertising because campaigns can later have a bigger audience swiftly through an capture attention across the board to get in front of people most likely to be interested in your brand.

3. DON’T KEEP YOUR CUSTOMERS/CLIENTS WAITING
During the traditional marketing days or what many will rather term as the old days, when businesses wanted to reach out to their customer base for feedback on products or services, they would have to go through manual pains like direct-mail voting polls or cold call surveys etc which make us in today’s world say gladly that those days are over as brands need to look no further than stick to just social media.
While Facebook makes it easy for businesses to simply post a question on their status and sit back and watch for the comments, it is, however, pathetic that many leave their customers with question marks on their head un-attended to.
Facebook is great for companies looking to get an impression of their image and product quickly so they can see what works and what doesn’t without a hassle and this is best known when you keep the engagement with your customers lively.
Don’t just keep them waiting, if possible, reply the messages and comments just as it comes in. chances are that they are trying the product or services right away and need a guide.

4. GROW WITH THE BRAND
You can boldly say that Facebook is improving by the day and no one will heckle you for that. Notably, in the last four years, the number of users has doubled and triples, the future is looking very bright and there will be more users to show your content to and advertising will likely keep getting better and cheaper if you choose to grow with the brand and utilize all the components that come within.
In the last year alone, Facebook has launched a number of new features such as:


– Facebook Live Video
– Facebook Professional Services
– Facebook at Work
– Improved Search
– Uber/Lyft integration
– Facebook Shopping Tab
– Instant Articles
– Facebook Events
– Non-profit crowd funding
– Music Stores

This is have been a very exciting time for Facebook as well as for business owners and entrepreneurs too as it is an opportunity for everyone to grow with the brand, brace themselves and prepare to make these features a significant part of their marketing strategies.

CONCLUSION
In conclusion, there is no mincing word that Facebook is here to stay and off-course there are no lies about that and It’s amazing to think that what started as a simple way to stay in touch with people and just chat with friends has turned into a platform that connects people and brands all across the world.
Keep your eyes down and keep your ears open for every new development about how Facebook can help build your business for the future.

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Keys to preparing a business branding strategy

 

INTRODUCTION

So far so good, we have all been drawn to the reality that Brand stays in the minds of consumers and helps the company to grow their market share and revenue. In today’s series, I will briefly share with you a few basic steps to build a strong business branding strategy:

–        Be sure to study the market, need of the hour, competitors, and target audience. Do well to also study the purpose of what you wish to accomplish through the brand.

–        Always Decide what brand personality, culture, and profile you represent. Think of distinctive features to stand out from your competitors.

–        Also, do well to identify how the stakeholders perceive the brand as well as how they bridge the perception gaps.

–        Go ahead to decide where you want the brand to position in the market.

–        Then create a plan and work on strategies where you want to place the brand.

–        Outline your marketing components and tools so as to communicate the brand to consumers via TV ads, social media, online marketing, etc.

–        Be sure the consumers remember the brand.

–        Always evaluate if the consumers are influenced in a right way and if you have accomplished the purpose intended.

–        Identifying and Establishing Brand Positioning, to identify brand positioning, the brand manager needs to study the market segment of the venture. To establish a strong brand positioning, you need to get clear answers to questions like:

1. What is the Brand’s benefit?

For example, The Body Shop uses natural ingredients in its products and is environment-friendly. Tropicana packs real fruit juices in tetra packs, etc. Now that is a typical way one can outline a brand benefit.

2. To whom is the Brand For?

This simply a way to define the target audience of the brand and it can be grouped as gender, age, economic bracket, etc. For example, while Nike is top clothing brand for all income group, Gucci and Fossil remain high-income handbags brands.

3. Brand is for what reason?

These are the facts that you can outline to support your claimed benefits for the brand to consumers.

  1. To whom is the Brand Against?

This should be able to define the way to attack competitors’ market share.

 

ACHIEVING BRAND POSITIONING

There is a standard formula to achieve brand positioning with ease, there are:

For … (target market of potential buyers or consumers)

Brand X is … (definition of frame of reference and category)

Which gives the most … (promise or consumer benefit)

Because of … (reason to believe)

Where,

–        The target market is the psychological and social profile of the consumers a brand aims to influence.

–        The frame of reference is the nature of competition.

–        Promise or consumer benefit is the feature that creates preference and drives decision after making choice. For example, Cadbury promises its Silk chocolate bars to be the smoothest ones among other Cadbury chocolate bars.

–        The reason to believe is a reinforcement of promise or consumer benefit. For example, Tropicana Products, the producer and marketer (a division of PepsiCo), promises to be delivering 100% pure fruit juices in its Pure Premium juices range.

CURTAIN FALL ANALYSIS

To drag this segment to a close, let us take an example of brand positioning conducted by Shoppers Stop, the retail chain in India that sells retail clothing, handbags, jewellery, perfumes, toys, home furnishing, and accessories. It has business evaluated to the tune of 20 billion dollars and was founded in 1991 with the first store at Mumbai and rapidly expanded across the country soon.

In 2008, it started to lose it shine in the retail competition because the consumers started to perceive it as a mass market.

Brand managers and company management together had to carry out a store audit at all outlets, take time to study customer experiences, updated their brand identity, and came up with a new tagline, “Start something new”. It then repositioned the brand as premium, accessible-luxury sector. This position of bridge-to-luxury appealed young, middle-class consumers in India, who had their own money to spend at a young age. The new repositioning also added the credibility of Shoppers Stop to present itself as a potential partner for international brands who were looking to enter the Indian market.

The impact was, its share price grew 450% from 52-week low, sales rose more than 10%, and as newly acquired strength of positioning the brand, it started co-branding with international brands such as Chanel, Dior, Armani, Esprit, Tommy Hilfiger, Mothercare, Mustang, Austin Reed, and so on.

Separating business reputation and brand value

INTRODUCTION

While many consumers are interested in brand values, many brand owners are busy battling the business reputation which ends them up in a situation where they misplace certain values for what should be placed on the priority list. Fact is, When the consumer understands the brand value, he can interact with the business in a particular way and this is where one can tell the reputation consumers tag to a particular business entity.

To define and establish a tangible business reputation, you may need to take an honest look at the product or service values as it goes all the way to define your business. You can proceed with this assessment by using the following steps:

Step 1 – If you can answer the following questions, then you have just completed this first step:

–        What unique and competing feature my product/service has?

–        Why should the target audience take interest in my product/service?

–        What is my passion being a product manufacturer/service provider?

Step 2 – Make a comprehensive list of values related to the product/service, such as:

–        Simplicity

–        Quality

–        Affordability

–        Timeliness

–        Politeness

–        Integrity

–        Creativity

–        Innovation

–        Commitment

Step 3 – Narrow down the list of values:

After getting done with the above steps, take your time now to bring down the list of values which are absolutely indisputable for execution of your business and then recommended a few number of values say three to four. For example, if your brand’s value is timeliness then make sure you keep the promise of shipping and delivery of products always on time, handle and reply to your customer inquiries in a timely manner too, attend the customer’s call in the shortest possible time etc.

When you make sure that the value is always consistently honoured, despite any internal or external situation, then this step is fully checked and we can now proceed to the next step.

Step 4 – Use the list as a reference:

Make sure to use the list of brand values during the process of creating new products or services, dealing with clients, consumers, as well as partners.

Branding for Global Markets Sets A Business Reputation On A Global Scale

Venturing into global markets is inevitable for businesses and brands. A brand is global when it is visible and sold at every possible place in the world. The consumer around the world become aware of various international brands if they travel worldwide or just watch a satellite television at home.

Before you take the brand in the global market, you need to cater to various aspects of the global consumer such as:

 

The culture of Consumers:

  • The values the consumers follow
  • The customs they observe
  • Particular symbols and language they use
  • The tone of their behaviour
  • Consumer’s level of income and buying power

Economic status of the country in terms of:

  • Power supply
  • Infrastructure
  • Communication systems
  • Distribution systems

Laws and Regulations enforced:

  • Is it lawful there too?
  • Political stability of the country

CURTAIN FALL

In conclusion, I will say that there is always need for business to build their reputation around the brand image and values because When the brand transits from local to global, it competes with other global brands. For example, Nokia battles Motorola and Samsung. The brand managers must manage the transnational brand to remain superior on the essentials such as the brand’s price, performance, features, and imagery.

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CONTENTS – The most expensive component of Digital Marketing

INTRODUCTION

When considering the definition of Content Marketing, first of all, we will look at content as a subject with its own definition as well as marketing being included. In my own definition and understanding of the word content, i will say it is the actual embodiment of the complete package your product or services carry for your client and customers while Content marketing, on the other hand, is known by many names such as inbound marketing, corporate journalism, branded media, native advertising, and customer publishing to name a few.

Considering the basic idea behind the strategy will always remain the same, i.e., to source for, create and distribute content that engages and attracts a targeted audience, while encouraging them to take action which is profitable to a business.

WHY CONTENT MARKETING AS THE MOST EXPENSIVE?

Notable, the swift growth of the World Wide Web, social networks, and mobile technologies has changed how consumers perceive and embrace businesses because some average consumers today won’t just buy a product just by passively watching its advertisement on a billboard or television. They go as far as to research on Google to compare similar products, read the product’s review online by experts and users, and even ask their friends on social networks, before spending their money on purchasing the said product.

This has resulted in businesses need to rethink their traditional marketing strategies and channels if they want to earn the trust of their customers and influence their buying decisions. Content marketing at this point becomes the key object and tool which plays an important role as it helps businesses to attract potential consumers’ attention towards their products or services by highlighting and promoting their key features and instigating buyers to know why the product should be their preference.

Content marketing suppresses every other component and tool as well as engages so many creative heads which actually means you can choose to employ more just for content marketing or you go ahead to employing the services of professionals on platforms like Fiverr etc.

 

 

THE STRATEGY:

Well, as simple as that word may sound, it may not be as easy as anyone imagines because before you create a content marketing strategy for your business, you will need to define the goals first.

Now let me ask, what exactly are you trying to achieve with your content? Is it more subscribers to your blog? Or is it traffic acquisition? You want to retain visitors or have them purchase instantly? Or maybe, you want certain sales pages of your website to convert? Whatever your achievement objectives are, you need to clearly list the goals before you even consider to begin laying down the strategies.

 

CONCLUSION:

On this note, there are certain elements to a content marketing strategy which is likely the same, regardless of your goals which I have taken the time to list a few below. You go further to taking out on your personal time to look into them and elaborate them personally.

  • Need to Understand your customers
  • Building a realistic brand message or story is Important
  • Defining your content whilst you create them
  • Regularly measure your content achievement

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Don’t’ Take Little Things For Granted – 6 Mistakes Every Marketing Expert And Consultant Make You Shouldn’t

Why should you take little things for granted if you truly understand how and what it takes to keep your brand on top of the list? You see when I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes.

Once I accidentally posted a random family and cat moments article to my company’s corporate Facebook page, which had nothing to do with cats.

But the funniest thing is that this cat article got better engagement than our own “highly-targeted” content. Well, I guess cute animals always bring in lots of engagement, but that was not the kind of engagement we were looking for.

On this note, I realized this may not just be a mistake on my end, maybe someone else just did same or maybe we just call it ‘nothing’ and completely taking what seems to be the little for granted.

So I decided to list and explain here some major, and oh-so-common, marketing mistakes I made that might be putting your social media following and other marketing components growth at risk. They might just make you or break you, and have a much more significant negative effect on your digital presence than an accidental cat post.

  1. You need to come up with new content constantly.

While you do need to post something consistently, you don’t have to reinvent the wheel every time. Take your most popular blog post and reuse the content by creating an infographic, creating a video, developing a webinar or podcast series to further expand on the topic. The possibilities are endless.

If you recycle your content occasionally, you’ll have a wealth of content in different media. Different forms of content will also attract new audiences who prefer one content form over another. It will also make social media post ideas easier to come up with once you have a wealth of options.

  1. Don’t bother collecting emails if you’re not sending out newsletters.

You might not be planning on having a newsletter right now, but maybe in a year, you will. Start collecting emails even if you don’t see an immediate use for them. Your email list is still your biggest asset; this is a single digital marketing channel that brings in the best ROI.

People who are willing to share their email address with you signal their interest in your content or possible products. Don’t reject their interest, because once you have a product, a launch, or just a simple newsletter, you’ll be able to let these people know. Email communication is a great way to send them back to the website and build a base of constant readers.

  1. You have to be on all popular platforms.

Seriously consider which social media platforms to use. You don’t have to be on every single platform that’s hot right now. If you have limited resources — such as time, money and staff — concentrate on a couple of proven networks.

Instead of spreading yourself thinly, build meaningful connections and impressive following on just a couple of networks, where you can consistently bring value and quality. Think about your content and where it would be most appropriate. If your content is highly visual, use Pinterest or Instagram. If you’re producing videos, use YouTube. If you provide timely industry updates, consider Twitter.

  1. Social media is free:

Of course, you can slowly build your following organically. There is still some kind of stigma, where if companies promote their content it’s looked down upon. Well, smart marketers understand the need to boost their content reach to see real results.

Never promote your stuff just to be seen by anyone. Use highly-targeted strategies that will ensure that your content is seen by the audiences who need to see it. Then, it’s well-justified.

  1. Sharing new content once.

This one is probably the biggest mistake I made for so long! You create this beautiful piece of content; you work so hard on it to make perfect. You post it. You share it once on all your social media platforms… and then you forget about this piece… Um, what? You’ve worked so hard on it to show it to the world once?

You have to post the content more than once to ensure that a lot of people see it. If your audience is not online when you post it, they just missed it. Experiment with different copy, headings, and images for social updates. Share your older posts you feel especially proud of.

  1. Don’t get personal online.

While no one wants to read your rants or complaints or see obsessive amounts of cute cat photos, showing your human side is ok.

Things like interests are usually pretty safe. If you’re a sports fan, show your team colours once in a while. If you like to cook, share an amazing recipe you loved. If you’re a photography hobbyist, share a snapshot you took. This will bring your audience closer to you. You might be surprised at how much engagement you can get on a simple post talking about your interests and hobbies because passion is what really drives humans.

Social media is about being social, so encourage conversation, encourage information exchange and sharing. Because, you know, sharing is caring.

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3 common mistakes in SEO you need to know

INTRODUCTION

Before we get started and going all down to the actual mistakes we want to discuss here today, you might want to ask yourself questions like, why should anyone choose to click on my site in search results when on? What is pretty special about your website on the search engine? What services do you best provide that stands you out on all search engine platforms? These and more shall we touch and elaborate on while dealing with this topic which all burns down to the common mistakes many people make in SEO.

Without wasting further time jangling up and down, let us look at my number one mistake as it relates to the few questions I asked earlier in my opening paragraph.

 

COMMON MISTAKES IN SEO

  • Lack of Adequate Value Proposition:

Just as I earlier asked, you may want to look into this aspect from the angle of what value your product or services stand to add to the site user or visitor. Why would a user select your site on the list of numerous search engine results that appear when anyone makes a search on either Google, Bing or other user-friendly search engines? How compelling is your product or services and what is the creativity measures added to the intrigue and keep your customers coming? This is all the few things to be considered in how your design and have contents on your websites.

If you are an offline business entity or let’s say you own some household items shop downtown and you want to have it top the search engines, why should yours be considered on the top click? Is it that you are the only one that provides some particular unique services in the whole community? Or you have credits for being the sole supplier for the government in your country which easily stands you out as the number one in this field? I mean there must be something unique about your brand that keeps you on top of the league.

Or, are you running an e-commerce website? Of course, many people run the same lane but the question again will be on the value-added services that will convince anyone to click on your site on any search engine for example, do you offer lower prices than others do? Do you offer free shipping? Or probably you have included your product and services in other local languages enabling your site communicates with everyone and anyone at every space.

These and more are the few things we all need to consider when the value of our site becomes the question that makes anyone hit on your site on a search engine. Start with the value prop and you will have no stress retaining visitors to your site.

 

  • Segment Communication And approach:

It is not great when there is so many differences or variation between your business communication on your website, when navigation is a problem, when segments cannot be easily approached, defined and distinguished, this affect the user experience on your website which most likely is on your top value if you need to keep people coming and staying. You may want to consider separating that ice cream cone from your plate of rice as ice cream can never be made to replace stew in your rice. It must tangle, it must communicate and in the end, everyone on your site should be able to communicate with what they want and desire without having to stress so much.

The major concern in this second mistake is to consider the entire user experience on your website, from marketing campaigns to the actual conversion.

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  • Slow Iteration

Now let me ask you, how aggressive and agile is your team when it comes to marketing campaigns? SEO is evolving daily and the faster your team can iterate, the more advantage that lies on your bosom. I will always encourage people on this aspect to be aiming for agility, define your metrics for success, implement improvements as much as you can, measure impact, create new improvement, prioritize all improvements based on market and personnel and of course, repeat this trend while you avoid the all regular trends people execute in SEO.

 

CONCLUSION

Tips are always usually given as good as it is, but how well do people put them to practice and ensure that they yield a positive result? I will leave you to answer that for yourself, the tips have been dished and the ball is now in your court to tell how better you will grow or kill your business.

Keep your eyes down for more tips on how to carry out your effective campaigns and SEO on this same platform and don’t forget to enrol for further training visit www.soutechventures.com.

 

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Why social media is killing your business and how to fix it

Controversially I love social media, I mean almost everyone does. Smart business owners, celebrities etc. everyone wants to go social. It’s fun, off-course it was created to be fun and engaging, the upload, tagging, updates, interaction and more of it. The big plus is it has got almost everyone, which is why it is a target for marketing. But do you know that it could be killing your business or services?

It’s not surprising that many business owners had spent huge budgets on social media marketing without achieving the return on investment (ROI). Believing that increasing your presence on social media is a magic bullet of sales force could be a myth. It’s like casting a very wide net into the water, off-course you will definitely make a catch, but the question is; is it the right catch?

Just a catch or a targeted audience

Undoubtedly, Social media is essential to increase potential sales, but what good is it if people cannot yes to your product and services? Targeting your audience is a crucial way of utilizing social media. A lot of business owners have dive into investing in social media marketing without the proper guide on the concepts of digital marketing. So they ended up having a huge number of followers who do not have interest in their products or services.

To be everywhere or to be engaging in sales

Being noticed, or rather being popular is an ultimate goal for a brand, but engagement is the only magic that keeps it staying that way. Obviously, some simple scripted platform allows a piece of content to be published on one social media platform and automatically re-post same to other social media platforms. A good way to save time in a short run, yet totally ineffective way to use social media. If you ever think this process will help you keep up with multiple social media networks and boost sales on your products and services, then I think you should do a proper analysis of the word “repost” against “engage”. The social media is not a group of family that speaks the same language and live in the same geo-zone, no. Different social media platforms have different functionalities that work differently and affect the users and contents differently. For instance, a post on Facebook may not be seen on followers feed, but may show up after a friend to that follower shared it.

Hey! Are you just busy or productive?

Well, there is a clearly defined straight line between being busy and productive. One of the reasons your business is getting kicked out by social is media is because you do not have a schedule for social media engagements. I mean engagements is fine, but how to do update your feeds? Your audience doesn’t live in social media, and yes, they go about with it doesn’t mean they must be available to read your posts/updates all the time. Most people had to resume work and other daily activities to attend. You need to schedule the most engaging time, else you end up being busy and not productive.

Is it Personal or business?

Almost everyone using social media for business has their own personal social media account. While it is not bad to update about your business in your personal account, it is a “no no” to mix up personal and business engagements. Your target audiences are not interested in your personal activities and lifestyle. We all will be happy to see those wonderful pictures of you and your family in a park during the holidays, but that should be on your personal page, yeah. We just want reasons, not only to be engaged in your business and services but to purchased useful products and services for our needs.

Are you gathering or converting?

Well, if you have already taken a digital marketing training with Soutech Web Consult, then you will definitely understand that question. It is and has always been about convergence not just gathering. Call-to-action is used effectively on social media in order to convert target audience into becoming loyal customers. The reason while Social media is killing your business is that you do not have strong CTA. When was the last time someone visits your website via a link from social media?

How to get it fix?

How? It very simply, a day at Soutech Web Consult will fix everything and bring your business back to life. Soutech offers various I.T and e-Business solutions for both individual and organisations who intend to stay aloft in today’s digitally competitive community.

Soutech Career Tips

Career Tips: Stop Searching for job, let the jobs come to you

Nothing feels good like waking up in the morning and receiving an email or SMS from a reputable organisation that “you are needed for immediate employment”. Yeah, how about an increase on your desired or stated take-home pay? Believe it or not, it does happen, not only in the movies but in real life. Being good at what you are is not only about a rhetorical philosophy, it is more of doing it than thinking of doing it. There reason many people still search for a job today is because they aren’t doing what they needed to do or what is required to land them the job.

The first Step

There are ways by which you can make jobs look for you, but everything has a starting point. While formal education is a priority and basic need for any individual, the world record still has it that most successful didn’t just make their mark out of what formal education gave them. They research, analyse and act. You can just sit down and expect a job to look for you when you are still struggling to get one with your “Static CV”.

Talking about research, the world is vast evolving. We have witness automated machines replacing the traditional teller positions in the financial institutions. The world is going smart, you should if you want to keep up with the pace and do not forget to follow the trend. Informational technology has significantly changed the way we think, live and do things. One thing that can be applied to any activity, process or function is Technology. So, I would say adapting to Information technology as a fundamental aspect of your career is the first step to take.

Mobile Application development training @ Soutech Web Consult is the one training you will never want to miss. Call 08034121380 for more info and reservation.

What Can I do with Information Technology?

Like seriously, do people still ask this question in today’s world? There are tons of things you can do with I.T. and I would say a lot of them hasn’t even been invented yet. Heard of Mark Zurchaberg? He is termed one of the most influential people in the world. He did not study psychology, he learned how to code and put it in use, then it gives birth to Facebook, he nurtured it and it blooms.  Information technology is very complex which is why I am limiting this article to programming and applications development. Tactically, I would say programming remains the vital and integral part of I.T. For instance, what makes a computer function as an operating system (OS), is a programmed software with specific written instructions to accept user inputs and execute commands. Most programming languages were conceived to solve the need of automation and increase productivity.

Unmanned aircraft (drones), robotics, machine learning, mobile applications, web applications, agricultural analysis, gadgets, forecasting, process automation, etc. are among the things you can do with information technology.

Turning the table around

One good thing about information technology is that learning processes of some phases in I.T are somewhat affordable and easy to skilled. If you are into financials for instance, it will take you less than 2 weeks to learn how to use the Microsoft Excel effectively at Soutech Web Consult.

Soutech also offers the following I.T. pieces of training: CEH, Web Applications Development, Mobile App Development, Web Design, Digital Marketing, etc. These trainings are affordable and easy to grasp, but the question is; are you ready to act?

Soutech Career Tips

 how to change your resume

Although many available vacancies today require computer literacy, the fact remains that almost all organisation desire to go digital. Employers see your resume as someone who needs their impact, rather than a key player that will impact in their organisation, because you resume reads like any other individuals’. Changing the way employers look at your resume is simple, learn a skill, practice it, be good at it, prove yourselves and land you a job. Some high demanded positions include; I.T personnel, digital marketer, application tester, front-end developers, database administrators, Web designer, and administrator, to mention few with a lot of start-ups seeking for applications/products that could give them leads.

What Next?

How about moving from unemployed to a freelancer? Another good thing that comes with I.T skills is that it gives you the opportunity to choose who you work for. There are many freelance portals where you can showcase your skills, knowledge and services for hire. Websites, where you can also sell your developed scripts and software, are available.

So which one is you; act now and turn the table around, or keep doing something you have been doing over and over again, expecting a different result?

Cybersecurity breaches are inevitable; What to do to stay safe- Information Security tips-SOUTECH Nigeria

Cybersecurity threats have become a cause of concern for many organizations especially with the daily reports of cyber intrusions where large volumes of data theft and intellectual property are involved. With the rise of new exploitation techniques and methods such as insider threats ransomwares, and advanced persistent threats the need for investing in cybersecurity cannot be over emphasized.

It has also be proven to be difficult to find rapt solutions to cyberattacks because of the dynamism in cloud computing, operating environment, supporting mobile, the iOt (internet of things), remote users, the quest for support the network devices that users bring to their offices and of course the question of how, where and what strategies to deploy in terms of specific security.

James Comey, a former director in the FBI described two kinds of big companies in the United States. He categorized them into “into those who have been hacked by the Chinese and those who have not been hacked by the Chinese.” Also in January 2015 at the world Economic Forum which was about a year later, John Chambers a former CEO Cisco confirmed that the people that have been hacked, do not even know they have been hacked.”

From all of this information, does it mean that cybersecurity breaches are inevitable? If a cybersecurity breach is inevitable then is prevention really possible and is trying to secure data and data systems worth the money?

Despite the fact that these remarks are quite discouraging, organizations still go ahead with storing data, financial data, intellectual property and their personal data on networked systems. In the midst of all these risks, there are the good sides to data storage and security which outweigh the bad sides.

Cybersecurity involves managing risks

There are things that should be put in place to secure information even with the fact that cybersecurity breaches cannot be avoided. In environments where risk is managed, there are ways and processes that can be put in place to ensure that data breaches are avoided which I have described in my previous article as penetration testing, vulnerability assessments, and IT audits. The premise surrounding the management of risk, is that the risk scenario cannot be completely eliminated.

 

 

If these uncertainties can be erased, then the risk can totally be erased as well. There are two basic security measures that can be put in place if the risk of a cybersecurity breach does not amount zero. Now the first strategy is to cut down the probability of the occurrence of a cybersecurity breach and the second involves cutting down on the impact which the damage that occurs when a cybersecurity risk is discovered. In order to manage any type of cybersecurity risks, these two strategies and measures are very appropriate in managing them. Do not forget that the general way to approach cybersecurity is very transparent and easy to understand.

The first things to identify in the operation of business is the assets which means that information assets which include raw data, people, processes and technology have to be protected.

The second thing you must note is that the purpose of a risk assessment is to reveal risks scenarios which could lead to damage or loss of data through unauthorized and unexpected disclosures, modifications and loss of confidentiality of data assets. Risks components are very few. The typical scenario of a cybersecurity intrusion is when a threat leverages on a vulnerability to damage information asset security. In this example, the components of risk exist when there is vulnerability and an exploit takes advantage of that vulnerability, and also a threat actor uses that exploit to damage the information assets’ security. Therefore, the only things that can be controlled by the network security manager are the presence of vulnerabilities on the network. The next step that follows is making an attempt to identify the risk and eliminating it.

Typically, once a risk has been identified, it is known to be eliminated and when a vulnerability is eliminated, all the threat scenarios where the vulnerability is exploited is reduced to zero.

Cybersecurity Risk Prioritization

Risk management at its core is a decision-support tool and once all the necessary cybersecurity scenarios have been unraveled, the job of the decision-support tool is to prioritize the order and manner in which the identified risks can be mitigated or controlled.

If there are insufficient resources that are capable of handling all the identified vulnerabilities, then the activity of risk prioritization with an aim to remediate and mitigate it can be seen to be important. Prioritization is also very valuable even in the midst of sufficient resources in order to remediate the existing vulnerabilities.

Outcome vs Impact

The prioritization of vulnerabilities is based on its potential impact on the organization if the risk scenarios exploiting that vulnerability are all realized. It is important to try to understand what the impact is if the potential impact is the prioritization factor. Whenever a vulnerability is being exploited, there is an unwanted outcome which involves an unwanted disclosure of data, unauthorized modification or the loss of access to the information asset that is being affected by the vulnerability is being exploitation. The result if an unwanted outcome is referred to as impact.

In the HIPAA privacy or security rules, if the health records are stolen, the outcome is that information will be disclosed, but the impact to the organizations is that there could be there will be a mandatory breach in the costs of notification and the potential for fines and civil penalties could run into millions of naira and dollars.

The prioritization of vulnerability mitigation by its potential impact can be done in different ways and one of them is in the use of a prioritization tool called Common vulnerability scoring System (CVSS), which will provide a framework for which one can understand the characteristics and impacts of vulnerabilities in information technology.

When CVSS is used, there is a likelihood that when an organization discovers that its risk has been prioritized to low severity or medium severity, they will choose not to remediate it. But in the case of organizations with many systems including mission-critical systems, such organizations need to come to an understanding that the potential impact to that asset and organizations is not totally and solely dependent on the ratings of the CVSS, but it could be higher and the organization needs to remediate the vulnerability.

 

In conclusion, if it is true that cybersecurity breaches cannot be avoided then all is not lost. The only sad thing is it will not be possible to completely eliminate the uncertainty that there will be data breaches.

To learn more about vulnerability assessments, risk assessments and penetration testing, subscribe to our services at soutech ventures to learn CEH course in details.

 

The Secure Socket Layer and how it secures your internet sessions- Be Educated-SOUTECH Nigeria

I’ll be teaching here on the Secure Sockets Layer because most of I believe have been hearing of SSL as a protocol but do not know how it works; don’t worry I’ve got you. What is SSL?

Secure Sockets Layer is a protocol applicable in computer networks that secures connections that exist between network application clients and servers on insecure networks such as the internet. SSL was proposed for use on the internet by the Internet Engineering Task Force (IETF) in 2015 because of the very many protocol and implementation flaws and vulnerabilities found in the other internet protocols. It has however been replaced by the TLS (Transport Layer Security) protocol. TLS and SSL are however not compatible together so therefore TLS is deployed in the SSL 3.0.

SSL was originally developed as a protocol in its proprietary state in the 1990s such that it allows the Netscape browser clients which work over the HTTP (hypertext Transfer Protocol) to communicate securely with Netscape web servers. SSL was eventually adopted for use to secure authentication and encryption in network transport layer communications.

Encryption Standard used in SSL

 

SSL makes use of two keys which are the public key and the symmetric key to ensure encryption when two machines when they establish a connection. These machines can typically be web or mail server and a client system communicating over the internet or some other TCP/IP network. SSL makes sure that data that is being sent between two processes working in the client and server model is encrypted and authenticated.

SSL works above the transport and network layer and is responsible for the transportation of data packets between processes and data routing of network traffic over a network between a client and server. It also works below the application layer protocols like the popular HTTP and SMTP (Simple Mail Transport Protocol).

Ever wondered what the word ‘socket’ in the term SSL refers to? It refers to the sockets method which data is transported between a client and server program in a certain network or between processes that take place on the same computer device.

Like I said, TLS protocol was developed from the SSL and has phased out the SSL protocol but in the aspect of SSL or SSL/TLS, they are still commonly used to refer to the protocol that was used to protect the internet traffic. SSL/TLS is the most widely deployed security protocol being used today and has been known secure up to about 50% of the pages that have been loaded on the Google chrome browser. SSL has been specifically implemented for applications such as email, file transfer, VoIPs, instant messaging which is an additional method to support the transmission of web pages.

How does SSL work?

The SSL protocol has majorly two sub-protocols which are;

  • The Record Protocol: This protocol defines how the hosts communicating will use exchange data via the SSL which include specifications for how data is to be prepared before being transmitted. It also tells how the verification and decryption of the received data.
  • The Handshake Protocol: This protocol defines how the client and server go about to establish an SSL connection. This includes the negotiation in way the cryptographic systems and each host is willing or unwilling to be engaged in the exchange of cryptographic materials. This includes the session keys and public keys for the encryption or authentication or transmitted data.

Now, during the handshake process, the initial process that takes place is that the server presents its digital certificate in order to be authenticated with the client. The server certificates use the X.509 certificate standard format which is defined by the public key cryptography standards. In order to be authenticated, the public key encryption validates the digital certificate and is used to confirm that the server is what it says it is.

Immediately the server is authenticated, the client and the server will go ahead to establish the settings of the cipher and a shared key will be used to encrypt the information that is being exchanged until the session expires. By this way, data confidentiality and integrity are assured and the whole process is invisible to the user.

Now let us look at this example, if a webpage is in need of an SSL connection, the URL will be changed from HTTP to HTTPS and you will see a padlock icon on the left pane of the browser once the server gets authenticated.

 

The handshake process allows the authentication to happen between the client and server. When the server authentication is complete, the client has to present its certificate to the server in order to authenticate its identity before it is encrypted for the SSL session to be established.

Version 3.1 of the SSL was released as TLS 1.0 (which was named to avoid legal issues with Netscape) after IETF officially took over the SSL protocol in order to standardize it through the open process. Attacks perpetrated against the SSL have been majorly been focused on issues in the SSL implementation. POODLE (Padding Oracle On Downgraded Legacy encryption) vulnerability is a known flaw in the SSL 3.0 protocol which is as a result of the way it ignores padded bytes when running in the cipher block chain mode. This existence of this flaw gives room for an attacker to decrypt sensitive data like the authentication cookies. TLS 1.0 has not been known to be vulnerable to attacks because it shows that all the padding bytes need to have the same value and must be authenticated.

There are some other differences between the TLS and SSL which make it a more secure and efficient protocol which is in its message authentication, generation of the key material, and the supported cipher suites where TLS supports some new and recent secure algorithms. The most recent version is the TLS 1.2 and the publication of the next version is expected before the year of this year 2017 pending approval. This update may likely be called the TLS 1.3 or the TLS 2.0.

subscribe to our CEH course at SOUTECH ventures to know more about network security and this subject topic in full. Call us today: 08034121380

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Branding: The Foundational Piece of Your Business- Soutech Web Consult

Setting up a business is ideal for every entrepreneur, but getting it right and sustaining it is not what everyone is doing. Business ideas can just pop out of somebody’s mind, or could be generated by thoughts, necessity or analysis. It doesn’t really matter how a business idea is being generated, what matters most is how to transform it into reality and making it sustainable as well.

Most business and services in today’s world blooms and flourish continuously. Alas, a lot more suffers from some kind of suffocation and the likes of poor or no performance, shutting down before they could even start.

Take a baker for instance; if a bread is nicely baked but tasteless, should the oven be blamed? You must agree with me that the bread was already tasteless before taken to the oven, and the reason boils down to the mixture.

There are many aspects to considered when setting up your business or services, from small details to huge significant facts and given the global modernization, apparently Information Technology plays a vital role in any good business idea.

Do not forget to enroll for Mobile Application Development Training at Soutech Web Consult. Call 08034121380 for more information.

Defining a Brand is more like defining the engine that will drive your business or service to the right destination. It needs to be carefully thought of with significant aspects to be into considerations, else the proposed business or service will end up like the “nicely baked but tasteless bread” illustrated above, irrespective of the financial power invested.

In this article we will focus on branding as a foundational piece of your business.

Soutech Web Consult Branding

WHY BRAND?

It obviously no doubt that a strong brand is priceless as the battle for customers intensifies day by day. Your brand is the source of a promise to your potential consumers, so it is important that you spend quality time investing in research, defining and building your brand. To start-up your business in the right way, you would not want to be without your brand as it a foundational piece in your marketing communication. You should know that brand is strategic while marketing is the tactical process used to present your brand to consumers. No doubt, it carries a great deal of significance within a business or organisation as well. Brand can be referred to as guide to understanding the purpose of business objectives, enabling you to align a marketing plan with the objectives and fulfill the primary strategy.

EFFECTIVE BRAND

Apparently, the desired effectiveness of a brand does not just happen before a purchase, the life of the brand of the experience it gives a consumer is also considered.

Although branding can be confusing, it is important to know if your brand is strong enough to give the internal and external value that you need in your marketing. Hence you will need to solve the following questions:

  • How does your brand relate to your target audience? Will they instantly “buy it” without too much thought?
  • How does your brand share the uniqueness of what you offer and why it’s important?
  • How does your brand reflect the promise that you are making to who you are targeting as well as to your internal audience?
  • How does your brand reflect the values that you want to represent as a customer?

Soutech Web Consult - Branding

TARGET AUDIENCE

Consider if the products or services to be offered will perform as expected, if the quality is as good as promised or even better, not forgetting what the service experience is like. If you can get a positive picture of all these, then you have a loyal customer. Creating loyal customers is awesome and necessary, but brand also creates loyal employees as well. It gives them something to believe in and stand behind, helping them in understanding the purpose of an organisation or business as the case may be.

HOW TO STEP AHEAD AND GET IT RIGHT

Most business owners do not believe that brand is an important element to consider in every business or services but Soutech thinks otherwise. There could be thousands of business out there selling same product and or services you intend to start-up. If you want consumer to see you as the originator, then you should consider your brand potentially important and need to be position as the original so as to keep the market share.

Soutech Web Consult is the place to be if you really want your brand to stand out from the crowded market. At Soutech, professional I.T. services and e-Business consulting are being offered.

 

All you need to know about Penetration Testing: Soutech Ventures

Penetration which is colloquially referred to as pen test is a simulated attack that is being performed on a computer system or its network infrastructure with permissions from management to probe for security vulnerabilities, and a potential means of gaining access to data and other features on the system.

Penetration testing helps one to find out the vulnerability of a system to an attack and if the defense mechanism created are sufficient and which defense mechanisms or techniques employed that can be defeated. A typical penetration testing process focuses on finding vulnerabilities depending on the nature of the approved activity for a given engagement.

A security testing will never prove the absence of security flaws in a system but it can sure prove their presence.

 Brief History of Penetration Testing

In the mid-1960s, for over 50years and more, as the sophistication of networks increased, white hat hackers have been putting in work to make sure computer systems are protected from unauthorized access by hackers. They understood if hackers gain access into their systems, they could even destroy information networks asides stealing information. As computers began to gain the ability to share data or information through and across communication lines, the challenge to protect information increased. These lines if broken and data compromised, contained or stolen.

As early as 1965, computer security experts warned the government and business outlets that because of the increasing capability of computers to share information and exchange vital data across communication lines, there could be an inevitable attempt to penetrate those communication lines during exchange of data. In the year 1967, in the annual joint computer conference which had over 15,000 cyber security experts in attendance, there were serious deliberations that computer communication lines could be penetrated by hackers. They coined the term penetration which has perhaps become a major challenge in computer communication today.

This meeting brought the idea of actually testing systems and networks to ensure that integrity is increased as the expansion of computer networks such RAND corporation which first discovered a major threat to internet communications. The RAND Corporation aliased with the Advance Research Projects Agency (ARPA) located in the US to produce a report known as The Willis Report named after its lead author. The Willis Report discussed this security issue with a proposition of policies to serve as countermeasures in security breaches.

From this report however, the government and organizations started to form teams with the sole responsibility of finding weaknesses and vulnerabilities in the computer networks and measures to protect the systems from unauthorized or unethical hacking or penetration.

Today, there are numerous and specialized options that are available for performing penetration testing. Many of these systems include tools that a range of features for testing the security of the operating system. For example, we have Kali Linux which can be used for performing penetration testing and digital forensics. Also contained in it are 8 standard tools such as burp suite, Nmap, Aircrack-ng, Kismet, Wireshark, the Metasploit framework and John the Ripper. Kali Linux has all these tools and many more and for a system to contain all this sophisticated tools goes to show how much sophisticated today’s technology has gradually become and how many hackers are finding ways to create problems for computer-driven networks and computing environments most the especially the internet.

Objectives of Penetration Testing

The objectives of an intense pen test involve

  • Determining how an attacker can find any loopholes to unlawfully gain access to the systems assets that can be of harm to the fundamental security of the systems logs, files.
  • Confirming that all the applicable controls like the vulnerability management methodologies and segmentation required for the good functioning of the system are in place

Types of Penetration Testing

  1. Black box penetration testing: Also referred to as blind testing. Here, the client does not give out any prior information of the system architecture to the pen tester. It may offer little as regards value to the pen tester since the client does not provide any information. It can require more money, more time as well as resources to carryout
  2. White box penetration testing: Also known as Here, the client provides the pen tester with a comprehensive and complete detail of the network and how is being applied.
  3. Grey box penetration testing: The client may provide incomplete or partial information of the system network.

Stages of Penetration Testing

There are basically 5 stages of a penetration test.

1. Reconnaissance and planning: This stage involves gathering intelligence such as network, mail servers and domain names in the bid to understand how the target system works and the potential vulnerabilities it is facing.

It also involves a thorough definition of the scope and the goals of the penetration test, including the systems that are to be addressed and the methods of testing to deployed.

2. Scanning: This stage requires an in-depth understanding of how the target applications will respond to any attempt of intrusion. Scanning can be performed in the following ways:

  • Static analysis: This is a process involves a careful inspection of the codes in the application and how it behaves when it is run. These tools have the capability of scanning the entire code in a single pass.
  • Dynamic Analysis: It involves a careful inspection of the codes in the application when in the running state. It is a more practical approach to scanning in that it gives the real-time view of the applications performance.

3. Gaining Access: In this stage, the pen tester uses web application attack techniques such as SQLs, XXLs and backdoors to unravel the vulnerabilities on the target system. In a quest to understand the damages they can cause on the target, the tester will try to exploit the vulnerabilities discovered by intercepting traffic, stealing data and escalating privileges etc.

4. Maintaining Access: The stage aims at achieving a persistent presence in the exploited system using the known vulnerabilities. Advanced threats which are capable of remaining on the system for months are logged into the system into to monitor changes, enhancements and any new information being loaded onto the system.

5. Results and Analysis: In this stage, all the results obtained from the penetration test are compiled comprehensively and in details. This includes;

  • All the vulnerabilities that have been exploited
  • All sensitive data that has been accessed
  • The amount of time spent during maintaining access without being detected.

The security personnel then analyses the results in a bid to where necessary reconfigure the organization’s WAF settings and any other application security flaws. This is done to patch all the vulnerabilities and to protect information against any future attacks.

Classification of Penetration Testing

1. External Penetration Testing: An external penetration tests is targeted at the assets owned by an organization that are accessible to and on the internet. Examples of such assets can be,

  • The organizations website
  • Domain name servers
  • Emails
  • Web applications

The major goal of the external pen test is to gain access and extract data.

2. Internal Penetration Testing: It attempts to mimic an attacker actually launching an attack on the network to find vulnerabilities or loopholes.

It involves an examination of the IT systems of an internal network for possible traces of vulnerabilities which can affect the confidentiality, integrity and availability, and thereby giving the organisation the clues to take steps to address such vulnerabilities.

Penetration Testing Services

I will describe 4 distinct penetration testing service offerings that we can provide you

  1. Vulnerability Scanning: This scanning technique provides a very transparent and mature offer but the biggest challenge always lies on whether to resell a service offering or to buy that can be used to internally scan the clients systems and networks. Every regulation requires scanning which is the first and easy step taken towards achieving security assurance. This is because all regulated customers need to scan.
  2. Penetration testing of Infrastructure: This offers tools such as Metasploit or Core Impact, that can be used to perform live exploits. Live ammunitions are used so you have to orchestrate or organize the test with the client in such a way that the amount of disruption during the tests is minimized. The pen tester should endeavor to test all externally visible IP addresses because it is what the bad guys want in order to penetrate the system and network. The tester should also attach to the conference room network which is one of the softest parts of the customers’ defense.
  3. Penetration of Applications: This is a very important step which involves an attempt to break into the applications because so many attacks are directly targeted at applications. Web applications such as HP’s WebInspect and IBM’s AppScan can be employed, but the tester can also find ways to exploit the application logic errors. Nothing stands a skilled application test because once an initial application is compromised, a direct access to the database where valuable data is easy. If the tester can access the database, then the customers system is owned already and scripts can be written to block every loop holes by the attacker.
  4. User Testing: This part of the penetration test is always fun for the penetration testers because they get to see how gullible and vulnerable most users are. The test may involve sending fake email messages to customer service representatives in a bid to gather information that can be used to penetrate their facilities. They even drop thumb drives at the parking lot and watch out for people that will plug them. Social engineering is one of the key ways of information gathering and should never be underestimated. Social engineering can be used on the client in order to catch them off guard.

Standards for Penetration Testing Methodologies

There are many accepted industry methodologies that may guide and help the pen tester through any test.

  • Open Source Security Testing Methodology Manual (OSSTMM)
  • OWASP Testing Guide
  • The National Institute of Standards and Technology (NIST)
  • Penetration Testing Execution Standard
  • Penetration Testing Framework

These frameworks have set standards that any penetration testing activity should follow as should strictly be adhered to guide the pen tester whenever necessary.

A typical penetration activity is detailed and must be carried out in an organized fashion. This is because organisational data and assets are very important and delicate things to handle therefore there is a need to have an orgnised team of professionals to handle your penetration testing services.

We at SOUTECH web consults are the perfect consulting firm for carrying out your penetration testing. We have professional staff and a team to conduct a well detailed and professional penetration testing. Subscribe for our services today.

 

Why do you need a Vulnerability Test? Concepts and Methodologies

First of all, let us understand what a vulnerability is. I’ll define a vulnerability as any form of loophole, a weakness or mistake that can be found in a system security design, its implementation, security procedures, or its control that can lead to systems security policy violation. A vulnerability can make it possible for cybercriminal or attacker to gain unauthorized access to the system.

As we already know, confidentiality, integrity and availability which are the three cores of IT security. Once any or all of these elements are compromised, then one can say there is a security vulnerability. Infact, a single security vulnerability has the potential of compromising one or all of these elements. For example, the confidentiality can be compromised if there is an information disclosure vulnerability while the compromise of integrity and availability can be as a result of remote code execution.

What is Vulnerability Testing?

It can also be referred to as vulnerability assessment which is a software testing technique that is conducted in order to evaluate the inherent risk in an IT system and measures employed to reduce or curb the probability of the event.

Vulnerability testing has some similarities with risk assessment and these assessments can be performed following some steps as highlighted below.

  • Developing a catalogue for assets and resources in the system.
  • Assigning rank orders to quantify resources by value and importance.
  • Identifying the potential threats and vulnerabilities to the resources.
  • Eliminating totally or mitigating the high ranked vulnerabilities for the most valuable resources.

Vulnerability testing depends majorly on 2 mechanisms

  • Vulnerability assessment
  • Penetration testing

Objectives of Vulnerability Testing

The common goals and objectives of risk and vulnerability assessments are as follows;

  • To get an accurate inventory of all data and IT assets.
  • To prioritize organizational IT and data assets according to the importance and criticality to the organization
  • To identify and document all the potential risks, threats and vulnerabilities to the organizational infrastructural assets.
  • To prioritize the potential risks, threats and known vulnerabilities based on their impact or criticality on the IT or data assets being affected.
  • To identify and minimize the vulnerability window of the organizational IT and data assets according to the minimum acceptable tolerance level.
  • To curb, mitigate or remediate the identified risks, threats and vulnerabilities and properly plan and budget them based on the criticality of the IT and data assets.
  • To check for compliance with the updated information security laws, regulations, procedures and mandates
  • Just as explained previously, it helps to identify lapses, voids and gaps in the organizations IT security framework and architecture by looking out for specific recommendations.
  • To identify the potential risks, threats and vulnerabilities that an organization’s is susceptible to and to find ways to justify the cost of all the security countermeasures and solutions to be adopted in order to mitigate, eliminate or reduce the identified risks, threats and vulnerabilities.
  • To provide an objective assessment and prompt recommendation to help define the organizations goals and objectives for performing risk and vulnerability assessment.
  • It helps organizations to understand the return on investments (ROI) whenever funds are to be invested in the IT security infrastructure.
  • To scan operating systems, application softwares and the entire network for known vulnerabilities such as insecure authentications and software designs.

                                 Scope of Vulnerability Testing

 

  1. Black Box Testing: It involves performing vulnerability testing from an external network with no prior knowledge of the internal network infrastructure and systems.
  2. White box testing: It involves performing vulnerability testing within an internal network with prior knowledge of the internal network infrastructure and systems. White box testing can also be referred to as internal testing.
  3. Grey box testing: It involves performing vulnerability testing from either an external or internal network with little knowledge of the internal network infrastructure and system. It involves the combination of black box ad white box testing.

Elements of Vulnerability Testing

  • Information Gathering: This can also be referred to as reconnaissance and it deals with obtaining as much information as possible about an IT environment. Information such as Networks, IP addresses, versions of operating systems in use etc. and it is applicable to the 3 scopes of vulnerability assessment.
  • Detection of vulnerability: This process involves the use of vulnerability scanners to scan the IT environment to identify the unknown and potential vulnerabilities.
  • Information analysis and planning: It involves the analysis of all the vulnerabilities that have been identified and further devising a means to penetrate into the network and the systems.

Types of Vulnerability Test

  1. Predefined Tests: These is a vulnerability test that is designed to discover some common vulnerabilities in databases and its environments. Predefined tests can be customized to suit the needs or requirements of an organization. Predefined tests include;
  • Configuration Tests: It checks a database for all configuration settings realted ti security. It looks out for common flaws and mistakes in database configurations. Such configuration issues include;
  • Privelege which include; system level rights, privilege access to database and users, rights of use and creation of objects
  • Configuration: Which include parameter settings for the database and parameter settings for the system level.
  • Authentication: It includes, use of accounts by users, use of remote logins, password policies.
  • Version: This includes, versions of the database and patches for the database.
  • Object: It involves sample databases that have been installed, database layouts that have been recommended and ownership of the databases.
  • Behavioral Tests: This test type checks and analyses the security posture and wellbeing of the database environment. It does this by observing the database when it is in real time mode and checking how information is manipulated. Some of the behavioral tests include;
  • Violations of access rules
  • Failures in excessive logins
  • Errors in the excessive SQL
  • Access to default users
  • Logins at after hours
  • Execution of DDL, DBCC commands from the client side of the database
  • Calls for stored procedure checks
  • Ensures user ids are not accessed from multiple IP addresses
  1. Query- based vulnerability tests: This test type can either be a pre-defined test or a user-defined test that can be created easily and quickly by modifying SQL queries which can be run against database entities or resources.
  2. CVE (Common Vulnerabilities and Exposures) Tests: This test type monitors and exposes common vulnerabilities from the MITRE corporation and further adds the results of the test for related vulnerabilities that are related to the database.
  3. CAS-based Tests: This test type can either be a predefined test or a user-defined test which is based on the template of a CAS item found in the OS script command. It uses the collected data. Users can therefore check which of the template items and tests against the contents in the CAS results.

Vulnerability Testing Methodologies

  1. Setup:
  • Begin the documentation process of all assets
  • Secure permissions to credentials and assets
  • Perform tools update
  • Configure the tools
  1. Execute the Test
  • Run the tools to begin execution
  • Run all the data packets captured (A packet is a unit of data that is crafted to be routed from a source to destination). If a file whether email, HTML, or URL request is being sent from a particular point to another on the internet, the TCP layer of TCP/IP will divide the file into small chunks each having a sequence number on the headers for efficient routing. Now, these small individual chunks are referred to as packets. On the destination end, the packets reassemble to form the original file that was sent while running the assessment tools.
  1. Analyze the vulnerabilities:
  • Define and classify the system resources as well as the network
  • Prioritize the resources based on their importance such as High, Medium, low
  • Identify all potential threats to the assets
  • Based on the priorities, develop a strategy to first handle the most prioritized problems
  • Define and implement measures to mitigate or minimize the consequences of the occurrence of an attack.
  1. Form a Report: Develop a report of all the steps you took to arrive at your results. The report is also important in order to guide to aid future understanding of the system and as well to report to the management of the organization.
  2. Remediation plans: This process involves developing measures and taking the appropriate steps to fix the vulnerabilities.

Responsibilities of a Vulnerability Tester

  1. Unit management such as Information Security Coordinators and Unit IT supervisors
  • They support and enforce the standards, approve and submit the annual risk assessment documents to management
  • They determine the person who maintains the documentation.
  • They also request for the internal audits, procure and assign the necessary resources that are needed to implement the standards and polices.
  • They notify the users and support staff who are involved in performing the test.
  • The also request for any exceptions
  • They supervise and coordinate the vulnerability test and also the remediation processes.
  1. The System administrator and Computing device Administrator
  • They implement the best practices which are needed to comply with the test.
  • They support and comply with the policies.
  • They scan all the systems in the network for compliance to standards devices.
  • They monitor the systems actively for any available patches in other to remediate tasks that can affect the user.
  1. Information security Officer
  • These people approve and oversee the all the vulnerability scans.
  • They review and approve the use of any alternative scanning tools when required.
  • They conduct reviews and risk assessments annually.
  • They authorize the removal of network devices from the network when needed.

 Vulnerability testing focuses more on determining loopholes and weaknesses in an IT infrastructure. In my next article i will try to shed some more light on the tools which can use to perform vulnerability since we already have the standard methodologies to follow in order to perform a detailed vulnerability test.

Soutech ventures offers courses that can better equip and train you on all you need to know with practical hands-on knowledge on vulnerability assessment. Subscribe to our CEH course today on www.soutechventures.com/courses

 

 

Make passive income via software sales and vendoring – Buyallsoftwares.com

Have you heard of how people make money online recently? Yeah, I know you have heard a lot of different means, but today we will be looking at “Affiliate Marketing”. It is one of the legal ways to earn money online simply by promoting other people’s or company’s products and services. Most affiliate marketing is commission-based but has different categories or methods of earning.

Some Methods of Earning Are:

Pay Per Click is the most popular type of affiliate marketing for affiliates with little websites, and most likely the most convenient way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text advertisements. The affiliate makes money based on the quantity of clicks even if the visitors referred doesn’t actually purchase anything from the merchant’s website. Common fees for PPC affiliate programs are small, generally not exceeding a dollar for every click.

Pay Per Performance (PPP) affiliate marketing is popular amongst merchants and is one of the most financially rewarding type for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his referral equates into an action– that is whenever the visitor he has referred actually purchases something from the referred website. This implies a great deal of cost savings for the merchant. On the other hand, it ends up being the most rewarding type for the devoted affiliate, for commissions in PPP affiliate marketing generally comes in the variety of 15 % to 20 % of the actual item sales.

Pay-per-performance affiliate marketing can be additional categorized into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

Pay Per Sale (PPS) is type of affiliate marketing where the merchants pay the affiliate a particular charge whenever the visitor he has referred to the merchant’s site actually purchases something from the merchant’s website. Affiliates are usually paid on commission basis, but some other merchants may opt to pay a fixed charge. But no matter exactly what the basis of the charge is, it is usually greater than the fee paid to affiliates in a pay-per-click affiliate program.

Pay Per Lead (PPL) is the type of affiliate marketing; the affiliate is paid whenever the visitor he referred to the merchant’s site fills an application or any comparable kind associated to the business of the company. Reward for this kind of affiliate marketing is basically on a taken care of fee whose rates approximate that of the taken care of charge in the PPS type.

Aside from these 3 specific kinds of affiliate marketing, a great deal of other affiliate marketing types exists. If the category is based upon the depth of the affiliate network, then it can be categorized as single-tier, two-tier, and multi-tier affiliate marketing. There is also different kind of affiliate marketing that pays the affiliate each time a consumer he referred purchases something from the merchant’s website.

Single-Tier, Two-Tier

These categories of affiliate marketing are based upon the different levels or tiers in the affiliate network by which payments are made. Single-tier affiliate marketing is where the affiliate is paid based on the direct sales or traffic he/she has actually achieved for the merchant. All formerly discussed affiliate marketing categories above (i.e. PPS< PPL, and PPC) fall under the single-tier category. Two-tier affiliate marketing allows the affiliate to earn from both direct traffic or sales that he achieved for the merchant’s website and likewise on every traffic and sales referred by various affiliates who had signed up with the program through his recommendation.

How to Become an Affiliate?

It is true that the idea is basically promoting other peoples’ products and services, but there are few skills one need to acquire in order to become a good affiliate marketer. This include knowing the best program to subscribe to, knowing how to enhance the content of the products and services you determined to market in order to attract potential customers or clients.

Soutech Web Consult has a package design for you to acquire the necessary skill and be sensitized on how to become a good affiliate marketer. Attending trainings on Website Design and Digital Marketing at Soutech Web Consult will give the necessary skills needed for you to become a successful affiliate marketer and start earning passive.

What Next?

Are you a retailer, affiliate marketer or want to starting earning by marketing and reselling products? Join buyallsoftwares.com today and starting earning.

Do not miss our update on how to own a professional affiliate website.

How to start running better SEO, Become A Digital Marketer Today – Soutech Web Consult

Digital Marketing is the practice of building and sustaining customer relationships using various available web services to facilitate the exchange of ideas, products and services that satisfy the goals of both parties. In plain English, it simply means getting found online.

People are always online for information on a new product, service or location, if they have question(s) and looking for help. You will also find people online who are looking for certain individual organisations meeting attendants, business contacts, general information (could be about you or any other individual/organisation), new employees, available jobs, and many other reasons.

With the continuous development of the internet, and more individuals getting connected every day, digital marketing has become a necessity for many organisations. This also includes small businesses that wants to trade online and make a name for themselves on the.

The web is crowded with information. Having a website is a good start towards globalizing your business and services, but the question is; If you have a website, can these people searching for web answers reach you?

Vs Traditional marketing

There are lots of benefits in digital marketing which makes it a more considerable marketing choice over traditional marketing. Some digital marketing benefits include:

  • Putting the consumer in control
  • Provides convenience
  • Increases satisfaction
  • Drives brand loyalty
  • Reduces the selling circle
  • Reduces the cost of sales
  • Builds your brand
  • Provides targeted results
  • It is measurable
  • Cost effective

Components of Digital Marketing

Digital marketing consists of the various component that propels its purpose of achieving desirable results. Some of these components include;

  • Website design
  • Search engine optimisation (SEO)
  • Pay per click (PPC)
  • Social media marketing (SMM)
  • Email marketing
  • Display advertisement (banner ads)
  • Affiliate marketing
  • Content marketing
  • Online reputation management

Digital Marketing Objectives

A very good way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have the following 5 objectives

  • Reaching the right audience
  • Engaging with your audience
  • To motivate your audience to take action
  • Efficient spending on your campaign
  • Return on Investment

The evolution

Initially, it was all about search engine optimisation (organic search). This involved building a website and applying the art of on and off page SEO to your website, you build more links, and also build even more backlinks, focus on the meta-tags, content, etc. After which you hope it shows up on Google and displays on the search results with the right keywords. It was like fishing off-course and hoping you will get a acatch.

With SEO, PPC was introduced – (paid search): Google introduced ads that showed up on the right and top area of search engine results. Microsoft came up with Adcenter, Yohoo’s search marketing. All these works by building ads around keywords and pay for everyone that clicks the ad and visits your website.

Search engine optimization (SEO)

This is a procedure of receiving traffic from the free (organic), editorial or natural listings on search engines.

Major search engines have a feature where results of web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Some benefits of SEO include:

  • Your website getting found on the web
  • Improve you your competitive edge
  • Expand your customer base and target audience
  • Cost effective
  • Long term standings
  • Free traffic
  • Targeted traffic
  • Higher sales (ROI)
  • Global reach
  • All the results can be measured
  • Better conversion (sales)
  • Pull marketing
  • Increased visibility
  • Your own 24-hour marketing team and shop front

Becoming a digital marketer

Digital marketers are globally in demand, and becoming a digital marketer is a lot easier than you think and has huge profitable value.

It is very simple, attend a Digital marketing training at Soutech Web Consult to unlock amazing skills that will enhance and boost your career in digital environment.

Take a digital marketing training today at Soutech Web Consult, and start enjoying benefits listed above.

Attend Digital Marketing Training this Friday: Dont’ Delay. Pick up a training kit worth over 3GB and start learning.

Learn smart website design( ecommerce , company and blog websites) within days- SOUTECH Academy

So you really want to be a website designer? Well, website designing is very interesting and website designers around the world earn some reasonable amount of wages. It is a process of bringing in concepts and ideas into a functional reality.

WHY WEBSITE DESIGN?

As a website designer, you have many options to choose from when it comes career choices. A website designer has some sets of I.T. skills that put the individual in the positions such a website consultant, creative content creator, website administrator, webmaster, website theme developer, plugins developer, theme and plugin customization expert, blogger and much more.

A website designer possesses the ability to design and lunch a functional website or blog, and can also manage and maintain websites including creating contents for various websites, consulting and training other people on website designing. Website design comes with many opportunities, giving you enough room for work flexibility as you can choose to work from anywhere all you need is a computer devices and internet service. You can become a website designer by spending three (3) days with Soutech Web Consult for an intensive website design training and become an expert in less than one month.

WHY SOUTECH WEB CONSULT

Soutech offers various I.T trainings such as Certified Ethical Hacker, Website Design, Web Development, Mobile App, Digital Marketing and many more. Visit www.Soutechventures.com/courses to learn more. Soutech trainings are hands-on emphasizing on relevant areas with over 30 days’ mentorship giving you an opportunity to have you own website for practical practices and experience.  The training labs are conducive in a serene environment that gives you comfort throughout your training period.

THE NEED OF WEBSITE DESIGN

The need of website design is based on the demand of websites.

A website is the single most important marketing tool for any business. It serves as a virtual equivalent of a physical business for the over 3 billion internet users. Think about it: when you want to learn more about a company, you typically turn to Google and search about the company and most times you eventually end up on their website. The same process happens when you are looking for products and services.

As a web development and marketing services company, whenever someone searches for Soutech Web Services, they’ll usually hit our website as the main source to learn about our services, our work, and about the team.

Now, for any organisation that offers services, users will certainly turn to past clients and case studies section of a website. So much information is gained by users browsing a website: what users see and read shapes the perception of the company or brand in the user’s decision-making. According to Statista, over 2 billion people are expected to buy goods and services online by the year 2019. So, having the best content on your website is important so that your website acts as your main marketing tool.

A well-built website should be mobile-responsive, and important aspect to consider based on the fact that it contribute in making a website the most important marketing tool as more and more users browse the web on smartphones (more than desktop usage now, according to Google). Any organisation that desire growth cannot afford to miss out on opportunities for new leads by not having a responsive website.

So there you have it – a website is the most important marketing asset, not just because it acts as a salesperson and a brand ambassador, but because it can be use to genuinely connect with potential customers, whether that’s through engaging content, mobile-responsive layout, or intelligent analytics and personalization. If a website isn’t hitting all these goals, that’s all right. It’s definitely an interactive process, and few if any websites can accomplish everything they need to right out of the gate. It is imperative that one should add these goals to an overall inbound marketing strategy and work on executing them, by doing so, there is assurance that a business will continue to grow. That is what all organisation wants “Grow” hence the will seek the services of someone with the ability to activate that growth through digital presence which is where you will come in as a website designer.

So are you ready? The first step is to visit www.soutechventures.com/courses and give us a call today.

Digital marketing services in abuja, port harcourt nigeria

THE 10 BENEFITS OF DIGITAL MARKETING

Internet marketing is essential because it supports with the way consumers make purchasing decisions, while enables building relations with customers and prospects through regular, low-cost personalized communication and reflecting the move away from mass marketing.

Consumers are progressively turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. According to studies, to carry out initial price and product research, consumers are turning to research on mobile Internet and social media before making their final purchasing decisions.

Of you yet to be convinced that Internet marketing is the direction your company should go in? Then, I leave you with ten benefits of Internet marketing listed below to help change your mind.

All-Hour Based Marketing

Internet marketing is all-hour based. Your marketing campaigns run 24 hours a day , 7 days a week. you aren’t constrained with opening hours, neither are you to consider overtime payment for staff. The availability or reachability of your online ads copy campaign and offer cannot be affected by international time variation. Anytime an individual opens a computer connected to the internet, S/he’s tendency to see your marketing campaign as opposed to usual traditional offline marketing. Customers search the products offered at their convenient time as long as they like – no hasten, no fear of closing. The users own the opening and closing hours for shopping.

Convenience

Internet marketing gives you the preference to be open for business around the clock without worrying about business resumption hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

Reach

Overcoming barriers of distance is really easy by marketing on the Internet. You can sell goods in any part of the country without setting up local shops, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.

Internet Marketing is Cost-Effective

Internet marketing involves less or no start-up-capital. Starting a blog, social media or email marketing require less investment compared to traditional marketing which greatly lies on the factors of production – Land, capital, labour, entrepreneur. These are not prerequisite to online marketing and translate to reduced cost of production, advertising and marketing since no money is incurred on staffing, procurement of business premises and middlemen. We all know that I cost a huge amount running traditional marketing like newspaper, radio, television and banner, while fraction of such can run PPC advertising on Facebook, Google and other PPC companies.

Personalization

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. One can make targeted offers that reflect interests or prospect simply by tracking the web pages and product information that the prospects visits. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

Relationships

Provision of important platform that builds relationship with customers and increasing customer retention levels comes from the internet. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. A good way to maintain customer relationship is by emailing them regularly with special, personalized offers. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

Social

Have you notice the growing importance of social media lately? One thing that will make you take advantage of that is Internet marketing. A group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 according to a paper by Harvard Business School Executive Education website, on a highlight regarding the link between social networking and online revenue growth. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

Residual and Continuity Effect

Inheriting residual effect is one of the great benefits of online marketing. years after the marketing campaign to a content or products is over, the content on websites and blogs remains functional and working to promote your products and services. E-book marketing produces long-term and viral effects after the production. For instance, If you run a campaign to improve traffic to your landing page, the residual power of such marketing remains effective years after the campaign might have been stopped.

Automation Versus Delegation

Another advantage of online marketing is the power of easy, one-mouse-click automation. Marketers often leverage the benefit of delegating best hands for various tasks in traditional offline business and marketing while internet marketing has a better time-savvy opportunity. That is the opportunity to get every aspect of your business fully automated. You search for the best tool for your marketing campaign and all is done. You have the option of spending your time in doing something else.

Convenient, Easy and Quick Service Delivery

Marketing online is incredibly convenient. It has easy accessibility. Consumers doesn’t incur any cost in reaching the internet markets anywhere in the world. This removes the cost of transportation to purchase goods across borders. Importers really enjoy this bonus as they make the online order right in the comfort of their home. Delivery process of sale items can easily be tracked online. Consumers get digital downloadable products on a click of mouse. What better experience is beyond shopping in the comfort of one’s room with a bottle of juice on a table for refreshment.

Take a digital marketing training today at Soutech Web Consult, and start enjoying benefits listed above.

Attend Digital Marketing Training this Friday:

Digital Marketing Practical Training in Abuja

Making cool cash online: smart insider secrets to making sales like a wizard- SOUTECH Tips, Techniques and Tools

WHO WANTS TO BE A MILLIONAIRE?

Just before you start walking tall and wearing that millionaire smile, let me explain. This is not your typical who wants to be a millionaire TV shows were Frank Edoho will ask you some question and you get the answers right to become a millionaire while the spectators cheered at you. Yeah in this program, we have targeted audience as spectators only that there will be no Frank or questions to answer.

HAVE YOU HEARD OF AFFILIATE MARKETING?

Affiliate marketing is a performance-based and how it works is simple. An existing business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Technically, four core players are involved in this industry: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has developed in density, resulting in the development of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

This is one of the oldest forms of marketing whereby you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

WHAT HAS AFFILIATE MARKETING GOT TO DO WITH ME BE BECOMING A MILLIONAIRE?

It actually has a lot to do with you becoming a millionaire, for instance; you earn N1 as commission-based from any product you recommended, if 1 million Nigerians orders a product via your referral or affiliate link, you have automatically entitled a millionaire. Now I know you will be thinking “that was easy said”. Yeah, way so easy but it is not too good to be true, it is real and require some efforts to achieve. Eventually, the efforts will only cost you a three (3) days intensive training on Website Design and another three (3) days in Essential Digital Marketing training plus 30 days mentoring and support. You will learn how to use the underlying power of web presence to draw “targeted Audience” to you while embedding significant strategies that that will make you a millionaire into your affiliate business. Surprise? Please don’t be, what you never knew is that you can run a successful e-commerce business without carrying any inventory at all? In fact, it’s pretty straightforward to run a full blown online store without worrying about storing or shipping anything physical at all. Drop-shipping has been proven as one most effective way to carry out such e-commerce business. It is a typical online store where you take orders on your own website, but your vendor or distributor is responsible for shipping the product to the end customer.

LET ME GUESS YOU WANT TO ASK ME; HOW DO YOU START?

There are many online companies who sell products such as homeware, electronics, clothing, accessories, web-hosting spaces, or some other service, and they usually offer an affiliate program. For instance, Yuboss is an affiliate program by Yudala where a Youboss member gets products at a slightly cheaper rate, and also gets a commission for selling them through his/her affiliate link. You can simply sign up for any affiliate program and get your unique tracking link. Whenever you want to write about their products/service, all you need to do is simply use this special tracking affiliate link to recommend the company’s site, and if someone make an order via your link, you receive a commission.

HOLD ON, HOLD ONE, HERE COMES THE BIG BOOM

Before you start registering for affiliate programs and start sending your links to individuals, you need to know this hidden secret. First imagine, that Konga is not an e-commerce store, rather, an affiliate for other e-stores? Yeah, according to Philips consulting online shopping report of 2014, the following findings was made;

  • Warehouses are located in Lagos, but also operate from other major cities. In addition, it is common to have thousands of merchants scattered across the nation to facilitate service delivery.
  • On average, the leading online stores achieve about $2 million worth of transactions per week i.e approximately N1.3biilion per month.
  • Not less than 500 orders are placed in a day with each retailer (nationwide);
  • Currently, no fewer than 300 nationwide deliveries are made in a day with each retailer;
  • Items being returned to the online store are an infrequent occurrence; presently, no more than 20% of delivered items are returned to the seller;
  • Online merchants most often make use of their own delivery facilities and staff to convey items to customers; however, external couriers such as DHL, UPS and Fedex are sometimes used for out-of-state deliveries.
  • Over 38% Nigerians shop online with 43% Nigeria agrees that their in-store purchase has reduced since the introduction of online shopping in Nigeria.
  • Some major challenges faced by online retailers is poor customer service culture, city navigation and logistical issues, and under-stocked items.

NOW YOU KNOW WHERE I WAS HEADING

So let’s rephrase the question; what if you become one of the highest seller/reseller in e-commerce simply by participating in an affiliate program in a different concept. Take a look at www.buyallsoftwares.com. Buyallsoftwares.com is actually an e-store where you can purchase any type of software you want in Nigeria. You can have an e-store like buyallsoftwares.com where you can display products from different e-store you are affiliated with.

WAIT! FIRST THING FIRST

I understand you want to jump into affiliate marketing immediately, but there are skills you will need to in order to stand and remain standing tall.

Soutech Web Consult has design training courses that will advance your knowledge into becoming a successful affiliate marketer. These training includes; Digital Marketing and Website Designing of which you will be trained in relevant areas in order to acquire necessary skills to effectively utilize this secret. You learn how to build your own e-store, discover selling products that will be profitable to market and most returned products, including how your customers can contribute in increasing sales.

A lot of people always misunderstand “niche marketing.” Niche marketing means focusing on a specific target market – electronics, clothing, homeware, etc. Niche marketing does NOT imply targeting the smallest market probable, which is what most people do. Remember these words: BIG MARKETS ARE BETTER.

See you at SOUTECH

SOUTECH Web Consults Training Courses

Web Design, Ethical Hacking, Networking, Mobile App Development, Project Management, Graphics and Branding, Advance Excel for Bankers/Statisticians and Research Experts and many more!

Click here for details:  https://www.soutechventures.com/courses/

How to get to google first page online: SEO Tips and Tricks

HOW GOOD IS YOUR SEO?

If websites are like cars, then SEO is more like an engine that drives a car. A good performing car is a result of a well-serviced engine. In other words, if your engine is not in good shape, then your car is as good as bad itself. This make me ask you a direct question – How sound is your SEO? Knowing the state of your SEO takes more than just running a search on your domain name. Though it is good practice to check if your website is indexed by some popular search engines like Google, Yahoo, and Bing, it requires some specific skills and practice to ascertain how good is your search engine optimization.

Most of these skills and practice requires some amount of training in Website Design and Digital Marketing and you can enroll for either of these courses at Soutech Web Consult, Area 1, Abuja.

So you want to know how good is your SEO? Here are some processes you will need to effect or observed.

DOMAIN NAME

All SEO starts from a domain name. There should be a good amount of analysis on the domain name you intend to use and the type of extension. For instance, while a .com extension is strongly recommended for most domain name www.getinternet.net is a more suitable domain for an Internet Provider company and www.givehelp.org is a good suggestion for an NGO. When acquiring domain name avoid buying a domain name that contains special characters (i.e www.get-internet.net). It is also advisable not to buy a domain containing numeric characters. The easier it is to pronounce a domain name verbally, the better it is for a search engine to crawl it in.

WEBSITE STRUCTURE

Just like any well-planned building has a blueprint, so as a good website should have a well-structured sitemap. A sitemap is being neglected even by some Web developers, but thanks to Google Webmaster. In order to successfully enlist your website to Google webmaster so you be found on the web, you will need to add/upload you website sitemap into Google Webmaster. It is good practice to have a proper sitemap and update it each time new pages are added to your website. Just in case you are wondering, sitemap enables search engines to read and get familiar with your web pages for proper indexing and optimization.

KEYWORDS

If you would want to be seen, heard of and talked about, then you must understand the power behind A keyword. It is a word or phrase that is a topic of significance allowing searchers to identify and verbalize their problem or topic in which they’re looking for more information. Using the right keywords goes hand to hand with your domain name. choosing the right keywords starts with your domain name because your domain is going to be the first keyword the search engine will optimize. The content of your websites and details of your business/services also plays significant roles when choosing keywords. An example of wrong keywords is when your websites talk about Internet and Web applications but your keywords are on Groceries.

Having a web presence for your business and services is a development for the future, but there is need to employ professionals when it comes to web presence otherwise your web presence will end up as web-unknown. You manage your website and SEO by yourself,  though you will need to learn some skills. I recommend taking a Website Design and Digital Marketing training at Soutech Web Consult, at SoutechWe only train you in the relevant areas, fast and conveniently design for you.

You can as well hire us for professional web development services.

Contact

Building a fully responsive, functional and interative website using Content Management System- Website Design Training in Nigeria. SOUTECH

Building website using CMS is fun and simple as playing a video game. You will have access to some graphic interface which saves you the stress of coding, drag and drop functionality that eliminates time waiting and WYSIWYG editors so you do not need to refresh your browser all the time for testing.

Most CMS are shipped with fewer default plugins and components that can be use in developing websites, whilst you can install additional plugins to use at will. The CMS with the largest number of downloads and installation still remains WordPress. WordPress is the real deal when it comes to open source CMS. It has robust plugins of various functionalities and the largest number of website templates.

There are some plugins that could be extremely useful when you install a WordPress CMS and ready to start building your website.

LOGIN AND SECURITY:

When building websites with CMS, there are always some serious concerns when it comes to login and security. For instance, you will want to control access to your users and administrative roles as well. Some level of programing knowledge might be required to implement certain protocols in order to safeguard and control your WordPress dashboard (backend). However, some developers has already created plugins that will do all those painstaking tasks for you. Some important plugins that could be useful in this aspect are;

Wordfence: is great for beginners and pro users alike that covers login security, security scanning, IP blocking and WordPress firewall and monitoring. It performs a deep server scan of a website’s source code of the and compares it to the Official WordPress repository for core, themes and plugins.

Login LockDown: records the IP address and timestamp of every failed login attempt. If more than a. certain number of attempts are detected within a short period of time from the same. IP range, then the login function is disabled for all requests from that range.

Sucuri: offers a free plugin that is available in the WordPress repository. This plugin offers various security features like malware scanning, security activity auditing, blacklist monitoring, effective security hardening, file integrity monitoring, and a website firewall. It is a security suite meant to complement your existing security posture.

SEARCH ENGINE OPTIMISATION (SEO)

The advancement of a good web present resides on an effective SEO management. This includes keywords, tags, image descriptions etc. Some of the plugins that can manage your WordPress website SEO are:

WordPress SEO by Yoast: is a best free SEO plugin for WordPress. This single plugin takes care of many aspects of your WordPress website’s SEO. It can be used to add meta value for homepage and single post, perform social SEO, create sitemap file and Control indexing of your website.

SEMrush: Unlike others which are plugin, this is a web based tool. Think of SEMRUSH as a complete SEO suite for people with or without SEO skills. The most popular feature of SEMRUSH is, it let you do the complete site SEO audit which helps you to identify SEO issues that are preventing the organic growth of your blog.

 

SOCIAL MEDIA INTEGRATION

One of the reasons why WordPress has become the developer’s choice is capability of diverse plugins, such that can be integrated into your website easily. Below are some useful social media integration plugins;

Sumo Share: offers multiple apps designed for increasing traffic. It is precisely made for WordPress, and has a lot of options for customizing the social buttons that you add to your website. It comes with a meek interface that makes choosing where to place the icons easy. It’s a free plugin that also has a premium version with advanced features for $20 a month.

Smart Website Tools by AddThis: is a neat plugin which requires that you register on the AddThis service in order to use it. It offers numerous placement options for your social media icons. You can make use of five of them for free, while a premium version that offers you another five cost $12 per month

WP Social Sharing: is a well arranged plugin supporting 6 of the big social media networks, including Facebook, Twitter, Pinterest and LinkedIn. The great thing about it is that it’s mobile-friendly and allows easy resizing for mobile devices. It also supports shortcodes, and enables you to modify the text for your social media buttons.

Jetpack: is a great plugin for your social media needs, with an easy-to-use but actual sharing component. But it’s also much more than that, as it contains 34 other modules, adding numerous functionalities to your WordPress website.

COMMUNICATION

Communication is a dynamic feature that circles a good website. In order to keep your website alive and dynamic, you will need to install some communication plugins such as;

Subscribe Me The free Subscribe Me plugin makes it easier for your visitors to use some of the most popular feed reading applications or services to subscribe to your feed, by adding a popup that lets them choose which service they want to use.

Contact Form 7: manages multiple contact and other forms, allows you can customize the form and the mail contents easily with simple markup. The form also supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering, etc.

Zendesk Chat (Formally Zopim Live Chat): is one of the most popular live chat services available to WordPress users. It is easily installed thanks to a dedicated WordPress plugin, available for free from the official repository. Zopim’s chat boxes are among the most stylish you will find, with beautiful, customizable layouts and themes.

WP Live Chat Support: the only completely free option in today’s list of best live chat plugins for WordPress – though you can unlock additional features by upgrading to the Pro version for $39.95.

 It is also a good practice explore the WordPress plugins directory and if possible test some plugins to see how they work for you. You will be amazed on what you will discover. Do not forget that it is advisable to deactivate and uninstall any unused plugin. Also adapt the practice of updating any outdated plugin in order to enhance the security of your WordPress website.

Becoming a WordPress expert is easy at Soutech Web Consult, Soutech has design a complete CMS Website Design package that makes enables you to become a WordPress CMS Expert.

Do you want to become an expert website designer? Be able to build websites for school, churches, institutions, government agencies,hotels and just for about any body.?

What to become a partner and start reselling softwares? visit : www.buyallsoftwares.com

 

 

What most Nigerian Businesses are Missing ” Getting Your Business Found Online via Google”

WHAT NIGERIAN BUSINESSES AND SERVICES ARE MISSING

The internet has been a power tool and has played a significant role over years in transforming people, businesses, and services. The social media, for example, has made communication easy in various ways, nevertheless, it has also aided businesses and services to global recognition. Yeah, now you know where I am heading.

Applicable Strategy

So you want to know what your business and services are missing? Well, before I tell, I would like you to ruminate about the word “CONSISTENCY”, does it ring a bell? It should if you belong to the team “expanding my business”. Now imagine that you wake up in the morning and try to login to your Gmail account, google wasn’t available, and wouldn’t be until noon and you need to send a very important email. If you are thinking like me, you would look for another email provider that will allow you to send your important email.

Now you have an alternative while Gmail in the other hand has a competitor, that is exactly what will happen when your business is not available to a customer at a given time. Unfortunately, I would not talk about consistency in your business and services, rather a consistency in what will bring prospective clients to your targeted list.

Missing the Internet

Do you know that Amazon.com has vendors in almost every city in the USA and UK? But over 85% of their customers patronizes them via the internet. Customers spend more time online because it is easier to locate items through web search function, it is convenient (no rush), and they can choose to pay upon delivery. Taking your business and services to the internet doesn’t only globalized you, it breaches the limit of services you can offer your clients and keeps your clients close to you.

You must apply the consistency theory when taking your businesses and services to the internet. Over 7 million Nigerians use social media every day, yeah! So you need to make over 7 million Nigeria know about you, and you’re are going to remind them about your business and service every day.

Statistics of Nigerians using Facebook.com

Facebook has announced that the social media networking giant has 16 million active users in Nigeria, 6.3 per cent up from June 30, 2015. The announcement coincides with Facebook’s Friends Day, a celebration of Facebook’s 12th anniversary which was marked on Thursday, February 4.

Facebook is the largest social networking company. As of January 2016, Facebook’s monthly active users reached 1.55 billion, or 22 per cent of the entire world’s population. Facebook’s other services have 900 million users (WhatsApp), 800 million users (Facebook Messenger) and 400 million users (Instagram), globally, according to Statista, a leading statistics company on the internet.

Statistics of persons using google.com search for shopping

While smartphones are becoming a vital part of online shopping across the globe as a result of mobile devices, new findings from Google’s consumer Barometer tool released Wednesday has revealed that 85% of people in Nigeria use smartphones for product research as against 30% using computers and 6% using tablets respectively.

Google with their search engine gain insight into what Nigerians need economically and what they are looking for, whatever you search for in Nigeria on Google is with Google because they know your location, save what you search, personalize it for you, and use it for marketing purposes. So if you want to start online marketing practices in Nigeria you need basic knowledge about Google Search Engine and other Google services if you want customers from Google. Google Services are Search Engine, YouTube, Google Plus, Google play, Google Drive, Google Events, Google Map, Google Analytics and more.

Why you need to consistency use Digital marketing (3Ts)Tips, Tools, Techniques to put your business online

Facebook is the second most visited by Nigerians where people make friend and communicate socially with others,  it has up to 16 million users in Nigeria and have been making real money from Nigerians as customers. Some Nigeria Facebook users think Facebook is free because they share photos, videos and communicate with others without paying Facebook. The fact is that the owner of Facebook Mark Zuckerberg is among the ten richest person on earth as at August 2016, you probably don’t know he makes money through advertisements on Facebook. When you see ‘ Sponsored ‘ on a page or post the owner of the post paid facebook for that because the owner of the post want to reach more people.

Nigerians access YouTube Video Sharing website because of the contribution of mobile ISPs (Internet service providers) in Nigeria and the NCC (Nigeria Communication commission) by providing broadband Internet service to people almost everywhere. Globacom recently offer subscribers 10 gigabytes of data at just N2500 with a validity of one month for individuals and businesses. YouTube is owned by Google

Soutech Web Consult has created a package that will enable your business and services benefit from what other Nigerians are missing. It includes building an effective web presence for your business and training on how to grow and remain at the top using technology and the internet.

Learn how to put your business on first page of google today.

Attend SOUTECH Professional Digital Marketing Training today. Call 08034121380 to book a seat.

Order a home training kit for N7,500 ( UPS Courier Delivery next day any where in Nigeria)

 

Why you should start digital marketing TODAY: SOUTECH Ventures business growth guide

WHY YOU SHOULD “SWITCH” TO DIGITAL MARKETING

Digital marketing has not just been proved as the substratum of marketing, it also encases how cost effective marketing can be done, with a higher rate of an outcome. Technology itself has taken over a seemingly command over almost everything. Today, technology has adopted a face of digitalization, which has suddenly started looking like a quicksand, where everything has been absorbed and turned into a new digital world. Today the concept of digital marketing with or without organic and inorganic techniques, allows individuals and entities to bring their businesses and services on the internet and establish it by means of online marketing.

Digital marketing refers to advertising and promoting businesses, services, and brands through digital media channels. A digital media channels can be any platform that can deliver information electronically, such as websites, social media, mobile, e-mails, radio, television, billboards.

The Cost Effective Marketing

Regardless the size of your pocket, digital marketing can help in establishing your business portfolio in a more productive manner, where every resource spent would generate value. The “switch” to digital media is being driven by marketing agencies, business owners and consumers alike. The increasing demand to show quantifiable results has made going digital a dream for every marketing agency.

The cost of digital marketing is very low to an extent, especially for business owners. Having an effective web presence whilst engaging customers in conversations through social media and e-mail marketing, are low-cost alternatives to print advertising. In a simple illustration I would say; if you are to share flyers to some people using print media, each flyer has a cost and there is no guarantee that a person you give a flyer will gain interest. But in digital marketing, all you need is one flyer in soft-copy which can be broadcast to as many persons as possible.

You should be where you can be found

The easiest way consumers can find your business is by whipping out their phone and search for products or items they intend to purchase, if your digital marketing strategy is effective and using the right keywords appropriately, your business and services will experience a robust growth globally. While every business has some kind of product and every product needing promotion, promotions must follow a strategy starting with a unique approach called digital marketing. No marketing techniques had ever had the kind of reach that digital marketing has achieved. For instance, any update you make on social media networks like facebook, in no time it will be notice and conversation will start on that update. In the instance of digital marketing, that update could be a new product or about a new service.

Taking the first step

A good approach to digital marketing, I would say starts by having a website that does the following:

  • Adequately represents your business and brand (look and feel, messaging)
  • Adequately speaks to your target audience
  • Can be found by searchers on top search engines
  • Is up-to-date and easily navigable
  • Provides multiple channels for customer communication
  • Connects to other marketing efforts

Of great importance is the need to be consistent. If you are not consistent in your digital marketing approach then you might not get your desired results.


Also focus is very key to getting on top of google search engine results. There is nothing as using a good content marketing strategy to attract your potential customers and clients to your website.

Soutech Web Consult is an I.T company that specialized in providing solutions in both I.T and E-business. At Soutech, a Training on Digital Marketing will shape your knowledge towards engaging in effective digital marketing.

Click Below:

Enroll for a digital marketing training today.

 

Learn WordPress,Joomla,Drupal- CMSs( Website Design in Abuja, Nigeria)- Online Classes Available

BECOME A CONTENT MANAGEMENT SYSTEM EXPERT IN NIGERIA

A content management system (CMS), is a computer software system that is used to create and manage intranet, websites and web application. It includes many functionalities in it through which a website can be easily created, modified or updated. It helps a user to easily update its content, images, data and other essential information. Generally, the uses of Content Management System help a developer to save his time in creating attractive websites and make it easier for the user to manage contents.

CMS in a context

Content management Systems are fragmented, with many open-source and proprietary solutions available. Content Management Systems has different tools in forms of plugins, components, modules widgets etc., which can be used for publishing, format management, revision control, indexing, search and retrieval. In the context, a CMS involve two fundamentals, a content management application (CMA) and a content delivery application (CDA). The CMA element allows the content manager or author, who may not have any Hypertext Mark-up Language (HTML) knowledge, to manage the creation, modification, and removal of content from a Web site without programming skills or needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a content management differ, but most comprise web-based publishing, format management, revision control, indexing, search, and retrieval.

Almost all CMSs require PHP and MySQL, and it takes a team of experienced programmers and coders to build a reliable content management system. However, one does not necessarily need to know how to code or be an expert in a programing language before becoming a CMS expert. If you have a basic knowledge in UI/UX (User interface or user experience), then you are one step ahead of becoming a CMS expert.

Brief: Benefits of becoming a CMS expert

CMSs are often used to build and run websites containing blogs, news, corporate information, client management and shopping. Many corporate organisations and shopping malls in Nigeria uses CMSs to build and manage their websites. Becoming a CMS expert is essential due to various of job opportunities that circle around CMSs. For instance, as a CMSs expert, you can build and manage your own website, create websites for people, become a webmaster or even a successful blogger.

Where to learn?

Become a Content Management System today by taking a web design training certificate program organised bySoutech Web Consult. Soutech is one of the country’s best I.T Companies with experience programmers, creating solutions, building amazing websites and training people how to become experts in I.T.

Learn WordPress website design,Joomla,Drupal- CMSs( Website Design in Abuja, Nigeria)- Online Classes Available

Call 08034121380 to attend a class now ( Live class or Online Training Options available.

Upgrade your skill: Learn Effective Marketing Techniques

Marketing is a system of communication between you and your customers with the objective of vending your product or service to them. Communicating the significance of your product or service is a significant aspect of marketing.

Today the concept of marketing has not been altered but has been updated. Do you know that over 5 million prospects awaits to hear from you? Yes! They are ready to listen to you and just listening, they want to patronize you. You cannot see your prospects because you are not looking at the right direction. Soutech Web Consult has design a specific e-marketing training that will harmonized you marketing techniques. Don’t worry, you are not going to spend 4 years on this one, it will take you only three days to become a marketer for the marketers, now how about that?  The internet is where your prospects are, and they are eagerly waiting for you to find them.

Few benefits you will derive from taking the Digital Marketing training includes:

Using keywords Effectively: When it comes to the internet, keyword is not only important but, necessary commodity. Take for instance; do a search on your name or business name over the internet. What do you see? Well if you do not see your name there, then you must attend the Digital Marketing Training except you do not strive for success. And if you see your name with someone else information, well then, you are renting your space for free. It is time you grab the bull by the horn. Applying the right keywords effectively will not only bring you prospects to you, I will automate your marketing strategies. For instance, do search on Soutech Ventures, you will see that the outcome speaks for itself.

Building an Email list: Building an email list is one of the reliable method in keeping your clients and customers close to you. Your targeted audience will be updated about new products and services directly into theirs email address. Building an email list require some specific skills and taking the digital marketing training will give you more insight on how to build a list for targeted audience.

Social Media Marketing: It is a great idea to spend time in finding online influencers in your market who might have quality audiences and are likely to be interested in your products, business and services. But it is a better idea when you know where to search for and the right way of connecting with those people while building a sound relationship with them.

Soutech Web Consult will train your on how not to publish your content and then disappear. You have to be available to your audience, you need to consistently publish content and participate in conversations.

Upon completion of the digital marketing training, you will learn how to use different social media platforms effectively in order to step ahead of your profession.

There are other numerous benefits to be achieved after taking this training.

Call: 08034121380 to attend a training today.

See you at Soutech Web Consult, Area 1, Garki – Abuja.

Social Media Marketing- Digital skills for business growth: SOUTECH VENTURES

SOCIAL MEDIA: THE EFFECTIVE AND ACCESSIBLE MARKETING TOOL THAT IS ESSENTIAL FOR YOUR BUSINESS GROWTH.

Let me guess what you are thinking, “is there a marketer I can use effectively without paying for the service rendered?” Yes! Off-course, most businesses and services are benefitting from it, so you should consider it as well. This marketer is more like a tool and the name is simply called Social Media.

SOCIAL MEDIA: Communication is a basic human need and for that reason man has always find a means of meeting this need. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use and did not necessarily need complex technology. The development of Social media has eliminated the weakness of not being able to communicate to large audiences, by creating a simple platform of communicating to the entire world using internet enable devices

We use it almost every day, chat with family and friends, stay connected, read the news update, upload new pictures of events and activities etc. With social media one can drive focus groups, do research, utilize data to map your audience and potential consumers, which also enables direct marketing and other efforts. The truth is that these tools are available and if you decide not to use them then you cannot blame your team if you fail. There are professional ways to measure media spend and metrics, there are tangible ways to influence the audience which rely on more than intuition.

SOCIAL MARKETING: Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

HOW TO USE: Effective Utilization of social media for marketing, require some set of skills and training. I strongly recommend that you take a digital marketing certificate course, it will give an insight on how social media marketing really works and effective ways of transforming it into a more effective marketing tool for your business and services.

Some of the Benefits you get from using the social media as an effective marketing tool includes:

  1. Increased Brand Recognition
  2. Enhanced Customer Insights
  3. Developed brand loyalty
  4. Reduced Marketing Costs.
  5. Better Inbound Traffic.
  6. Strong Brand Authority
  7. More Opportunities to Convert

You can as well become a social media marketing expert by taking the digital marketing certificate course, from Soutech Ventures.

CONCLUSION: Actively using social media is one of the easiest ways to reach a large audience and get the company or brand name in the heads of existing or potential customers. Not only does an already established network help to create new contacts, it will also help to deepen connections that have been formed. Even though this sounds very familiar to traditional marketing techniques, social media has given them a new twist. Companies that fail to adopt to a new more connected and interactive market, will inevitably fall behind.

What Next:

Get a complete home video/slides/book training kit on how to design a website

 Click Here – Nationwide Delivery within 24hrs.

Attend a hands-on training at SOUTECH website design training program in Abuja. Contact Us Today. Click here to attend a training today.

Click here to start making MONEY TODAY- Become a software reseller

Click here to get a website today

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Building your own website today: Expert Opinion and Guide- SOUTECH Ventures

eCommerce WebsiteTHE CONCEPT OF BUILDING A WEBSITE ON YOUR OWN?

It is a great idea with wonderful experiences and you can do it. Apart from building websites for a fee to prospects, you can as well build yours and earn money from it in so many different ways.

To build a website, you will require some set of skills, but that doesn’t mean you will have to spend years in an institution or on training, no! you can acquire the skills you need within days or weeks of web design training from Soutech Ventures.

To build a website you must put into consideration, some processes and implementations in order to achieve your desired result. Few of the processes you must consider are as follows.

Functionality – This is a very important aspect of website building. Functionality has to do with what the website can do. The functionality of a website is the interactive part of the site – that which allows the visitor to respond in some way, thus turning the visitor into a customer. for instance, online chat, membership, registration, social media integration, online payment integration, email and sms notification, newsletter system, online booking – these are functionalities.

UX/UI – The functionality determines the design which is the visual-graphic display of the website. UX/UI is an abbreviation for user experience (UX) or user interface (UI). It gives your visitors the look and feel, making them understand exactly what your website is all about. When building a website, it is very important that your design should be friendly, easy to access and concise, otherwise your visitors will find it difficult to access information on your website.

Hosting – After you have completed the design of your website, you will now want to make it go live to the world, a hosting server is what you will need. When choosing a hosting server, you will have to consider traffics, functionality and features on your proposed website. These include files, access and security. The country of the hosting server is also to be considered as well. At a point you may require the help of an expert to host, manage or administer your website for you.

Responsive Website Design: When creating websites there is need to create websites that can adapt to various screen sizes i.e phones, tablets, laptops, desktops, TV screens etc.

Soutech Ventures has been proven reliable in Web Development for over the years, and we deliver to our customers’ expectations. Join one of our training sessions today and become an expert in website designing.

What Next:

Get a complete home video/slides/book training kit on how to design a website

 Click Here – Nationwide Delivery within 24hrs.

Attend a hands-on training at SOUTECH website design training program in Abuja. Contact Us Today. Click here to attend a training today.

Click here to start making MONEY TODAY- Become a software reseller

Click here to get a website today

Mobile Application Development Services- Click here

Kindly share this article.

Digital Marketing Practical Training in Abuja

(Creating a Digital Marketing Agency: Complete 1 Day Course @ N29,999, Drive Massive Sales)

 SOUTECH Web Consults – (a smart and budding Information Technology (IT) firm with innovative, intelligent, knowledgeable and experienced consultants, trainers and developers.

To be efficient in IT service delivery and management you need core practical training from SOUTECH Web Consults to help you in:

–         Critical thinking and problem solving skills

–         Communication skills

–         Collaboration skills

–         Creativity and innovation skills

Who Should Take The Course?

–         Anyone responsible for developing or implementing your organization’s online strategy.

–         Professionals who need to understand Digital Marketing, Mobile App Development or get more out of their Digital channels.

–         Marketers who want to fast-track their career or improve their position in the market-place.

–         Small Business owners who need to maximise online channels for growing their business.

–         Students who want to upskill in Digital Marketing, Mobile App Development and Website Design

–         You are smart enough to want to Learn to Earn….Yes you can!

We look forward to training you in the following courses.

Why should we train you?

We are industry experts and have deployed web solutions for clients across board and still counting.Inline image 1

HIGHLIGHTS

DIGITAL MARKETING TRAINING MODULES

Digital Marketing Course Outline

Overview

This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency.

Who should attend?

Marketers who have some experience in digital but want to grow their confidence

Those who may have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base

Those marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels

Those who are interested in seeing how digital is approached from both client and agency perspective.

Learning Outcomes

Understand the scope of digital marketing and how it integrates with overall business and marketing strategy

How to assess various digital channels and understand which are most suitable to an idea or solution

Understand the fundamentals of digital marketing campaign, and be able to apply it to achieve your business objectives.

Course Outline

Modules:

–         Fundamentals – Understanding consumers

–         How the online marking landscape is changing

–         Understanding consumer behavior and translating that into good customer experience.

–         Fundamentals – Content

–         Content strategy, planning, creation and designing for the brand

–         Channel constraints and video content,

–         Fundamentals – Data

–         What is big data and how can we use it?

–         Metrics, measurement and evaluation.

–         Tools – Owned media: Website

–         Website development and responsive design

–         Designing for usability, function and effectiveness

–         Website Conversion funnels

–         Search engine Optimization.

–         Tools – Owned media: Mobile and email

–         Mobile sites and apps

–         Email strategy, designing for response, data management and the spam act.

–         Tools – Owned and earned: Social

–         Social platforms and an overview of how they are used

–         Social as an earned medium

–         Social media monitoring and community management.

–         Tools – Paid media

–         The paid media landscape, targeting, data and technology

–         Networks, affiliates, email lists and digital out-of-home

–         Paid search – how it works and search for mobile.

–         Applications – Managing digital marketing

–         Managing digital projects

–         Budgets, dashboards and templates

–         Applications – Campaign planning

–         Planning campaigns for awareness/branding, acquisition and retention

–         Applications – Optimization and emerging trends

–         Testing – A/B and multivariate and optimization

–         Emerging media, technology and trends.

 ALSO

All courses comes with 30 days mentorship program to ensure you get the best and become an expert in the field of training.

Highlights

–         Real-life application and understanding

–         Conducive learning environment

–         Participants get a Certificate of Training

–         Restricted and interactive classes

–         Service comes with all necessary softwares

–         Soft copy training(Videos and eBooks) materials will be available

–         Qualified and experienced facilitators

–         Full certification course (Good for your CV)

–         Job/Internship placement support (Optional)

–         Customized soft copy of training materials will be provided

–         Organized and efficient training process

–         Conducive air conditioned learning environment and Parking Space

Training Requirements and Prerequisites

–         Participants must have basic competency in computer literacy.

–         Participants should come with their Laptops, Internet access will be provided for the practical sessions.

Registration Procedures

 –         Pay Training fee before training date to get discounted fee to reserve your seat

–         Upon confirmation of your payment, an electronic receipt will be sent to your mail.

–         Commence your training at SOUTECH Training Venue

DATE: Every Friday

TIME: 10am- 5pm  ( 40mins tea/coffe break)

COST:

 Digital Marketing:  N29,999( Discounted fee for 1 Day Course)- Regular Price- N40,000

 Venue : SOUTECH, after Shehu Shagari Mosque, Area 1, Abuja

 Interested but got questions? Call Victor , your Trainer Directly on 08034121380

 Payment can be made via Bank deposit/transfer.

BONUS: Facebook, LinkedIn Training Video Pack, Google No 1 Position Hack.

Account Details

 DIAMOND BANK

SOUTECH VENTURES

0054227379

CLICK HERE TO PAY WITH YOUR DEBIT/CREDIT CARD

 *Please remember to notify us after successful payment or sending a payment notification directly to this email address:contact@soutechventures.com, 08034121380

What Next: Book Your Seat TODAY!

Get a complete home video/slides/book training kit on how to design a website

 Click Here – Nationwide Delivery within 24hrs.

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